Chapter 959： Offensive and defensive conversion

\"&　　"Bath the morning light" on the bulletin board, the publicity work of Glory to Death has always been carried out in an orderly manner. There was no increase in the schedule because of the excellent album performance, but no schedule was reduced due to frequent publicity. Everything was according to the original plan. Step by step.

The ups and downs in the music market certainly made the glorious members overjoyed, but objectively speaking, compared to the sales, the madness of the previous "" tour is more real. Therefore, the band members do not have any special feelings. There is no sense of absurdity that I am creating history.

Of course, there are more and more news reports, more and more enthusiastic interviews on radio programs, more and more fans waiting outside the studio, more and more enthusiastic and crazier pursuits in the promotion process... These details still make the glory to death. The members felt the changes after the release of "Bath the Morning Light".

Not only was it glorious to death, but even Joseph felt this. Now he is walking on the street, and everyone can recognize him, including Henry Bloom and Rick Rosen, which also shows that more and more People began to understand Hugo deeply, and even the people around Hugo became familiar.

Joseph thought of the enthusiastic fans he met in the restaurant tonight, and thought it was really incredible. Even an outsider like him felt it. If the band members showed up, I'm afraid the restaurant would be crowded tonight. Fortunately, the band members did not attend the dinner.

"Is everything going well today?" After returning home, Joseph went to the second floor first, walked into the hall, saw Hugo lying on the sofa at a glance, and asked.

Hugo didn't look up, flipping through a thick stack of paper, "Well, it's nothing special. Radio programs, you know."

Joseph went to the kitchen to pour a cup of coffee, then walked over with him and looked at the script in Hugo's hands. Recently, Hugo will study his own script whenever he has time. He also discussed three things with Ernst. Four times, during this period of time, it is obvious that Ernst's whole person is glowing with vigorous vitality, which is really amazing.

"Aren't you curious about today's dinner?" Joseph saw that Hugo had no plans to speak at all, so he could only take the initiative to mention it. Today Glory to Death was advertised by the radio, but because of other things, he went to a dinner with Henry Bloom, and Samora took Glory to Death to participate in the recording of the radio show.

Hugo absentmindedly nodded his chin, "Uh, uh..." Then he was silent for a while, and found that Joseph did not make a sound. Then he looked up at Joseph and said, "Oh, yes, dinner. So, what's new? ?"

Today, Roger Fasson, the deputy record manager of EMI Records, came to Los Angeles in person and invited Henry and Joseph to dinner.

This is not surprising. After the first week of sales of "Bath of Morning Light" was released, some media began to care about the contract between Glory to Death and EMI Records. Everyone knows that EMI signed a contract for two albums within three years of glory to death for five million US dollars-five million is a declared figure, but it is actually one million US dollars. Now, Glory to Die has completed two records in less than a year, which means that the contract between Glory to Die and EMI Records has lost its legal effect, and today's most popular band has regained its freedom.

In the past two weeks, Henry seems to have become the hottest music agent in the circle. The major record companies have made friends with Henry on various occasions. Although they didn't say anything, everyone knew it. As I know, all major record companies are now coveting glorious record contracts.

Faced with such a situation, EMI Records' mood is really a bit complicated.

On the one hand, EMI Records is happy. At the beginning, Roger signed the Glory to the Death. The most important thing is that Roger gave the Glory to the Death absolute freedom of creation. This is the rise of the new metal rock. Now is the harvest time of EMI Records. The excellent performance of "Almost Fame" has made EMI Records overjoyed. Now, "Bath the Morning Light" has shown a trend of breaking through only two weeks after its release. Overjoyed.

But on the other hand, EMI Records is struggling again, because Glory to Death has repeatedly stated that the second album needs to be released later, but EMI Records has repeatedly put pressure on Henry, which made Roger and There was some discomfort between Henry. Now that the performance of "Bath in the Morning Light" is so brilliant, EMI’s position is now a bit embarrassing, especially the better the follow-up sales of this album, the more difficult it is for EMI to renew its contract. Therefore, they should be fast rather than slow. They have lost the initiative in this negotiation and can only be forced to take the initiative.

At the beginning, Roger’s signing of Glory to Death was of strategic significance. The British-born EMI Records needed to open up the American market, but they still lacked a new force. It was difficult for them to compete with the four major local record companies. This also made EMI Records in the United States. The music market share has always been at a disadvantage.

Therefore, EMI hopes to sign a vigorous and aggressive rock band such as Glory to Death to hit the American music market.

In fact, this is a gamble. Roger used a one million dollar contract as a bet to fight for the weak hope of less than one percent. As a result, Roger won the bet.

If it was only a gamble at the beginning, then the strategic significance of Glory to Death for EMI has risen to a decisive key position. Even if they lose the initiative, they must be the first to take action. There is no room for hesitation or hesitation. Room for.

So Roger appeared in Los Angeles himself.

Joseph didn't sell it, and simply said, "Three records are 20 million U.S. dollars for five years."

Hugo widened his eyes unexpectedly, pressed his lips to his chin, and said meaningfully, "Shocked..." Joseph shrugged and expressed his fright, but Hugo went on to say. "I thought Roger was just polite with you today. He won't negotiate terms until the next meeting. You know, he and Henry had a bad fight before."

Generally speaking, this kind of social occasions need to be false and conspicuous. Roger and Henry had quarreled several times over the album "Bath in the Morning Light". Henry rarely mentioned it to the band members, but as far as Hugo knew, there were at least three times. So according to common sense, Roger should repair and Henry first. And then mention the transaction, so that the chance of success will be greater.

But today, Roger can't wait to bring it up first. This seems too urgent, and it is not good for the negotiation. This is equivalent to showing his cards early, and all the initiative has been given to Henry. That's why Hugo was so surprised.

Joseph thought that Hugo was the unexpected price, but it turned out not. He was stunned, and then he laughed, "Henry got the news, I heard that you still got a gold record for sales this week." This week is "bath in the morning light." In the third week of the release, Henry went to listen to the news before receiving Roger's invitation and got an answer. The sales volume of "Bath in the Morning Light" this week was still at the level of 500,000, and sales exceeded 500,000 for three consecutive weeks. The feat is no wonder EMI Records can't sit still.

As long as "Bath in the Morning Light" continues to create records, EMI Records will only become more and more disadvantaged, so instead of struggling, it is better to show the enemy's weakness and take the lead in showing the card. Instead, it is an act of sincerity. What's more, the cooperation between EMI and the two albums before the death of glory is quite pleasant, especially since they have never intervened in the creation style of glory to death, this is something that several other large record companies absolutely cannot do.

"Golden record? Are you serious?" Hugo raised his eyebrows in surprise. When "Almost Fame" achieved good sales results, Hugo thought he was surprised enough, but this time the market feedback received from "Bath in the Morning Light" is still Repeatedly surprise him, this is really incredible.

"The point of your surprise seems to be wrong." Joseph looked at the expression on Hugo's face and said with a helpless smile. Then seeing the doubt on Hugo’s face, Joseph had to say again, "Three records? Twenty million?"

"Oh... yes!" Hugo remembered the incident only then, when he realized it, his eyes widened directly, "Are you serious? Three records 20 million? Is Roger crazy? "

Compared with the praise and pursuit of all the media, compared with the madness and enthusiasm of countless fans, the new contract conditions of EMI Records are the most direct and vivid proof of the rise of glory to death, because record companies are profit-oriented and can allow them to open At such a price, they know that they believe that glory to death can bring corresponding profits to the company, so they are willing to be so generous. More importantly, this is only Roger's first negotiation It can be seen that there is still room for improvement afterwards, which is really scary.

Joseph saw Hugo's reaction that was three beats slower, he couldn't help but smiled and nodded in affirmation, "I and Henry both think that we don't need to worry for the time being, and Roger is far from showing the real hole cards. "

Hugo opened his mouth wide and did not respond. He seemed to be still digesting the shock brought about by this contract. After a while, he said, "I remember our first contract was one million two records, right? How many times did it double?"

In just one year, the record contract for glory to death has soared directly from one million two records to 20 million three records, a full thirteen-fold increase. It's no wonder that countless media have brought glory to death on the same level as Nirvana. From this paper contract, it can be seen that glory to death has brought stormy waves to the entire music market.

It took 13 months to go from being unnamed to the top of the United States, from glory to death; from deliberate to impatient, EMI took nine months, and in a blink of an eye, glory to death and EMI’s offensive and defensive position took place. Conversion, because EMI believes that the renewal of glory to death will allow them to complete the offensive and defensive conversion in the US market!

However, this time the negotiation does not seem to be that simple. .