Chapter 1125： Marvel effect

It was an ordinary Monday. James Wong woke up early. After a brief wash, he didn’t even eat breakfast. He went into the study and turned on the computer. He couldn’t wait to open the boxofficemojo, which has been acquired by IMDB, to check the latest box office last weekend. Statistics status.

Although the box office performance of "Dragon Ball" after the release has made him no longer have any illusions, he also wants to see how far away he is from the top box office this week.

James Huang has been in a very heavy mood for the past two days, and "Dragon Ball" has dealt him too much.

The box office statistics website was refreshed, and on the North American box office rankings on the homepage, the top five movies in the box office last weekend were clear.

At the top of the list is the superhero movie "Captain America" ​​under Relativity Entertainment, which earned a whopping $72.81 million in the three days of the opening weekend!

Although compared to the film’s US$130 million production budget and "Iron Man", which also tells the origin of the hero, this number is not particularly high, but it is also a success.

According to James Huang's many years of experience, it is estimated that "Captain America" ​​can make Relativity Entertainment recover all its investment by relying solely on the global box office share.

The second place on the box office list is still the film of Relativity Entertainment. The power of "Beauty and the Beast", which came to the third screening weekend, is undiminished. Facing a series of newly released movies, it has shown extremely strong competitiveness, and then closed 4542 Ten thousand U.S. dollars.

The North American box office of this live-action fairy tale movie has reached 393.33 million U.S. dollars, and it is not a problem at all to break through 500 million U.S. dollars in the end.

James Huang specifically checked the global box office of "Beauty and the Beast", and the total global box office currently exceeds 800 million US dollars.

Needless to think about it, the global box office will definitely exceed $1 billion.

With these two films, Relativity Entertainment dominated the top two in the North American box office rankings. James Huang regretted it a bit. Perhaps it was wrong to end the cooperation with Shahai Entertainment and to leave Relativity Entertainment?

If you continue to stay in Relativity Entertainment and maintain the cooperation with Ronan Anderson, will there be a fiasco of "Dragon Ball"?

Thinking of this, James Wong shook his head. It is too late to think about it now.

He continued to watch the box office charts, and the following films had a huge gap with "Captain America".

Walt Disney's "Bedtime Story" ranked third, with a box office of $30.36 million in the first weekend, not even half of "Captain America".

The fourth place is "Mr. Good" by Warner Bros., which earned 18.26 million US dollars in three days.

After that, he and Twentieth Century Fox collaborated with "Dragon Ball", which only received 9.14 million US dollars in the first weekend.

This film, the North American box office ended up being a little more than 20 million US dollars...

Although he was mentally prepared for a long time, he basically expected it. After seeing this number, James Huang still had a bit of pain in his chest.

He has a feeling that years of accumulation in the film industry have been destroyed by this "Dragon Ball".

This failure was so painful that a director might never get up again.

James Huang couldn't help but patted his head. There was really something wrong at the beginning. He didn't do well, so he went to make a **** of a Japanese comic movie.

The market and audience for those works that are in second grade than Meiman's is ultimately too narrow.

Reflecting the results, James Huang found that the market of Riman is mainly East Asia, and there is no audience base in the international film market dominated by the Western world.

If he could do it again, he would not say anything to make these **** Japanese comic adaptations.

There is also 20th Century Fox, and the cooperation between the two parties is estimated to have ended.

After ten years of Hollywood directorship, James Huang experienced the failure of "Dragon Ball". Looking back and looking carefully, it is easy to find that it is the easiest and most relaxing time to cooperate with Ronan Anderson and Relativity Entertainment. success.

Now, it is difficult to return to the theory of relativity entertainment. Even the "Death is Coming" series, Shahai Entertainment has found a new suitable director.

In the office of the Theory of Relativity Building, Ronan also saw this week's box office news.

The failure of "Dragon Ball" is expected, but compared to the previous one, it is probably because of the higher investment and the greater investment in 20th Century Fox's publicity and distribution. It seems that the market response is much better.

However, the tragic box office tragedy is unavoidable, and Relativity Entertainment also secretly pushed forward, allowing more creditors to drew money from Twentieth Century Fox.

With the current funding conditions of 20th Century Fox and without the strong support of News Corp., if you want to compete with Relativity Entertainment for the ownership of Lucasfilm, what can you do?

Since last year, Twentieth Century Fox has successively experienced "Pharaohs and Gods", "Ten Thousand Years Before History", "Robin Hood", "Superstorm", "Australia" and "Dragon Ball". The production cost alone exceeds 100 million. The failure of the big dollar production project.

Even though there is a lot of foreign investment in these film projects, the impact on Twentieth Century Fox is still very large.

This means that Fox has a deep background in the 20th century, behind the Murdoch family and News Corporation. If it is replaced by a medium-sized Hollywood film company, if two or three projects of this size fail, you can apply for bankruptcy protection.

Twentieth Century Fox looks normal on the surface. It seems that everything is under the control of James Murdoch. However, six consecutive major productions have failed. If the 20th Century Fox has not suffered a huge impact, fools will not believe it. .

This is most evident in the stock market.

As a listed company, Twentieth Century Fox was already affected by the economic crisis. Every major film project failed, and the stock price would fall in response. After the loss of "Dragon Ball" at the North American box office, Twentieth Century Fox’s share price was on Monday Within half a day, it fell by more than 5%.

The market value of this media and entertainment company has shrunk by billions of dollars from when "The Pharaoh and the Gods" was released last year.

Ronan’s latest news is that Twentieth Century Fox is still under the control of James Murdoch. After all, these movie projects were not finalized by him. It is said that Tom Belk of the film company is behind this. Fox resigned from the twentieth century.

In addition, Twentieth Century Fox was decisive enough to no longer invest in "Dragon Ball". This Japanese comic adaptation film has not many markets in North America and the entire West. Reinvestment is basically a waste of water.

Twentieth Century Fox concentrated the resources of film promotion on the super large production "Terminator 4" with an investment of up to 200 million US dollars.

This sequel is different from the previous movies. Because it is a sequel to a popular and popular series with a high insurance coefficient, almost all the production costs come from 20th Century Fox itself.

Twentieth Century Fox’s management was very optimistic about the prospects of this sci-fi large-scale production film after the internal screenings, and believed that it was possible to use "Terminator 4" to make a turnaround in the film business.

"Terminator 4" will be released in February next year. It is not difficult to see from the schedule that 20th Century Fox hopes to use this film to quickly withdraw some of the funds.

The hot screening of "Captain America" ​​has attracted the attention of Chris Evans and Hayley Atwell. Their respective roles have also aroused enthusiastic responses, especially those left by Captain America to Peggy Carter. The promise of a dance turned into regret in the end.

This makes Peggy Carter's shameful shame, which has been discussed by fans, especially male fans.

Before the film was released, Kevin Fitch was planning a series and submitted a project plan to Ronan. This project was called "Agent Carter", which mainly tells the story of Peggy Carter's humiliation.

To be more precise, the series will feature Paget Carter and Howard Stark as the main characters. The absolute protagonist of the first season is Paget Carter. After the loss of Captain America and the end of World War II, Paget Carter The process of rediscovering oneself.

Later, there will be the process of Peggy Carter, Howard Stark and others establishing S.H.I.E.L.D.E.L.D. or Snake Shield, which will also involve another founder of S.H.I.E.L.D., the original Ant-Man.

You can also regard "Agent Carter" as the prequel nature of "Agents of S.H.I.E.L.D.".

In a short period of time, the series created by Marvel Entertainment will be based on these two series. As for those who play a small role in Hell's Kitchen, they are not on the agenda for the time being, and the copyright is still relatively scattered.

Since the movies "Dare Demon" and "Erica" ​​all hit the street, the "Punisher" filmed by Lionsgate last year also had a fairly average response. For those messy gangs and street heroes in Hell's Kitchen, Marvel Entertainment must be cautious. treat.

Moreover, the copyrights of Daredevil and Erica are in the hands of Twentieth Century Fox. The Punisher has also been resold to Lionsgate. The copyright does not mean that integration can be integrated.

In a short period of time, Marvel Entertainment's film and television adaptations are still placed on projects that can be directly linked to the Avengers.

These Marvel Dafa Captain America, which can effectively borrow more and more power, has maintained a relatively stable box office trend under the blessings of Marvel Dafa. The second weekend of North American screenings At 36.55 million U.S. dollars, while winning the North American box office list, the North American box office totaled 135.68 million U.S. dollars.

This superhero movie will surely exceed US$200 million at the North American box office.

In addition, in the international market, in regions such as Europe and Latin America that were released earlier, "Captain America" ​​also earned nearly $50 million at the box office.

Now that the overseas market is becoming more and more popular, as a typical commercial film, the overseas box office of this film will not be lower than that of North America, and may even be higher.

Manga superhero movies have become one of the commercial mainstreams in the international film market and will occupy more and more market shares in the future.

"Captain America" ​​is the fifth work in the Marvel Avengers movie universe, and the next work is "The Avengers". Marvel's operation is to make Captain America one of the core characters of the Avengers.

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