Chapter 374： Sub-brand (on)

Consistent in the general direction, the rest is simple. To refine some of the terms, as long as the lawyers of both parties approve, basically only the signature is left. shell

Mr. Ke certainly agreed to become the first ceo of Audemars Piguet's only sub-brand, taylor g, especially when he learned from Lin Jiayi that the Royal Oak concept table made by Guo Tailai would be his year-end award, but he was happy. What to say is good. that

A watch, adhering to Audemars Piguet's style, but the workmanship and material difficulty is a higher grade, the same workmanship brings the price to geometrically soar. According to the valuation of Audemars Piguet's internal appraisers, if the watch is on the auction floor, it will start at least three million dollars. In the end, I can't know what the transaction price is. shell

The first thing Mr. Ke took up was to meet Guo Tailai and Guo Tailai to communicate face to face. "

boss! "Seeing Mr. Baker directly called a boss. It is also magical to think about it. This young man was a student who completed his teacher's assignments on a repair stand a couple of years ago. Now he has become his own boss. It is amazing. Say

It is communication, in fact, Mr. Baker is coming over to tell his work plan. As the only sub-brand of Audemars Piguet, the sales of taylor g will not be set up separately as the sales company and after-sales maintenance department of Rolex's sub-brand, but will be combined with Audemars Piguet, sales and after-sales service. Audemars Piguet's official point of sale and after-sales service center.

Guo Tailai recognizes that even in addition to Guo Tailai, this sub-brand will no longer have other watchmakers. The models designed by Guo Tailai are also handed over to Audemars Piguet.

For each new model, Guo Tailai will not make more than ten pieces by hand. One of them is to be placed in the collection of the Audemars Piguet Museum. That is to say, there will be a maximum of nine pieces for the limited edition. Maybe Guo Tailai is lazy. One is even less. Most of the works produced by Guo Tailai will only appear in the official auctions of Audemars Piguet, unless it is a separate customization of an important person.

There are detailed contract terms for various revenues. These are the details of Lin Jiayi’s negotiations with Audemars Piguet. Mr. Baker mainly communicates two things. First

First, Audemars Piguet will build a high-end watchmaking workshop for Guo Tailai at the headquarters, the Swiss watchmaking holy valley, for Guo Tailai to use in Switzerland. After all, Guo Tailai's two watches are from a car engine studio in London, which is really unreasonable. What kind of equipment Guo Kelai needs, what kind of environment, Mr. Baker wants to ask clearly, in order to customize the construction.

Another thing is to discuss with Guo Tailai, the sub-brand start-up, and the development of sub-brands. Mainly the style of the work, as ceo, Mr. Baker must master these situations for future publicity.

“Can Audemars Piage accept a more avant-garde style?” Guo Tailai thought for a long time and confirmed very seriously to Mr. Baker: “Avant-garde, cool, personality, rebellious, this style is more open than that of the dragon watch. What about style?"

"Of course!" Mr. Baker nodded without hesitation: "Audemars Piguet's aim is to control the routine and create innovation. Perhaps in the Audemars Piguet brand, the innovative elements are still based on traditional style, but since it is a sub-brand, There are no taboos. Although I am an old man in my fifties, I also know that the young people nowadays, like the hippies of the 1970s, pursue independence and pursue different things. There is no problem at all."

Will there be any bad influence on Audemars Piguet? Guo Tailai asked.

“In fact, the sub-brands have a bit of publicity and personality, which is a very useful supplement to the Audemars Piguet brand image.” Mr. Baker went on to say: “Audemars Piguet has gone through more than 100 years, but actually has gone on high-end works. At the top, we need some unique product series that can expand the brand's influence. Audemars Piguet management has been discussing this issue for a long time and has been thinking about what kind of breakthroughs we have. Those of our former watchmakers, Their fame and style have been relatively fixed, and the young people can't afford the reputation of the Audemars Piguet brand for the new time, until the boss appears."

"I understand!" Guo Tailai nodded. For Audemars Piguet, this century-old store still keeps thinking about how to innovate and how to break through. Guo Tailai agrees very much. This is what our domestic enterprises should study hard.

Judging from the decision to cooperate in just a few days, this issue has certainly been discussed many times. Guo Tailai's appearance just let them see this opportunity, and Guo Tailai's god-like handwork and his legendary reputation just make up for the controversy in style. Say

If the sentence is not good, Guo Tailai’s reputation plus his handwork, he is the simplest and most basic watch with no date, I am afraid that everyone is sought after, so the style is bold, not afraid of no one, not afraid Fame can't get out. As long as someone accepts it, it is a successful product, isn't it? "

Boss, I am very curious. Mr. Baker also curiously asked: "According to the truth, the boss is good at processing, and should cooperate with Rolex with stronger technical processing strength. Is it because of Hall's idiot, so don't you cooperate with them?" ""

That's just a small reason. "Guo Tailai also replied honestly to Mr. Baker's curiosity: "On the other hand, you are the first to propose cooperation. To be exact, it is you. In addition, Rolex's technical strength is indeed very strong, but I do not need their technical strength to make up for mine. "labor

In terms of fame, or in terms of qualifications, Luxi’s brand history of less than a hundred years cannot be compared with the three giants of Patek Philippe Shidanden and Audemars Piguet. Of course, this qualification is in the watchmaking industry, that is the essence. Although the comprehensive technical strength, Rolex is indeed slightly better, but their business strategy is relatively popular, which is inconsistent with Guo Tailai's pursuit.

"The most important reason is that I personally want to do some technically extreme products for some reasons." Guo Tailai tells the truth: "Audemars and Peter meets my philosophy. Of course, if Audemars Piage does not appear, I guess I will choose Patek Philippe. Their superb workmanship has always been what I appreciate."

Ok! Mr. Baker nodded and understood: "It seems that I am still lucky, I met you a few years ago." ”

"It’s also my luck.” Guo Tailai smiled and responded to Mr. Baker’s sentence. Who can think that a little understanding a few years ago will lead to the current cooperation?

"However, if the boss wants to play the sub-brand, it is not enough to rely on a dragon watch." Mr. Baker suggested to Guo Tailai with a smile: "Does the boss want to do a few more?"