Chapter 973： The Wang Family is ready

In their view, although Chen Ping is just a young man, Chen Ping's commercial methods are not even comparable to those of their hidden family heads.

This is also a rare head-on confrontation between a traditional family business and a modern management company, and the mind and vision displayed by Chen Ping and the entire Pingyu Group are beyond the reach of ordinary hidden families.

The reason is very simple. Even these large hidden families, even with a high-ranking existence like the Demon City King Family, want to invest tens of billions of dollars at once, and in a very short period of time, the premium exceeds 2 billion to acquire a large supermarket chain company. , It is not so easy.

In the hidden family, it is impossible for a single person to speak up. Even if it is Wang Chengye, the head of the Demon City King Family, his position within the Demon City King Family can definitely be called the supreme, but if you want to make such a big move, it involves When it comes to the transfer of hundreds of millions of funds, Wang Chengye also needs to discuss with the older generation of figures in the Demon City King's family, and it is absolutely impossible to make a final decision directly in such a short time.

As for trying to persuade the old stubborn members of those families to lose more than 3 billion in just half a month, it is even more difficult to use such a method of drawing wages from the bottom of the pan.

The acquisition of Changping Supermarket Company this time involved tens of billions of funds. Before the completion of the acquisition, Changping Supermarket Company had lost more than 1 billion in the price war with Lujia within the scope of the magic city. , And after the completion of the acquisition, the final premium of the acquisition exceeded 2 billion.

Calculated in this way, Pingyu Group has directly lost more than 3 billion yuan in just half a month.

Although after paying such a price, Pingyu Group also defeated the magic city Lujia in one fell swoop and won a victory in the supermarket industry. However, in the eyes of many people, whether such a victory is worthwhile depends on Observe the aftereffects.

Before the matter is finally settled, whether all the measures and even all the costs paid can match the final benefits, I am afraid that the final result still needs to be seen.

Under such circumstances, within these veteran hidden families, no one in control of the family dares to say that they can be responsible for such a price.

Because once the final result is not very good, their status as family controllers will definitely be greatly shaken, and they may even lose their position as family controllers because of this.

This is not the situation that any upper person wants to see.

But now, at least for a short time, Pingyu Group has barely gained a foothold in the magic city.

Although no one dares to say that Pingyu Group can exist in the magic city forever, and no one dares to say that Pingyu Group will be the opponent of the two hidden families of Lu and Wang, but at least in the supermarket industry, for a short time Inside, the two hidden families of the Magic City Lu Family and the Wang Family, Na Pingyu Group had nothing to do.

In the business arena, everyone's actions are in fact traceable, but to outsiders it seems unreasonable.

As soon as the dispute in the supermarket industry settled slightly, many big figures in the magic city had already turned their sights in other directions.

They know very well that whether it is the Lu family or the Pingyu Group and the He Group, the industries under the four forces involved in this battle are far more than just a supermarket industry. It seems that the dust has settled, but disputes in other industries have just begun.

The characters in the magic city did not anticipate the error.

As soon as the supermarket industry temporarily stabilized, the Kings of the Devil City officially took action.

It has to be said that as one of the top hidden families in the magic city, the strength of the Wang family should not be underestimated. As long as they are willing to pay the price, the Wang family can have a decisive advantage in any industry.

In the previous struggle, due to the tight schedule, the Wang family could not enter the supermarket industry in a very short time, so they could only provide certain support for the Lu family in terms of funds.

However, as early as more than a year ago, the Demon City King Family had established its own online e-commerce platform. Although the Demon City King Family did not have too much additional funds during the development time of more than a year, the Demon City King Family's subordinates The strength of the controlled online e-commerce platform cannot be underestimated.

Nowadays, the online e-commerce platform controlled by the Kings of the Devil's City has an overall asset of more than one billion yuan, and at least it has a certain foundation within the scope of the Demon's City.

Compared with the development from scratch, Hepingyu Group still has certain advantages.

In addition, in order to deal with Pingyu Group, when the dispute in the supermarket industry came to an end, the Wang family directly mobilized more than 20 billion of funds, connecting with the existence of giants in the major retail industries in the entire Magic City. It is obvious We must give Pingyu Group a head-on blow in the online e-commerce industry.

Because everyone knows very well that if the Pingyu Group wants to gain a firm foothold in the magic city, what it needs to rely on is actually only three companies in total.

Changping Supermarket Co., Qinghai Logistics Co., and Coslight Technology Co., Ltd., which did not form a single subsidiary, have an online e-commerce department.

These three aspects are also the iron triangle of Pingyu Group’s external expansion. Only when these three fulcrums are fully established can Pingyu Group be able to gain a firm foothold in the Devil City and form an indestructible shield.

Although it is not enough to resist all risks, at least it can maintain a certain degree of stability in the stormy sea.

Therefore, the Kings of the Devil City does not need to target the Pingyu Group everywhere, but only need to give the Pingyu Group a fatal blow in the most critical place.

Obviously, anyone can see that the battlefield selected by the Kings of the Magic City is the online e-commerce platform industry. Once Pingyu Group's Xingyu Internet e-commerce platform in the Magic City has suffered a major setback , Even if it is directly destroyed, then the expansion of Pingyu Group in the magic city will be difficult.

It has to be said that as the Patriarch of the King's Family in the Devil City, Wang Chengye is indeed an old and cunning fox. Just this move completely hit the Pingyu Group's weakness.

The reason why online e-commerce platforms are able to rise rapidly, and even have an extremely huge impact on the traditional retail industry, is that the fundamental reason is that they have saved a lot of costs and have certain advantages in terms of prices. In the process of competition, price is always the first competitive element to bear the brunt.

Of course, besides this, the types of goods and conveniences on the online e-commerce platform are also one of the elements of competition.

However, once the price is lost to the opponent, the overall situation of the entire online e-commerce platform will also be greatly affected.

In other words, if Pingyu Group’s Xingyu e-commerce platform wants to gain a firm foothold in the magic city, what it needs to fight for is the price advantage on the one hand, and the various services and platforms on the other. Reputation.

In these two aspects, Pingyu Group's Xingyu Internet e-commerce platform seems to have no advantage compared with the Internet e-commerce platform controlled by the Kings of the City.

First of all, in terms of price, although the Devil City King Family is not going to lose money to do business, at least it can maintain stability during the process of Pingyu Group's competition with each other, and will never appear to be more expensive than Pingyu Group's Xingyu Network The e-commerce platform is weak.

In other words, in this battle, the two sides will not touch the bottom line, and there will be no endless price reduction scenes.

The repeated price reductions in those film and television works are just gimmicks of film and television works, and no one in the real commercial field will do this.

After all, for any party's power, this is just a thankless thing.

The reason is very simple. For example, if the two parties are only competing for the market for a product that was originally worth 100 yuan, the product will be reduced from 100 yuan to 80 yuan, 60 yuan, or even lower, although it can attract a while. The time is hot, but once you defeat the opponent, you want to adjust the price to the original price again, I am afraid that it will directly cause dissatisfaction and opposition from consumers.

In this way, opponents in other areas will definitely take advantage of the emptiness. By that time, the losses will only increase, and defeating the opponent will appear to be more than the gain.

The existence of the Devil’s King Family has never meant to target any family or even any group company. As a hidden family, every hidden family needs to follow a basic principle, that is, no matter what decision it makes, it needs to be Profit as a prerequisite.

So even if the Demon City King Family is so powerful, it seems that tens of billions of funds will not be placed in the eyes of the Demon City King Family. But if the King Family wants to survive for a long time, they first need to follow this basic principle. It must be profitable.

Therefore, in the online e-commerce industry, the real advantage of the Moduwang Family is not in terms of price or even capital, but a certain degree of popularity in the hands of the online e-commerce platform controlled by the Moduwang Family. , And the propaganda power possessed by the Kings of the Devil City.

After these two aspects are combined, with the power of the Demon City King Family in the Demon City, it is absolutely possible to form an absolute crush in this regard.

In this way, there is no gap between the two parties in terms of price or even other aspects. However, in terms of publicity channels and popularity, the online e-commerce platform controlled by the Kings of Magic City is better, then the two sides are fighting In the process of , the failure of the Xingyu Internet e-commerce platform controlled by Pingyu Group seems to be a foregone conclusion.

In the eyes of hundreds of hidden families up and down in the entire magic city, and even in the eyes of major group companies, it seems that Pingyu Group is doomed to fail in this field.

However, no one thought that although the Kings of the Devil City had already opened up the battlefield, waiting for Pingyu Group to step into this battlefield, Pingyu Group did not seem to immediately launch various actions on the online e-commerce platform. It was silent, as if waiting for the opportunity.

However, what makes everyone a little puzzled is that just waiting quietly like this is not a good thing for Pingyu Group, it can only be delayed.

However, the various forces in the Magic City do not know that although the Pingyu Group Magic City Branch has not made any moves yet, the Pingyu Group headquarters in Dongjiang Province, a thousand miles away, has been nearly half a month away. Prior to this, various actions have been launched.

And this kind of action didn't seem to cause much disturbance in the magic city, but it was like the wings of a butterfly, affecting all aspects of the situation in the entire China.

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