Chapter 120

After scoring the movie on the booking website, Chen Feng dropped his mobile phone and went to bed.

However, unexpectedly, one of his comments unexpectedly triggered a storm in the comment area.

As a hot film that has not been released for a long time, the comedy named "SA huan'er" watched by Chen Feng and an ruohua is at a critical moment of box office competition. Therefore, some fans of this film are very concerned about the evaluation of the film.

If the film score can be maintained at a high level, it can well drive the growth of box office. If the film score is too low, many audiences may give up watching the film. Therefore, the word-of-mouth in the early stage of film release is very important.

As a result, many movie fans will try their best to help the film review control after the film is released. These people will organize to post, reply, top and step on the comments in the comment area. They will try their best to improve the film score and eliminate all the bad reviews.

Does it matter whether the film itself is good or not?

What's really important is that my idol is the leading role in this movie. How can a movie made by an idol be not good-looking? Even if it is his tolerance, it should not be good-looking!

Therefore, once you see bad reviews, you must step on them at the first time.

Chen Feng's comment, of course, was a bad one. So, not long after his comment was published, a large number of people pressed the button to oppose it.

In the comments area of the ticketing website, the support and opposition buttons are very important. If too many people oppose a comment, it will gradually sink, and no one will be able to see it. On the contrary, if more people support it, it will always be at the top of the list. After people click on the page, it will be the first one to see it Hot reviews.

Of course, in addition to the two voting buttons of support and opposition, the number of replies, interactions and participants in the post will also be converted into the comprehensive popularity, but these things are not so easy to control.

Therefore, after the appearance of bad comments, those fans who want to control the comments will go out on a large scale and press the "no" button desperately. Moreover, in order to avoid unintentionally increasing the popularity of the post, these people even rarely participate in the reply and follow-up. Therefore, a bad comment will appear in the comment area, and there are hundreds of negative votes below, and then zero reply, and finally such a post will appear Sink automatically.

Chen Feng's bad comment should also be quickly stepped down, but But something happened.

Because Chen Feng's account on the booking website was logged in with a microblog related account, and because he hadn't used it for a long time, he had long forgotten the connection, so when he posted his comments, the comments were synchronized to his microblog.

Although Chen Feng's microblog has not been updated for a long time, because he has written so many classic songs in succession recently, and in the process of fighting back against Liu Zijing's black materials, his microblog has also been exposed together, so now he has hundreds of thousands of fans on his microblog.

Most of these fans are genuine live fans. Many people are always following Chen Feng's microblog.

As a result, after Chen Feng's movie reviews were synchronized on the microblog, many fans on the microblog opened the link and turned to the ticket website.

Among them, many fans have bought tickets on this ticket website and seen the film, but many of them forget to come back to comment. At this time, however, they accidentally click in through Chen Feng's microblog link, so let's just comment.

Of course, after watching the film "SA Huan Er", most people feel similar to Chen Feng, or even worse. Therefore, these people began to give low marks to the film one after another and began to respond positively to Chen Feng's comments.

"The dust laden God is right, this fragment is too ugly!"

"It's really not very good. The plot is a mess, and it's boring to laugh all the time."

"Yes, it's a bad movie!"

……

Fans pouring in from microblog not only gave low marks to the film, but also eagerly responded to Chen Feng's point of view, and voted for Chen Feng's bad comment. Therefore, Chen Feng's bad comment didn't sink down, but was quickly pushed to the front.

Although Chen Feng doesn't have many fans, because they are all live fans and come in almost at the same time, the people who are in charge of film control and review are all caught off guard.

When these people react, it's too late. Even if they go to press Chen Feng's comments together, because of the overall popularity, this bad comment will always be in the front row.

This is undoubtedly a great damage to the film's reputation.

Moreover, because Chen Feng's bad comment has stood still, many people who didn't feel good after watching the film began to respond to Chen Feng's comments. Slowly, more and more people began to speak.

Finally, Chen Feng's bad comment was like a fuse, which triggered a large-scale bad comment backlash.

In fact, after watching the film, many people came to the ticket website and gave bad comments. However, most of their comments were trampled down, and almost no waves were found. Some of them were reported by a large number, and finally were deleted. In serious cases, they were even titled, which made people very uncomfortable.In this case, voice becomes very difficult, and once people feel that their voice is not supported, there is no significance and value, most people will choose silence. Slowly, the weak voice is weaker and weaker, the strong voice is stronger and stronger, many people who are not satisfied with the film become the majority of silence, which is the legendary spiral of silence!

However, there is a limit to this situation. Once someone breaks through this limit, it will trigger the silent majority of crazy backfire.

Now Chen Feng is the one who breaks the line.

Because his bad comment stood still, it immediately aroused a lot of people's resonance, so those who were silent began to respond positively, while those who wanted to control the comment, in the face of a large number of people, even if they wanted to make efforts, they could not return to heaven.

As a result, under Chen Feng's bad comment, the number of comments and support began to grow rapidly, and even many bad comments were no longer limited to Chen Feng's comment, but began to spread to the whole comment area.

Those who control the comments are completely stupid. Now the comment area is like an avalanche, which can't be resisted at all.

As a result, on the ticket website, the evaluation reputation of the film "SA Huan Er" began to collapse, which is undoubtedly a heavy blow to the box office of the film!

……

Yinghuang entertainment, as the main investor of the movie "SA Huan Er", at this time, the company's public relations department has been in a mess.

"Quick, contact the official ticket website, that bad comment must be deleted, no matter what the reason is, no matter how much it costs, it must be done well for me!"

"What about the head of the publicity department? Draw up a new plan for me immediately, and all major channels should act together. We must control the mainstream word-of-mouth! "

"What? Chen Feng? Who is this special person? Check it out for me. Check out all the eight generations of his ancestors! "

……

Chen Feng, who was sleeping, suddenly felt his nose itchy and sneezed.

In the dark, a hand came over and gently helped Chen Feng pull the quilt.

Then, there was a light snore. Well, I had a good sleep.

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