v2 Chapter 347： : Diamond Scam

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What is a diamond scam?

Simply put, this is the most successful marketing case in the world so far.

It has existed globally for more than one hundred years, and so far, some people have been willing to be deceived and paid for it.

In any country and region in the world, in any jewelry store, any salesperson in it will always tell customers how precious diamonds are, and even tell customers that diamonds have room for added value in the future.

And they will never admit that when the diamond is recycled, the price will be much lower than the price at the time of purchase.

Before the 20th century, diamond production in the entire world was very scarce, with an annual output of only about 20 kilograms. The rare thing was expensive. In that era, the price of diamonds was naturally very expensive.

At the end of the 19th century and the beginning of the 20th century, the world’s largest diamond mine was accidentally discovered in South Africa, and the annual output of its mines reached an astonishing several tons.

If all the diamonds in the mine are dug out and circulated to the market, the price of the diamonds will drop to the bottom. It is not an exaggeration to call it the price of cabbage.

At that time, when the diamond company was just established, everyone at De Beers was in a mess.

In the end, De Beers invested a huge sum of money to buy South Africa, the world's largest diamond mine at the time.

Immediately afterwards, they conducted a series of operations, the first of which was to control the annual output of diamonds.

Everyone knows that any precious object, once it flows into the market in large quantities, its value will plummet.

Even diamonds are no exception.

De Beers also knows this, so they control the annual output of diamonds to a very balanced quantity, so that the increase in the output of diamonds will not cause the value of diamonds to fall.

There are only so many diamonds flowing into the market every year, which once led to the illusion that the supply of diamonds was in short supply, and the price of diamonds naturally stabilized.

After the market stabilized, they began to create demand again, and began to spend huge advertising fees to implant diamonds in movies.

They make perfect use of the extremely stable characteristics of diamonds, making it equate with eternity.

Then he took advantage of the human desire for eternal love, placing diamonds and love on the same scale again, making diamonds a symbol of love.

But what should some women do when they stop their men from buying expensive gifts?

Quite simply, when women are not affected by advertising, they begin to influence men again, telling all men that women like surprises the most, and diamonds are the best interpretation of surprises. You must buy the best diamonds and secretly give them to your beloved. Woman with a surprise.

At this point, De Beers' hype on diamonds has reached its peak.

However, the marketing of De Beers is not over yet. In order to prevent customers from reselling second-hand diamonds, they broadcast the world-renowned slogan.

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The Chinese jewelry company translated this slogan into very poetic Chinese.

"Diamonds are forever, and one is forever."

It was this advertisement that deceived the world for more than 100 years.

This is why diamonds are the most successful marketing case in the world.

Principal Wang naturally knew this kind of classic case, but he knew that Gui knew that he would not hesitate to spend money when it was time to buy diamonds.

But, why did Qin Yi mention the diamond scam at this time?

After thinking about it for a while, Principal Wang immediately thought of a thought that made him sweat.

If it is true, then Qin Yi's head is really not comparable to ordinary people.

Subconsciously lowering his voice, President Wang leaned into Qin Yi's ear and asked tentatively: "Are you trying to replicate the success of De Beers diamond marketing?"

Upon hearing this, Qin Yi grinned and nodded: "Since De Beers can deceive the world with diamonds, why can't I deceive the entire China with artificial diamonds?"

"hiss……"

Principal Wang couldn't help taking a breath when he heard this!

Oh my God!

Qin Yi, this kid is so **** daring to think about it!

I have known that the status of artificial diamonds in China is far less than natural diamonds, otherwise China would not rely on exports of so many artificial diamonds.

How can you use your own power to change China's preconceived perception of man-made diamonds?

"Impossible, it is absolutely impossible. The Chinese women have been eroded too badly by the poisonous chicken soup, and it is impossible to accept cheap man-made diamonds."

Principal Wang directly denied this idea in front of Qin Yi.

Qin Yi raised his brows and said with a smile: "You are right, poisonous chicken soup has harmed many women, but why can't I be the initiator of poisonous chicken soup?"

"How about we achieve overwhelming propaganda through various factors such as the media, advertising, news, etc., so as to shake the general perception of diamonds in people's hearts?"

Speaking of this, Qin Yi gave Xiaocheng a writing gesture and asked her to help write it down After Xiaocheng took out the pen and paper, he officially began to narrate his madness. plan.

"China’s man-made diamonds are mainly produced in three companies in Zhongzhou. I plan to go there in person during this time. If possible, I would like to acquire these three man-made diamond companies in Zhongzhou and integrate them together.”

"The next step is to increase production, control costs, and control the selling price of man-made diamonds to about 50% of the same level of natural diamonds."

"The second step of the plan is to carry out overwhelming marketing of man-made diamonds, as much as possible to replicate De Beers’ face-to-face methods, so that everyone in China will know that domestic man-made diamonds are more pure than imported natural diamonds. The cut is better and the price is cheaper!"

"I have tens of millions of online celebrities for short videos, and I believe that as long as the money is spent, more tens of millions of celebrities will join in."

"And I have already decided on the candidates for the advertising endorsements. They are Fang Xuanyun and Bai Lingfan. They will never refuse my request. Coupled with Bai Lingfan's traffic influence, the plan will progress faster!"

"It is initially estimated that within a year, most of the diamond market share in China will be occupied by man-made diamonds!"

After telling the plan steps in one breath, Qin Yi almost didn't tell him that he was hypoxic, so he drank a mouthful of water and was shocked.

As for Principal Wang, he was stupid. He didn't expect Qin Yi to have such a meticulous plan, and it seemed that it was very feasible.

"But, how do you get domestic jewelry brands to cooperate with you? After all, you might only sell loose diamonds to consumers, right?"

Qin Yi smiled mysteriously after hearing this, and then lowered his voice to explain to President Wang.

"I have a gold mine in South Africa."