Chapter 1635： Tour company

In the European and American markets, touring is always the most profitable business for singers, not only because the revenue of the album needs to be shared with the record store and record company, but also because the album is a one-shot deal. But the tour is different. Not only can a tour attract the support of a large number of sponsors, but at the same time a tour can last for months or even years, and travel mightily to every corner of the world.

In fact, this is the same as a movie. It is very difficult for a film company to make a movie and rely on the box office to make money, unless it is like "life and death" to grab the ultra-high box office at ultra-low cost, or "Independence Day" That way, the ultra-high cost creates a box office against the sky, otherwise the box office profit of the film company will not be large. Film companies rely more on the peripherals to make money after the movies are offline, and Disney is the most representative company.

From the beginning of video tape rental, to the sale of overseas copyrights, to the sale of copyrights of major TV stations and network projections, to the peripheral development of toys, school supplies, and daily necessities, to the establishment of theme parks, and even the advent of derivative products. After the movie went offline, Disney's real profits have just begun.

The tour is actually very similar to the movie surroundings, because the tour is more than just a ticket for a concert. The concert-exclusive t-shirts, light sticks, desk calendars, posters and other peripheral products at the door can generate huge profits.

After many singers have stepped down from the peak of popularity, the reason why their singing career can last for many years is to rely on the power of touring. Guns and Roses, Madonna, Maria-Kelly, u2, lady.gaga, etc., they basically toured all over the place during the non-album promotion period, and their income is still very impressive. The profits earned by an album can often be earned by relying on three or five concerts.

To give a simple example, the singer's album sales exceeded 10 million, becoming the top existence in the history of music, and may earn about 10 to 20 million dollars in revenue; but a national tour consisting of 30 performances. , You can earn 30 million or more. Historically, singers who can sell 10 million albums are rare; but in history, singers who can hold 30 consecutive concerts and maintain a certain attendance rate are countless.

This is the charm of touring.

In Europe and the United States where the entire touring market is extremely developed, even singers at their peak careers, Bruno Mars (. Mars), Justin Timberlake, Taylor Swift (.), Beyoncé (.), Rihanna (), Katy Perry (katy. perry), etc., are all on the tour all the year round, because this is far more money than the album, and it is also a way to continue to maintain super high popularity and super high exposure. Getting close to the fans can be described as a multitude of things in one fell swoop.

It can be said that the tour is a golden cash cow.

It is precisely because of this that the tour takes a long time and a lot of effort to operate, and the general record company will not get involved in this area, and this is the birth of a formal tour company. These tour companies have contracts for scenes and performance venues. The larger the tour company, the more venues they have. They can choose the venue according to the singer’s popularity level, whether it is at the 100,000 or 10,000 level, or is it At the level of 5,000 people, the attendance rate is guaranteed to the greatest extent, the performance is promoted, and the tour effect can be maximized.

At the same time, the tour company knows all the details of the entire tour process. They know everything about the itinerary, hotel arrangements, fan estrangement, ticket cooperation, sponsorship choices, publicity strategies, etc. It's like the distribution department of a film company, but it's far more complicated than distribution.

Just like Hollywood’s eight major film companies, the world’s five major music companies, and the nation’s three major brokerage companies, touring companies naturally also have the leading bosses, aeg group (..) and live country (.).

Aeg Group is a well-known consortium with a wide range of design content, including shares of the Los Angeles Lakers and Los Angeles Kings hockey team, and has more than 100 sports and entertainment venues around the world. They have held a number of top-notch world tours such as the Eagles, Nirvana, and Michael Jackson. The two-year-old world tour of Guns and Roses was also hosted by aeg—this world tour was also witnessed. The moment when this top rock band was split internally and replaced by Nirvana.

The live country is not a consortium, but a professional touring company. The reason why aeg can become the top is because they have more than 100 venues around the world, but the live country can become the top, but it is because of their strong planning ability. If you simply talk about the concert venue, the live country cannot be compared with aeg To contend, their concert venues are concentrated in the United States, with a total of 70, and there are nearly forty performance venues around the world-but they also include London Wembley Stadium (wembley.) such. Important venue. But the number is still far behind the aeg group.

The live country is currently the world’s largest touring company. They have professional teams all over the world-and even have begun to set foot in the Asian market. They have planned for many singers such as u2, Madonna, Frank Sinatra, Pearl Sauce, etc. Large-scale concert tour. And their greatest achievement is the feat that once pushed the Beatles to the United States behind their backs.

At present, the two companies of the scene country and the aeg group can monopolize more than 80% of the international performance market, and they are well-deserved industry leaders. The former has expertise and experience, while the latter has funds and venues, each with its own advantages and disadvantages, and it is really difficult to tell the winner.

When the "Road to Glory" tour made its grand debut two years ago, the tour company responsible for the glory to death was not either of the two strong. However, the company responsible for the tour plan formulation at the time and the aeg group signed a lease agreement and borrowed a lot of the aeg group. The venue provides a tour venue for Glory to Death. For example, Madison Square Garden.

However, this time Glory to Death is obviously already at a different level. EMI Records only released the news in the industry. A group of touring companies flocked to the scene. The two giants, the country and the aeg group, did not show any weakness, and immediately started negotiations with EMI Records. , For a time noisy.

Everyone knows clearly that this is a global tour that will last for half a year. There will be at least fifty cities on the tour, over one hundred performances, and a profit of at least fifty million or more-this is the most The most conservative minimum bottom line estimate, many people in the industry believe that with the current Hugo and glory to death, it is not a big problem for tour profits to cross the 100 million threshold.

Therefore, every touring company is eager to get this project. The sponsors behind them are already waving checks and ready to send money to their door at any time. This makes all companies do their best, rack their brains, and mobilize everyone. Reach an agreement at a time.

However, in fact, after the live country and the aeg group announced their participation in the competition, other touring companies knew that their chances were not great. After all, the strength of the two is almost impossible to fight, not to mention, the current momentum of glory to death is only These two top companies can shoulder such a grand performance.

Sure enough, after three days of intensive and detailed discussions, EMI has determined that it will finally determine a company between the live country and the aeg group to be responsible for this glorious global tour. But as everyone knows, the live country is more professional and can provide a more valuable tour plan for the glory to the death; the aeg group is more confident, they can provide a better performance venue for the glory to the death.

After discussing with Roger Fasson, he also discussed with the other members of Glory To Death. After asking everyone's opinions, he came to Hugo, hoping to find a solution that is most suitable for Glory to Death. Because Henry knew that this tour was vital to glory to death; it was the same for Hugo.

"The plan, yes, the plan, I have seen it." After Henry's reminder, Hugo finally came back to his senses. His enthusiasm for touring is unprecedentedly high, because this time the world tour, it is Hugo who sprinkles the seeds of rock and roll. The opportunity to fertilize is also the only way for him to reach his dream.

In fact, before the official announcement of the tour, Glory To Death had already begun to prepare for the tour. To be precise, they were preparing for the tour starting from the outdoor recording studio trip in the first half of the year. Now everything is ready, only Dongfeng, as long as you choose a tour company and immediately put it into operation, the tour can officially go on the road.

However, Hugo has another problem.

"Are you sure that the plan was not wrong?" Hugo frowned slightly and showed a puzzled expression. Instead, Henry and Joseph showed doubts. They didn't understand what Hugo said. Where did it come from, Hugo had to explain, "I looked at the amount of the tour, aeg group offered 20 million US dollars to sign the tour? They are crazy!"

It's just signing the agency rights for a tour of Glory To Death, and the profit dividends, sponsorship dividends, etc. of the subsequent tour are still to be given to Glory To DeathThe group actually gave 20 million US dollars— -At the beginning, the contract price for the renewal of EMI Records was 20 million, and it was the amount of two albums within three years.

Of course, the signing of EMI Records has been considered by everyone to be a decision worth 100 million US dollars, which proves Roger's original wisdom. However, the aeg group only paid such a high amount for the glory to death tour-just this time the world tour, it is simply unreasonable! The rich are self-willed.

However, even the live country also offered a signing fee of 10 million US dollars. Although it is not as good as the aeg group, it also exceeds the 10 million US dollars that Michael Jackson signed with the aeg group for the "History Journey ( not long ago. ——Michael’s "History Tour" in cooperation with the aeg group, opened in Prague on September 6th. This tour will last for nearly two years and will be held in two parts. It is the biggest concert ever.

When Hugo saw the signing money offered by the two touring companies, the first reaction was that the plan was wrong, because the figure was too unbelievable.

Seeing Hugo's surprised expression, Henry's mouth was slightly drawn with a smile, and his eyes flashed with a shallow light, showing his good mood, "The contract is not wrong, they are not crazy, and the numbers are all right. "