Chapter 1130

Seeing that Qin Feng has a way, Mina quickly asked, "what good method does vice president Li have? Tell me quickly

The reason why Mina is so excited is that Qin Feng has never let him down.

Maybe Qin Feng has no high education background and doesn't know any advanced economic theory. But this man can surprise her every time.

Qin Feng pondered for a moment and organized his words: "I agree with the opinion of the Minister of finance. At present, what we are short of is probably the propaganda with enough impact

The market department minister hears speech, disdain of cold hum a: "hum!" But in the face of Qin Feng, he did not dare to sarcasm anything.

I'm kidding. Mr. Zhou can't resist this man's three moves and two moves. They are only senior wage earners. They don't want to offend such a terrible enemy.

If the head of the marketing department had not just been angry, he would not have shown such obvious disdain.

Mina know, Qin Feng will not say so for no reason, curious way: "tell me what you think."

Qin Feng's mouth slightly cocked up and said with a smile: "the problem we are entangled with now is nothing more than that we want to publicize, but there is no way to invest enough funds, isn't it?"

The head of the marketing department muttered, "nonsense! What do you say? Everyone knows

Qin Feng glared at the marketing department, did not pay attention to this guy: "I now have a way, if the operation is good, maybe we do not need to invest much money, can achieve very good publicity effect."

"What do you say?" Mina's eyes are bright, but how can't think of Qin Feng's way.

No money can be used to publicize, and this kind of pie in the sky?

The head of the marketing department secretly scolded: "hum! I think it's daydreaming, and it's almost like that! "

Qin Feng said slowly: "did you forget about the rice general manager? Before that, when we were celebrating rice Festival. The party was originally scheduled to be broadcast on TV. But later, the TV station did not broadcast our party

After hearing this, Mina was somewhat disappointed and said, "Vice President Li, do you mean to take our recorded annual party back to the TV station?"

"I'm afraid this method is not realistic. If it's live broadcasting, it may be OK. But if it is recorded and broadcast, the TV station will never agree. Unless we spend a lot of money on them. But in that case, the PR budget is definitely not small. "

"I'm not willing to give up the money, but vice president Li, you should know. It is not suitable for us to carry out any large-scale capital flow at present. "

"Ha ha!" Qin Feng is very confident of the way: "rice, you can rest assured, I know the difficulties of our rice still."

"I think you, Mr. MI, or all of you here have ignored a problem."

"What's the problem?" Mina blurted out.

Qin Feng explained: "those star channels and regional satellite TV channels have no lack of programs. They can't arrange their own programs. Of course, they won't be willing to broadcast the annual party of one of our shopping malls."

Minna pretty face full of confusion, do not know what Qin Feng is playing in the dark, doubt way: "that you mean?"

Qin Feng continued to explain: "but you should not forget, except those on Star channels and regional satellite TV. In fact, we have a better choice, that is, the local TV station! Such as shangjingtai. "

Qin Feng is talking about municipal TV stations. The signals of these TV stations can only cover a local city and the surrounding villages and towns.

The narrow audience is terrifying.

The director of the marketing department seized the opportunity and retorted with integrity: "Vice President Li, this method is really fantastic."

"Even the local TV stations are not willing to broadcast our new year's celebration party of Michang."

"And even if they want to. With the ratings of local TV stations, what can they do? Local TV stations have been able to broadcast only locally, with few people watching. This is simply a work for nothing, and it has no publicity effect at all. " Marketing manager said, but also a look of regret.

However, he was happy to bloom: "hum! As expected, he is just a little white face who has no ability. I don't understand why Mr. Zhou fell into your hands. "

Mina also felt that the analysis of the director of the marketing department was right, and asked Qin Feng, "Vice President Li! Do you have anything else to explain? "

Qin Feng said with a smile: "the two problems he said are not problems at all."

"The first is whether local TV stations are willing to broadcast. Don't forget, we have several big stars at our new year's party. Bai Lu, Liu Tianwang, etc Is the lineup quite luxurious? The party held by local TV station can't invite so many stars. We give it to them for free. Why don't they

Qin Feng stretched out two fingers: "second, the issue of influence."

"Our main purpose this time is to publicize and advertise, not the big plan of expanding brand influence. The reason why they chose satellite TV before was that they could cover the whole country. "

"Now that it's just propaganda, we just need to select the city where our Michang branch is located to broadcast it? Although they can only cover one city, 30 or 40 TV stations can play together, and the coverage rate is high enough. In the city without our branch store of mishang, even if it is put in vain, it is better to give up simply? "Of course, it is necessary to do public relations. This, I believe, should not be difficult for the heads of our branches all over the country? "

Mina thought for a moment and said, "Yeah! You've got a good plan, and it doesn't cost much. "

The director of the marketing department heard that his opinions were refuted one by one, and his eyes turned and he said: "Vice President Li is right, but it is still that problem. What's the use of more local TV stations? No one's watching at all. Even if 30 or 40 TV stations are broadcast together, how many people can see it? "

Qin Feng hears the speech, the face suddenly sinks down. "I want to ask, if I remember correctly. In the marketing department, there should be someone in charge of publicity and promotion, right? "

The head of the marketing department said angrily, "yes, I don't know what advice vice president Li has?"

Qin Feng snorted coldly, lit his temple and said, "since you are in charge of publicity and promotion, don't you think a little bit? If so, I don't think it's necessary for the propaganda department to exist. "

The head of the market department suddenly changed his face. "Vice President Li, what do you mean?"

He can't be in a hurry. The marketing department is divided into three parts.

Customer service and after-sales support.

Marketing.

Market research.

Now Qin Feng a word to erase a third, who can't stand it!

Although he also knows that Qin Feng's words are not necessarily counted.

Think about the relationship between Qin Feng and Mina, chairman and president. No one can tell whether Mina will set up a separate Propaganda Department on a whim.

Qin Feng Lenghun said: "I have never known what is called propaganda and promotion, all know that there is something called online marketing, using social tools to achieve the purpose of promotion."

"Even if you don't understand, you can't have seen the thing called QR code in the station and other places?"

"We mishang is a chain store. We don't know how many people flow every day. As long as these things are combined with TV programs, set up some award-winning Q & A, or limited time promotions. With the influence of those stars, it will naturally achieve the effect of publicity. "

"TV programs and online marketing complement each other. Since we have publicized TV programs, we have also publicized mican. And those who have watched TV programs will be more impressed with us

Speaking of this, Qin Feng seemed to think of something, and suddenly said: "by the way, since the program is free for local TV stations, I don't think they would mind if we put an advertisement in the middle of the program? Plus the fans effect of the stars

Finally, Qin Feng pitifully looked at the head of the marketing department, disdained to say: "even this kind of thing do not understand, I really don't know how you become the head of the marketing department."

The head of the marketing department turned pale and pointed to Qin Feng: "you You You I I I I can't say a word for half a day.

As the head of the marketing department, of course, he can't fail to understand these things. Just because I was just thinking about how to get angry with Qin Feng, I didn't think about it at all.

Mina clapped in admiration: "very good! Vice President Li, you really brought me a surprise. How come none of us thought of such a simple way? "

Other company executives, no matter what they think in their hearts, clapped with applause.

Yao Yao's eyes twinkle with little stars, and their hands are red with adoration.

Qin Feng didn't feel how great he was. He said with a smile: "in fact, it's no big deal. Mr. MI and you all bear the fate of the whole Mishan. Naturally, we should take a long-term view. You can't think of such a trivial and stingy way. "

Hearing what he said, the smile on the faces of the executives of Mishan became more sincere.

"Good!" The gloom on Mina's face was swept away. The laughter was like a silver bell: "very good! I'll leave it to Vice President Li. "

Qin Feng rubbed his nose and declined: "it's better to forget the general manager. It's not that I belittle myself. I can just give an opinion. For the network promotion of what, I really do not understand. I think you should find a more professional person to do it. "

Hearing Qin Feng's words, all the people opened their eyes and looked at him in disbelief. The importance of this task is self-evident. As long as you can do it well, Mina will never treat him badly.

But what's going on now? Did he, the proposer, refuse?

The executives of Michelson even have a little doubt whether there is something wrong with their ears?