v3 Chapter 935： Strong strength in the French media field

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After Xia Yu secretly met with François Mitterrand in the island country, he returned to Xiangjiang and contacted George Berkeley in London, and told him to take a series of actions against France immediately.

The task is clear, that is, to expand the influence of French public opinion and help François Mitterrand campaign.

And the most urgent thing was to shoot a film satirizing the current French President Destin. In order to start filming and screen smoothly, it was necessary to have a film and theater company that absolutely obeyed orders.

George Berkeley ordered people to collect information on the French film and theater market, and faxed it to Xia Yu secretly. In the end Xia Yu determined the Le acquisition target, which is now one of the five largest film companies in France, EMI.

It was EMI Films, not the prestigious EMI Records of later generations.

The reason why EMI, as the five largest French film company, was acquired by Xia Yu, thanks to Hollywood’s erosion of the French film market, which led to the fact that the 150 local film companies in France can only occupy half of the local film market, so Rao Rao EMI is one of the five largest film companies in France, and its value is not particularly high, and it is simply not enough to compare with the eight giants of Hollywood!

Originally, at the beginning, Xia Yu was also interested in acquiring the most famous French film company Gaomeng, but then George Berkeley collected data analysis, Gaomeng film company temporarily can not be wholly-owned acquisition, at most only a part of the shares can be used to implement the plan There will be great risks.

The reason is that Gaumont Films is a subsidiary of the French media advertising giant Havas Group, and the Havas Group is a semi-state owned by the French government.

For Havas Group, Xia Yu is also a little coveted, this is a powerful media giant, one of the world's six major advertising and media groups.

During World War II, the French Betain puppet government ordered Havas’ news business to be independent from the advertising business, and the independent news business became AFP. You can see the strength of the Havas group.

It's a pity that the French government currently holds a part of the equity, and there is no way. It can only wait for the French privatization wave to seize the opportunity in a few years.

Fortunately, the strength of EMI Films is not inferior to that of Gaomeng Films. Founded in 1896, EMI Films was once the leader of the film industry in France and the world. Although it is now declining, more than 80 years of heritage still remains. .

EMI is not only a veteran film production company, but also the top five film distribution company in France. It owns 182 cinemas and a total of 215 screens, occupying percent of the French cinema market share. 4.7, second only to 5.1% of Gaomeng Film Company, ranking second!

However, EMI Films is a company that has spent more than 80 years. The common problem of this old company is that the company has changed hands several times and the control has long been in the hands of the founder's family.

This is a good thing for Xia Yu who wants to acquire.

Under François Mitterrand’s active matchmaking, in the face of the ever-increasing quotations of the French branch of the Mirror Group under the Bright Fund, the top five major shareholders finally fell under the franc offensive.

After the major shareholder was settled, other minority shareholders were not worried, and with the full assistance of the French Socialist Party, it took more than 20 days. EMI, one of the five largest French film companies, quietly changed hands, Francois Mitter Lang also put a lot of effort to keep it secret, so that there was no media coverage.

After the acquisition of EMI Films, a film called "The Lonely Destin" was quickly set up to shoot in secret.

In addition, the French branch of the Mirror Group immediately invested US$10 million in EMI Films to acquire theaters in other major cities in France. In just two months, the number of theaters increased to 238, and the number of screens increased. At RMB 269, it occupies 6.2% of the theater market and surpassed Gaumont Films in one fell swoop to build the largest film distribution network in France.

According to François Mitterrand's big plan, the movie is only one part of it.

After the acquisition of EMI Films, the French branch of the Mirror Group took the list of newspapers provided by François Mitterrand to support the French right-wing party positions, and once again opened the franc offensive.

In fact, Xia Yu prefers to buy TV stations or radio stations, but after investigation, he found regretfully that, compared with France’s encouragement and laissez-faire to the newspaper and magazine industry, the control of TV stations and radio stations is extremely strict, and now it is not allowed to open private radio stations and radio stations. TV station.

Therefore, Xia Yu could only secretly wait for François Mitterrand to let him let go of his control over radio and television stations after he came to power. However, in actual action, he did not get muddled and asked George Berkeley to buy right-wing newspapers.

Compared with the acquisition of a politically neutral newspaper, the acquisition of a newspaper with a right-wing position can double the effect of weakening.

After spending 56 million US dollars in three months, the French branch of the Mirror Group increased the number of newspapers it owns from eight to 59, and also took over a large periodical publishing group. Owns France’s largest daily newspaper "Le Figaro".

In order to assist the Mirror Group in acquiring these newspapers, François Mitterrand put a lot of effort into it, and almost used his contacts in politics for decades.

However, the Mirror Group did not disappoint François Mitterrand. After the end of the months-long acquisition, in January this year, as the presidential election approached, the media from all over France gradually focused on In the political field, the Mirror Group has finally begun to exert its strength. The positive report on François Mitterrand and the

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Skull Destin’s political achievements and policies are increasingly questioned.

In France, in addition to the Mirror Group branch, Xia Yu also owns a top five newspaper giant, the Hachette Publishing Group, which belongs to Jiuding Book Publishing Company. Under Xia Yu’s instruction, this publishing group The newspaper also stands in the position of François Mitterrand.

With a steady stream of financial support, François Mitterrand and his Socialist Party held rallies and speeches at all costs and carried out various political activities, which were very active.

Gizcal Destin, who had originally focused most of his attention on Fag, was very vigilant and regarded François Mitterrand as a thorn in his eye.

In particular, every time François Mitterrand launches a political activity, he will play a movie called Destin, and EMI Films also released it for free. After seeing it once by Giscar Destin, Furious at home, scared the beloved granddaughter to tears.

But since he jumped out to participate in the presidential election, the purpose is to knock Giscar Destin from the presidency. François Mitterrand didn’t care about Giscar Destin’s hostile attitude and encountered it in private. After Giskar Destin, there was even more ridicule.

When entering February The Mirror Group conducted a private opinion survey. The results of the survey were not released to the public. Only François Mitterrand was told, and the results were also reported to George. Berkeley, then George Berkeley will report to Xia Yu.

Only then did Xia Yu learn about the latest situation in the French election.

Secret opinion polls show that François Mitterrand’s approval rating is five percentage points higher than the current President Giscar Destin!

The disappointment rate of the people with Giskar Destin's governance is more than half!

The effect is extremely remarkable!

As long as it remains stable until the results of the second round of voting in early May, with François Mitterrand coming to power, Xia Yu's situation in France will be completely opened.

By then, it will be time to avenge the Rohill family!

Regarding the previous series of insidious behaviors of the Roshir family, Xia Yu has always kept in mind, and he will not be reconciled if he does not come back without revenge and does not bite the Roshir family!

Dear, this chapter is over, I wish you a happy reading! ^0^