Chapter 613： Branding and design

It is definitely not just talking about it.

Like a lazy cat, this will have been lost in the various styles of Hermès bags on all four walls.

Good-looking, good-looking, all good-looking!

Next to him, two salesmen provided personal services throughout the whole process, and very patiently introduced her to the bags that each stared at for more than 2 seconds.

From the workmanship, design concept, style and audience level, the humor is humorous, and all the information is fully expressed.

This professionalism is commendable.

The enthusiasm of the two comes from Qin Yu's personal customer information.

Just the three Himalayan diamond buckles marked above are enough to make any store send the most sincere greetings and high-standard service specifications.

If it weren't for the store manager's absence, a sign of "Suspension of Business" had been hung up outside the club.

The two cabinet sisters are now thinking about how many goods the other party will get today, and how much money they will be able to match.

Over tens of millions, I don't even dare to think about it!

Even at Hermès, there are only a handful of customers who spend more than 10 million yuan at a time.

That represents the consumption of a house in Zhili City, not just a series of numbers.

However, there must be several millions.

Just when the two felt that they were going to be lucky today, Lazy Cat pointed to an underarm bag and said, "I want this."

"What else?" Qin Yu asked with a smile.

"It's all about this." Lazy Cat smiled sweetly.

"???" The cabinet sister looked at each other, and a big question mark appeared in her head.

What's the situation, today this is a cutscene.

But choose one, is it a bit too...

In short, I just feel that something is not right, or that I brought a real girlfriend today.

Otherwise, it didn't take long before you got it that you wanted to get caught up and show a positive image of being virtuous and not worshipping money?

The two people instantly made up countless possibilities in their minds. The only thing they didn't expect was that the girl in front of them didn't care about them at all.

Yes, Lazy Cat likes the bags here, but if you don't like it, you must have it.

The first consideration is whether it is practical and suitable for your needs, and whether it can be used.

Therefore, the lazy cat finally chose this underarm bag.

It is small and exquisite, and has enough space to hold personal belongings. It is very suitable to install a key, mobile phone, and lip glaze.

The mini water cup can also be placed inside, so it is enough for her to use.

It won't be heavy, it is troublesome to carry around, "So, it's her."

Lazy Cat took his arm, twisted his body and walked out.

Qin Yu didn't say a word, and accompanied her to the bar, seemingly to check out.

The expressions of the two cabinet sisters instantly changed to helplessness, and their words were dry, they turned out to be just selling a HPassant handbag.

Price: 31.000 yuan.

Although it is very valuable to ordinary people.

But because the two had overestimated Qin Yu's spending power before, now they only have a strong sense of loss.

‘Don’t worry, maybe the handsome guy will wrap it all up. ’

‘I think it’s possible, look again. ’

The two exchanged glances and waited silently.

But until Qin Yu walked out of the store with the lazy cat carrying a small bag, he didn't wait for the phrase "wrap everything."

Qin Yu didn't care about this small amount of money, not to mention the lazy cat's liking.

But he respects Lazy Cat's choice, because he knows very well that even if he buys them all, Lazy Cat cannot walk around with these bags on his back.

Instead of throwing them all at Shangdu or Hudu's house, it is better to take her to the store to buy some latest models every time you see her.

It can not only satisfy her shopping desire, but also maintain enough freshness.

Turned around to Dior, turned around and found that there was nothing to buy.

When he went out to see Balenciaga, Qin Yu wanted to go in and have a look, but was stopped by Lazy Cat.

She never wears high heels, not to mention silk stockings, and she can only take them home when she buys them.

Ok!

Going around in the mall, the lazy cat saw Burberry's crescent bag again, "Wow, it's so cute."

"Go in and take a look." Qin Yu looked at her heartbeat, the shape of the bag is not very big, and decisively decided to start.

Burberry is a veteran luxury brand in the country, but many people may not be familiar with this name.

However, mention it by another name: Burberry.

I believe everyone will suddenly realize, oh, it turned out to be it.

Even if I can't say what it sells, what the brand is, and how influential it is, the name must have been vaguely heard.

Since having the Hollywood celebrity harvester; Tisci as the design director, Burberry has been a blessing in the past two years.

He graduated from the Central Saint Martins College of Art and Design in the fog city, known as the Whampoa of the fashion industry, and joined Givenchy as soon as he graduated.

In the following years, Givenchy's high-definition and explosive models all came from his hands.

High-definition brand not only represents millions of consumption, but also best demonstrates the strength and appearance of a brand.

Before Tisci joined Givenchy, there were only 4 haute couture customers in their family.

But when he left, the number of high-end customers had reached 32.

Is this number too much? many.

Globally active high-end users, all luxury goods together, there are only about 200 people.

;Tisci takes 16% of the customers by one person, don't you say too much?

To be even more exaggerated, Tisci left Givenchy and announced the day he joined Burberry.

Once the news was announced, Burberry's stock price rose by 7.1%.

Drive the stock price of an old luxury brand with one's own strength; Tisci's position in the fashion industry can be seen from this.

There is a saying used by insiders to describe him: Maybe you don’t know his name, but he is the idol of your idol.

Like Rihanna, Kardashian, etc., they are all his proper fans.

Oh, right.

Anyone who understands will know very well that Kanye was the one who made his debut.

For a while, the two were intimate and inseparable.

Anything; Tisci produces any new products, you can see them in them.

In the past, big brands like to take the initiative to deliver new products to celebrities, let the other party choose and try them on.

If you really like it, you are lucky to wear it in front of reporters.

But this rule is; Tisci doesn't work well.

The celebrity took the initiative to come to buy, proud to be the first to get his new style, and rushed to present it in front of reporters and fans.

This is strength!

After coming to Burberry, the first thing Tisci did was to change the inherent brand LOGO.

Then boldly enabled the new TB logo, allowing the conspicuous TB logo to appear on its own series of brands.

Later, it returned to the traditional old flower material and used new design and craftsmanship to create the fashion sense required by young people.

Then, all kinds of new products with TBLOGO became popular in the season.

;Tisci has also proved his business level with his strength, and he is a steady leader among contemporary designers.

So, after Qin Yu walked into Burberry with a lazy cat, he soon found many treasures in it.

Ellenpia bag (crescent bag), cashmere trench coat, deer sketch printed T-shirt, printed jumpsuit...

Suddenly, the two seemed to be unable to get out.

In the end, all these fancy items were taken down as Lazy Cat's recent daily outfits.

"The temperature outside is over 30 degrees, what's the use of that trench coat?" Lazy Cat asked helplessly.

"It's useful when the weather changes." Qin Yu could not help but choose to pay.

These things look so good on her.

It's a pity to give up everything, it's better to buy them all.

A T-shirt ~ www.novelhall.com ~ a bag of 20,000, a windbreaker of more than 20,000, a total of 68,000, Qin Yu came out with a few more bags in his hand.

That's it, it's not over yet, the two moved to Balmain, PRADA, FENDI, Armani...

They also passed through Versace's store, the business was booming, and the influence caused by the ‘wrong design’ of the year became a thing of the past.

Saying ‘practical, simply buy a few,’ and then I looked back and found that my hands were full of large and small bags.

The bill has also exceeded 400,000, and the summer and autumn clothes are all alive!

From the fingers to the shoulders, Qin Yu's two arms were so full that there was no gap.

Seeing Qin Yu's face like a silly goose, Lan Yue leaned forward and closed with a smile, squatting on the ground without the strength to stand up.

"Haha, you, you look so cute." Lan Yue smiled happily at Qin Yu, who was full of innocence.