Chapter 306

Li Dong is ready to do a brainwashing promotion, but his opinions were rejected at the afternoon meeting.

Wang Yue said with disapproval: "Mr. Li, we only need to promote in the province now. I don't think it's necessary to promote the portal website as you said.

I have no problem with advertising on provincial and local TV stations.

Outdoor advertising can also be done, and traditional media publicity is also OK. However, I don't think it needs to be so strong. Too much publicity can easily lead to aesthetic fatigue. "

Shen Xi strongly supported Li Dong and said, "Mr. Wang, you can't say that."

"I think the provincial promotion mentioned by Mr. Li is only a precondition. Although we haven't been able to go out of the province from afar now, it will be sooner or later. I think there is nothing wrong with doing propaganda in the early stage."

Wang Yue frowned and said, "the mall is only open in Jiangbei now. Even if the publicity is known all over the country, what are the benefits? When the mall is open all over the country, it's not too late to publicize it. "

Hearing the speech, Liu Hongmei immediately nodded: "I think what Mr. Wang said is reasonable. Moreover, if the publicity in the early stage is known all over the country, but the mall can not be opened for a long time, we will have a psychological rejection. When it comes to opening up, I'm afraid it will backfire. It's better not to publicize it. "

Shen Xi immediately retorted: "these are all your conjectures. If you don't operate it, how do you know it will not work?"

Liu Hongmei frowned slightly and took a look at Li Dong. She wanted to say something, but finally she didn't open her mouth.

Li Dong said with a smile: "director Liu has something to say, today is just a discussion, any different opinions can be said."

Liu Hongmei took a deep breath and said, "Mr. Li, the reason why I oppose it is that the expenses are too large."

"Mr. Li and Mr. Sun are here today. I'd like to report on the financial situation since the beginning of the new year.

By the end of December 2005, the total profit of Yuanyuan last year was about 200 million yuan, and the total expenditure was almost 500 million yuan.

With a debt of 300 million yuan, the bank has 90 million yuan, the overdraft of loans and shopping vouchers is about 200 million yuan, and the company's loan balance is almost 100 million yuan.

In 2006, the company made a profit of about 50 million yuan a month. Now, at the end of March, the company has just settled two months' performance, with a profit of about 100 million yuan.

A few days ago, Mr. Li sold some stocks and invested 100 million yuan in the company, which means that his income this year is 200 million yuan.

In terms of expenditure, 40 million yuan was spent on the land of the distribution center in the later stage, and about 50 million yuan was invested in the premise of distant buildings and distribution centers, and about 50 million yuan in the early stage of the development of new stores in Mingcheng and Nanhu.

In addition, the e-commerce department also invested nearly 10 million yuan in the early stage.

At the charity dinner a few days ago, Mr. Li personally donated $5 million, but the company's expenditure was about 25 million.

On the whole, together with the repayment of loans and other expenses, this year's expenditure will be about 190 million yuan.

At present, the company's capital is about 110 million yuan. If we remove the surplus of last year's loan, the company's net income will be about 10 million yuan this year. "

When Liu Hongmei said this, she stopped speaking.

Others think that she is a distant housekeeper how comfortable, can be like a person drinking water, cold and warm know.

It's true that there is a lot of money in the distance, but Li Dong's ability to spend money is not weak.

Distribution center, distant building, e-commerce department, charity party

These places don't need money. They don't use small money. How long has this year started? The expenditure has reached 200 million yuan.

Now, Li Dong has to invest heavily in the promotion of the mall, and Liu Hongmei is big.

Last year's debt was 300 million yuan. This year, we haven't filled this hole. If we continue to spend like this, how much money will be the beginning.

After listening to Liu Hongmei finish, everyone is silent for a moment.

After a while, Li Dongcai said: "director Liu is right to have concerns, but I still want to say a few words."

"The distribution center and the distant building will not need to invest another 100 million yuan. For the development of new stores in Mingcheng and Nanhu, the investment of 50 million yuan in the later stage should be almost the same. I plan to invest in some new stores in other cities this year, with a total investment of no more than 100 million yuan.

If we calculate that this year's expenditure from afar will be 250 million yuan, and in the remaining 10 months, the profit from afar will exceed 500 million yuan. In addition, Nanhu and Mingcheng will also have income. The total amount of 600 million yuan should not be difficult.

In this way, even if we remove the hole of last year, we will have a net income of 50 million by the end of this year. "

Li Dong said: "the net income of 50 million yuan, the payment for goods and shopping vouchers should exceed 400 million yuan. Which enterprise can do this without debt?"

"Don't look at the present. The future is bright. By the end of the year, if we don't have other expenses, we can't spend it."

After Li Dong finished, everyone laughed.

Liu Hongmei also said with a bitter smile: "Mr. Li, you also said it was the end of the year, but now the company is really difficult."

And she thinks that Li Dong is also a person who can't save money. When he starts to spend money from afar and has an income, I'm afraid this one will be too busy again.Li Dong said with a smile: "it's all the same. Besides, March will be over soon. Far away buildings and distribution centers should not spend much money this month. It should be possible to keep 20 million yuan. What do you think of the company's 100 million reserve fund and 30 million investment in mall promotion? "

"Thirty million!"

All of a sudden some shock, just do a provincial promotion just, 30 million is too much?

Li Dong said with a smile: "don't look at this expression. 30 million yuan is invested in the whole year, and less than 3 million yuan a month should not be too much."

She began to roll her eyes.

30 million is not much?

Now only the Jiangbei area is open. If the whole country is really open, it will not cost 3.4 billion for publicity.

Shen Xi feels that she is under too much pressure now. With the 30 million publicity expenses, the e-commerce Department has spent more than 40 million yuan.

When and when will the 40 million yuan be earned back from a new mall?

After waiting for a moment, Li Dong said to the director of the marketing department: "director Chen, these things are up to you. According to my request, you can contact director Du of Shangyi media and make a plan for our mall publicity. If you can, the promotion can be left to the advertising agency. "

The director of marketing department immediately breathed a sigh of relief and said, "I know, Mr. Li."

He thought that Li Dong had to plan his own company's internal publicity plan this time, but this time it was such a big move that it was not a simple job to contact various media and make billboards.

In addition, Li Dong's time is still short. Before May Day, all the advertisements are in place. Even if all the staff of the marketing department go out, they may not be able to complete the task.

Fortunately, President Li has agreed to cooperate with the advertising company, so the task of the marketing department will be much easier.

After discussing these, Li Dong announced that the meeting was over.

As soon as the meeting was over, Sun Tao got up with a smile and said, "wait a minute. I have something to announce."

All of them sat down, and Wang Yue said with a smile, "Mr. Sun, what kind of happy thing to announce? Are you going to get married? Let's get together? "

Sun Tao coughed softly and said with a dry smile: "it's still early to get married, but it's also a happy event. It's a joy to move in. I'll move the day after tomorrow and invite you to dinner. If you're OK, go and help me. "

Li Dong immediately said with a smile: "general manager Sun, let us be coolies for you, right?"

"Mr. Sun, if you give me a few days off, I'll help you, or I'll forget it."

Sun Tao quickly said, "general manager Li is still there. If Mr. Li is not there, I will give you a ten day and a half month's work. The key is always Li. I can't speak."

Li Dong burst into laughter.

Joking, everyone should have come down, after all, the boss moved, to join the fun is also should.

When others left, Li Dongcai said curiously, "brother sun, so fast?"

Baidu shares he sold out not long ago, a total of 17 million U.S. dollars, converted to only 140 million.

Sun Tao got four million yuan, but this money is not hot, so fast to buy a house?

Sun Tao said with a smile: "if you buy a hardbound room, just buy some furniture. Two days ago, I asked my sister to come over and help me pick out the furniture. I've bought almost everything in these two days. I can go back and check in with my bag. "

"You'll save time."

Li Dong laughed and said, "where did you buy the house?"

"Nanfeng phase II."

"That's not far away. We'll be neighbors in the future."

Nanfeng and Wanyuan are two communities close to longhuadian, both of which are new ones. The reason why Li Dong chose to open a shop in Longhua square was also related to these two new communities.

Before, Sun Tao lived in his own old house, not in Yaohai District, but near Guanhai.

Now Sun Tao has chosen the second phase of Nanfeng. He is less than one kilometer away from Li Dongjia's house, so he can visit at ordinary times.

After talking about the house, Li Dong asked again, "did the old couple take over?"

"Not yet. Wait. My parents dislike me for being single. They say that they have become a family and come to take care of my children. If you say that they are not married, where are the children? "

Li Dong said with a smile: "I think it's almost done. Don't really play yourself old."

Sun Tao shook his head with a smile and said nothing more.

Two people out of the conference room, Li Dong asked: "South Lake and Mingcheng that side of the recent smooth?"

"It's OK. There's a lot of wind coming out of the distance these days. No one will fight against us."

"That's good."

Sun Tao said these things and thought for a while: "Mr. Li, didn't you say that you wanted us to prepare to declare a 'leading enterprise'? We have almost finished the materials. Do you think director Shen should go to say hello to the economic and Trade Commission? "

"Forget it for the time being. Don't try not to use it on Shen Xi's side."

Li Dong shakes his head, and now it's a little overkill to let Shen Xi go.

Although Li Dong knew that Shen Xi couldn't say anything, she could use more. If Shen Xi didn't speak, her father would not be satisfied.If a "leading enterprise" can't be settled, it will be more difficult for the government to subsidize later.

Is it possible to expect Shen Xi to help settle the problem from the beginning to the end, then simply let Shen Xi run the company.

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