v3 Chapter 1153： Tiangong Electronics VS Atari

"Chairman, I have sent two teams to Philips and Sony respectively, and brought our CD samples and invitation letters. The two companies should be doing performance testing now."

"In the invitation letter, it is clear that the meeting time is September 15th and the venue is in Xiangjiang."

"As long as we can see the performance of our discs, the two companies will definitely send the project leader over to negotiate in a few days."

"Now we have done the preparations for the negotiation."

Huo Jianning looked respectful and reported the situation truthfully.

Xia Yu nodded slightly and said with a smile: "Yes, let me know the result of the negotiation in a few days."

"By the way, don't forget to send someone to familiarize yourself with the newly acquired record company, and the CD recording equipment should be produced in advance."

"Regardless of whether Philips or Sony is low or low, our standards must be promoted. If the big deal is the case, we will fight a battle. You must have this confidence!"

Huo Jianning's eyes were slightly bright, and he raised his volume a little and said, "Yes!"

"If there is nothing wrong, then go ahead and work."

After Xia Yu finished speaking, he looked down at the file on the desktop.

Huo Jianning hesitated for a moment, still felt that this matter should be discussed with Xia Yu.

"Chairman, there is something I want to report to you. It has to do with MGM Pictures and Galaxy Films."

Xia Yu's expression moved slightly, and he looked up at Huo Jianning again, and asked with interest: "Is it about the "Alien E·T" movie?"

Huo Jianning nodded, and after arranging his thoughts, he said: "Yes, more precisely the game copyright of "Alien E·T"."

Xia Yu smiled slightly and looked at Huo Jianning quietly, motioning him to continue talking.

The latter said in detail: "Chairman, now the "Alien E·T" movie is popular all over the world, and it has caused a huge sensation in the world, especially in developed countries in Europe and America. It can be said that everyone knows it."

"Just the day before yesterday, Manager Wu Siyuan, out of good intentions, suddenly called me, saying that Atari in the United States had contacted MGM Pictures and had a strong desire to buy "Alien E·T" Home game development copyright."

"Manager Wu Siyuan considered that Atari is the biggest competitor of Tiangong Electronics, and is afraid that the sale of copyright will have a huge impact on Tiangong Electronics, so he told me about this and asked about my attitude."

Speaking of this, Huo Jianning didn't say anything any more, just express the meaning clearly.

In fact, he can tell Xia Yu about this matter. After all, the purpose of cooperation between brother companies is to make more profits for the boss.

But his character is more cautious and careful. When he learned that "Alien E·T" was the chairman of Xia Yu in the United States, he personally talked to Steven Spielberg and served as MGM Pictures. After the success of the company's rise and the pioneering work of Galaxy Film, he was afraid that the chairman had any strategic plans for this, so after thinking about it, he felt that he should inform the chairman and listen to his opinions.

If the chairman does not plan, it is better to directly agree.

Anyway, it's just a matter of saying more, it's safer to mention it.

After listening to Huo Jianning's narration, Xia Yu's memory seemed to be stimulated. His knuckles hit the tabletop and fell into contemplation.

Huo Jianning's heart was tight, and then he was thankful that he had told the chairman of the matter and did not take the plunge and did it directly.

He took a deep breath and kept watching Xia Yu patiently and quietly, waiting for the following.

After a long time, Xia Yu recovered.

Just when Huo Jianning thought Xia Yu would make a statement, Xia Yu asked a question: "Jianning, I remember the last time I visited the laboratory, you told me that the current home game console market, Atari, is the No. 1 company in the United States. Tiangong Electronics is second, right?"

Huo Jianning nodded and said: "Yes, since we launched the first home game console TG-MasterSystem in December 1981, relying on our popular games around the world, we quickly rushed to the second place in the market. Bit."

"You don't know, as of this month, our global sales of this home game console has reached more than 8.6 million units, ranking second in the world, second only to the Atari 2600 console."

Xia Yu showed a smile and praised: "Has it exceeded 8 million units? Not bad."

Last time in the Tiangong Technology Laboratory, Huo Jianning led him to visit the most important pillar of Tiangong Electronics-the game department.

At that time, in addition to being the world's number one arcade department, the home console market that entered later also achieved the second place in the world, surpassing the island Nintendo, Fairchild Semiconductor, Mattel, Philips, and NEC. Waiting for many players, the global sales volume of TG-System game consoles at that time was less than 8 million units, and it rushed to the current sales in just a few months.

At that time, Xia Yu also specifically asked Huo Jianning and learned that this TG-MasterSystem game console was developed by Tiangong Electronics and Shijiao Sega at that time. The research and development strength mainly came from Shijia Sega.

But who made Tiangong Electronics the parent company, so the game console developed under the name of TG, and Sega also used TG-MasterSystem when making games.

So in fact, the TG-MasterSystem game console is the largest platform in the home game console market in the island country. It surpasses Nintendo’s CTVG6 and CTVG15. Many game makers make game cartridges based on the TG-MasterSystem game console. The younger brother of Electronics and Sega.

Of course, the most important thing is that Tiangong Electronics itself has a lot of fun arcade games. After transplanting from arcade machines to home game consoles, it is still invincible in the market and quickly grabbed the blockbuster market.

The key reason why Atari 2600 game console is popular all over the world is arcade games.

In 1979, the annual sales of Atari 2600 game consoles were only more than three million units.

But in January 1980, relying on "Space Invaders", a game transplanted from the arcade, the console sales exceeded 7 million units that year, and the game cassettes of "Space Invaders" also sold more than 2 million. Zhang.

Then Atari will continue to transplant excellent arcade games to its own home consoles, so last year's global sales will reach an astonishing 11 million units.

Of course, after Tiangong Electronics transplanted several arcade games to Atari 2600 at the beginning, Huo Jianning decisively stopped the cooperation and developed his own home game console, and then relied on his own excellent games to catch up with Atari.

It is precisely because of Tiangong Electronics' world-leading strength in the arcade market that Atari also regards Tiangong Electronics as its biggest competitor. The key lies in the influential boutique games.

Closer to home.

When visiting the Tiangong Technology Laboratory at that time, Xia Yu also saw the second-generation TG-MasterSystem game console under development. In addition to understanding the situation at that time, he also made a few very good suggestions, which is based on the sweeping global Nintendo’s NFC game console came to the suggestion.

Thinking of this, Xia Yu asked again: "Jianning, has the second-generation Tiangong master system game console been developed?"

Huo Jianning nodded: "It has been developed and is now being fully optimized. According to the plan, it will be introduced to the market before Christmas this year."

"Is there a lack of matching new games?" Xia Yu continued to ask.

Huo Jianning shook his head and said: "There is no shortage of new games. We have prepared five new games with different styles. In addition to this, our ace "Super Mario", "China Cube", "Tank Battle", etc. have also been redesigned. With the new levels, the game quality has also been optimized."

Xia Yu immediately understood, and said with a faint smile: "That is to say, even if there is no "Alien E·T" game of the same name, you still have the confidence to market it?"

How could Huo Jianning not understand this time?

He sighed in his heart, then answered honestly: "Yes, Chairman."

Xia Yu smiled and asked another question that made Huo Jianning difficult to answer: "Jianning, Atari is still the number one in the global home game console market. How long do you think it will take for Tiangong Electronics to surpass it? "

Huo Jianning contemplated for a long time and said: "Chairman, this is difficult to say. The key is not with us, but with Atari."

"We have a rapid rise in the home game console market, and are now rapidly closing the gap with Atari, putting a lot of pressure on Atari."

"But starting this year, in response to pressure from us and other competitors, Atari has released game cassettes very quickly. For example, in June, the Atari 2600 console platform had more than 100 games. , But now there are more than two hundred titles. UU Reading www.uukānshu.com is almost equivalent to publishing two games a day, which is very scary."

"But we have been analyzing and found that the quality of Atari's games can only be regarded as the average low-to-average level. It is mainly based on the volume to win, relying on the huge number of games to screen out excellent games. I'm deceiving consumers' money."

"So in fact, the chasers behind us are jointly oppressing Atari, hoping that it will make mistakes on its own and completely drain the patience of consumers."

"If we are to give ourselves an estimate based on the current situation, we conservatively estimate that we can surpass Atari in three years and become the number one in the world."

"Of course, if there is a game company in the middle of the world that produces a popular game, it may also surpass us just like we surpassed Taidong Company before. If Atari is lost and knows how to return, relying on its current market position, it will continue to be the dominant player. The status is hard to say."

"However, we are not without measures. In order to defeat Atari as soon as possible, we are ready to rely on the second-generation TG-MasterSystem game console to launch a full-scale offensive this Christmas. Atari is also targeting the Christmas market. I heard that we are working hard to develop explosive games."

"Now Atari is eyeing the game copyright of the global hot "Alien E·T". I suspect that it intends to use the influence of this movie to develop it into an ace game to capture the market."

Xia Yu said with a smile: "In this case, let's transfer the game copyright of "Alien E·T" to Atari Company."

Huo Jianning was immediately stunned.

PS: I was so busy last night that I couldn't bear it and didn't dare to stay up late, so I got up at six o'clock this morning.

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