December 23.

Beijing.

Li Dong couldn't help shivering when he came out of the airport.

The winter in the north is really cold, dry and cold.

At the end of December in Pingchuan, people in single clothes can be seen on the street.

In the capital, at this moment, most of the pedestrians on the road are wrapped in heavy down coats.

Chen Ke behind see Li Dong some cold, quickly lower body ready to open the trunk.

Li Dong said with a smile: "no, it's OK to adapt for a while."

"Mr. Li, you'd better add some clothes. It's too cold in Beijing."

"It's OK."

"If you have a cold, it will be bad..."

Two years later, Chen Ke has become a suitable housekeeper.

He is not only in charge of official affairs, but also about Li Dong's life.

On hearing this, Li Dong said with a laugh: "I'm so empty. I've been exercising very well in the past year. I'm good at body. I can wear short sleeves in winter. Don't you think so, old tan?"

Tan Yong laughed and said nothing.

Li Dong is exercising. As for the effect, Tan Yong can't flatter him.

In the past year, Li Dong has practiced Taiji, Military Boxing, radio gymnastics and even yoga.

However, at the end of the day, Li Dong found a truth that the routine was not suitable for him.

He created a set of Wang Ba Quan, which is said to be a combination of health preservation and martial arts. Free play is suitable for him. Three or five strong men can't get close to him.

Everyone can boast, but Tan Yong didn't dare to take it seriously.

Of course, up to now, there is no chance for Li Dong to fight in person. The higher his status is, the less chance he has to scold.

Two years ago, Li Dong had a hand in person. Now there is a little bit of wind and grass, and the security personnel hidden behind will rush up. There is no chance for Li Dong to make a move.

If Tan Yong doesn't answer the question, it will pass automatically.

The three had just stood for a while near the airport when Qi Yunna trotted over.

As soon as she saw Li Dong, Qi Yunna quickly apologized: "Mr. Li, I'm sorry. There are some traffic jams on the road. I came out an hour and a half ahead of time..."

Li Dong waved his hand and said, "it's OK. We just came out. Besides, I asked you to send a driver. Why did you come in person? "

"When you come to the capital, of course I have to pick it up in person."

Qi Yunna can't help but feel relieved when she sees Li Dong's temperament.

Several people exchanged greetings, and the cold wind was howling outside. Qi Yunna quickly called Li Dong to get on the bus.

This time, Qi Yunna didn't take the driver, she drove out directly.

Li Dong lets Tan Yong drive, and Qi Yunna sit in the back row and chat.

Since March this year, Yuanyuan and Sulin reached cooperation, and both sides began to expand in Beijing and Tianjin.

Up to now, almost nine months have passed.

In nine months, almost half of the stores in Beijing and Tianjin opened.

This speed is not too slow, after all, many self built stores have a long construction period.

Li Dong didn't have time to come here before, and Qi Yunna was also responsible for the opening of the store. Although there are reports on the phone and on the documents, after all, there is a floor apart. Now Li Dong asks more about it face-to-face.

For nearly a year, Qi Yunna was more capable than before in Jiangbei.

Li Dong asked questions, Qi Yunna answers are crisp, not muddled.

Said, Qi Yunna suddenly stopped, see Li Dong staring at himself, Qi Yunna's face suddenly turned red.

At this time, Li Dong also regained his mind and said in a funny way: "go on, when I just heard your report, I can't help thinking that you were not so capable at that time when I was in Qingyang.

It's only a few years ago, and I've got a bit of a woman's temperament. "

Hearing Li Dong talk about Qingyang, Qi Yunna's eyes also show the color of memory.

Three years ago, I went into the distance three years ago.

From the store manager of the county-level stores, she rose step by step, until now, she has been the president of Beijing, Tianjin and even North China.

When I was in charge of 30 or 50 people, I felt that I had reached the peak of my life.

Who would have thought that in the past three years, more than 1000 employees have been under their management.

Recalling for a while, Qi Yunna said sincerely: "Mr. Li, you gave me all these things. If it were not for you, I'm afraid I would still continue to be my salesman in Nanping."

Li Dong said with a smile: "everyone has his own fortune. It's not entirely my credit that you can make it to now.

Over the years, I've given a lot of people opportunities, some have caught them, others have not.

At that time, we had only a few stores in Qingyang. You were Nanping store manager, Xie Hong was Qingyang store manager, and manager Yang and Fang Hao served as store managers in Dongping

Now, three years have passed. If you look back, how many people can go with us?Xie Hong left, Fang Hao left, and manager Yang also left.

Up to now, there are not many people who can go down with me. "

After that, there was silence in the car.

Both of them are sentimental. Most of the former colleagues and comrades have left now. Tens of thousands of employees are far away, and there are few old people left.

Even if there are, most of them work in the lower middle class.

There are not many people who can get to the senior management level of the group. In addition to Sun Tao, Liu Hongmei is also the only one who has a higher status than Qi Yunna.

However, Liu Hongmei joined the distance in the Pingchuan period, which is not the most senior group.

The old people can't keep up with Li Dong, so it's inevitable to eliminate them.

After all, there were only a few stores at that time, and the managers were just from small counties, without advanced education and rich management experience.

In three years, not many people can keep up.

But Li Dong didn't immerse himself in this kind of atmosphere. He quickly said with a smile, "but I'm still very happy. At least you did a good job.

In the past year, you worked alone in the capital city, faced with various problems and difficulties, and finally you survived.

The situation in Beijing and Tianjin is a little complicated, which I know in my mind.

If you can make more than half of the stores open smoothly in this situation, that's success. "

Qi Yunna even hurriedly said: "this is not my credit, it is all the good command of general manager Li."

"You don't have to be polite to me. It's no use flattering me. It's your credit."

With that, Li Dong said again, "what's the situation this month?"

Qi Yunna immediately returned to normal, "since November, up to now, a total of 64 stores have been opened.

Of the remaining 36, 20 are self built, which is slower and will not open until March next year.

The other 16 are all late site planning, some of the decoration is not completed, some are rental shopping malls have not yet opened.

For example, Wudaokou shopping center is not open now. It will not open until the end of next month. "

"Yes, it's not slow. What's the business of these stores? "

"The 22 stores opened last month with a total turnover of 120 million.

And they are all continued to open business, not a full month.

This month is about the same. According to our estimation, if 100 stores are all open, the monthly turnover is about 600 million.

This is the average value, because it is the peak sales season, so it should be higher. If the whole year comes down, the total sales volume should not be less than 7 billion. "

"What about profits?"

"The gross profit is about 20%, but all kinds of expenses in Beijing and Tianjin are relatively large. I'm afraid the net profit after tax can only reach 8%."

The net profit of 8% is not low.

The net profit of some retail enterprises in later generations is very low, generally around 5%.

However, before 2008, the net profit of retail enterprises was still relatively high, 10% was the common level.

After experiencing the financial crisis and inflation, the profits of major retail enterprises decreased a lot.

Then it was impacted by e-commerce for a while, and the profits fell sharply. Otherwise, there would not be so many retail enterprises in recent years.

Where the money comes from, of course, it's earned.

Now the distance just entered Beijing and Tianjin, 8% of the net profit is not high, but it is not low.

According to Qi Yunna's prediction, next year, the income in Beijing and Tianjin will reach more than 500 million.

The total investment of Yuanyuan group in Beijing and Tianjin is about 3 billion yuan. The comparison of cost and benefit is OK.

Li Dong nodded slightly. The annual sales volume of Beijing and Tianjin will exceed 7 billion next year, and there will be more in Jiangbei and southern Jiangsu, which can reach at least 20 billion.

In addition, there are fewer stores in Shandong, Jiangxi, Jiangsu, Zhejiang and Hubei provinces. However, the four provinces together will not be difficult to break through 15 billion.

There are also the mountain city under construction, Shanghai, which is ready to enter, and Henan Province, which has begun to build stores

Together, by next year, even if there is no further expansion in the distance, the annual sales volume will reach more than 50 billion yuan, or even higher.

It sounds like the turnover of 50 billion yuan is not low. In fact, it is not low.

When the list of China's top 500 enterprises in 2007 was announced, the 100th place was only about 38 billion yuan.

Moreover, there are not only retail enterprises in the distance, but also real estate, logistics and shopping malls. All of them together will probably reach 80 billion next year.

It can be 80 billion yuan, and the revenue is only 10 billion US dollars.

In 2007, Wal Mart ranked first in the list of the world's top 500, with annual revenue of $351.1 billion. This is this year and will only be higher next year.

More than 40 times more than the distance, only retail, far away even a fraction of each other.The gap is too big, too big, so that people can not see hope.

The revenue of nearly 3 trillion RMB is so terrible that Li Dong's ambition is particularly ridiculous in front of this gap. It is simply weak.

His heart was slightly heavy, but soon Li Dong was up.

It's only three years. In three years, we'll start from scratch, start from scratch, and go from zero to more than 50 billion. This speed has been very fast. Maybe next year, the revenue from afar will exceed 100 billion.

The gap is narrowing, even if it's too small to be seen.

However, Li Dong has long said that setting a goal is just a goal. If you can't finish it, you won't die. If you set your goal higher, who knows if you can achieve it in the future.

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