v3 Chapter 1286： Set foot on mobile phones and communications

"Rebirth of the most powerful hero ( to find the latest chapter!

Facing Xia Yu's problem, Chen Caijun straightened his face and spoke openly:

"Chairman, we have considered this issue. After many studies and discussions, we have formulated a preliminary implementation plan, divided into two directions."

"If nothing happens, there will be car companies launching urban SUVs and cheap sports cars by June this year at the latest. Our channels and brand awareness are far less than those of established car companies."

"Moreover, our opponent is not one family, but almost all car companies. Everyone will compete for this new track. As the current market occupants, it will be difficult for us to face the situation of attacking in groups."

"In the European and American markets, it is not a good way to fight a price war, so the company intends to increase its marketing efforts and play the "creator" card. The purpose is to stabilize the already occupied market and stabilize sales in the European and American regions."

"The new growth direction, the company intends to locate in the local and Southeast Asia, statistics found that the local and Southeast Asian car ownership is very low."

"For example, Xiangjiang has a total population of more than 5.4 million people, but the number of private cars in Hong Kong is less than 300,000, which is even lower in Southeast Asia."

"As far as Southeast Asia is concerned, a considerable number of people in Malaysia, Indonesia and the Philippines have become rich. They have money and have the need to buy cars. The reason is that Southeast Asian countries have many islands, territories, and public transportation is very bad. Not forming."

"One more thing, Southeast Asian countries are all oil-producing countries. The price of oil is cheap, and consumers have a small burden after buying a car."

"We are also close to Southeast Asia, the Tiangong brand is also well-known, transportation costs and marketing costs are relatively lower, Southeast Asia is very suitable for us to occupy the rear."

"Based on the economic level of Southeast Asian countries, the company intends to rely on bundled discounts to capture the market."

"First, as long as users of banks such as Jiuding Bank, HSBC, Standard Chartered Bank, Hang Seng Bank, Sun Hung Kai Bank, Guangli Wing Hang Bank and other banks purchase Tiangong Auto, they can enjoy larger car loans and lower loan interest rates. , Jiuding Insurance Company has also developed more affordable auto insurance for Tiangong Automobile."

"Secondly, the company established a driving school and established training venues in Hong Kong and Southeast Asian countries. As long as customers who register for a driver’s license at our driving school, the registration fee can be fully deducted when buying our car. The company has designed a Coach car."

"Papa......"

"very nice!"

After Chen Caijun finished speaking, Xia Yu couldn't help but applaud. Chen Caijun humbly said that it was everyone's common contribution.

The latter two methods for the Southeast Asian market are both practical and effective.

The first method, the benefits to banks and insurance companies need not be mentioned. Banks and insurance companies need to expand the market at a cost. After cooperating with Tiangong Auto, the discounts issued by banks and insurance companies are integrated with those of Tiangong Auto Group. Become bigger together, which is extremely attractive to consumers who intend to buy a car.

In particular, larger loan lines and lower insurance costs will make the pockets ashamed, and consumers who are still in the wait-and-see stage are determined to buy a car.

The second method is to take the initiative to make the cake bigger, and at the same time as the cake is being made, new consumers are drawn into their own bowls.

The training uses Tiangong Automobile, which left a deep impression, and there are driving habits. Driving schools and coaches will always promote brainwashing, and consumers will choose Tiangong Automobile when buying a car.

Another one is the most attractive. The driving school registration fee is fully deducted. It can be deducted when buying Tiangong cars, but not when buying other cars. According to the analysis of human nature, most people will choose to take advantage.

The driving school is self-operated, the coach cars are produced by themselves, and the profits of the trainees are returned to the parent company, so the losses have been minimized, and the cost is almost the same as the corporate marketing expenses, but it has long-term benefits.

The two methods have covered all car buyers and blocked the door to new consumers.

Xia Yu has already seen the explosion of Tiangong Automobile's sales in Southeast Asia in the future.

"The method is okay, just follow this, and the most basic 4S system should be used well."

Xia Yu finally exhorted.

"understand!"

Chen Caijun nodded in response.

"Ok!"

"It's getting late. Go ahead. I have to go to other companies."

After all, Xia Yu drank the tea and got up to go out.

"Chairman, I will send you."

...

After leaving the Tiangong Automobile Group, the car went around in the industrial park for a while and then came to the Tiangong Electronics Group area.

Before defeating Atari Company, Tiangong Electronics Group had already grabbed the throne of the electronic game hegemony. Last year was the year when Atari Company collapsed. It has been on the verge of bankruptcy. No electronic game company in the world can follow. The Tiangong Electronics Group is facing the wrist.

In the field of Walkman, Tiangong Electronics Group has also surpassed the island country Sony Corporation and won the leading position.

These two areas alone contributed 9.458 billion US dollars in sales to Tiangong Electronics last year.

But this time, when Xia Yu came to Tiangong Electronics, the focus was not on these two areas that have been completely on track.

He wants to see the newly opened field of Tiangong Electronics, a field with infinitely bright future-mobile phones!

And this field is not directly placed in a certain department of Tiangong Electronics Group, but a subsidiary company-Tiangong Motorola Electronics Co., Ltd. has been established.

Yes, in the absence of technology, in order to enter the field of mobile phone manufacturing, Tiangong Electronics Group is cooperating with Motorola of the United States.

In April last year, when the ten-year patent for the first cellular phone developed by Motorola just expired, Motorola announced in a high profile that after ten years, it finally developed the world's first commercial mobile phone-Motorola dynatac-8000x, and obtained Federal Communications The committee's approval allowed Motorola to produce and market the phone.

At that time, although Xia Yu was in an island country, he also paid attention to this news. With the help of Motorola’s major shareholder Polaris Capital, Tiangong Electronics Group successfully negotiated a cooperation with Motorola.

Tiangong Electronics Group, Motorola Company and Xiangjiang Telephone Company, the three companies cooperated to establish Tiangong Motorola Electronics Co., Ltd., with an equity ratio of 4:3:3. The new company has a total investment of 150 million US dollars and is established in Yuen Long Science and Technology Industrial Park Production plant, funds are used for plant construction, production line assembly and debugging, staff training, analog signal base construction, etc.

In addition, the HeungKong Telephone Company, which owns HeungKong's local communications monopoly, also needs to establish Motorola's AMPS system signal base stations throughout Hong Kong to achieve full signal coverage.

Motorola is willing to cooperate, apart from Polaris Capital's shareholder matchmaking reasons, the most important thing is to seize the market.

After all, at this time, Motorola is not the only one, and there are still many chasers behind, it's just that Motorola has developed a commercial mobile phone first.

The most important thing is the mobile communication system. Motorola wants the TACS system to take a greater advantage. The TACS system is a modified version of the AMPS system and belongs to Motorola.

The AMPS system was developed by Bell Laboratories in the United States in 1978, but Motorola is the main equipment supplier for this system.

Nowadays, the global communication standards can be described as diverse.

In 1979, following the successful development of the AMPS system by Bell Labs in the United States, NTT developed and launched a commercial cellular network TZ-801.

In September 1981, the NMT450 system jointly developed by Ericsson and Nokia served Nordic countries such as Switzerland and the Netherlands.

Then there is the C-Netz system operating in the 450MHz frequency band and used in Portugal and Austria.

The C-450 system opened in West Germany.

The RC2000 system opened in France runs in the 450 and 900 MHz frequency bands.

The RTMS system opened in Italy runs in the 450MHz frequency band.

...

In the 1G era of communications worldwide, there is no unified standard at all, and it is still in an era of chaos.

For this market, Xia Yu certainly will not miss it.

It’s just that Tiangong Electronics Group has a weak foundation. Even if it has a Tiangong Technology Laboratory, it is not so easy to catch up. Instead of burying itself in research and development and taking many detours, it is better to tie the future 1G era king Motorola to learn from it. Accumulate technical knowledge and wait until the 2G era to make efforts again.

Tiangong Motorola Electronics Co., Ltd. has two purposes: one is to establish a brand to seize the market and make money, and the other is to make money to invest in research and development. The two purposes form a closed loop, which will be discussed first.

Soon, under the leadership of Huo Jianning, Xia Yu came to the factory of Tiangong Motorola Electronics Co., Ltd...

PS: Check the information and find out that I have to vomit, I am not studying electronics and communication