v3 Chapter 904： Action in the film industry

Chapter 904

After Rhodes Saxon left, Xia Yu did not intend to visit Ronald Reagan immediately. He had to wait for Rhodes Saxon to show his talents and change Ronald Reagan’s views before going. Push Rhodes Saxon with the most confidence.

The top priority now is to hurry up and improve the layout of the film and television industry.

After reading so many days of information, Xia Yu has understood the pattern of the American film industry today.

Today there are still eight Hollywood giants, Lianmei has not been acquired by MGM, and MGM and Columbia have not been acquired and integrated by Sony.

Because the ranking of the eight Hollywood giants is easily changed by a movie, the ranking of the Hollywood giants is not fixed.

Take Universal Pictures. Although it is the oldest, it sometimes ranks first, sometimes it has always been fascinated by investment, and even became a second-class citizen of Hollywood, but now it is backed by the powerful mca group and has signed many influential contracts. The powerful Hollywood director is now in the first class.

In general, the current Hollywood production field can be divided into two grades.

The first grade is Warner Bros., Twentieth Century Fox, Paramount Pictures, Universal Pictures, and Columbia Film Industries.

Although there is a gap in the strength of the five companies, they are not just pure production, they have complete distribution channels, and they are also involved in other related industries. They have strong anti-risk capabilities and great influence, and they all have the ability to break hands.

The second grade is Disney, MGM and United Artists Company (Lianmei).

Disney’s trump card is animated films, but in recent years, the output has been low. As for family movies, they have long been unloved by audiences. However, Disney has not been keenly aware of the shift of market atmosphere in a timely manner, and naturally lost the youth and adult audiences. .

Furthermore, the founders of the Disney Company passed away successively. Roy Disney also died in 1978. At this time, the president of the Disney Company was Walt Disney’s son-in-law Ray Miller. The Disney family had only a small number of members in the company. The internal friction was serious and no way out was found, so Disney's influence in the field of film was declining.

Xia Yu saw the report stated that Disneyland and its sister project Disney World accounted for almost three-quarters of the entire Disney company's revenue, and only managed to keep the production department in operation. This shows the plight of Disney.

What about MGM Films?

Once the undisputed number one in the golden age of Hollywood, he filmed "Gone with the Wind", shaped "Cat and Mouse", initiated the establishment of the American Academy of Motion Picture Arts and Sciences, and launched the Oscar Award, which has been filmed by MGM so far The film won the most Oscars in Hollywood. It can be said that MGM is a symbol of Hollywood's golden age.

But with the change of hands and acquisitions time and time again, MGM was tossed into the quagmire step by step.

Especially after it was bought as a money laundering tool by Las Vegas gambling tycoon Kirk Kirk in 1970, MGM’s development path took a big turn, Kirk Kirk Lean sold MGM twice and bought it back twice.

Last year, Kirk Kerkrian even publicly announced that MGM had become a hotel company. As for the film business, it accounted for about 3% of the entire film market.

Once the number one giant in Hollywood has fallen to the point where it is now, Xia Yu can only lament Kirk Kerkrian's awesomeness.

As for Lianmei, this film company founded by Chaplin to get rid of the shackles and exploitation of big film companies was controlled by Wall Street capitalists during the Great Depression, and later changed owners several times and the equity was very dispersed.

And because Lianmei is the purest production company, the distribution channel can be said to be the worst among the eight giants. Therefore, after continuous investment failures in recent years and defeating the influence of independent producers, the influence is now The power has been greatly weakened, and now Lianmei’s market share in the film market is about 3% of that of MGM, which is pitifully low.

According to the analysis in the report, most of Lianmei’s assets today are virtual assets, and the most valuable are the huge film library and the copyright of the "007" series.

And because the current shareholders of Lianmei are basically Wall Street financial investors and they don’t know much about movies. Now the company’s senior executives have much more knowledge about investment than the film industry, so the acquisition value is very low, and even the acquisition needs to be comprehensive. Exchange blood.

It’s not written in the report, but what Xia Yu still knows is that if he doesn’t interfere, MGM will acquire Lianmei in 1981 next year. Since then, the eight Hollywood giants have become seven giants, and Lianmei has gradually disappeared. In the long river of history.

In addition to the eight Hollywood giants today, there are other players in the American film market. For example, Lucasfilm has relied on the "Star Wars" series in recent years, and its influence is not inferior to that of United States, but its distribution channels are completely dependent on 20 Century Fox, and most of the rights to the "Star Wars" series are in the hands of Twentieth Century Fox, Lucasfilm was unable to squeeze Lianmei down.

Therefore, Xia Yu is not too concerned about film companies other than the Big Eight Hollywood. With his current strength, film companies other than the Big Eight are not worth his hands on.

In the entire film industry, in addition to production and distribution, there are two very important ones, namely the brokerage and the theater chain. These two are also the focus of Xia Yu's layout.

In the field of celebrity brokerage, the later Hollywood hegemony CAA has only been established for less than five years at this time. Although it has shown signs of rising, it is still just a little brother, and only a few big names have signed it. The company's annual revenue is only 1,000. Five million U.S. dollars, the net profit is less than five million U.S. dollars.

Now in this field, MCA Group, the parent company of Universal Pictures, is the well-deserved boss. The one-stop service model of "Actor + Director + Screenwriter + Behind-the-scenes" that CAA later became famous around the world is what MCA Group has built into the mainstream.

Today's CAA, in the field of American star brokerage, not to mention the top five, even the top ten can not be squeezed into.

Finally, there is the cinema market.

At this time, the U.S. theater market is in chaos. Due to the Paramount Act, Hollywood giants cannot own theaters. Although many have secretly invested in some theaters or have reached cooperation with some theaters, They are all tied up, unable to deliberately manipulate the theater market from behind to substantially integrate the theater market. Now the theater market is far from the oligarchy era.

Later North American Emperor Entertainment, AMC and Ximanke three major theater oligarchs, but once accounted for more than 50% of the number of North American theaters and screens, and the box office also accounted for more than half. The theater's voice is not generally large. .

But now, according to a survey report, North America now has more than 10,000 theaters and 17,000 screens. The number of theaters and screens of the top five theater chains combined is less than 2% of the market. ten!

The chaos of the theater market is exactly what Xia Yu wants to see most, because it means that the difficulty of integration is very low. As long as he is willing to spend money and keep it fast enough, he can acquire and integrate a huge courtyard at an extremely fast speed. Line company.

In response to the information collected by Peter Lynch, Xia Yu quickly made a plan of action.

On the film company's side, they are trying their best to acquire MGM and Lianmei, which are the most difficult ones, and integrate them to re-participate in the competition in the film industry. They even make preparations to acquire Disney, whose brand value is seriously underestimated.

The brokerage company focused on grasping the future, using funds to pry open the door of CAA and take Michael Ovitz as his own use.

The field of theaters is the simplest and rude way to use money to create a theater network all over the United States.

And considering that Ronald Reagan has not yet relaxed the policy of the film industry, in order not to touch the "Paramount Act", the theater company must hang up separately.

After the decision, Xia Yu immediately went to Polaris Capital to form a team to acquire United American Films.

At the same time, arrangements were made for the offshore company to register a shell subsidiary for Xiangjiang Global Cinemas, and the shell company entrusted the purchase of theaters to Polaris Capital.

Then he entrusted Goldman Sachs Group to acquire the MGM Pictures in the hands of the gambler Kirk Kerkrian. As for the MGM Hotel of the same name, these are not within the scope of the acquisition, and of course they cannot be bought.

In the end, Xia Yu went out on his own and took some of his subordinates to Hollywood, preparing to meet the uncrowned king of Hollywood.

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