v3 Chapter 693： Targeting American Southern Company

Rebirth: The Most Powerful Henry 693 Author Huang Lao wet Full text number 2598 words

After hearing Lin Sen's account, Xia Yu frowned slightly. He knew that IKEA was a franchise store before, but after a long time, he didn't care. Lin Sen suddenly mentioned that he had to face this problem. The IKEA Group only gave the franchise rights to Xiangjiang and Omen. If you want to get out of Xiangjiang and Omen, there is only one way to go, and that is to negotiate again and win franchise rights in a larger field. "Lin Sen, if you go to talk, can you be sure to win the franchise rights in Southeast Asia?" Xia Yu asked. Lin Sen thought for a while, shook his head and said, "Chairman, I'm not sure." "As far as I know, IKEA is expanding in Europe at this time. There is no direct store in Asia, only our franchise stores. "But our franchise store is the only franchise quota released by the IKEA Group worldwide, so I am not sure if I can get franchise rights in other fields." It seems that my IKEA furniture is a special existence! He thought he had remembered it wrong. Later IKEA Group, the world's largest home furnishing giant, has always used the global direct sales model and does not accept any form of commercial franchise. The same is true for future generations of Xiangjiang IKEA. It is estimated that the franchise rights of Xiangjiang IKEA were taken away at some point. Thinking of this, Xia Yu immediately asked: "How many years are there before our franchise rights?" Lin Sen immediately replied: "We have twelve years to return to the chairman!" Twelve years? It's so short! In other words, in 1991, his IKEA Furniture Co., Ltd. had to face a choice, either successfully obtained the right to renew the franchise, or changed its name and cut off the supply of goods, there was no other way. The current IKEA Group may still be relatively weak, but by 1991, it has definitely grown up. When facing the group strategy, it is really possible to cancel the franchise right of Xiangjiang IKEA Furniture. This is a time bomb! With Xia Yu's character, it's okay that he didn't find it. Now that he has found it, it is of course impossible to accept this threat! It’s just an IKEA furniture. Even after it succeeds in reaching the top, its annual revenue will only be more than 200 billion yuan, and its annual net profit will be more than 20 billion yuan. Many of Xia Yu’s current companies will not grow up to that time. difference. "True!" Xia Yu tapped his fingertips on the table, contemplating a way. Lin Sen, Wang Liang and others kept quiet, especially Lin Sen, looking at Xia Yu with scorching eyes, waiting for orders that might change their destiny. After thinking about it for a long time, Xia Yu decided to use the simplest and most trouble-free method to see if the future global home furnishing giant can be acquired. "So!" "Lin Sen, you first go to Sweden to find out if IKEA is willing to sell. If the acquisition is successful, you will be the person in charge of the Asian region and be responsible for developing the Asian market." Xia Yu always considers everything. In all aspects, after speaking, he pondered for about ten seconds, and continued: "But you have to be prepared for failure second-hand!" "Since the IKEA Group is still expanding in Europe and has not entered the Asian field, we will set up our own The name of the home furnishing brand is "Jiranzhijia". The current IKEA furniture continues to operate as a template for practical learning. "Jiranzhijia" will enter the market except Xiangjiang Omen, and wait until the essence of the IKEA Group is learned. When we get it, we will end the contract with the IKEA Group and change the furniture city in Hong Kong and Austria to our own." "Remember? If you don't understand, I will come back later. Look for me." Lin Sen replied solemnly, "Understood!" At this time, Lin Sen felt a little passionate. He knew that the chairman was going to make a real move. No matter what, the future of IKEA furniture or "Jiranzhijia" It will be different from now. But these two situations are both a challenge for him, and it is also a good thing. He had made up his mind and immediately formed two teams to implement the chairman's order after he returned. After Lin Sen took his seat, Xia Yu looked at the others. "Do you have any problems?" Song Hai, the general manager of Jiuding Electric, shook his head first. Last month, the chairman of the board had personally discussed with him in detail, and Jiuding's path has been clear. "Chairman, our company is also facing similar problems!" Fu Kai from the 7-11 convenience store also got up and reported. "Say!" Xia Yu said concisely and his eyes narrowed slightly. Fu Kai immediately nodded and said: "The 7-11 brand authorization is owned by the American Southern Company. Although the original Jardine period had obtained the brand authorization for 30 years, it was only limited to the two places of Xiangjiang and Omen. Now the brand expires. There are still twenty-eight years!” “As far as I know, there are only 7-11 convenience stores in the islands in Asia, and they were much earlier than us. They started in 1973, except for Taiwan and Southeast Asia. Nothing!" "According to the company's plan, the capacity of Xiangjiang and Longmen is 700 stores. After that, they can only compete to defeat their opponents to compete for the market." Another problem! And the problem is bigger than IKEA furniture! Just because the 7-11 convenience store in the island country has come to the front! After Fu Kai said this, Xia Yu also remembered that later generations seemed to be the failure of the diversification of the Southern Company of the United States, and then in 1991, the island country Ito Yokado acquired 73% of the shares. Of American companies became island companies. That is, under the management of the island country Ito Yokado, 7-11 convenience store has become the world's largest convenience store group This is a potential enemy! Even if the Xiangjiang 7-11 convenience store obtains more new regional authorizations, it will inevitably conflict with them after the expansion of the 7-11 convenience store in the island country is completed. And most importantly, if Xia Yu does not interfere more, the American Southern Company is acquired by Ito Yokado according to the trajectory, and the lifeblood of the 7-11 convenience store in Hong Kong will be held in his hands. Whether it is dead or alive is not what they say Forget it? To solve this problem, the best way is to grab the American Southern Company before Ito Yokado, and then it will be able to completely open the ceiling of the 7-11 convenience store, and be able to invade the island country's market. A place of defeat. As for the same as IKEA furniture, set up another brand to enter the Southeast Asian market? This idea Xia Yu gave up after only considering it for a moment. After all, the situation facing 7-11 convenience stores is more complicated, and the most terrible thing is the future competition of the island country Ito Yokado. Even if you set up a brand to operate an all-weather convenience store, you still have to fight the 7-11 convenience store. It may be impossible to tell the winner for decades, so the profit will definitely not be too big and it is not worth it! As for the acquisition of the Southern Company, Xia Yu did not intend to let Fu Kai go. Thinking of this, he said to Fu Kai: "You continue to improve the deployment of stores in Xiangjiang and Longmen, and continue to optimize operations, to raise revenue, and I will let people do other things." "Yes!" Fu Kaisong In a sigh of relief, he responded loudly. "You don't have the same problems as them, right?" Xia Yu asked Zhou Cheng and Wang Liang. The two immediately shook their heads. The name of Wellcome Supermarket was named by Xia Yu, and of course it is impossible to join. As for Wanning Pharmacy, although it is a product of the Jardine period, it is also a self-created brand. Just because there are no restrictions on joining, it doesn't mean that there are no other problems. No, Wang Liang from Wangning Pharmacy stood up.