Chapter 709： Large-scale acquisition plan

If Changping Supermarket Co., Ltd. were to acquire all these dozens of supermarket companies, it would be a bad news for these supermarket companies in Linhai Province.

After all, even these dozens of supermarket companies cannot affect the status of these large supermarket companies. After all, these small supermarket companies cannot all unite. However, if these small supermarket companies are really integrated by Changping Supermarket Company So, with the strength of the Changping Supermarket Company and the Pingyu Group standing behind it, it is very likely that these large supermarket chains will directly threaten the status of these large supermarket chains.

even eventually became the overlord of the supermarket industry within the entire Linhai Province. This is not the situation that these large supermarket chains hope to see.

So after receiving this news, the bosses of these large supermarket chains also sat together. For them, this was an unprecedented scene.

After all, in the same industry, they have always been in the position of opponents, but now they are sitting together for the first time, discussing how to deal with Pingyu Group.

Among the bosses of these supermarket companies, Guo Yunqi is also among them.

After all, it is now clear that everyone is still in Guo Yunqi's alliance and has not directly withdrawn, so they still need to call Guo Yunqi when discussing against Pingyu Group.

As for the discussions with the bosses of these supermarket companies, Guo Yunqi did not make any comments from beginning to end, but after leaving, Guo Yunqi’s face showed a somewhat ironic look.

Looking at the backs of the bosses of the large supermarket chains, Guo Yunqi's mouth raised a mocking smile, snorted coldly, and then whispered and said, "These idiots are nothing but loose sand. Everyone wants to deal with the Pingyu Group, but no one wants to contribute. It seems that such an alliance is not enough. I don't believe it. A small Pingyu Group can actually cover the sky within Linhai Province?"

Speaking of this, Guo Yunqi also turned to leave.

In this short meeting, although everyone seemed to be discussing actively, Guo Yunqi, who had been watching cold-eyed, had keenly discovered that the bosses of these large supermarket chains seemed to have no real intention to act.

Although everyone wants to deal with the Changping Supermarket Company of Pingyu Group, in fact, no one wants to be the main force.

After all, if you really want to deal with Pingyu Group, there is actually only one way, and that is to block this large-scale acquisition of Pingyu Group.

As long as 13 of these 47 supermarket companies are acquired first, then Pingyu Group’s plan will be completely defeated. Even if the remaining 23 supermarket companies are integrated, there is no way to compete with these large chains. Any one of the supermarket companies competes.

But once you really decide to do this, then each of these large supermarket chain companies will need to pay at least several hundred million, or even more than one billion, for this plan.

However, the acquisition of these small supermarket companies is not too cost-effective. If it is really profitable, I am afraid that these large supermarket chain companies will not wait until Pingyu Group takes action. These small supermarket companies have already been completely annexed. .

What's more, this kind of thing is not as simple as outsiders take it for granted. For a supermarket chain company, the opening of every store is required, which is in line with the strategic development plan of the supermarket company.

For example, if a large supermarket chain company has two stores opened in the same place, then the two supermarket stores will have a huge influence on each other. Even if the two stores add up, they may only be A large supermarket store can generate comparable profits.

The amount of money that needs to be invested is more than doubled. For these large supermarket chains, it is simply a thankless thing, and no one will do such a stupid thing.

So for these large supermarket chains, every store opening requires caution.

Prior to this, each of these large supermarket chain companies had a complete supermarket network, which has almost covered the entire Linhai Province. This is exactly what these large supermarket chain companies have, in the past few years, There is not much development at the root cause.

Because now, their development has entered a bottleneck period. Unless their opponents are completely defeated, the market share they control will not change at all. Even if there are more stores, they just share what they have. Only the market share that we have mastered will not change much, and the risk is even higher.

Therefore, the acquisition of these small supermarket companies will not do them any good at all. Everyone is a business person. No one will do anything that is not profitable. This kind of thankless thing is just verbal. It’s just a clamor, it’s almost impossible for someone to stand up and act as the main force to obstruct Pingyu Group’s plan.

As for the Pingyu Group itself, it is essentially different from these large supermarket chains.

Changping Supermarket Company has only one supermarket store in Linhai Province. In the vast area of ​​Linhai Province, Changping Supermarket Company's strength is almost blank. Under such circumstances, Changping Supermarket Company currently has the most important supplementary Own strength.

Even in this process, there will be a certain degree of waste, and even the wasted funds are likely to be as high as several hundred million, or even more than one billion, but even so, Changping Supermarket Company does not have too many choices.

After all, the entire Pingyu Group is now in a special period. It is the most important thing to organize its own strength within Linhai Province as quickly as possible. As for other aspects, especially funding, even if it needs to be considered, Nor can it be held back by this.

It is precisely because of this that Pingyu Group will launch such a large-scale acquisition.

What's more, these dozens of small supermarket companies are also divided into two categories. There are large supermarket chains and small convenience store chains. Taken together, the 39 large supermarket stores are actually scattered throughout Linhai Province. Among the more than 20 cities, there is basically not much overlap.

The same is true for the thousands of small convenience stores. The overlap is only a small part of them.

The acquisition of these dozens of small supermarket companies also has certain benefits for Pingyu Group, which is the success rate.

If the acquisition is only for a large supermarket chain company, there will be many disadvantages. First of all, such acquisitions are not easy and there is a high probability that they will fail. Even with the strength of the investment and mergers department of Pingyu Group, I am afraid There is only a success rate of 30 to 50%.

After all, none of the large supermarket chains in Linhai Province is similar to Feiyang Supermarket. None of these supermarket chains have any fundamental problems. In a short period of time, if prices are not raised, these large supermarket chains It will not consider the whole sale at all, so the difficulty of acquisition is quite large.

What's more, these large supermarket chain companies within Linhai Province, even including those, middle and upper chain supermarket companies, are involved in a single business scope and direction, either just a chain of large supermarket stores, or simply The chain of small convenience stores in China will not set foot in these two directions at the same time.

Since the development of Changping Supermarket Company, it has always considered both. Naturally, there will be no exceptions within Linhai Province. Therefore, if it is to acquire large supermarket companies, then Pingyu Group may need Only by acquiring two at the same time can they truly achieve their goals.

In this way, the success rate of the acquisition will be reduced to about 10%. Such a low success rate is really an unwise choice for Pingyu Group.

Instead, it is the best choice to acquire these small supermarket companies on a large scale, and it is more in line with the overall strategic plan of Changping Supermarket.

It is precisely based on these considerations that Chen Ping made such a decision, but in the eyes of outsiders, such a decision really caught the eye of countless people, even within the Pingyu Group or even the Changping Supermarket Company. Some of the middle and senior managers can’t understand.

Of course, many high-level shareholders of Pingyu Group, after careful consideration of Chen Ping’s decision, can understand what Chen Ping is thinking, especially Sun Gan, the general manager of Changping Supermarket Company, with both hands in agreement. Chen Ping's final decision.

With the actions of Pingyu Group’s investment and M&A department, one after another small supermarket companies were successfully acquired by the Pingyu Group’s investment and M&A department. These small supermarket companies were struggling to survive in the cracks of those large supermarket chains. The space is not high. If the supermarket company is sold as a whole, they will be able to break away from this vortex and invest in other industries if they have a large amount of capital.

This is a rare opportunity for the owners of these small supermarket companies .

After all, before this, there will not be any large supermarket companies coming to buy their small supermarket companies. With this rare opportunity, these small supermarket companies will not pay attention to the ideas of those large supermarket chains at all. They have made up their minds to withdraw from this industry, so they will not worry too much.

Based on this mentality, in less than a week, more than 20 small supermarket companies have completed the acquisition plan.

At the same time, Pingyu Group also paid more than 4 billion in working capital for this.

In such a short period of time, the original circulating funds of more than 10 billion yuan on the books of Pingyu Group have begun to shrink substantially.

Pingyu Group has entered the Linhai Province, and it has only been about a month so far. However, in this month, Pingyu Group has invested several billions of dollars.

First of all, it was the land auction where Chen Ping personally participated. Pingyu Group directly paid 2.7 billion yuan, but then the land was jointly bought by Splendid Real Estate Company and Sihai Real Estate Company.

Almost only within just a few days, the funds have been successfully recovered, and after that, it was Pingyu Group, the real beginning of this series of actions.