Chapter 530： Market orientation

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A resurgence 530 market orientation

Standing in the 21st century and looking back at the rise of new metal rock in the 1990s, one will find a very clear fact, that is, new metal rock has won the love of most neutral music fans, and this is also a death. Loyal rock supporters are most criticized because they believe that New Metal Rock has abandoned the "essence" of rock music for the sake of business, which is a shameful act of compromising to business.

But conversely, the great commercial success of new metal rock also allowed rock’s success to achieve unimaginable brilliance throughout the 1990s, thus driving metal rock, metal core and other senior music fans to study it. The rock genre entered the public eye. This is an unimaginable achievement for the development of the entire rock music.

In fact, as "q Magazine" said, business is a contradiction. The Beatles and Michael Jackson have achieved greatness not only because they injected a powerful "spiritual" energy into music, but also because of their commercial achievements. Because of achievements that are difficult for future generations to achieve, commercial achievements have always been a contradiction that people love and hate. But the fact is, no one will condemn Nirvana because they sold millions of albums, but some people will sneer at the commercial achievements of new metal rock.

The reason why new metal rock can win the love of neutral music fans is simple. They simplified the tedious arrangement, which essentially lowered the threshold of rock and roll and made more songs. Fans can easily accept rock and roll, and even form their own band to engage in rock and roll.

And their simplification of technology allows the band to play to their fullest. Even if they do not have a strong technical level, it will not prevent them from becoming a rock band. Of course, this matter directly brewed a new metal rock band in the late 1990s because of the technical aspects. The tragedy of a sharp decline in the level of music caused by the roughness of the music, a large number of simple and rough new metal rock appeared at the end of the nineties, and they were even directly turned into "garbage". This is also an important reason for the rapid decline of new metal rock.

In summary, it is that new metal rock allows the audience to open their hearts to accept this type of music, and the lowering of the threshold for professional **** also allows more young people to join the torrent of rock bands. China has expanded the scope of the mass base.

Simply put, even if you are not a fan of rock music, even if you are just an ordinary music listener, they will all fall for the new metal rock. This is the biggest advantage of the new metal rock.

Glory to Death was born in 1993 during the'handover' period, so they have the technical advantages of traditional rock and roll. The five members have very solid technical skills and are still improving. This is also the future of the band. The development has laid an important foundation; but at the same time they have the advanced musical consciousness of new metal rock, which makes their music more approachable and easier to be accepted by the general public.

This has been confirmed in the course of the road tour in the past. Hugo can create "Li ( and "Second Chance (.cha...in.anger, which requires profound technical skills to be able to perform. The song, but at the same time, glory to death can easily win the love of the audience. The infectiousness of the band’s live performance is the most praised part, whether it is the profound connotation of the lyrics and melody interpretation, or the band performing The infinite vitality given to the song in the process has been recognized by the broad audience.

It can be said that the reason why the "alternative option" came up with full firepower almost nailed the glory to death on the pillar of shame. This is because in the past few months, glory to death has been set off on North American soil. The frenzy'tide' has already touched the bottom line of this magazine that believes in "rock first".

Sure enough, after the release of "Almost Fame", it quickly aroused heated discussions among rock'fans'. The disgusters almost used all the vicious words to curse the album, and the likes tried their best to express their feelings about the album. The admiration of the song, but the fans who are mixed between the opposition and the supporters, their admiration for the album has become the core force that dominates this debate.

In the field of music, there are three types of "fans" positioning for songs. One is the enthusiasts of a certain kind of music. Their admiration for this kind of music has risen to the position of faith, and it is released in "Almost Famous". Afterwards, the supporters and the opposition parties who started the'violent' debate are actually fans of this type of music; one is ordinary music lovers who love music very much and are keen to discover good music, but You will not lose your mind; the last type is ordinary people, they may occasionally listen to music, it is a good choice to have a good life with good music, but if there is no harm, their hobbies may be elsewhere.

The buyer’s market for alternative rock is often the first type; the success of Nirvana and Pearl Sauce lies in attracting the attention of the second type of music lovers; Michael Jackson and the Beatles made history because they became The third kind of ordinary people have a good heart. The so-called mainstream music in the media has attracted the attention of the second and third types. In other words, the second and third types are the core forces of market orientation.

After the release of "Almost Fame", it sparked intense discussions, which easily attracted the attention of the second type of music lovers. 'Among them, it has been pushed to the top. Coupled with the brewing of road tours in the previous few months, this has also made "Almost Fame" won countless attention in the first week, and this attention is directly related to sales. Showed up.

On Thursday, December 2nd, the album "Almost Fame" sold 20,000 copies on the first day of release. This result really shocked everyone.

Twenty thousand, this data may not sound like a big deal. You have to know that the gold record certification is 500,000; but the problem is that less than 10% of the singers in the circle can get the gold record and platinum record certification. . More importantly, "Almost Fame" only arranged a publicity campaign for Amoeba Records on the first day of release. Even the music reviews of "Alternative Choice" and "Rotation" have not yet been published. Under such circumstances, The album sold 20,000 copies, which is definitely an outstanding achievement.

After the 21st century, the entire record market has gradually shrunk, and the average level of album sales has continued to decline. If you look at the total album sales charts, you will almost never see the albums released after the 21st century. The 1990s was the last prosperity of the record market in the United States and the whole world. In the 1990s, it was not uncommon for an album to sell 100,000 copies in a single week, but if it were placed in the 21st century, an album sold throughout the month. There are hundreds of thousands of cases.

In this contrast, the data of 20,000 copies sold on the first day of "Almost Fame" is really not shocking, it is just a surprise, but it is obvious that the first day sales of 20,000 copies is only one It was just the beginning. The repercussions of "Almost Fame" in the record market took the first step. Then on Friday, thanks to the "alternative" and "rotation" song of ice and fire, the single-day sales of the album rose to a high level. Twenty-five thousand sheets.

Subsequently, the two influential magazines began to gradually spread the follow-up "wave" of their music reviews, and this weekend also made major radio stations a battlefield for disputes between the opposition and the supporters, which also made "almost famous". Sales were further'excited', rising to 30,000 on Saturday, and finally finished with 35,000 on Sunday.

According to statistics, "Almost Fame" sold 110,000 copies in the first four days!

Although in the boom of the record market in the 1990s, the sales volume of 100,000 in a single week was not ranked at all, but even so, this sales data still amazed the entire North American market in an instant. A newcomer band In the first week of its release, the first album was able to achieve such outstanding sales results, and no one would ignore that this band has almost zero publicity while also facing strong resistance from negative public opinion pressure. Under the circumstances, I can actually sell 110,000 albums, which really makes people have to applaud. This achievement requires that the performances of many underground bands when they release their first albums have a lot of ‘greatness’.

Of course, the 110,000 sales volume is naturally not as popular as the Nirvana Band and Pearl Sauce, which have exceeded 1 million platinum certifications in the first week of their release. At best, they can only be regarded as a fraction of them, but such data. Taking into account the subjective and objective conditions under the overall background, this is a perfect start for any band.

It is worth mentioning that the sales of the album "Almost Fame" are widely distributed in North America. The Los Angeles area where the sales are most concentrated is expected, and areas like Cheyenne, where country music is popular in Central China, have also produced. Good sales This is a surprise. In the first week of the album's release, it has sold at least 500 copies in more than 30 cities across the United States-this can be counted into the sales figures, which is also a great feat.

From such a situation, it is not difficult to see that the road tour before the glory to the death sprinkled sparks on the North American continent. Now after the release of "Almost Fame", it has quickly received the response of the majority of fans, and it is blazing. stand up!

When the first week of December ended, "Nearly Fame" achieved 110,000 sales in the first week of release, and instantly ranked among the top 30 on the North American Billboard Albums Chart, ranking 27th. Bit! This has also become the best result of the latest album released this week. It stunned the nation overnight and pushed the originally heated discussion to a whole new level. It was even reported separately by Billboard Magazine.

Obviously, the ‘wave’ and ‘tide’ of controversy brought about by "almost fame" is just the beginning.

(Unfinished to be continued. If you like this work, you are welcome to read it and vote for a monthly pass. Your support is the biggest motivation for me to continue to create.

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