Chapter 234

Sea view shop.

Li Dong looks out of the window of the office on the third floor.

Staring at Carrefour, Li Dong frowns slightly and doesn't know what he is thinking.

Cao Chun, standing behind Li Dong, looked dispirited and absent-minded.

Liu Qi beside looked at her watch and whispered, "Mr. Li, it's 12 o'clock. It's time to eat."

Li Dong waved his hand and asked Cao chundao, "how many achievements are there now?"

Cao Chunlian busy way: "ten minutes ago inventory, 970000."

"970000..."

Li Dong murmurs, this achievement does not sound low.

In the morning, the single store sales nearly one million, if spread out, I'm afraid envious of others.

But in Li Dong and far away, the performance is not enough.

Located in the city center, 5000 square meters of business area, 10% discount, lucky draw and car delivery

After a series of activities, it was almost impossible to make money in the distance. Moreover, it was the first day of business opening. The sales volume in the morning was only 900000.

This is the provincial capital, this is the city center!

If we all follow the level of the Guanhai shop, the total sales of the ten stores opened this time will not exceed ten million by night.

At that time, the economic level of Fucheng was not as good as that of Pingchuan, and the number of stores was not as good as that of Pingchuan. At that time, it also made a performance of more than 10 million per day.

In contrast, the opening of hiragawa this time is a great failure!

Although Li Dong had already prepared for the competition and knew that the competition pressure was too big, Li Dong was still disappointed with the result.

He said that it doesn't matter whether they make money or not. But according to the market today, I'm afraid these stores will not make much money in three or two months.

The total investment of these ten stores is close to 50 million yuan. If they are placed in other places, they will be able to return their original cost in one year in a long way and three or five months in a short time.

But now it seems that there is no time for these 50 million people to return to the original.

This is just the beginning. Next, there are more than 20 stores ready to open, with a total investment of more than 100 million yuan. If they are all at today's level, Li Dong may have to vomit blood.

If more than one billion yuan is pressed into it, and as a result, they can't return to their original position for three or two years, so they have to die of depression.

In the golden age of supermarket industry, it takes only five or six years to recover. How much can the supermarket industry earn in the next two or three years?

Maybe for others, it's worth doubling the investment in five or six years, but in Li Dong's opinion, it's a big loss.

A series of thoughts came out of his mind, but soon Li Dong pressed down.

In a word, it is the competition that caused the disaster. If we kill several other supermarkets and the one in the distance is the biggest, the result will be very different.

Although he didn't make money today, Li Dong believes that other supermarkets are not easy.

Now it depends on who can drag on. If you can squeeze the others out, the day of making money is still ahead.

Li Dongchang took a breath and said to Cao chundao: "well done, keep up your efforts."

Cao Chun's face turned red and said in a low voice, "thank you, Mr. Li."

To tell you the truth, today's performance made him lose face greatly. He talked a lot in the morning, but the result was not satisfactory.

For others, the turnover of one million yuan in the morning will increase by at least 1.5 million yuan in a day. This performance is not bad.

But who is he? He was the champion store manager of the third level store in the distance last month!

The third level store is located in Fucheng, with an area of less than 2000 square meters. It is still in a county town. He has done 1.5 million yuan a day in such a store.

Now, there are countless activities and extensive publicity. The price is hardly profitable. The location and area of the store are far better than those of the previous store. But the turnover on the first day of opening is actually this level!

Cao Chun was so ashamed.

Li Dong looked back at him and saw that his face was red and he knew what he was thinking.

With a smile, he said, "you've done a good job. It's mainly because of competition. The distance between the two stores is too close. Carrefour has been open for more than a year, and it is not surprising to have this result. "

Carrefour is also playing activities, and its customers have been diverted a lot.

In addition, there is a stable customer base on the opposite side. It is unrealistic to want to rob the other party's business at one time just after setting foot in Guanhai.

Knowing that Li Dong was giving himself a step down, Cao Chun took a deep breath: "thank you, Mr. Li! However, this is just the beginning. Next, Mr. Li may rest assured that the No. 1 shop of Guanhai will not be a disgrace to the company in my hands! "

Li Dong picked his eyebrows and said, "be steady, don't be too stressed. I'm ready for not making money for a year."

Cao Chun didn't speak any more. Now everything is empty.

If you want to save your face, you can't just say it, but if you don't get any achievements, you can't speak well.

No matter whether you have pressure or not, whether the competitors are strong, they will only say that they are stupid and ineffective.

Originally, he was a newcomer who had just joined the company and became the store manager of Guanhai shop, which made countless people envious. Now his performance is not ideal, and I'm afraid we can't do without gossip.At first, Qi Yunna, the manager of Fucheng City, was the same. However, on the opening day, she turned the tables at one stroke and hit countless people in the face. Finally, she became a city manager.

But he failed to open a business today. If he didn't make any achievements, he would not be able to withdraw him. He would not have the face to stay.

Seeing his expression, Li Dong said nothing more.

Looking at Carrefour on the opposite side again, Li Dong said: "this is not only a challenge, but also a tempering, do well."

With that, Li Dong went out of the office. Cao Chun was stunned for a moment and ran after him and said, "Mr. Li, lunch..."

"I can eat by myself. I'm busy today, so I won't make a mess."

Seeing Li Dong and Liu Qi leave without stopping, Cao Chun clenched his fist, and felt a little uncomfortable.

……

After lunch, Li Dong went to several other stores for a tour.

By the time I got back to the company, it was almost eight o'clock.

Other employees are off work, the financial lights are still on, Sun Tao's office lights are not off.

Li Dong knocks on the door of Sun Tao's office. When he hears the response, he pushes the door in.

As soon as he entered the door, Li Dong shook his head and said, "brother sun, I'm not young. I'll find a daughter-in-law as soon as possible. At any rate, he is also the general manager of the company. He hides in the office and eats a lunch box. Does he lose his share

Sun Tao laughed and wiped his mouth with a paper towel and then said, "anyway, it's all to fill the stomach. What you eat is the same."

"As you say, it's useless for us to make money? In any case, you can't die of hunger. If you have a meal, you don't have to be busy making money. "

"If I don't argue with you, it's not clear."

"You are poor in words." Li Dong laughed and said, "seriously, when to find a sister-in-law, I'll give you a big red envelope to send you to spend your honeymoon abroad."

"No hurry..."

"It's not urgent. Are you 35 years old?"

Sun Tao speechless way: "can you not expose my age, I have been telling others that I am 30."

Li Dong laughed and asked, "seriously, I haven't met a suitable one?"

"Why, are you going to help me with my media?"

Sun Tao said, waving his hand: "don't mention this, how is the situation?"

When it comes to business, Li Dong doesn't make fun of Sun Tao. When Sun Tao arrives, he shakes his head slightly and says, "it's not very good. The three companies are reducing their prices. It seems that they are going to fight us to the end. Today, the sales of ten stores may not exceed ten million. "

Sun Tao frowned slightly. The result was not very good.

With less than 10 million turnover, plus activities and expenses, I'm afraid the profit of ten stores will not exceed 300000.

That is to say, the average profit of a single store is only 30000. On the first day of opening, a store made a profit of 30000, which is too little.

Last year, Dongping store opened and made a profit of nearly 200000 on that day.

The opening of Longhua store is a huge profit, with a profit of more than 500000 a day.

Such a contrast, the gap is too big.

Sun Tao tapped on the table and said for a long time: "the price war is too bad. Why don't you talk to them?"

Li Dong frowned and said, "do they want to?"

He didn't want to fight a price war and lose both sides.

If the original prices are restored, it will be easier to clean up some supermarkets when these new stores in the distance have a firm foothold.

After all, in terms of the number of stores, a remote store is almost equal to the total of other supermarkets in Pingchuan.

As long as you accumulate popularity for a period of time, there will certainly be more and more customers from afar, and seizing market share is not too troublesome.

The key is that Li Dong can think of it, so can other supermarket leaders.

The reason why they don't take the initiative to make money is that they don't take the initiative to make money in the long run, even if they don't make more money in the distance.

"Try it. You can't know if you don't try. I'll have a cup of tea with my old boss tomorrow to find out Sun Tao said with a smile.

Li Dong nodded and didn't speak. He naturally knew who the old boss was.

However, Li Dong didn't report too much hope. Carrefour's business is not bad today, and its capital is strong enough. It's not easy to switch sides.

Moreover, the price war is not a branch manager can decide, it also depends on the idea of Carrefour senior management.

In Li Dong's opinion, the only way to let them give up is to let them see the determination in the distance.

They talked a few more words, and there was a knock outside the door.

Liu Hongmei came in and saw Li Dong was also there. She said, "Mr. Li and Mr. Sun, the performance of each store has been counted at eight o'clock."

"How much?"

"A total of 10.25 million!"

"More than a million?"

Li Dong is a little surprised. According to his previous estimation, it will not exceed ten million yuan by the end of the day.

But now it's only eight o'clock, how the performance suddenly soared."The main reason is that Guanhai No.1 store has seen an astonishing increase in performance in the afternoon, and now it has exceeded 2 million." Liu Hongmei replied.

Li Dong is really a little surprised. It's not a holiday. It's dark in the morning, and it's golden time in the morning.

It's unscientific to see the sea in the morning, but there are more in the afternoon than in the morning.

Liu Hongmei replied: "there was a car in the afternoon at Guanhai No.1 store, so the performance increase is relatively large."

Li Dong immediately knew, no wonder so, since in the car, that the performance skyrocketed is not strange.

But this is only the first day, another car out, their own luck is really bad.

It was the same in Qingyang last time, and the car was gone on the first day.

It seems that if you do another activity next time, the winning rate will have to be lower. Otherwise, these prizes won't last long.

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