v4 Chapter 967： Umbrella

Whether it is the first phase of the Galaxy Battleship or the second phase of the Galaxy Battleship starting in 2009, Florentino advocates the introduction of a modern corporate management model in the Real Madrid Club, a reasonable and professional division of labor, and everyone has their own responsibility.

Many people think Florentino likes to be good at power, but in fact it is not.

On the contrary, as a leader in Europe and even the world's largest construction group, Florentino's management skills, planning and skills of running clubs are far more than all football clubs in the world. leader.

Moreover, he is a **** Real Madrid fan for decades, he loves Real Madrid, he knows football.

In 2009, many unknown fans were wondering, why do Real Madrid members miss Florentino? Why was Bardano apparently fired in the first phase of the Galaxy Battleship, but he became Florentino's partner again in 2009?

The reason is very simple. Real Madrid members can get close to Florentino and understand what he thinks and do. They clearly know Florentino's ability and what he can bring to Real Madrid.

To be polite, Real Madrid has truly become different. It is precisely the first phase of the Galaxy Battleship that has been defined as a failure by many people.

The three Champions League three years when Sance was chairman did not make Real Madrid different. At that time, Real Madrid was not only in debt, but also its brand value was far inferior to that of the Red Devils Manchester United. Real Madrid not only paid off the old debts in one fell swoop, but also made Real Madrid the world's loudest super brand.

Although Valdano was fired, he still maintains a good personal relationship with Florentino. He also admires Florentino very well. He is well aware that Florentino experienced the frustration of the first phase of the Galaxy Battleship. After summing up lessons and making a series of changes, he is close to success.

Facts have also proved that after Florentino regained control of Real Madrid, Real Madrid has achieved considerable success in both business and competition in the past two years.

All of this comes from Florentino's planning and management, from the daily management of Manuel Redondo, and from the control of Bardano at the athletic level. More importantly, Real Madrid has a superstar with impeccable commercial and competitive levels.

Yang Yang!

...

Bardano was a successful professional star. After retiring, he became a successful professional coach. Later, he became Florentino's assistant and became a club management. These all let him He has a deep understanding of professional football beyond the imagination of outsiders.

As an adviser to Florentino, Bardano was very determined to promote Yang Yang to Real Madrid from the beginning, not only because Yang Yang was the future leader appointed by Florentino, but also because he saw it from Yang Yang. A valuable quality.

Selfless!

Undoubtedly, for an attacker, excessive selflessness is not good for himself, so it is often said that forwards need some self-centeredness, but if it exceeds a certain limit, it is not good Too.

Because football is a team game, if there is a player in a team that is too selfish and disregards the team ’s interests, it is a very, very terrible thing. For example, Cristiano Ronaldo ’s situation at Manchester United is a little bit different. The pass of the pass is not passed, which will naturally bring controversy and even infighting.

But Yang Yang is an attacker who can combine selflessness and selfishness just right. He knows how to get along with his teammates. He knows how to give gifts to teammates and staff during the holidays. He knows when to pass the ball to his teammates on the court. , When should I come by myself.

Why didn't Real Madrid attack fire power drop sharply without Yang Yang?

Apart from the technical and tactical level, there is another very important factor, that is, without Yang Yang, Ibrahimovic and Robben will maximize their selfishness, and when Yang Yang appears on the court, They will choose to attach, because Yang Yang is the undisputed king of Real Madrid!

But Yang Yang is obviously not blindly arrogant, for example, he has assisted five goals in two consecutive games, but he has not scored one goal, just to help Ibrahimovic complete a consecutive hat trick, help Robben score, these are his selfless Performance.

Whether it is a stadium, training ground or locker room, there is such a leader in the team, which is very important for any team. This is also the real result of Real Madrid in the past two years and will continue in the future. The key factor of achievement.

So under normal circumstances, Real Madrid should do their best to maintain the current situation, because whether it is Yang Yang, Ibrahimovic or Robben, they are the top stars in today's world football, and their personal abilities are very good. , It can even be said that no replacement can be found.

Why Real Madrid has not renewed the contract with Ibrahimovic?

The Swedish center is not very old, and his physical fitness is also very good. According to the team doctor, there is no problem in playing for another five years, and he is also a friend of Yang Yang. The relationship with Yang Yang is so good. Renewing the contract with him can maximize the maintenance. Real Madrid's strike line is stable.

Why not renew the contract?

This is obviously not an issue considered at the competitive level, but should be viewed from a long-term strategic level.

As the team's management, Florentino, Redondo and Valdano received information, the height and breadth of the problems they saw were unimaginable by fans and players, they are the club's management In fact, they know the current situation better than anyone else, and even Real Madrid has a dedicated team to predict the situation in the next few years.

What will the future look like?

The United States, China, the European Union and other major economies are opening quantitative easing policies one after another, and hot money will continue to flow into European football wildly. This is historical practice, so that there is a saying that the more serious the economic crisis, the more popular the ball market.

Such signs have already appeared. After Chelsea in the Premier League tightened the money, the Middle Eastern tyrants bought Manchester City. Then the Premier League sold high-priced copyrights. The purchasing power of the major teams skyrocketed. The tyrants from Qatar bought Paris Saint-Germain. Bayern Munich in the Bundesliga has just signed huge commercial contracts with heavy sponsors such as Audi and Adidas.

Even La Liga has a local team like Malaga. Atletico Madrid has been attracting investment in recent years. At the same time, it also cooperates with Mendez and other brokers. Falcao is such a product.

So, what will happen to European football in the next few years?

The answer is obvious.

The value of players will soar, and to what extent they will rise, no one knows, nor dare to predict.

At present, Florentino and Real Madrid's preliminary judgment is doubled, or even doubled.

In other words, the most expensive player is Yang Yang, worth 100 million euros, but in the next few years, players like Yang Yang may reach 200 million or even 300 million euros, which is absolutely incredible astronomical figures.

Therefore, Real Madrid can't wait to renew the contract with Yang Yang, and pay a high salary to increase the liquidated damages to 300 million. There are also considerations in this regard.

On the one hand, the player's value and salary are high. On the other hand, Florentino must maintain the operating pressure of Real Madrid's salary structure at about 50%. Then there will inevitably be a problem. Real Madrid cannot Again like in 2009, crazy superstars were introduced.

In the past two years, almost every summer, Real Madrid will be connected with Manchester United's Cristiano Ronaldo. The Portuguese superstar himself and his agent have also shown their favor to Real Madrid through various channels, but Real Madrid has never been impressed.

First, Valdano feared that the arrival of Cristiano Ronaldo would break Real Madrid ’s current locker room balance with Yang Yang as the core, because the Portuguese are obviously more ego than Yang Yang. Second, Real Madrid is not willing to pay too high for the Portuguese. Salary and transfer fee.

At that time, Florentino refused to pay a transfer fee of 12 million euros for a 20-year-old card, but after six years, he paid a sky-high transfer fee of 65 million euros for him. Many people thought It's Real Madrid who took the wrong head, but in fact, this is Real Madrid's business strategy.

Florentino wanted a card of 65 million euros instead of a card of 12 million euros, and the chairman of Real Madrid knew very well that when the card grows and matures, Real Madrid must Can afford him, so he is not in a hurry.

But now it ’s different. Florentino is no longer sure whether he can afford "kaka" in the future, so the best option is that the "kaka" are only worth 12 million euros. When it is time to buy them.

But then it is a brand new question, how to cultivate the "card card" of 12 million euros into the "card card" of 65 million euros?

These are two very different business ideas, but Real Madrid have to adapt to the changes in the future football situation.

As the helm of Real Madrid's athletic affairs, Valdano is very clear that geniuses need protection, they need an umbrella, they need someone to cover them, for them to withstand the pressure, let them grow up in the game and make mistakes.

Through the past decades, different teams have proved one thing. The glorious heyday is the best time for newcomers to join, because at this time newcomers have the opportunity to grow under protection and avoid too much burden. Pressure, playing in an unbalanced state.

Today, Real Madrid is in such a critical transformation stage and is in a glorious period, and Yang Yang is the biggest umbrella above the team's head, but the team still needs to introduce more young players in various positions to give them Opportunities to let them grow.

Morata, Hercet, Varane, Herrera, Carvajal, Di Maria, Modric ... even the rumored Neymar, all Real Madrid did for the next period Talent pool.

This is Real Madrid's strategy.

Yang Yang is at the core of Real Madrid's strategy for the next few years.

Unfortunately, Ibrahimovic did not fit this strategy, especially if he demanded a high salary.