v2 Chapter 585： Raid

After thinking about it, Xia Yu acted immediately and arranged for people to collect relevant information about Xie Liyuan Gold Shop.

Soon, all the information of Xie Liyuan Jinpu was presented to Xia Yu.

Xie Liyuan Gold Shop is a company from Omen and belongs to Omen Xie's family.

In 1867, Xie Yutang, who was only 17 years old, founded the Xie Liyuan brand in Zaitou, Omenqiao, making silver jewelry for the neighborhood, and then entered the field of gold jewelry.

In 1944, Xie Liyuan Gold Shop was also the first gold shop to use the principle of electrolysis to purify gold and use carbon to melt platinum. Using this technology, Xie Liyuan Gold Shop refined a large amount of miscellaneous gold imported from all over the world. The ninety-nine gold bars produced amount to two thousand taels.

Because of the use of this technology to grab the top spot, Xie Liyuan gold shop expanded on a large scale, constantly opening branches, assets, strength and brand awareness inflated like a balloon, becoming a well-known gold shop.

In 1967, the 100th anniversary of the opening of Xie Liyuan Gold Shop, it has a history of 112 years, and it has also been passed down to the new hands of the third-generation head Xie Zhi, and the fourth-generation heir of the family is also being cultivated.

Unexpectedly, Xie Zhixin's management error in the business of gold bonds caused Xie Liyuan's gold shop to close down.

In order not to hinder the Xie Liyuan jewelry company, which belongs to the Xie family, the Xie family tried to find someone to take over the gold business. The strong man broke his wrist and got rid of this burden. After that, he wholeheartedly operated the Xie Liyuan jewelry company.

Xie Liyuan Gold Shop is a century-old shop after all, and it has a profound background since its operation.

Chow Tai Fook, the No. 1 brand in the Hong Kong jewellery industry, was founded in 1929, 62 years later than Xie Liyuan Gold Shop!

Because of the talent of the operator, the strength of Chow Tai Fook Jewellery & Gold Shop far exceeds that of Xie Liyuan Gold Shop.

But in Xia Yu's view, Xie Liyuan Gold Shop has an advantage that makes him very tempted, that is, there are a lot of goldsmiths who make gold and silver jewelry. All of these are talents. The three factories of Xie Liyuan Gold Shop add up to a total of 285. Although the technical proficiency of the famous goldsmiths is different, the comprehensive ability of these goldsmiths can be regarded as the top in Hong Kong and Macau.

If Xia Yu establishes a jewelry brand by himself, he can spend a lot of money and resources to promote it, but in the jewelry industry, design and quality are the fundamentals. This kind of heritage cannot be easily accumulated, and the talents are not so good. Recruited.

But now, as long as the Xie Liyuan gold shop is taken over, these goldsmiths can get it. With his strength, he can easily build a jewelry brand.

With the two existing magazines "Fashion Yiren" and "Mr. Fashion" of Jiuding Newspaper, as well as the fashion magazines that will gradually appear later, it is completely cheating to jointly promote a jewelry brand.

Seeing some of the information below, Xia Yu frowned.

Not only he is interested in Xie Liyuan Gold Shop, Xiangjiang's Chow Tai Fook, Chow Sang Sang, Saturday Fook, Xie Ruilin Jewelry and other companies are all interested in the assets of Xie Liyuan Gold Shop and want to annex and increase its own strength.

It's just that several companies are still competing, and the Xie family is waiting for the price.

"Time is urgent, it looks like a surprise attack."

Xia Yu muttered to himself, and then made a call to Jiuding Securities Company and asked Wang Qi to come to his office.

Under his command, the best at acquiring business, except for Jiuding Securities Co., which is Jiuding Bank, in order to quickly and steadily win the Xie Liyuan Gold Shop, Wang Qi must be the one to come.

Soon, Wang Qi came to Xia Yu's office panting.

"Wang Qi, take a sip of tea first, and then take a look at this."

"Thank you, Chairman!"

Wang Qi was not polite, took a sip of tea to straighten out his anger, then picked up the information from Xie Liyuan's gold shop and checked it carefully.

After a long time, he closed the information and asked: "Chairman, are you planning to acquire Xie Liyuan Gold Shop?"

Xia Yu smiled and nodded: "Yes, your task is to acquire Xie Liyuan Gold Shop. Pay attention to the factories and gold dealers, as well as the purchase channels and stores. You must keep the brand.

"Ok!"

"Chairman, are there any other requirements?"

Wang Qi nodded and asked again.

"No, you can take care of the others! If you need assistance from a company, just go find it and say I agree."

Xia Yu shook his head slightly and said.

"Okay, then I will do it!"

After Wang Qi finished speaking, he drank the tea in his cup in one sip and left quickly.

In response, Xia Yu showed admiration.

After returning, Wang Qi immediately formed an acquisition team to collect more detailed information on Xie Liyuan's gold store. He made the acquisition plan overnight, and led the team directly to Omen the next day.

In just two days, Wang Qi smashed Xie Liyuan's gold shop, and negotiated with the Xie family before the jewelry companies such as Chow Tai Fook and Chow Sang Sang could react.

It was also Xia Yu's office. Wang Qi sat on the sofa calmly and waited. Xia Yu looked through documents such as Xie Liyuan's contract and equity transfer certificate.

For a long time, Xia Yu put down the things in his hands and smiled and said with appreciation: "Wang Qi, you really didn't disappoint me, good job!"

Wang Qi smiled and said modestly: "Thank you for the compliment, Chairman!"

"You have to work harder and send someone to take over Xie Liyuan Gold Shop to stabilize the people's hearts. At the same time, you will register an Eternal Jewelry Company. Xie Liyuan Gold Gold Co., Ltd. loses gold bonds for acceptance by Jiuding Bank. Later I will send someone to take over the company."

Xia Yu thought for a while and wanted to tell Wang Qi.

"understand!"

The name change of Eternal Jewelry Company is Xia Yu’s decision after careful consideration. Although Xie Liyuan’s brand is very well-known, there is a drawback, that is, Xie’s family also owns the Xie Liyuan Jewelry Company brand, which blocked Xie Liyuan’s involvement in the jewelry industry. may.

Xia Yu didn't want to let the Xie family sit back and enjoy the success of Xie Liyuan's brand in the future.

Moreover, Xie Liyuan Gold Shop is famous again, it is only famous in Hong Kong, Macau and Southeast Asia. It is not well-known in the world. It is not a pity to lose it. This brand name is too awkward for foreigners, and it is better to replace it.

...

"Boom!"

"Come in!"

"Chairman, the acquisition failed."

As soon as he walked in, Xu Bin, who was in charge of tracking the acquisition of Xie Liyuan Gold Shop, reported to Zheng Yu Tonghui in shame.

Zheng Yu frowned slightly and said in a deep voice, "What is the specific situation?"

Xu Bin Limahui reported: "Originally, we were competing with Chow Sang Sang, Saturday Fu and other companies, everyone's bottom line is similar, so we have been entangled. Who knew Jiuding Securities Co. attacked. When we knew, Jiuding Securities had reached an agreement with Xie's family. We don’t know exactly what conditions were discussed."

Hearing the name Jiuding Securities, Zheng Yutong immediately attached great importance to it, and was not dissatisfied with Xu Bin's unclear situation.

With Xia Yu's style of work, it is normal to hide Xu Bin from it. As for why the Xie family is willing not to disclose the price increase to them, it must be the conditions of Jiuding Securities that the Xie family cannot refuse.

At this point, there is no need to delve into these things. Now the key lies in the significance behind Jiuding Securities' acquisition of Xie Liyuan Gold Shop.

This means that Xia Yu intends to get involved in the jewelry industry, and immediately went to the Xie Liyuan gold shop, and completed the accumulation in one step, relying on Xia Yu's huge resources It is conceivable that Xiangjiang jewelry There will be another giant in the industry.

Moreover, the potential threat to the industry leader Chow Tai Fook will be greater than the industry leader Chow Sang Sang.

"Headache!"

Zheng Yu spoke for a while, thought about it, picked up the phone, and dialed Xia Yu's phone number.

"Hey, Xia Sheng, this is Zheng Yutong. Congratulations. I heard that you have acquired Xie Liyuan Gold Shop... No, I am curious. I came here to ask and wish you a prosperous business..."

After hanging up the phone, Zheng Yutong pondered for a long time, and his eyes were bright: "If you don't hide it at all, that's fine, everything depends on your strength."

Soon after Zheng Yutong learned about it, Jiuding Securities Company acquired Xie Liyuan Gold Shop, and the news that users who bought the gold coupons of Xie Liyuan Gold Shop that could not be exchanged can be exchanged at Jiuding Bank immediately spread throughout Xiangjiang.

Many bigwigs realized the implications of this news and called Xia Yu to congratulate them.

The next day, many newspapers reported that the stock **** acquired Xie Liyuan Gold Shop, and the jewelry industry will be on the rise again.

In another day, the registration of Eternal Jewelry Company was completed. Taking advantage of the public opinion, Xia Yu made a public announcement that Xie Liyuan Gold Shop would be renamed Eternal Jewelry Company, and all branches would be renamed at the same time.

Moreover, Eternal Jewelry Company cooperates with Jiuding Bank, customers can purchase Eternal Gold through Jiuding Bank.

In a few days, Xia Yulie hired a talent proficient in the jewelry industry, named Zhou Hexuan, who was appointed by Xia Yu as the general manager of Eternal Jewelry Company.

Xia Yu talked to him for a long time, and based on the memory of later generations, made many reasonable and effective suggestions, and then asked Zhou Hexuan to take over the management of Eternal Jewelry Company.

PS: In the new week, Guiqiu recommended monthly ticket, thank you!

https://

Please remember the domain name of this book's first publication:. Apex novel mobile version reading URL: