Chapter 53

On October 2, the remote supermarket launched a membership card system.

With free handling, discount, accumulated points to exchange for gifts several elements, the distant supermarket launched a massive publicity work.

Newspapers, outdoor advertisements, leaflets, students carrying supermarket slogans walk through the streets

The multi pronged publicity method makes the distant supermarket become the talk point of Dongping people after dinner and tea, and the crowd on the opening day reappears in front of the supermarket.

On the 2nd day alone, more than 800 membership cards were handled, and the shopping cards launched were also very popular. More than 36000 yuan was sold on the first day.

On October 3rd, news spread that shopping cards could be bought back in cash at a 10% discount from the original price.

More people came to buy shopping cards that day.

And different from the first day housewives are the mainstream, there are many more men on this day, and their handwriting is much more than those housewives, and there are many tens of thousands of them.

Li Dong, who looked on coldly, could see the origin of these people at a glance. Most of them were local businessmen in Dongping and personnel from the Logistics Department of some government agencies.

That night, the supermarket took stock, handled nearly 1000 membership cards and sold more than 180000 yuan of shopping cards.

……

By the evening of October 6, more than 5700 membership cards had been handled in the distant supermarket, with a total value of nearly 800000.

5700 membership cards are equivalent to 5700 families who choose to go far away. As long as the service and price of the supermarket are in place, these people are the loyal customers in the distance.

As for the shopping card, excluding the 200000 that was sent out, all the million shopping coupons launched in the early stage have been sold out.

These shopping cards will not be circulating in supermarkets very quickly, or even become a kind of currency in disguise, and may never be used in supermarkets.

This is equivalent to Li Dong's more than 800000 working capital on hand, and this is just the beginning.

Li Dong believes that when the wave of gift giving at the end of the year is over, it will not be difficult to sell shopping cards.

With the introduction of membership cards and shopping cards, the additional effect is that the turnover of supermarkets will reach a new high.

During the six days of national day, the total sales of distant supermarkets exceeded 6 million, and the average daily sales volume exceeded one million!

……

On the evening of the 6th, Li Dong met Sun Tao, who was rushing back from the downtown area of Qingyang.

Sun Tao is darker and thinner than before.

Li Dong felt a little sad when he saw him. He always had feelings when he got along for a long time.

Sun Tao used to be a professional manager, but now Li Dong regards him as a real partner. Seeing this, he can't help but say: "brother sun, there's no need to be hands-on. We've recruited so many people. We don't want them to have a free meal."

Sun Tao smile, slightly tired way: "Mr. Li, I am happy in it."

On the one hand, it is the incentive of dividends, on the other hand, it is a sense of achievement, an unparalleled sense of achievement!

He Sun Tao is an indispensable part of the development of distant supermarkets!

Then, bypassing the topic, Sun Tao asked, "are you leaving tomorrow?"

Seeing that Sun Tao didn't want to discuss this topic, Li Dong had to let it go and nodded: "I'll leave tomorrow morning."

The National Day holiday is coming to an end, and the shopping mall in Longhua has to be settled as soon as possible, so Li Dong has to leave.

Sun Tao was silent for a moment, but he wanted to say something.

After several times, Li Dong also saw that Sun Tao had something to say, and said, "brother sun, what is it worth your embarrassment?"

Sun Tao frowned slightly. Instead of talking about the subject first, he asked, "what's going on over there?"

Li Dong didn't force him to see the situation. If something really happened, Sun Tao would tell him.

Seeing that he mentioned Longsheng, Li Dong dismissively said: "recently, their business has been reduced by more than half. It's just scabies. There's no need to pay too much attention to it."

A series of actions in the distance completely knocked lungsheng. Previously, they were able to compete with the distance in price war. Now, once the membership card is issued, lungsheng has no power to fight back.

If Li Dong didn't want to drag Longsheng down, it would not be too difficult to completely defeat Longsheng as long as he had a few more promotions.

In fact, Sun Tao didn't see Long Sheng in his eyes, otherwise he would not even mention it to Li Dong.

After asking Long Sheng, Sun Tao is silent again.

Li Dong looks straight frown, discontented way: "Sun elder brother, if you have something to say, procrastination is not like you."

Sun Tao took a deep breath and said, "Mr. Li, China Resources has already controlled Suguo!"

Li Dong raised his eyebrows and just wanted to say what it had to do with him. He suddenly remembered the memory of later generations and immediately attached importance to the way: "does Suguo want to march into Jiangbei?"

"Yes

Sun Tao, with a heavy face, said, "I don't worry about other supermarkets entering Jiangbei. What I'm afraid of is Suguo!"

"Their target market overlaps with the distant ones. Ma Jialiang's" wolf strategy "has a good market. What they like most is to open stores in the regional market intensively, make the business circle thorough, and let the competitors have no way to go..."Sun Tao said a lot about Su Guo, some of which were heard by Li Dong in his previous life, and some were only hearsay in the industry.

The focus is not on China Resources holding Suguo, nor is Suguo's march into Jiangbei.

What really makes Sun Tao sad is that Suguo's strategic goals are the same as those in the distance, both of which focus on small and medium-sized cities and even rural areas.

Originally, the county-level cities in Jiangbei were almost blank areas for large-scale supermarkets. The reason why they can develop in the distance is that there are no competitors in Dongping.

Whether Wal mart or Carrefour, their target market is high-end people, large cities.

Suguo is a civilian supermarket, which is specially developed in towns, communities and counties. It is a common means of Suguo to launch cheap stores, convenience stores and community stores.

In this way, there will be the biggest competition in Jiangbei from afar, because this is the way we are going now.

Li Dong was not in a hurry before, because other large stores in Jiangbei couldn't see the town and county. He had time for development.

But now the wolf is here!

Su Guo is rich and powerful, and can not whisper with the distance. Once the distance and Suguo compete, there is almost no advantage to speak of.

"No, where did you hear about Suguo's march into Jiangbei?"

Li Dong thought about it, but he still felt that something was wrong. The coverage of Suguo in previous generations was Su Yu Lu area, and Jiangbei was not their target area.

What's more, he remembered that the first Suguo supermarket in Jiangbei was opened in 2008. At this time, Huarun just acquired Suguo, which seemed not suitable for such a big move.

Sun Tao listened to Li Dong's saying, but he was also a bit at a loss. He said, "it's all about the industry."

He used to be vice president of Carrefour. He has a wide range of contacts and more information than Li Dong.

"Can it be a smoke bomb?" Li Dong doubts way.

Sun Tao pondered for a moment and thought, "it's really possible, otherwise the news won't spread so fast. At least Qingyang hasn't heard of Suguo's store opening."

Hearing that there was no Suguo store opening in Qingyang, Li Dong decided that the news should be a smoke bomb based on his previous life's memory, but he didn't know whether it was Suguo himself or someone else's guess.

But even the smoke bomb, Li Dong also had to pay attention to it.

Sugo is not coming now, but sooner or later she will come.

Far away, the only store that really operates is Dongping. Compared with Suguo, the giant, it's really weak.

If you want to occupy a market in the retail industry of Jiangbei, you will have to compete with those large supermarkets in the distance sooner or later.

Time, the key is time.

Originally took Longhua shopping mall, Li Dong also felt that the pace was too big, preparation slowly.

Now it seems that the pace is still not big enough. Suguo will open hundreds of stores in Jiangbei within one year. If it develops at this speed in the distance, it will not be able to compete with others in 100 years.

"Brother sun, I'm going to decorate the Longhua square right away, and it will open before the end of the year." Li Dong's eyes are firm. He has made up his mind.

Sun Tao saw it out and pondered for a moment: "are you ready to use the funds on the shopping card side?"

"Yes

"What if there is a shopping card run?" Sun Tao warned.

Shopping card runs are not without, some small supermarkets because of the shopping card runs lead to the rupture of the capital chain, and finally closed down.

Li Dong did not care: "decoration 35 million is enough, as long as a few branches began to profit, soon can make up the deficit."

Sun Tao shook his head and disapproved: "I'm not afraid of ten thousand, just in case. If the branch is not well managed, it can't achieve the ideal..."

"Mr. Sun!"

This was the first time Li Dong was called sun taosun when no one was around. He saw Li Dong's upright way: "if you are afraid of wolves before and tigers after, you can't do anything! What we want from afar is not conservative. If we want to be bigger and become the leader of Jiangbei retail industry, we can't succeed without taking risks! "

Sun Tao's sad face gradually faded and his eyes became more and more bright.

Become the leader of Jiangbei retail industry!

This is the first time that Li Dong said his goal and the direction of the future!

Yes, how can you succeed without taking risks, and how can you defeat those big stores with abundant capital.

If you want to accumulate and thin, you have missed the best opportunity. The market is changing with each passing day. When the accumulation is finished, there will be no living space in the market.

"Let's do what Mr. Li said."

Sun Tao spoke sonorously and forcefully. He was no longer tired before, and his spirit flourished again.

Although the distance is small and weak, their creators have ambitions, and their dreams will come true one day!

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