Chapter 752： All-round bombing (2)

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500 million!

If this is a crucial project, then these big figures in the Linhai Provincial Business Alliance will not be too surprised, but this is just a publicity investment!

Even in the history of the Linhai Provincial Business Alliance, there has never been such a thing!

You must know that even if the entire Huaxia scope of publicity investment can reach 500 million, it can be regarded as a super hand, I am afraid that only those business giants within the scope of China can make such a large hand!

Now, it's only 2005 after all!

In this era, the action of Pingyu Group really shocked countless people!

Even within the Pingyu Group, they were shocked and stunned by a series of high-level actions!

Not only the promotion, but also the actions on the Xingyu Internet e-commerce platform. This time, the promotion is unprecedented!

I am afraid that outsiders are not very clear, but some internal employees of Xingyu Network e-commerce platform, as well as some information. After all, the well-informed employees of Pingyu Group can know very clearly that this time, Xingyu Network e-commerce platform The amount of promotional activities is as high as 2 billion!

In other words, this is a large-scale clearance sale!

Changping Supermarket Company has acquired a total of 40 small supermarket companies. Although these supermarket companies are not too large, there are also dozens of large supermarket stores, close to thousands of small convenience stores!

Among so many stores, before this, they have always been in normal business conditions, and some stores have just completed a round of purchases.

But now, among the thousands of stores, almost none of the goods are left behind, all of them are sold out!

According to the market price, the amount of goods sold this time is as high as 2 billion!

However, this time is a promotion, and it is a comprehensive promotion!

According to the promotion price, outsiders have not been able to calculate the amount after the discount in a short time. However, some internal employees of Xingyu Network e-commerce platform, especially those responsible for uploading data, are very simple A rough figure was calculated.

Although they have not been completely accurate yet, they already know a general idea.

With a total value of up to 2 billion goods, after this scale of promotional activities, the recovered funds are only about 1.2 billion!

Some goods are sold at almost two to three discounts. Of course, there are also some electronic products, which are sold at a 30% and 20% discount. However, when combined, 2 billion goods are sold and the recovered funds are only 12. About 100 million, no more than 1.3 billion at most!

This means that the Xingyu Internet e-commerce platform has directly lost nearly 800 million in this large-scale promotion!

What a masterpiece is this?

With such a big deal, even the employees of the Pingyu Group showed a state of shock. Many employees even made up their minds in the first time to participate in this promotion on their own online e-commerce platform. Activities, then, how can ordinary people from the outside world not be shocked after receiving the news?

Suddenly, the entire Linhai Province, not only the Linhai Province Business Alliance, even the tens of millions of people in the entire Linhai Province, have completely boiled!

Almost in any corner of Linhai Province, as long as you can participate in this large-scale promotional event, in all cities and counties that meet the delivery scope, you can see discussions about this promotional event everywhere!

This is the real masterpiece!

Unprecedented mastery!

While the outside world was still boiling, Qinghai Logistics officially issued an announcement.

And this announcement also caused a lot of fluctuations in the Linhai Provincial Business Alliance.

Qinghai logistics company invested 500 million yuan to acquire a logistics company.

This logistics company is still not a large logistics company. Its business coverage is only in the province of Linhai Province. Compared with the large logistics companies in Linhai Province, especially the national logistics companies, it is only An inconspicuous existence means that only some ordinary people in Linhai Province will use the distribution service of this logistics company. After all, although the scale of this logistics company is not too large, the logistics distribution service is not bad. , In terms of speed, it can also be ranked in the top three in the entire Linhai Province.

Prior to this, this logistics company did not attract anyone's attention.

No one knows at all, when did Qinghai Logistics Company, or Pingyu Group, begin the acquisition negotiations with this logistics company.

Even the middle and senior managers of Pingyu Group, even the general manager of Qinghai Logistics Company Wu Chuan, know nothing about it!

However, the entire acquisition agreement was signed and completed in just one day, and the acquisition and cooperation between the two parties seemed to have been premeditated!

Ordinary people have not been able to know this action in the first time, but almost everyone in the Linhai Province Business Alliance has already known the news.

After learning of this news, the entire Linhai Provincial Business Alliance fell silent.

Before today, the Xingyu Internet e-commerce platform, in the eyes of everyone, will not have any large-scale move, there are three reasons.

On the one hand, there is insufficient supply. In the eyes of almost everyone, only after Changping Supermarket Company has completed this round of acquisitions and officially opened those stores, Xingyu Network e-commerce platform can have sufficient supply.

The second aspect is prestige. Although the Xingyu network e-commerce platform has entered the Linhai Province, it has already carried out a certain degree of warm-up promotion in the early stage. However, after all, the real business has not been launched, and the promotion is just not warm. It is not popular, so ordinary people in Linhai Province, not many people know the existence of Xingyu Internet e-commerce platform.

As for the third aspect, it is the issue of logistics distribution.

After all, in the eyes of everyone, even if Qinghai Logistics Company has entered Linhai Province in the first time, and has even begun to build a large logistics center project, but, after all, Qinghai Logistics Company has not been established within Linhai Province. With a complete logistics distribution system, even with few couriers, it is impossible to support the distribution business of such a large online e-commerce platform!

However, these three aspects seem to be impossible to solve in a short period of time. In this short day, they have been directly solved!

October 23.

On this day, the actions of Pingyu Group made the entire Linhai Province Business Alliance, hundreds of companies and groups in various industries, large and small, completely silent.

If everyone is sitting together now, then the people of Pingyu Group must be able to find that the gaze of everyone looking at them will be extremely complicated!

Speaking of it, the actions of Pingyu Group are very simple. In total, there are only three steps.

The first step is large-scale publicity. The scale of such publicity, not to mention Linhai Province, is extremely rare even if you search the entire China!

The second step is to launch large-scale promotional activities. This step alone solved two problems: the supply problem. Pingyu Group spent a lot of money and directly acquired the 40 small supermarket companies that have accumulated up to 2 billion worth of goods. Sold out as waste!

On the other hand, this step and the promotion of the first step have allowed the Xingyu network e-commerce platform to be deeply rooted in the hearts of the people in just one day. Now, in the entire Linhai Province, at least for a short time. , There is no large-scale online e-commerce platform that can rival the Xingyu online e-commerce platform!

Even this has affected those large and small companies in the supermarket industry!

Almost within a day, within the Linhai Province, hundreds of large and small supermarket companies, almost at the same time, saw their turnover plummet!

No way, even those large supermarket companies do not have the strength and courage to launch such a large-scale promotional event covering the entire Linhai Province!

If they really dare to do this, I am afraid that their promotional activities are not over, the company will be over.

Therefore, in the face of such a cliff-like turnover data, these hundreds of supermarket companies, large and small, are all powerless!

Not only that, this time, this large-scale promotion held by the Xingyu Internet e-commerce platform, although the source of goods is mainly the goods accumulated by the supermarket stores that have been acquired, but there is still a part of the Pingyu Group that uses Qinghai Logistics. The company's delivery capacity is purchased from Dongjiang Province and delivered!

This time, almost covered the entire retail industry in the Linhai Province Business Alliance!

one day!

In just one day, the retail industry in Linhai Province encountered an unprecedented tragic resistance!

Of course, this situation cannot continue forever. After the end of this promotional activity on the Xingyu Internet e-commerce platform, various retail industries will gradually return to some temperature and be able to regain a certain market.

But the problem is that the Xingyu online e-commerce platform will never lose all the market because of the end of the promotion!

Rough calculations, within the entire Linhai Province, there are dozens of different retail industry markets, and 10% of the overall market share was originally occupied by hundreds of large and small retail companies, which of course also include those in the supermarket industry. , There are retail companies in some other industries, but on this day, the turnover data of all companies have seen a huge drop!

The average decline level is as high as 50%!

In other words, nowadays, the Xingyu Internet e-commerce platform, just looking at the results of one day, has occupied 50% of the retail industry in Linhai Province!

Of course, after the promotional activities, most of the market share will be restored. However, even at that time, the Xingyu network e-commerce platform, roughly estimated, can occupy about 20% to 30% of the entire Linhai Province retail industry market. market share!

You know, there are hundreds of companies in the entire retail industry market!

Even, this does not include those private shops, etc. If it is really calculated, I am afraid there will be at least thousands, or even tens of thousands!

The market share shared by so many companies and stores was suddenly grabbed by Xingyu Network e-commerce platform by 20%, or even 30%. What a terrifying number?

In the Linhai Provincial Business Alliance, after a simple calculation, the caring people couldn't help feeling a little frightened!

You know, the economic gap between Linhai Province and Dongjiang Province is huge!

In Dongjiang Province, in order to occupy 20% of the retail industry market share, the Xingyu Internet e-commerce platform has worked hard for more than a year to reach it. Although it seems that the Xingyu Internet e-commerce platform in Dongjiang Province has created profits It's not too scary, but in fact, the competition in Dongjiang Province has not ended yet. For future development, the Xingyu Internet e-commerce platform is still investing and expanding its scale.

With this high-intensity investment, most of the profits created by the Xingyu Internet e-commerce platform in Dongjiang Province have been invested in its own development.

If it is really just calculating the profits created by the Xingyu network e-commerce platform, in this short period of less than a year, there will be at least tens of billions!

So, what about Linhai Province?