Chapter 850： Strategic purpose and benefit purpose

Just a few minutes ago, Guo Yunqi, Chairman of Qingyun Real Estate Company, wanted to participate in this auction only to be able to win a piece of land and seek certain benefits for Qingyun Real Estate Company.

But now, this attitude has quietly changed. What Guo Yunqi now values ​​more is the impact of these last plots on the strategic position of Qingyun Real Estate.

This is much more important than seeking hundreds of millions or even billions of benefits. It is precisely because of this change in attitude that Guo Yunqi at this moment has even burned a raging flame in his eyes, full of extremely strong desire.

And at the moment when Guo Yunqi made up his mind, Sihai Real Estate Company had already increased the value of this piece of land to as much as 5.5 billion! This has far surpassed everyone's expectations for this piece of land before this auction.

But even if the price has risen to this level, Guo Yunqi only smiled, and then slowly raised his head, his eyes full of incomparable firmness.

The next moment, Guo Yunqi slowly raised the number plate in his hand, and said in a deep voice: "Qingyun Real Estate Company, bid 6 billion."

Hearing what Guo Yunqi said, the entire auction venue was silent for a while. Even Liang Bianhui, chairman of Sihai Real Estate Company, took a surprised look at Guo Yunqi, chairman of Qingyun Real Estate Company.

It seems that Liang Bianhui, chairman of Sihai Real Estate Company, did not expect that Guo Yunqi would raise the price so much at once.

You must know that although this piece of land has already increased its value, in any case, this piece of land is not the Dragon Fish area itself.

Even at the last land auction, Red Bay and Sifang Mountain, the two most valued land by everyone, the final auction transaction price was only about 6 billion, and there was not much difference.

But at this moment, Guo Yunqi, chairman of Qingyun Real Estate Company, has raised the price of such a second-sequence land to RMB 6 billion.

This is really beyond everyone's expectations, and even Liang Bianhui's gaze has a deep sense of disbelief.

However, after Guo Yunqi reported the price, the chairman of several other companies participating in the competition in this area showed a somewhat unwilling look in his eyes.

In particular, the chairman of the three large real estate companies, after hesitating for a moment, took a deep look at Guo Yunqi, chairman of Qingyun Real Estate, who was sitting among them, and then silently put down the number plate in his hand and completely abandoned this competition. .

Because in the eyes of these three large real estate companies, although the actual value of the land currently being auctioned is higher than before. But anyway, the increase to 6 billion is really beyond their expectations.

Even, it seems that the gain is not worth the loss. What's more, the three large real estate companies are still a little bit more eager but not enough for the current auction.

After all, this is a full 6 billion of funds, and the auction is not the core of the core such as the Dragon Fish District, but only the second sequence of land in the development process of Linhai New District.

Although the value is higher than that of other second-sequence land, it is unlikely to pay such a huge price. Moreover, the strengths of these three large real estate companies are almost the same.

In the real estate industry of the Linhai Provincial Business Alliance, if you want to become a large real estate company, the overall assets only need to exceed 40 billion yuan. And these three large real estate companies, the one with the highest overall asset valuation, did not exceed RMB 45 billion.

Although they are also large-scale real estate companies, the strength of each of them is far from that of Qingyun Real Estate.

Qingyun Real Estate Company can put out this 6 billion yuan of funds, but it is not too easy for these three large real estate companies to put out this 6 billion yuan of funds.

After all, these three large real estate companies do not have the ambitions of Guo Yunqi, chairman of Qingyun Real Estate Company. So it will not pay such a huge price.

For these three large real estate companies, although the last three pieces of land seem to have a huge difference in value, as long as they can take any of them, it is enough.

For them, there is no need to hang on this tree. So although the three of them felt a little unwilling, they finally gave up the competition for this piece of land decisively.

After these three large real estate companies once again gave up the competition for this land, they still have not completely given up. It seems that only Qingyun Real Estate Company, Global Real Estate Company and Guangyu Real Estate Company are the only ones.

Even Chen Ping, the chairman of Pingyu Group, who represented Coslight Real Estate at the land auction, had a hesitant look on his face.

After a moment of silence, Chen Ping tentatively said in a soft voice: "Coslight Real Estate Co., Ltd., bid 6050 billion yuan."

However, when Chen Ping's voice just fell, Guo Yunqi, chairman of Qingyun Real Estate Company, was smiling, and said in a deep voice, "Qingyun Real Estate Company, bid 6.150 billion."

Facing such a determined attitude of Qingyun Real Estate Company, Chen Ping, chairman of Pingyu Group, seemed to be unable to bear such pressure. After hesitating for a while, he also slowly put down the number plate in his hand.

However, at this moment, Liang Bianhui, Chairman of Cosmos Real Estate Company, and Tang Xiuxiu, Chairman of Splendid Real Estate Company, got together and seemed to discuss a few words in a low voice, and then both nodded at the same time.

Afterwards, Liang Bianhui, chairman of Sihai Real Estate Company, turned his head to look at the auction stage, and said in a deep voice, "Sihai Real Estate Company, bid 6.5 billion."

After bursting out the appalling price, Liang Bianhui also turned to look at Guo Yunqi who was sitting in front of him, then smiled and said:

"Chairman Guo, this is already the highest price our Four Seas Real Estate Company and Splendid Real Estate Company can give. As long as you can raise it a little bit, then our two companies will immediately give up this land. "

Hearing Liang Bianhui's words, many of the people present moved slightly.

Because they all know very well, the reason why Sihai Real Estate Company and Jinxiu Real Estate Company expressed such an attitude also proves that the price of 6.5 billion is indeed the limit.

If you continue to improve, the profit margin of this land is likely to be inferior to the other two land. This is the only possible reason for Sihai Real Estate Company and Jinxiu Real Estate Company to express such an attitude.

The reason why he showed his cards all of a sudden is actually because both Global Real Estate Company and Jinxiu Real Estate Company believe that if the price continues to increase on the basis of 6.5 billion yuan, the profit margin of this land will not be so large. The value of it.

Under this premise, any real estate company will probably not continue to increase prices.

However, what everyone did not expect was that Guo Yunqi, the chairman of Qingyun Real Estate Company, only smiled, and then smiled without hesitation and said: "Qingyun Real Estate Company, bid 6.6 billion."

Hearing what Guo Yunqi said, many people in the room took a breath. Even Liang Bianhui and Tang Xiu who looked at Guo Yunqi, their complexions changed abruptly, and they looked before him in disbelief. Guo Yunqi. It seems that I can't believe that Guo Yunqi would make such a decision.

After seeing the expression on Liang Bianhui's face at the moment, Guo Yunqi's heart was also completely settled, and a somewhat triumphant smile appeared on the corner of his mouth.

However, although Liang Bianhui looked puzzled, he didn't ask anything in the end. He just shook his head gently. It seemed that there was no way to understand Guo Yunqi's actions at this moment.

However, in Guo Yunqi's view, this is exactly the attitude he wants to see.

Because Guo Yunqi at the moment is very clear in his mind that the fundamental reason why Qingyun Real Estate wants to take this land is not just to make too much profit on this land.

Rather, he took a fancy to the strategic location of this plot of land. This is the biggest benefit that this plot of land can bring to Qingyun Real Estate Company.

As for other companies, including Sihai Real Estate Company and Splendid Real Estate Company, what they fancy is actually just the profit space of this land.

The starting points of the two are different, and the final decision is naturally completely different. Therefore, Guo Yunqi at this moment is naturally filled with endless pride.

And after Guo Yunqi's final shot, no other companies will continue to compete. Soon, this piece of land was included in the income of Qingyun Real Estate Company at a price of 6.6 billion yuan.

It's just that the decision made by Guo Yunqi, chairman of Qingyun Real Estate Company, was ultimately not understood by the others present.

However, the auction was still going on, and then the penultimate auction of the land auction began. It's just that this auction and the one just completed are completely different from each other.

Although this auction still looks extremely intense, the fundamental value of the land currently being auctioned and the land just auctioned by Qingyun Real Estate Company is not on the same level after all.

Although the was still these large real estate companies, when everyone was asking for a price, they did not raise the price to such a level as in the previous auction.

However, what everyone didn't expect was that Qingyun Real Estate Co., Ltd. would make another bold move this time. Moreover, the shock that this shot gave people was not much smaller than the shot just now.

In this auction, the original value of the last three plots of land was actually the same. In other words, the value of this penultimate piece of land, under normal circumstances, is between 4 billion and 4.5 billion.

Even if the competition is fierce, it will never exceed 5 billion. Even if it exceeds 4.5 billion, it is enough to discourage most people.

However, at the auction of this piece of land, Guo Yunqi, chairman of Qingyun Real Estate Company, was like a red-eyed gambler. In the process of this auction, the final transaction price of this piece of land was increased. To 4.65 billion.

And the shock that Qingyun Real Estate has brought to everyone is much more than that.

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