Chapter 542

On the evening of the 19th, Li Dong rushed back to Pingchuan overnight.

In the morning and in the evening, a lot of things happened in a short day.

This night, Li Dong didn't sleep very well. In the first half of the night, he was half asleep and half awake. In the second half of the night, he couldn't sleep.

Besides him, Yuan Xue did not sleep well this night.

When she got up the next day, Yuan Xuecai found that not only did she not sleep well last night, but her parents also walked around the room with dark circles under their eyes.

……

Love is not the whole of life.

Every time when feeling frustrated, Li Dong likes to paralyze himself with busy affairs.

Back in the company, Li Dong started a busy day again.

Shortly after entering the office, Wu Shengnan came to find him.

This time, Wu Shengnan didn't come to ask for money, but reported a good news. He got the pre-sale license!

It has been almost two months since the construction of the two remote communities started at the end of September. The speed is not fast, of course, nor slow.

Compared with those who have not yet built a house to get the permit, Li Dong's speed is naturally slow.

However, compared with the compliance, the residential areas under the name of Dongyu real estate can withstand the inspection. Compared with other real estate companies that have obtained the license in compliance, the speed is not too slow in the distance.

Get the pre-sale permit, which means that Dongyu's house can be formally pre-sale now.

This is a happy event, Li Dong strongly praised Wu Shengnan.

However, Wu Shengnan didn't come here mainly for this matter. After reporting on the license, Wu Shengnan said again, "Mr. Li, there is something else I want to report to you."

Li Dong said with a smile, "you say so."

"I want to change the names of several communities."

"Change your name?"

Li Dong was a little surprised and said, "what's your name changed for? Isn't that a good name now? "

Dongyu real estate has three communities in total, one is Mingyuan community, the other is crystal garden, and the other is Wantai Huafu.

Although these names are a bit rotten street, they still sound very classy.

Hearing Li Dong's question, Wu Shengnan thought and said, "I want to make branding. Now, I want to use a unified brand for these community names. People think of this name can think of Dongyu real estate, can think of distant group. "

"Branding..."

Li Dong murmured, which he had neglected.

Also can not be regarded as neglect, can only say that he does not pay enough attention to the real estate company.

Before, he was going to get a ticket and leave. Naturally, he didn't care much about the name of the community. Later, Yao Hong and his family took more than half of it because the community had not been built. Li Dong didn't care much about the name of the community.

But when Wu Shengnan mentioned it, Li Dong realized the mistake.

Take the brand and scale, this is what big real estate developers are doing.

Like Wanda Square, Evergrande oasis, country garden, Longhua square When you mention these places, you can think of the real estate developed by which enterprise.

The leaders in these industries take the road of brand. In the end, even the brand value exceeds the enterprise value.

If you really want to develop in the real estate industry, this is also the only way.

If you don't make brands now, maybe you can make the same money, but what about three years later? What about five years later?

At that time, real estate developers were all over the street. Why should others buy your distant house?

Li Dong gently knocked on the table, nodded his head and said, "you remind me well. I almost ignored this. What name do you want to change?"

Seeing Li Dong's approval, Wu Shengnan beamed in his eyes and said, "I want to divide Dongyu's industries into three grades: high school and low grade. The first batch of my goal is to create three grades of residential brand. After that, if we enter the commercial plaza, we will follow the trend and create a series of squares that belong to us.

This side of the square is simple. It's called either the distant square or the Dongyu square.

However, I would like to hear from Mr. Li about the series of residential areas. Would you like to provide some more high-grade series names

As soon as he heard of the name, Li Dong had a big head.

He is really weak in this respect. No matter in the distance or in Dongyu, he has been accumulating in the name of people.

Now Wu Shengnan asked him to name the brand series of the distant real estate, which is not a light matter.

If the name is chosen well, it will be good for the expansion of enterprise brand, whether it is publicity or communication.

But if the name of the poor, not conducive to publicity or dissemination, it played a counterproductive, and even caused other people's taboo.

Li Dong touched his chin and asked, "didn't your real estate company come up with an opinion?"

Wu Shengnan said with a smile: "how can this kind of thing be done by others? Or Mr. Li, you should give us a plan first, and we will discuss it later."

"My opinion..."

Li Dong scratched his head and said for a long time: "if I don't have to wait for a few days, I have to think about it. I can't think of it for a while. Or simply go back and ask the planning department to make a preliminary plan. I can choose from there. "Li Dong said so, Wu Shengnan also has no opinion.

Name is not on the rise of the line, this is related to the future brand promotion, we should be careful.

Many large enterprises spend a lot of money for a brand name, and even set up special departments and institutions to discuss. It can be seen how important a name is to an enterprise.

After finishing preparing to build a brand, Wu Shengnan's report was not finished, and he continued: "there is another thing I want to talk to Mr. Li. There is a land auction in Pingchuan on the 22nd. Before that, you have allocated a hundred million yuan to Dongyu. I am going to see this auction. Do you have time for Mr. Li?"

"Land auction..." Li Dong suddenly thought of Zhu Yicai and said, "will Yurun attend?"

Wu Shengnan nodded: "Yurun will go, in addition to Yurun, many enterprises will pass."

"What about Longhua?"

Wu Shengnan shook his head and said, "it seems that there is no such thing. Longhua is focusing on the development of su'an new town this year, and the proportion of land acquisition in Pingchuan is much smaller."

"One hundred million, it seems a little less." Li Dong muttered.

For real estate developers, 100 million yuan is really less. Even if they take the land, they can only get some remote or small plots.

If we want to win the same land as the two pieces of land that Li Dong took at the beginning, 100 million yuan is just a drop in the bucket.

Wu Shengnan on the other side was very pleased with his speech and said, "Mr. Li, one hundred million is really less. Do you think it's not like this? We will start pre-sale of the real estate at the beginning of next month. Can the pre-sale money be reserved for Dongyu development this time? If the real estate industry can do it, I think it is actually more profitable than supermarkets.

And in recent years, the country vigorously promotes, so the future of the real estate industry is still bright. "

Li Dong squinted and said with a smile, "OK, no problem!"

Wu Shengnan was overjoyed and said, "really?"

"Of course, it's true, but the premise is that the remaining land payment is paid first, and then all the remaining land will be allocated to Dongyu."

Li Dong said happily that there are not many houses left in the two communities of Dongyu.

Even if all of them are sold out, at most, it will be 2 billion yuan.

When the land fund of 2 billion yuan is returned, a few billion yuan will be left.

Li Dong still has some ideas on the real estate side. The remaining several hundred million yuan will be left for Wu Shengnan to develop Dongyu, which is not impossible.

The supermarket is not short of money now. It has allocated more than one billion yuan in the past, so it can be used for a period of time.

In fact, Wu Shengnan also knows that it is impossible for Li Dong to allocate several billion yuan. In fact, her idea is the remaining several billion yuan.

After Li Dong said this, Wu Shengnan was not disappointed. He said with a smile: "it's OK, Mr. Li. This is what you said. Don't go back on your word and you can't withdraw money from Dongyu."

In fact, Wu Shengnan still has some opinions about Li Dong's transfer of a large amount of money from Dongyu to develop several other subsidiaries.

The real estate company side of the profit, the result to the end, Dongyu take the least money, Wu Shengnan how willing.

Since she has become the owner of Dongyu, it naturally has to be considered by Dongyu. It is Li Dong's business to consider for the group. It has nothing to do with the general manager of her subsidiary.

In fact, Li Dong knows Wu Shengnan's mind, but he doesn't break it. He also discusses a few words about pre-sale with Wu Shengnan. Wu Shengnan comes out of the office with satisfaction.

As soon as she left with her front foot, Chen Ke came in and said, "general manager Li, general manager Xu is here."

"Xu Shengzhe?"

"Well."

"This guy is so well informed!"

Li Dong snorted like a smile and waved: "let him in."

……

Xu Shengzhe came in and said, "have you got the pre-sale license?"

"What do you say?"

Xu Shengzhe didn't care about Li Dong's attitude and said in a positive way: "when are you going to start pre-sale?"

"In early December, that's how it's prepared. It's much earlier than I expected. Why are you in a hurry? "

"Nonsense, can I not be in a hurry?"

Xu Shengzhe snorted, and then said: "you can give me an accurate time as soon as possible. As soon as you start pre-sale, I will start to prepare for launching. The time can't be wrong. What's more, it's time to inform Yao Hong in advance. Let's seize the opportunity to defeat Yao Hong and his family!

On the other hand, how much money do you have now? "

"Money?"

Seeing Li Dong shrug his shoulders, Xu Shengzhe suddenly realized what he had done. He swore: "don't tell me that you've just got billions of dollars? If we don't have enough funds, how can we take over Yao Hong's real estate!

At that time, it will be a real fight for strength!

Don't count on bank loan. It will be late and the bank will not approve it!

If we can wait until the loan comes down, Yao Hong will let us take over the offer? "

Li Dong touched his chin and thought, "how much do you have to prepare?""We have to have at least five billion dollars of cash flow on hand! At least you understand! President Hu and I can raise two billion yuan. This is our limit, so you have to prepare at least one billion yuan.

Less than that, we are likely to work for others.

Don't make it to the end. We're dead and tired and we don't make any money. The money is earned by others.

What's more, the one hundred million you owe me, the five hundred million you owe Hu, and the community I transferred to you, you have to prepare to return the money.

So the down payment of your pre-sale here is all ours. You can't count on this money! "

Li Dong immediately said with a black line on his face: "you've all figured it out, right? How do you behave like this? Can I lose your money? And now you're going to ask for it? "

Xu Shengzhe frowned: "in business, don't do this. My one hundred million you are not in a hurry, it is OK, but President Hu's five hundred million you promised, without this five hundred million, President Hu can not take out two billion.

There is the transfer of the community, but you have said before, you now have to pay off? "

"Who's in debt?"

Li Dong said angrily: "the key pre-sale does not need time! You think the house I've got is sold out as soon as it's sold out? If it's sold out, how can we launch it? We can't sell it until it's half sold. At that time, your community hasn't sold it yet!

You kid pit me, right? If the community didn't transfer to me before, you Longhua still couldn't get money? "

With a helpless face, Xu Shengzhe waved his hand and said, "yes, we can delay this money. You have to prepare 1.5 billion cash on your own side. Are you ok? "

"1.5 billion..."

Li Dong knocked on the table, no problem, no problem, fart!

He didn't get 1.5 billion!

When Xu Shengzhe launched the project, it was still uncertain how much of his real estate could be sold in advance. Even if he could sell half of his property in advance, he would have nodded at most one billion yuan.

However, if he really wants to get money, he is not unable to take it out. After all, the expansion of the supermarket has just begun.

The money previously appropriated is still in the account and has not been used much.

If this sum of money is misappropriated, 1.5 billion will not be difficult.

But Li Dong has a worry. He is afraid that the money will not be paid back soon.

If the 1.5 billion is gone and the money can't be taken out for a while, the expansion of the supermarket will be delayed.

Thinking of this, Li Dong asked, "when can we get the money after we take over these buildings?"

"You can't tell."

"Not sure?"

"We have to take a look at Longhua. After all, the market is getting better and better. We may stay for a while. Of course, that's our business. It's up to you.

Besides, we don't want to open the market at this time. Otherwise, we will have to fight against us if our price is too high. "

"So it is."

Li Dong nodded, and then said, "so, I will handle it at my own discretion, and you will not interfere?"

"Of course, and even if I don't agree, will you?"

"You know what you're doing."

Li Dong gave a smile and finally said, "1.5 billion yuan is OK, but he told you that the five hundred million yuan of President Hu?"

"What do you think? You're a good guy. You agreed to pay back the money in advance. As a result, Yao Hong paid you billions in advance. You didn't mention it. Mr. Hu is sorry to tell you about it. He can only complain to me.

Besides, I was a witness when he borrowed money.

When it comes to the time to spend money, I have to say something for him, otherwise you will be dragged away, and I don't know you yet. "

"Go away, am I that kind of person?"

Li Dong scolded, but he said in his heart, "you are such a meddler. If you hadn't mentioned it in person, I would have said it slowly.".

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