Chapter 670： Fairview Real Estate Company

Land auctions are actually a psychological war.

All companies participating in the land auction will do their best to use all kinds of psychological means. The only purpose is one, and that is to prevent others from participating in the next round of auctions!

As long as more and more people retreat and withdraw from rounds of auctions, then the rest will have a chance!

Therefore, this kind of land auction has never been the strongest company, and it can ensure that the valuable land is taken.

Process is very important.

Otherwise, Four Seas Real Estate Company will not win two consecutive plots.

You know, there are several large real estate companies in this land auction, and they are no weaker than the real estate companies in the world!

When the first piece of land was taken, that is, the land of Sifang Mountain, Sihai Real Estate Company had actually consumed part of its strength.

When participating in the second auction, Sihai Real Estate Company was actually weaker than other large real estate companies.

However, the performance of the Four Seas Real Estate Company from the beginning to the end is all desperate!

They let everyone see that, no matter what happens, the four seas real estate company will do everything possible to take down these two pieces of land!

However, everyone knows that the representative of Sihai Real Estate Company is not a fool. If the price really exceeds the bottom line of Sihai Real Estate Company, Sihai Real Estate Company will definitely choose to give up without any hesitation!

At that time, the price is inflated, and the company that has taken the land is likely to steal the chicken without losing the rice. Therefore, no one dares to say that the price is too high!

In the second auction, Chen Ping directly bid 6 billion, which already exceeded the psychological expectations of many people!

This is actually a show of courage!

6 billion!

This has exceeded the previous estimate of the price of the land in Longhai Bay. In other words, at this price, it is very likely that Sihai Real Estate will not continue to follow suit!

At that time, the land of Longhai Bay had fallen into Chen Ping's hands!

This is the opposite of Chen Ping's plan.

But Chen Ping did this, and Sihai Real Estate Company didn't even give up. In the end, the land in Longhai Bay was taken down at a higher price!

It can be said that if it weren't for Chen Ping, Sifang Mountain and Longhai Bay, it is very likely that they would be worth between 10 billion and 11 billion in total.

However, because of the emergence of Chen Ping, the final transaction price of the two pieces of land won by Sihai Real Estate Company directly exceeded 12 billion!

The premium of more than one billion yuan, although it is not too much compared with the assets of the four seas real estate company of more than 50 billion, in fact, for the current four seas real estate company, this one billion yuan may even be Some original plans are completely broken!

In this psychological battle, although Chen Ping did not win any of these two plots, he was the only winner who deserved it!

It is precisely for this reason that Liang Bianjun, the general manager of Sihai Real Estate Company, greeted Chen Ping when he was leaving.

This also shows that Liang Bianjun attaches great importance to Chen Ping.

Similarly, Liang Bianjun is not the only one who values ​​Chen Ping and Coslight Real Estate. The real estate industry leaders present, who dare to underestimate Chen Ping?

Don't look at this kid's young age, but this kind of scheming and the city is really shocking!

In the course of this third venue leather auction, Chen Ping made another shot!

Now, no one knows what Chen Ping's purpose is.

But everyone knows that since Chen Ping has come to participate in this land auction and has made such a big move, it is definitely not without purpose.

How can such a raptor over the river stir the wind and rain aimlessly?

So, now there are two possibilities.

The first possibility, that is Chen Ping's goal, is likely to be the third piece of land, that is, this piece of land in Arowana District.

Although this piece of land seems to be a lot worse than the previous two pieces of land, these people here are very clear that sometimes things are not that simple.

What everyone sees now is only about the development of the new area of ​​Linhai City, but no one can say what will happen in the future.

The only reason why the land in Arowana District is inferior to the previous two land is because of the development direction of the new area of ​​Linhai City, Arowana District really has no advantages!

But what about the future?

What if the land in Longyu District is related to other plans in Linhai City?

This is not impossible!

Linhai New District is only a node in the development process of Linhai City, not all!

Therefore, it is not impossible for Chen Ping to take a fancy to this land.

However, after careful consideration, everyone still feels that the reason why Chen Ping is so much higher is probably because of the second reason!

Chen Ping, may be entering the real estate industry in Linhai Province!

Moreover, his goal is not any of these three plots of land. It is likely to weaken the strength of the real estate industry in Linhai Province!

Although the real estate industry in Linhai Province is not monolithic, the market has almost been divided up by hundreds of real estate companies, especially those large real estate companies, whose strength cannot be underestimated. There are almost no other small and medium-sized companies. Real estate companies can surpass it.

As for foreign real estate companies, within Linhai Province, they are not as entrenched as those large real estate companies. It is not so easy to occupy a certain market share in this situation.

Therefore, if foreign real estate companies want to quickly gain a foothold in Linhai Province, the only way is to weaken them!

Weaken the strength of one or even several large real estate companies, and even weaken the strength of hundreds of companies in the real estate industry in Linhai Province!

Only in this way can the market vacate part of it and be able to be seized by such a crossing raptor.

But now, this possibility is actually higher!

Because of what Chen Ping did, the traces are still somewhat obvious.

Three times before and after, he participated in three auctions, but in the previous two auctions, Chen Ping did not take any piece of land at all. Instead, Sihai Real Estate Company paid more than one billion yuan for this!

In addition, it also frustrated the goals of several other large real estate companies, and ultimately did not get the two plots of Sifangshan and Longhai Bay.

And in this third auction, Chen Ping still shot.

But this time, none of those large real estate companies took a shot!

Because this piece of land in Longyu District has never been their target!

Therefore, these large real estate companies are standing still and have no intention of participating.

But Chen Ping still shot!

So, his purpose is very likely to weaken the real estate companies that are participating in the auction!

Now, the third round of auctions has passed. Except for Chen Ping's Coslight Real Estate Company, the other three real estate companies are not silent.

Although Yuelong Real Estate Company and Tianyou Real Estate Company can only be regarded as small real estate companies, the amount of funds that can be used nowadays is quite large. According to the estimated price of Longyu District, these two real estate companies, All have great hopes to become the winner of this land!

However, what surprised everyone the most was that Chen Ping was a little surprised and wary. On the contrary, it was the last real estate company!

Fairview Real Estate Company!

This real estate company is not a small and medium-sized real estate company!

On the contrary, Splendid Real Estate Company is a real estate company in Linhai Province that has been ranked among the top ten in recent years!

Although compared with those large real estate companies, the strength of Splendid Real Estate Company is still a bit worse, but the strength of Splendid Real Estate Company is already extremely close to those large real estate companies!

Today's Fairview Real Estate Company, in terms of its strength, is even three points stronger than the largest real estate company in Dongjiang Province, Wanhua Group!

The market value of Splendid Real Estate Company has reached as much as 30 billion. The most important thing is that Splendid Real Estate Company also has a certain network of sponsors. Although no one knows who is standing behind Splendid Real Estate Company, Splendid Real Estate Company, Can't be underestimated!

And now, Splendid Real Estate Company will actually take part in the competition for this piece of land in Longyu District, which makes everyone a little surprised.

However, in the eyes of many people, the reason why Splendid Real Estate Company will make a move is probably still tentative.

The target of the trial is of course Chen Ping, who is strange to everyone!

However, Chen Ping's heart was slightly awe-inspiring!

Because only Chen Ping knows that the true goal of Coslight Real Estate has always been only one!

Arowana area!

This piece of land is a goal that Coslight Real Estate must achieve!

Coslight Real Estate does not want to completely enter the real estate industry in Linhai Province, so there is no so-called weakening of the opponent's strength.

Chen Ping had only one purpose from beginning to end, and that was to take down this piece of land in the Dragon Fish District!

This is the strategic goal of Chen Ping and even the entire Pingyu Group!

That's why Chen Ping made those previous actions, just to release * and make people afraid to fight Chen Ping to the end!

Only by pushing back his opponents, Chen Ping could have the opportunity to take down the land in the Dragon Fish District with the least cost.

In Chen Ping's eyes, there was originally only one real competitor!

That is Yuelong Real Estate Company!

Because the current Yuelong Real Estate Company has come to the end of the world, if it is not successful this time, there is really no hope.

If other real estate companies still consider the gains and losses of their interests, they will also choose to withdraw, but the possibility of the Yuelong Real Estate Company withdrawing is too low!

For Yuelong Real Estate Company, this is their last opportunity and also their last hope!

Although, this glimmer of hope is too slim.

Even if the land in Longyu District can be taken, in everyone's opinion, the possibility of successfully saving Yuelong Real Estate Company is less than 1%!

However, Yuelong Real Estate Company has no other choice at all!

They can only bet that this is less than one percent chance!

Therefore, this is the opponent that makes Chen Ping the most vigilant.

Although Chen Ping can use absolute financial strength to crush Yuelong Real Estate Company, this is different from Chen Ping's goal.

Chen Ping's goal is to use the least amount of funds to win this piece of land!

What's more, the prolonged tug-of-war is likely to cause doubts for opponents who have already withdrawn, and it is very likely that changes will occur.

Therefore, Chen Ping must fight quickly!

The safest way is to directly use the capped price to completely seal the exit of Yuelong Real Estate Company!

Today's Yuelong Real Estate Company has worked hard for so long and even borrowed funds from all parties at all costs. In this land auction, the amount of funds that Yuelong Real Estate Company can use is about 2.6 billion!

Of course, this is just an uncertain number.

Originally, what Chen Ping had to do was to directly use the figure of 2.7 billion to completely kick out the Yuelong Real Estate Company!

But now, the appearance of the Fairview Real Estate Company has disrupted Chen Ping's plan!