v3 Chapter 766： The true foundation of the media empire

"Tuk Tuk!"

"Chairman, the guests you have agreed with are here!"

In the office of the chairman of the Turner Broadcasting Company, Ted Turner was looking sad, holding a pen to write and stop. At this moment, a knock on the door sounded and the voice of subordinates came from outside, awakening Ted Turner. .

Thinking of the previous appointment called Polaris Capital, Ted Turner looked out the door, and there seemed to be a few figures. He put away his sad expression, straightened his clothes and said, "Please come in!"

After a while, Xia Yu brought in his two subordinates.

Seeing that it was a young Asian, Ted Turner was surprised, but his face was calm.

He didn't know about Polaris Capital, even after Xia Yu's subordinates made an appointment with him, he didn't want to know about it.

Anyway, his time is precious, so he has something to say in person.

"Hello, Mr. Ted Turner, let me introduce myself first. My name is Xia Yu. I am a Chinese American. I am now the chairman of Polaris Capital."

When Xia Yu shook hands with Ted Turner, he smiled and introduced.

This Chinese American is so young that he is the chairman of Polaris Capital?

Ted Turner was amazed. He did not despise Xia Yu's identity as a Chinese-American, but instead paid much attention to it.

"Hello, Mr. Xia, you are welcome! Please sit down!"

Ted Turner said with a smile, then shook hands with Xia Yu's two subordinates and nodded.

"What can I do?"

"Anything! The same with them!"

"Ok!"

"Jack, some lattes!"

...

When his subordinates went to brew coffee, Ted Turner looked back at Xia Yu and asked: "Mr. Xia, I don't know much about your company. Can you tell me about it?"

Xia Yu smiled and nodded: "Of course no problem!"

"Polaris Capital is located in San Francisco. Its main business is to invest in companies with potential. You haven't heard of it. It's normal because the company was just established last month, but it has already completed two investments."

Speaking of this, facing Ted Turner's focused sight, Xia Yu confidently said: "One of them, which reached 170 million US dollars, was just completed more than ten days ago!"

170 million dollars!

As soon as this number came out, Ted Turner's pupils shrank, and he paid more attention to Polaris Capital in his heart. At the same time, an idea that made him feel unbelievable also appeared in his mind.

Xia Yu said that the main business of Polaris Capital is to invest in companies with potential. Now he sells almost everything he can sell. Several teams are sold, leaving only the equity of Turner Broadcasting Company.

Even for these shares, many of them took bank mortgages to develop the company's cable news network.

Xia Yu and others came up, do they recognize CNN?

The more I think about it, the more impetuous Ted Turner's heart becomes.

Fortunately, he knew what the occasion was, and forced himself to calm down. He fixed his eyes on Xia Yu and said, "Mr. Xia, your company is very strong, but I don’t know if you came to our company this time. what?"

After finishing talking, Ted Turner, who has experienced great storms and is still a multi-millionaire, still raised his heart involuntarily.

It's really because he has been under too much pressure in the past few months, and it is about to choke him.

It seems that the whole world is questioning him, the world is dark, and he is the only one who walks alone!

This feeling of loneliness and abandonment is something most ordinary people can't resist, and because of his childhood experience, his temper is more violent, so he is more emotionally sensitive.

Now it is the paranoid force in his heart that supports him to continue fighting.

But if someone is standing next to him at this time, even if he just pats him on the shoulder and says "Come on, man, I am optimistic about you!", it can refresh him.

Ted Turner's performance was as expected before Xia Yu came.

Xia Yu smiled slightly and said: "Mr. Ted Turner, you may not believe what I said, but the truth is so magical. Three days ago, I didn't know you at all, and I didn't know Turner Broadcasting Company."

Xia Yu's words made Ted Turner frowned, but he still listened quietly.

"But three days ago in the morning, I accidentally read the newspaper and saw news related to you. Your experience shocked me. What I admire more is your choice and perseverance."

"After that, it will be the cable news network you want to build. Although no one is optimistic about your behavior, I think this is a great business idea. Maybe it will create a new model for the media field. !"

"So I'm here, I want to witness it with my own eyes and talk to you."

The smile on Ted Turner's face could not be concealed, and his heart was very excited.

He said loudly, "Mr. Xia, thank you for your recognition. You are the first person to recognize me after I made this decision! I'm really honored!"

"In fact, although everyone dislikes me and thinks that broadcasting news 24 hours a day is not profitable, not many people are willing to spend money to subscribe to boring news programs, but I think everything is possible!"

"As long as I build the TV News Network, the market will definitely change and opportunities will always be found!"

"And now the three major television networks in the United States have ruled the television market and are strong in various programming fields. Although my company has developed well in the field of television stations, it takes too much capital to break through their blockade and catch up with them. , I can't do it at all!"

"The only chance is the news programs that are regarded as cumbersome by the three major TV networks. As long as I achieve the ultimate in news and create a national cable news network, I will have room and foundation for fighting... "

Ted Turner finally met a bosom friend who was still likely to invest in him. After a few months of depression, he broke out in an instant. He talked about his views endlessly, and he felt like slamming Fang Qiu.

Xia Yu listened with a smile and nodded from time to time, perfectly fulfilling his identity as a listener.

When Ted Turner talked about dry mouth and drinking coffee, Xia Yu seized the opportunity to say: "Mr. Ted Turner, your ideas are very unique. Many of my views are consistent with yours. Now CBS, The rule of ABC and NBC is unbreakable. They have ruled this market for decades. Newcomers who want to enter will encounter various obstacles."

"However, the field of news programs is an area where the three major television networks are not profitable, and they have not received enough attention. This opportunity has always existed and many people have been discovered. But so far, only those who dare to take action and gamble. you."

"I support your action. First, create features that the three major TV networks cannot catch up. Users who like to watch news will gradually be contended. Even if the news program loses money at the beginning, as long as you gain a little bit of users, you will have a profitable day. And when users have accumulated to a certain stage, they can open new channels and use the proceeds of other programs to make up for it."

Ted Turner nodded his head: "Yes, I think so too."

At this moment, Xia Yu suddenly said: "But the premise is to be able to bear the loss and live to that time."

Ted Turner was taken aback, the smile on his face narrowed, looked at Xia Yu, and said sincerely: "Mr. Xia, you are right, no matter whether the future is bright or not, you can only have a chance to reap success when you live there. "

He laughed at himself: "The outside media and colleagues are still laughing at me for not being able to do anything, and I am definitely looking forward to the day when I lose money to bankruptcy."

Xia Yu immediately said: "Mr. Ted Turner, you have a financial defect. I can help you. I am willing to act with you and fight everyone in the face!"

"And let's not tell you, I also own a news agency, which is now spread all over the world. Many TV stations and newspapers in Asia are my clients. News networks need to broadcast news 24 hours a day, and they need too much news material. I can greatly Improve the shortcomings of news networks."

Xia Yu's words made Ted Turner's eyes brighten. He didn't expect Xia Yu to have a worldwide news agency. This was really an unexpected surprise.

As Xia Yu said, in order for news networks to stand out, they must at least have enough news, either build their own editorial team or buy them from other news agencies.

But building an editorial team is not a matter of a short while, and it also requires huge capital. He can't get it at all and can only do it step by step.

As for buying news from other news agencies, it is even more undesirable. The cost is only one aspect. The most important thing is that news is not exclusive and it is difficult to pursue breaking news. Why does his news web talk stand out?

But if Xia Yu is a shareholder of News.com, then News.com can fully cooperate with Xia Yu's news agency, the cost will be greatly reduced, and some privileges can be obtained, and the exclusive news is here!

This huge news resource can greatly reduce the early operating costs of the news network, allowing the news network to survive the most difficult period and last longer!

With Xia Yu's capital, he also has more strength and energy to fight the US Communications Commission.

This kind of advantage attracts Ted Turner too much.

Ted Turner did not cover up, and actively invited and said: "Mr. Xia, I think we can talk about cooperation."

Xia Yu smiled immediately: "Mr. Ted Turner, then let's start."

Next, Ted Turner called out several of his capable subordinates, and then began to negotiate with Xia Yu.

Lang Youqing concubine intentionally, coupled with the fact that he is still in a lawsuit, he has not even obtained the right to use the satellite.

Therefore, Ted Turner was not aggressive on equity He was also afraid of scaring Xia Yu away.

And he also knows that Xia Yu knows the reality of Turner Broadcasting Company. After all, under the attention of many media, Turner Broadcasting Company has been smashed. Even if he wants to talk about it, it will not work.

In this case, the negotiations proceeded extremely smoothly.

Both Xia Yu and Ted Turner were able to act arbitrarily. They were completely masters, saving a lot of time, and the two parties quickly reached an agreement.

The result of the cooperation came out the next day.

Turner Broadcasting Company accepted the capital injection from Polaris Capital. The company was valued at US$40 million. Polaris Capital injected US$30 million to obtain a 42.86% equity ratio. Ted Turner will assist Xia Yu in the acquisition. The other shareholders’ equity raises Polaris Capital’s shareholding ratio to 49%, and Ted Turner holds the remaining 51%.

The agreement also stipulates that no matter which party wants to sell the equity, it will have the right of first refusal if the price is the same.

In addition, Polaris Capital has to borrow another 20 million US dollars to the Turner Broadcasting Company.

In this way, Turner Broadcasting Company will have 70 to 80 million US dollars in funds to build a national news network and build a world news editing team.

As long as CNN successfully rises, Xia Yu's media empire will be greatly enhanced.

And when Ted Turner's mind is going to pursue his dream, his equity will naturally fall into Xia Yu's hands.

Until then, Xia Yu also has the strength and confidence to hold CNN, and there is no need for Ted Turner, an American Jew, to be at the forefront.

PS: Da Zhang asks for subscription and tickets, friends outside the station, the main point is at the starting point!

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