Chapter 812

Ma Jialiang lost his will to fight, and the outcome of the war was doomed.

If an enterprise wants to rise, it may take years or even hundreds of years to operate.

But when a business collapses, sometimes the speed exceeds your imagination.

Of course, Sugo is not close to bankruptcy.

As one of the domestic chain giants, Suguo has been in the top 10 chain industry for 7 consecutive years and the top 500 in China for 4 consecutive years.

In addition, there is support from Hua Run and Sunan. Even if they want to go bankrupt, others won't agree.

It doesn't mean there's no loss if you don't close down.

The bloody war in southern Jiangsu is still going on. There is no concept of loss in the distance. They gather three forces to attack Suguo crazily.

In this case, in order to maintain the normal operation of hundreds of thousands of stores.

Suguo invests more than ten million yuan in southern Jiangsu every day, but this is just barely keeping running. Once it comes to war, the losses will be even greater.

As of November 5, Suguo lost more than 100 million yuan in five days.

Not counting the losses before, the losses alone exceeded 300 million.

But the economic loss is only part of it, mainly because of the morale and brand.

Last year, the brand value of Suguo was estimated by professional organizations to be more than 2 billion yuan. Even a month ago, the value was even greater. But now, the brand value of Suguo has fallen sharply.

In addition to brand value, influence and market share, Suguo has suffered heavy losses.

If this situation continues, Suguo will only lose more and more, and its brand value will be greatly reduced.

Compared with the southern Jiangsu market, Huarun values the whole.

It's OK to lose a Sunan. If it goes on like this, other foreign markets will lose a lot.

It is better to cut the mess with a sharp knife than to cut the meat with a blunt knife.

Under the accountability of the headquarters, under the pressure of Wanjia, and in the internal panic, Ma Jialiang still failed to hold on.

On November 6th, a convenience store in Changshu of Suguo closed.

The convenience store is not large, no more than 60 square meters, with only two or three employees.

However, because the convenience store closed down, the whole retail industry has become a sensation.

Sugo gave up!

How many years?

Since the rise of Suguo in southern Jiangsu, it is not that stores have not been closed, but the market in southern Jiangsu has never been.

No matter how hard it is, Ma Jialiang has survived.

But now?

Suguo's first store closed down, which is not only a store, but also represents Suguo's hegemony and domination in southern Jiangsu.

Now, Sugo has relinquished that dominion.

Far away in southern Jiangsu has completely established the winning advantage. I'm afraid it's just a matter of time before we take over the dominant position of Suguo in the supermarket in southern Jiangsu.

……

The news that Suguo's first store was closed soon spread to Jiangbei.

As soon as the news arrived, the whole distant building was drowned in cheers.

Win!

Really won!

At that time, the giant in the distant eyes, Li Dongsun Tao exclaimed that Su Guo, the wolf had come, was so defeated.

Surprise, excitement, shock, disbelief

This is probably the feeling of employees from afar. It's amazing.

Su Guo, who dominates the top 10 chain industry every year, has lost to the distance at home. Who ever thought about this result?

At the beginning, everyone thought that it was heaven's help to keep a draw.

But now, not only is not a draw, but in the south of Jiangsu Province to defeat Suguo, who can not shock.

……

In the office.

When Li Dong received the news, he was in a daze for a long time.

That's the winner?

Although Sugo has only closed one store and is only a convenience store, everyone knows that this is not so simple.

With the first one, there will be a second one soon. With the second one, there will be a third one

It's an avalanche of collapses that are doomed from the closing of the first store.

There are too many implications. At least, Ma Jialiang lost the initiative in Suguo.

Otherwise, according to his plan, the local market in southern Jiangsu will not be allowed out.

But the arm can not twist the thigh, since the southern Jiangsu stores closed down, even if it is rectification, in fact, it is no different from closing down.

This indicates that Ma Jialiang's control over Suguo has disappeared.

All in all, Ma Jialiang is just a worker.

In the past, it was OK to bring benefits to Huarun, but now Ma Jialiang can't bring benefits to the other party. Naturally, it's as far as possible to kick as far as possible.

In Huarun system, Ma Jialiang is at most a middle-level manager.

He is the chairman of Suguo. That's right. But he still has Huarun Wanjia, and there is a Huachuang on Wanjia. Huachuang is Huarun's headquarters.Even above the headquarters, there are several levels of leadership.

In the past, Li Dong and Chen Lang said that Wanjia's leap system in China was only grandson level. According to this algorithm, Su Guo could only be regarded as a great grandson.

Now Huarun for the overall situation, let alone give up half of the southern Jiangsu market, how about the whole southern Jiangsu market?

Even when it comes to the necessary moment, what can we do to give up the East China market?

Retail industry is only a part of its industry, and its proportion is not too high.

Therefore, in the view of Ma Jialiang, the matter of life and death is only a partial setback in the view of the highest level of Huarun.

At this time, it is necessary for a strong man to lose his strength. The fruits of the province's expansion will extend to the whole retail industry.

When Li Dong was still in a daze, several other people in the office were talking in a low voice.

Everyone's face is red, finally won!

It seems that the war is not going to last long. It is only about two months.

In fact, the two sides have had a spearhead since last year.

The reason why he didn't turn over at that time was that on the one hand, he joined hands to resist foreign-funded enterprises. On the other hand, Suguo underestimated the distance. I'm afraid Ma Jialiang didn't expect that the distance would develop so fast, and even lost in the local market.

But no matter how long it took, they won.

Yuan Chengdao several people discussed for a while, and after a while, Yuan Chengdao said: "general manager Li, now it seems that the victory has been decided, and then it is a matter of time.

However, since Hua Yun has made a decision, I think the war will be over soon.

Now, it's time for us to enjoy the victory

The ultimate goal of commercial war is to benefit. If there is no interest, there will be no fighting in the distance.

This time, in order to defeat Suguo, the total expenditure is more than 3 billion if we add the money spent on merger and acquisition.

So much money goes in, of course, not just for a reputation.

On the market, the big group of base, rarely will appear to fight to the end.

The first one is Su runguo's failure.

Then, martial arts turned into literary combat.

We all sat down calmly and talked about how to eliminate the follow-up effects, how the losers ceded compensation, and how the winners received compensation.

Since ancient times, it has been a winner take all.

Yuan Chengdao opened his mouth, and Li Dong finally sobered up.

Shaking his head, Li Dong vomited his way: "how do you think Huarun will give in this time?"

"According to my conjecture, it should be impossible for Suguo to withdraw completely from the southern Jiangsu market. At least, Huarun in Jinling market will not give up. As for other markets in southern Jiangsu, we can talk about it.

We took over some stores of Suguo, reorganized and integrated resources.

Huarun is about the same. It takes over the rest of the stores. I don't think there will be any more Suguo in the future. There is only Huarun Suguo in the world. "

"It's a pity," said Li Dong

The others didn't say a word, but they didn't think so.

Shopping malls are like battlefields. Winning or losing is a common occurrence.

If Su Guo was not defeated this time, it would be far away. At that time, Li Dong would not be a pity.

Not too many enterprises close down every year. Now Suguo has not closed down, but lost part of the market at most.

Huarun will not give up Suguo, so will the southern Jiangsu government.

In this case, only Ma Jialiang suffered heavy losses.

However, the old man is not young, and he may still enjoy his happiness after retiring.

Although he didn't have Suguo shares in his hands these years, he also received a lot of dividends and bonuses. The failure of commercial war was different from that of battlefield. At least, he would not die and would not be beheaded.

Even if Ma Jialiang is fired, he can be a rich man for the rest of his life.

After all, people don't think it's a pity.

Li Dong is just feeling it. He is really a pity for Ma Jialiang.

You should know that when he was just established in the distance, he almost learned from Majialiang when he ran the supermarket.

In the beginning, the countryside surrounded the city, and then the wolf pack tactics, which were learned from Suguo.

He has also moved Ma Jialiang to dig the mind, also once wary of Su Guo into Jiangbei market.

However, in a blink of an eye, this industry elder fell down, and the person who knocked him down could barely be counted as half of his student, the student who stole his teacher.

Shaking his head, Li Dong turned to a smiling face and said, "although the situation is very good now, we can't take it lightly.

If you are caught in the other side's delaying tactics at this time, you may even be attacked by a counter attack.

Originally, we could defeat Su Guo by surprise. If we let them have a chance to breathe, it's hard to say who wins or who loses.

The more we get to the end, the more we need to be alert.

The fruit of victory is there. No one can take it away. We are not in a hurry.

When Hua Run and the government of Southern Jiangsu open their mouth, we will slowly slow down the pace of attack, and at this time we must continue. "They all nodded in a hurry.

This is not impossible. Many wars are overturned at the last minute by opponents.

Although far away now has an advantage, it can not be regarded as an absolute advantage. If Su Guo slows down too much, it is not sure who will win.

A simple reminder, Li Dong did not say much.

At this time, everyone was happy and normal. In fact, he was also happy.

After discussing Su Guo for a while, Yuan Chengdao continued: "Mr. Li, let's continue to maintain the offensive situation until Hua Run completely admits defeat."

Li Dong slightly nodded his head and said, "well, let Zhang mingduo and their vigilance be on guard. At most one month, the war should be over."

One month, this is the longest time that Li Dong estimates.

Maybe it won't take a month. Anyway, before the arrival of 2008, the war in southern Jiangsu will be over completely.

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