Chapter 893： Lose 1 and a half

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In fact, the reason why people think "Life and Death Speed" is a dark horse is that it only invested 28 million yuan, which is really incredible. But at the same time, the success of "Life and Death Speed" also tells people that investment is not everything. The cost is not all, and action movies should not be a fixed model, just like the "Los Angeles Times" said: Change a perspective, action movies can also be rejuvenated.

Although it has only been in theaters for two weeks, the strong momentum shown by "Life and Death Speed" is enough to explain too many problems. The cumulative box office of the two weeks is 73 million US dollars. What does this mean? It means that although the cumulative box office has not yet It really reached 100 million U.S. dollars, but it is basically the result of ironclad conclusions. The major media have been eager to discuss the possibility of "life and death speed" in the final box office exceeding 200 million. This proves that 100 million is not a goal for a long time. , And 200 million is.

This is a terrible news for the New York Post, a terrible news.

The high hope "Wolf" returned in a fiasco. Even if it broke out with a box office of 18 million in the premiere, it was still blown out by "Life and Death Speed". From word of mouth to box office, there was no advantage at all. Columbia Pictures went up and down. Depressed: This is Hollywood. A decision error in distribution will not necessarily ruin a movie, but at least one-third of its revenue will be lost.

But compared to Columbia Pictures, the anger and depression of the New York Post are more turbulent.

"Life and Death Hour" first used the premiere box office data to slap the "New York Post" severely. The 30 million-level premiere performance was simply blinding everyone's eyes. At that time, the media was already waiting for misfortune. Look at the "New York Post" joke.

But the "New York Post" refused to admit defeat, because the success or failure of a movie must be determined by the next week's decline, so they put all their hopes on the "wolf". But now, "Life and Death Speed" has used 27 million in the next week’s box office, a drop of only 11%, almost without any controversy, to silence all doubts and achieve an absolute victory.

Colin Janmeler knew that he had lost. All news media knew that the box office gambling had already come out. At present, the cumulative box office of "Life and Death Speed" has reached 73 million. Even in the third week, the box office of "Life and Death Speed" plummeted by 100%. Sixty, they still have an 80% chance to break through the 100 million threshold, but from the next week’s drop that can be said to be against the sky, it is obvious that they have to look forward to the box office avalanche after the movie enters the third week, which is almost more than the avalanche in June. To be difficult.

Hollywood’s box office trends have a certain pattern. In many cases, people can infer the final box office location of a movie from the premiere box office plus the first round of film reviews. After getting the data of the next week’s box office decline, it can basically be determined. This is because the box office trend of the entire market conforms to the laws of mathematics.

Similar to the situation like "Life and death per hour", the decrease of 11% in the next week shows that the entire market has sought after this work. Coupled with the current overall media review and audience rating trends, you can see the movie’s The drop in the third week will never exceed 35%.

What does this mean? This means that the third week of "Life and Death Speed" is likely to get a box office of more than 17 million US dollars, plus the previous 73 million cumulative box office, which is... a full 100 million US dollars.

Therefore, everyone knows that the box office gamble of "Life and Death Speed", "The New York Post" lost, not only lost, but also lost completely, without face and lee, a complete defeat.

However, in the face of such a situation ¨What should the New York Post do? Formally apologize in just two weeks? ¨The cumulative box office of life and death hour has not really exceeded 100 million, disarmed? They can't do this. They are now completely overwhelmed. They can only bite the bullet and continue to stand on it, holding on with their only conviction:

¨ "Life and death per hour" did not pass the 100 million threshold a day, they did not lose

Perhaps, the box office of "Life and Death Speed" will crash, and it will drop by 80% at the end of next week, and then finally the box office will stop at 99.9 million; maybe the next movie will be more impactful. One week is Macaulay Culkin, and the next week is "The Lion King"..."The prospect of life and death is not optimistic.

This is the summer file. The competition is completely fierce. This is the last straw of the "New York Post".

¨The gambling game has not yet been determined."

This is the news headline of "New York Post" after witnessing the box office of the weekend of the second week of June. In this news, they stated that although the current "life and death speed" momentum is strong, and the performance of "wolves" is not as expected, But in terms of objective facts, the "accumulated box office at the speed of life and death" is only "only" 73 million, and indeed has not crossed the 100 million threshold, so the outcome is still a suspense.

In addition, "New York Post" still insists that "Life and Death Speed" cannot be regarded as a masterpiece. Although the audience is very supportive, it still cannot conceal the fact that its story is empty, the scene is limited, and the structure is simple. They obviously have greater expectations for the "true lies" that will appear later.

They even appealed to the audience to boycott this work, because the success of "Life and Death Speed" will only continue to boost Hugo's arrogance. They used the verb "Help to rise", as if they were helping to abuse. In the report, they emphasized that Hugo, as a rapidly rising popular actor, his self-centeredness is a huge damage to the entire Hollywood star development mechanism, which must be eliminated.

In the writing of "New York Post", Hugo is the cancer of Hollywood, and his existence is the decisive factor in the destruction of Hollywood.

Finally, "The New York Post" looked forward to the works that will be released in the next two weeks and praised them greatly. They believe that there is no weak hand in this year's summer file, and each work has the potential to create good results. The next summer file The competition in the North American box office rankings is bound to be fiercer and more attractive.

¨Let us wait and see how the trend of this bet for two consecutive weeks will not dampen our confidence, but will only strengthen our confidence and determination to fight: we will never compromise with the arrogant behavior of playing big names."

The last sentence of the "New York Post" was sonorous, as if fighting against the evil forces of the Mafia, but it could not conceal their inner panic and emptiness. Obviously, even the "New York Post" knew that they had lost. In fact, there is not much cover for the remaining half, and there is not much time until the fig leaf is completely torn off.

Colin was very angry and disappointed, but it was a dead end. He could continue to discredit Hugo's reputation, but he could not stop the box office rise of "Life and Death Speed", and there was no way to stop the audience from entering the cinema. Face it. In this situation, Colin was a little frustrated, but more angry. It is foreseeable that the "New York Post", the top ten selling newspaper in the United States, has completely stood on the opposite side of Hugo, and there is no room for maneuver. Although it seems that this has been the case after the witch trial.

¨The clamor and slogans of the New York Post still sparked some discussions. Now most of the media have completely sided with Hugo, as if they did not exist in the media that questioned the prospect of ¨Life and death. Now they Just fight with Hugo against the "heinous" New York Post.

This is the media, and face-changing is more exciting than Sichuan opera.

However, for Hugo, he did not intend to give any response. Everything speaks with facts, this is the best response.

As the topic continues to heat up, Hugo's popularity has also reached a new level of popularity following the strength of "Life and Death Speed". Compared with the Jane Dean who is standing behind the camera, he is born and died on the big screen. Hugo successfully captured the hearts of all audiences. Just as the media reporter said, "Life and Death Speed" is a movie that belongs to Hugo completely. This movie takes Hugo's personal charm to the extreme.

Ian Bryce, who once participated in the production of "Indiana Jones and the Return of Batman", this time served as the executive producer of "Life and Death". In an interview with the media, he said, "You ask us about Is this movie confident? Of course not. Before watching the movie, everyone did not have confidence. We think this is an action movie with a box office of 50 million and 60 million. We hope it can be outstanding in the video tape market. Performance."

¨ But when we organized an internal review at the end of May Everyone’s attitudes changed. The charm of Hugo on the big screen, even men feel passionate. Masculine and courageous, tough and strong personality makes people fall for him involuntarily. So, when we finished watching the movie, almost everyone rushed to the barbershop and managed an inch exactly like Jack. "There is direct evidence for Ian to say this, because he has an inch left at this time, and his hair has grown a little, and it does look like it was taken care of three or four weeks ago.

Regardless of whether Ian’s words are true or not, reporters have no way to check with the members of the 20th Century Fox’s internal screenings. However, Ian’s words can be seen from the side. "The speed of life and death" is very important to the audience. Influence, and Hugo has become a new generation of idols relying on the image of Jack.

In fact, even if you don’t look for members of the 20th Century Fox for confirmation, "a man is a short head", this sentence has already been circulated in the streets and alleys of the United States, especially after the summer, willing to enter the barber shop to cut the hair. There are more and more men with inch heads, and women who take their boyfriends into the barber shop and cut their hair into inch heads are also springing up.

All this is just like when "Top Ambition" was released. Tom Cruise's Medellin set off a wave of men joining the army. Now Hugo's words and deeds in "Life and Death" are also leading the trend. , Has become a trend indicator.