Chapter 125： Exhibition starts

At 8:30 on September 4, 1978 morning, Berlin Exhibition Center.

All exhibitor personnel in order to enter the hall, they will be in accordance with the provisions of half an hour earlier than buyers into the showrooms. Today Group employees wearing uniform dark suit designed by the Joanna feeling in this kind of male model on the electronic exhibition team; suddenly became the focus of audience.

Buns Xuan is to this effect, although dark clouds Group launched a number of highly innovative products, with established businesses can still have a great reputation in the lack. By any chance now is to enhance corporate reputation and influence.

Dark hall yesterday has been fully checked again, Martin - Griff buns Xuan accordance with the requirements of adding a lot of future technological factors. The dark hall with a large stainless steel to decorate showrooms, so that when people enter the hall as if a kind of feeling into the interstellar warships.

As the Consumer Electronics Show are small household electrical appliances and communications equipment, the exhibition area is relatively not great. Biotite group spent a considerable price only got 150 square meters, after all, came to Berlin to participate in the show a lot more business than Los Angeles.

Biotite Group now has just started a lot of things have to participate personally led his boss, once the company into the right track do not need anything involved, or else simply overwhelmed.

Dark clouds across the hall is Germany's Siemens local enterprises, this world-class science and technology industrial giant electronics. Siemens this day and age, but very strong, last but refused to direct the dark; this time can be described as Yuanjialuzhai!

Dark halls or in from the right, is the first regional exhibition game arcade. Los Angeles is different from the arcade game is the main product, the only place the five consoles.

They were transported over a Space Invaders, a Pac-Man, Donkey Kong and Taiwan a large Senna legend. Senna legend equivalent opportunities for a starter.

The second area is the Walkman exhibition, the exhibition Walkman placed 7 products. There are two new products, old products to do the equivalent of more compact and stylish. Health Warning mainly with other companies use.

The third area is dark laptop Pavilion, now covered with a red cloth, not previously published will not allow the customer to see, it is to ensure that mysterious notebook.

The fourth area is the electric shaver display area, biotite appliance company two new razor put here. I hope I can get big buyers of all ages.

The fifth area is the gameboy handheld video game exhibition, now covered with a red cloth on the top. Yokoi have to wait until the finished level on stage to introduce the product will be released.

9 o'clock in the morning, buyers began to enter into the hall to watch the product, dark clouds began to employees in detail the characteristics of our products, but many people see covered with red cloth are very curious and asked what it was, but already speak with one voice in the dark cloud employees are laughed off the language is to allow products to maintain a veil of mystery.

Berlin Consumer Electronics Show first days there will be eight exhibitors for product recommendations, to spend heavily in black gathered together an agreement on gambling got two places which, it is only in Germany before have such local enterprises treatment.

After know that such a result so many companies are not very convinced, many people think that dark period of time to the group despite the recent rapid development, but why get two places. Everyone is waiting to see the dark clouds of a joke, buns Xuan although some clout, but the following employees will inevitably be external influences.

Everyone is simmering gas, if dark two products have failed. Then the joke may big, black cloud for the entire group is a huge blow. Buns Xuan to do now is to refuel Junping Yokoi, so he relaxed state of mind without reservation.

The first one of New Products in the central hall is Siemens, their first appearance in a new generation of refrigerators this exhibition, is the flagship energy saving ideas, than it is now much more energy-efficient refrigerator should be 20%, buns Xuan also next to watch the whole process.

Indeed play motor grade corporate patron deity, was able to control the motor speed so precisely. In the five-year period is estimated to dark it is difficult to implement such technology.

This time saw Matsushita old kid not far from the side, but after seeing the data released by Siemens refrigerator His face was ugly, it seems he knows a strong opponent again technically implement the transcendence of Panasonic.

In fact, in this era of competition in the appliance industry competition mainly West Germany and RB two industrial powers. The two sides are you Changba me play playing exhilaration.

After seeing buns Xuan Konosuke Matsushita came over and said: "Boy, this refrigerator Siemens see how you like to buy a refrigerator how do we develop the dark after Panasonic technology."

"Fortunately, dark better than Panasonic, R & D strength is not particularly strong, not to mention refrigerators Group's principal activities are not, but after this refrigerator refrigerator other listed companies to be a headache. What do you think! Mr. Matsushita." Buns Xuan said. .

Konosuke Matsushita: "This refrigerator is just under the banner of energy saving. In fact, the overall performance is not very outstanding, but the Panasonic refrigerator is not worse than him at all. But you have to be careful about the Walkman, after all, our big manufacturers have entered this field. After that, it is impossible for Heiyun to dominate. And Panasonic's sales network is much stronger than that of Heiyun. If the Heiyun Walkman can't sell, you can help Panasonic as an OEM. I think the quality of your products is still good."

In fact, Konosuke Matsushita is also a little worried. After all, it is very attractive to some environmentalists and resource-poor countries to save 20% of electricity consumption at once.

It's just that he didn't want to show weakness in front of Bao Zixuan, the Walkman was the only electronic product that Heiyun could take out. The rest are toys and games, which pose no threat to Panasonic. In fact, several major manufacturers of RB hope to suppress the Black Cloud Group together It is just that the distribution of benefits has not been coordinated, so no specific plan has been implemented.

From the perspective of RB manufacturers, the only company in Asia that can compete with RB companies is Hong Kong Heiyun Group. In this era, South Korea's Samsung has not yet risen. They believe that as long as the Heiyun electronics department is compressed to no living space, then RB companies can be invincible to Asia, and then occupy the entire market. Now the Heiyun Group is a stumbling block in the front.

The main reason for not negotiating is that the two giants Panasonic and Sony have not let go of their prejudices, so now Konosuke Matsushita is thinking that this time so many manufacturers will enter the Walkman field together, then the black cloud electronics department will have no living space, so start by yourself. Give them a way to survive. In the future, the brand of Heiyun can only be OEM for Panasonic, so that Panasonic will get most of the dividends that suppress the Heiyun electronics department, and there is no need to argue with Sony at the negotiating table.

Bao Zixuan: "You can't see that day, Heiyun will not be OEM for any company, and Panasonic will also do the OEM for Heiyun. Maybe it will not be impossible for Panasonic to be acquired one day, who said that? Exactly!"

Hearing that someone wanted to buy Panasonic, Konosuke Matsushita almost didn't get angry. For so many years, only Panasonic has acquired other companies, and no company has the ability and strength to acquire Panasonic.

Konosuke Matsushita: "Young man, you are really imaginative. You are the first person who dared to speak like this for so many years. I am starting to appreciate you a little bit now."

At this time, the second company that launched new products stepped off the stage. It was RCA in the United States. They released the latest large-screen LCD TVs this time, focusing on screen size and visual effects. However, the cost of this TV is very high, and the average family simply does not have the ability to buy it.

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