Chapter 586： William from England

Many movies in Hollywood are not particularly good at the box office, and they can often create a lot of performance in the offline rental market. "Underworld" is such a film. "Resident Evil 2: Revelation" released next month can also be classified. Into this ranks.

Both "Underworld" and "Resident Evil" have entered the top 30 North American film rental charts in the past year. Excluding channel dealers' share, Relativity Entertainment's offline rental and sales revenues all exceed 10 million. Dollar.

Since the box office revenue has already offset the production costs of the two films, these can be regarded as film profits.

After entering the new century, although the total annual box office revenue in North America has been increasing, this is more due to the increase in ticket prices. The total number of people who enter the cinema each year has shown a downward trend. In the times, there are really too many channels to watch movies, and the viewing effect is not bad.

The offline market is becoming more and more important.

The DVD order for "Underworld 2" has already been placed on the other side of the Pacific Ocean. Thanks to the technological update, the continuous increase in orders for Relativity Entertainment and the intensified competition among the same industry there, the cost of a single DVD has been lowered by Relativity Entertainment It's less than one dollar.

When these genuine DVD discs arrive in North America or other markets, the minimum price per single disc is also 16 US dollars, like the North American market, it is basically not less than 19 US dollars.

Excluding the cost of distribution from the channel business, for every disc sold in North America, Relativity Entertainment can make a profit of nearly $10.

Similarly, the DVD profits of other film companies are also very high.

As a result, many movies are shown in theaters, in addition to grabbing the box office as much as possible, but also taking on the heavy responsibility of DVD promotion.

The low-cost series of films can continue to be filmed, the offline market revenue is the key.

The box office of "Underworld 2" exploded in the first weekend, quickly consuming the audience base accumulated by "Underworld". By the second weekend, the box office plummeted by more than 60%, and the box office dropped directly to 14.1 million US dollars in three days.

For this type of film, it's too difficult to get strong at the box office.

Although it was released for ten days, the North American box office of "Underworld 2" reached 57.88 million US dollars, but the violent trend has made the film lose the possibility of the North American box office exceeding 100 million.

Because the film does not have a high publicity investment, it is not difficult to recover the cost through the North American box office.

It was also this weekend that the theater effect of "Lost in Tokyo" after receiving the Oscars was short-lived and was officially released from North American theaters. The North American box office finally stopped at the figure of $66.58 million.

Since getting the Oscar nomination, Embassy Pictures has also released "Lost in Tokyo" on multiple overseas film markets, with a cumulative overseas box office of more than 35 million US dollars.

This typical niche literary film has a global box office total of more than 100 million US dollars.

Thanks to the Oscar effect, more overseas markets have decided to introduce "Lost Tokyo".

The global gross box office of this film is expected to reach about 130 million US dollars.

With Oscars, the North American first-round TV broadcast rights of "Lost Tokyo" sold for $5 million.

Including the later offline release costs, Relativity Entertainment has invested a total of 15 million US dollars on "Lost Tokyo", with an expected profit margin of more than 200%.

Once low-cost movies break out, the profit margins are often amazing.

Another movie with an inevitably amazing profit margin is "The Passion of the Lord".

The film’s weekend decline has been controlled within 40%. After taking another US$19.9 million this week, the North American box office rose to US$321.1 million.

Coupled with the continued expansion of box office revenue from overseas screenings, the global box office of "Passion of the Christ" has reached US$451.23 million.

In the movie released in 2004, "The Passion of the Christ" temporarily sat on the top of the throne.

But it is not easy to become the annual box office champion. In the summer file that will kick off in more than a month, many popular films have gathered, such as "Shrek 2" by DreamWorks Animation Studios and "Shrek 2" by Warner Bros. Harry Potter and the Prisoner of Azkaban, "Spider-Man 2" by Sony Columbia Pictures.

The power of these sequels or film adaptations cannot be underestimated.

In mid-March, there was good news from George Clint that Shahai Entertainment and Meryl Streep formally signed a cooperation agreement. Meryl Streep, with a total of 11 million U.S. dollars, and Shahai Entertainment signed a contract for two films, "Mamma Mia" and "The Devil Wearing Prada".

Meryl Streep’s salary over the years is as stable as her performance in the film, staying at around $5 million from the mid to late 1990s to the present.

Compared to Meryl Streep's huge name, the pay seems a bit low.

In fact, most of Meryl Streep's fame comes from performance awards, and she does not have many outstanding performances in commercial appeal.

Anne Hathaway will also cooperate with Shahai Entertainment again as the heroine of "The Devil Wearing Prada".

As a producer, Lindsay Bill submitted a screened list of directors to Ronan. After seeing the resumes of several directors, and after the actual interview, he finally selected David recommended by Tom Hanks. -Frankl.

The director has been working hard in the TV drama industry before. He has served as a director in "City", "Brothers" and "Star Companion" successively, and collaborated with Tom Hanks in two miniseries "Brothers" and "Star Companion".

Needless to say, the former is a successful example of miniseries, but because of the category, it is not very convincing to face films like "The Devil Wearing Prada".

Ronan can fancy David Frankel mainly because he has directed "Star Companion" and "City" and is very good at themes such as girls and cities.

This miniseries and "The Devil Wearing Prada" can be classified into the same category.

In addition, the crew has begun to talk about advertising sponsorship with many famous brands, including Prada, Apple Computer, Chanel handbags, Motorola mobile phones, Mercedes-Benz cars and Tiffany jewelry.

If an agreement can be reached, not to mention the cost of advertising sponsorship, the filming equipment provided for the crew alone can save millions of dollars.

This film must be a great gathering of luxury goods.

"I used to envy the producer's power."

In the office of Shahai Entertainment, Lindsay Bill took off his glasses and said to Ronan while relaxing: "Now I realize that there is much power and responsibility. This job is much harder than a simple screenwriter. ."

Ronan passed on some of his own experience: "The daily work is handed over to the production manager."

Lindsay Bill said: "It's my first time as an executive producer. I need to accumulate experience and become familiar with the work of the producer as soon as possible."

Ronan nodded: "You can grasp the details yourself."

Nowadays, Shahai Entertainment has focused on training four producers. They are Andrie, the first production manager to cooperate with Ronan, and Jessica Felton, who was developed by an editor, has just stepped into the producer’s threshold. Lindsay Bill, and George Clint in full control of the overall situation.

In addition, there are Chris Reynard, the producer of the animation department, and Sanda Remus, the TV series.

As Relativity Entertainment produces more than ten projects each year, Ronan can only manage the general direction, and the specific work of the crew must be handled by someone who can trust him.

Lindsay Bill added: "Anna Wintour's assistant contacted me some time ago."

Ronan asked, "What do they want to do?"

Lindsay Bill said directly: "They hope that the script can conform to the real situation and not affect Anna Wintour's reputation."

Ronan waved his hand: "Strong women and workaholics are not negative images. Follow your script."

Hearing this, Lindsay Bill gained confidence. The two chatted for a while, and her topic turned to another project: "I wrote an outline and a section on the information provided by Lydia Hirst. The script of one episode, I will send it to your mailbox afterwards, and you can take a look."

"Okay." Ronan replied, "You have mastered the working rhythm of the two projects and don't affect each other."

Lindsay Bill smiled and said, "No problem." She then asked, "Ronan, this project has no name yet. Do you have any suggestions?"

Ronan thought about it, and said without hesitation: "Call it "Gossip Girl."

""Gossip Girl"?" Lindsay Bill nodded slowly: "This name is good, it echoes the content."

Ronan urged: "This TV drama project is not in a hurry. After you finish the preparations for "The Devil Wearing Prada", it will not be too late to move forward."

Lindsay Bill said, "I understand."

Ronan glanced at his watch, stood up and said, "Come here today." As he was about to leave, he suddenly remembered another thing: "I will host a party at home on the weekend to entertain William from England. You have Time can come and participate."

Lindsay Bill thought about the schedule and declined: "I'm going to negotiate with Mercedes-Benz and Prada the day after tomorrow. I don't have time on the weekend."

Ronan didn't force it, and left Lindsay Bill's office.

William came to North America from the UK two days ago as the chairman of the FA Currently in New York, he will come to Los Angeles on weekends. Ronan plans to hold a banquet at home to welcome William and his party.

He has sent out invitations to friends including Tom Cruise and Will Smith.

In addition, some executives from Relativity Entertainment are also invited.

Because following William, there are officials from the FA.

In any case, William once hosted him in the UK, even from the perspective of courtesy, he should have said something.

For this banquet, Ronan has asked the housekeeper Nikia to make preparations in advance. The manor should be cleaned, the trees should be pruned, and a high-end service company has been hired to do party planning.

On Saturday night, the future world was brightly lit. Starting from the sun turning to the west, famous people arrived at the manor one after another, and the security of the manor rose by more than two levels.

Even the Beverly City Police Department, which said hello in advance, also sent more patrol vehicles here.