Chapter 511： Tianyu Entertainment's progress

Especially the development of the fifth online game this time.

This is a very classic online game. If you want to develop such a large online game at this time in 2004, the investment required will be several times that of a normal online game.

At present, the development of the fifth online game, although there is not much financial pressure in a short time, but within a month, at least 50 million capital injection is required.

In the entire game development process, there is a funding gap of nearly 200 million. The development of the fifth online game requires up to three hundred million yuan.

For an online game, the money invested is definitely an astronomical figure. At present, there is no online game development in China, which requires such a large investment.

Among the Coslight Technology Company, there is another crucial project. Compared with the previous two Internet projects, this project is the real money-burning project, that is, the Xingyu Internet e-commerce platform.

Xingyu Internet e-commerce platform, during this period, has been constantly occupying the retail industry market in Dongjiang Province. Although it seems, this seems to be grabbing business with Changping Supermarket Company.

In fact, the Xingyu Internet e-commerce platform originally had a close cooperative relationship with Changping Supermarket Company.

Moreover, both parties belong to the Pingyu Group, so the real direction of the Xingyu Internet e-commerce platform is not Changping Supermarket itself, but other retail industries in Dongjiang Province.

In this battle, there is no way to recover the funds that need to be invested in the early stage. This is simply a project that costs money.

Only in the later stage, after occupying a large amount of the retail industry market, can funds be quickly recovered.

At present, the battle for the retail market fought by the Xingyu Internet e-commerce platform has reached a stage where a raging fire is underway. The capital injection required is not a small number either.

Within a month, the amount of funds that need to be injected will be as high as about 200 million yuan.

On the other hand, Tianyu Entertainment Company is the only subsidiary in the entire Pingyu Group without any financial pressure.

Not only that, Tianyu Entertainment Company, after this period of time, has truly become, among the entire Pingyu Group, the most powerful subsidiary in hematopoiesis.

"The Voice of China", a variety show of music talent show, has officially ended. The last time Chen Ping allocated Pingyu Group's internal capital flow, he had already mobilized sufficient funds for Tianyu Entertainment.

Song Xuehua, the general manager of Tianyu Entertainment, also invested heavily in the last three large-scale live broadcasts of "The Voice of China", a variety show of music talent show.

It was only three episodes, and the investment was as high as 300 million.

In the entertainment industry, most people see it as a very mindless behavior. It can even be said that I am taking money to get rid of water.

After all, in the eyes of many people, to make these three large-scale live broadcasts a success, there is no need to invest so much money.

A fund of 100 million, or even tens of millions, is enough to make these three large-scale live broadcasts perfect.

Although the effect may be slightly inferior, it has reduced the cost by at least 200 million yuan, and the cost performance is many times higher.

However, Tianyu Entertainment Company didn't seem to understand the truth at all. It invested nearly 300 million yuan at all costs.

After these three large-scale live broadcasts, although they achieved great success, they did not lose money, but made a lot of money.

In the eyes of many people, Tianyu Entertainment Company originally had the opportunity to earn more funds. It's just that in terms of investment, Tianyu Entertainment Company is obviously out of the way.

However, these discussions in the entertainment circle did not attract any response from Tianyu Entertainment Company or even Pingyu Group.

Obviously, Chen Ping, the chairman of Pingyu Group, and even Song Xuehua, the general manager of Tianyu Entertainment, did not agree with the judgment of the entertainment industry colleagues at all.

It has to be said that after these three large-scale live broadcasts ended, they ushered in wide acclaim from the audience. It also created huge benefits for Tianyu Entertainment Company.

In just three large-scale live broadcasts, the revenue from advertising sponsorship has reached 350 million.

As for the income from all other aspects, the total amount of these three large-scale live broadcasts has directly created 570 million yuan in revenue for Tianyu Entertainment.

Of course, excluding the capital investment of 300 million yuan, the three large-scale live broadcasts of Tianyu Entertainment Company this time have created a profit of 270 million yuan.

But from the outside world, if the effect of these three large-scale live broadcasts is lowered to a level, although the income will not reach the level of 570 million, it should be able to reach about 500 million.

This also means that the net profit will be as high as 400 million. Tianyu Entertainment Company clearly gave up a net profit of more than one billion yuan.

In the eyes of many people, there is no way to understand it.

However, in the eyes of Chen Ping and Song Xuehua, the benefits that Tianyu Entertainment has gained this time are not just the 270 million profit.

Tianyu Entertainment Company has been established in less than a year. In these short months, Tianyu Entertainment has made great progress.

But in fact, Tianyu Entertainment is still a rookie in the entertainment industry after all. Compared with some established entertainment companies, Tianyu Entertainment still has a huge gap.

Apart from other things, in terms of the entertainment resources in the entertainment industry alone, Tianyu Entertainment is far inferior to the established entertainment companies.

To give the simplest example, if a well-known director in the entertainment industry wants to make a movie, then the first choice will never be Tianyu Entertainment.

After all, in their opinion, the strength of Tianyu Entertainment Company still has a huge gap compared with other entertainment companies.

What's more, in the entertainment industry, not everyone can clearly know the true strength of Tianyu Entertainment. Therefore, under a cautious attitude, they will inevitably still choose those established entertainment companies.

As a result, the development speed of Tianyu Entertainment Company will inevitably be greatly restricted. But this is not the situation Chen Ping and Song Xuehua hope to see.

So this time, it can be regarded as a gamble made by Tianyu Entertainment to open the situation. The gambling this time has obviously brought huge benefits to Tianyu Entertainment.

Prior to this, Tianyu Entertainment Company launched Gao Leyao, a new star in the music scene, from the very beginning. Gao Leyao's two albums, both before and after, achieved great success, and established Gao Leyao's status as a first-line singer.

This also means that Tianyu Entertainment has officially entered the public's attention.

Gao Leyao's two albums before and after, a total of 20 songs, each of which was not written by Gao Leyao himself. The composer and the writer of the songs are the same person, but no one knows the identity of this person.

In the entertainment industry, or in the music world, gold medal music creators are a rare existence. What's more, even gold medal music creators cannot write classic songs anytime and anywhere.

It can be said that if the 20 songs of Gao Leyao's two albums were really made by the same person, then the 20 songs written by this person are even comparable to a gold medal music producer in his lifetime. The sum of all achievements in it.

To have such a gold medal music creator is enough to push Tianyu Entertainment to the top of the music scene. But this is just an achievement in music.

In all aspects involved in the entertainment industry, in addition to the music scene, Tianyu Entertainment still has shortcomings in other aspects.

However, Tianyu Entertainment Company moved extremely fast. With the release of two albums, two consecutive large variety shows followed.

These two large-scale variety shows can be called epoch-making existence.

In less than a year, the two classic variety shows launched by Tianyu Entertainment have also allowed many people in the entertainment circle to truly see the strength of Tianyu Entertainment in this regard.

This time, the three large-scale live broadcasts proved the ability of Tianyu Entertainment Company in another aspect, that is, funding.

Prior to this, I am afraid that no one could have predicted that Tianyu Entertainment Company would have such a strong financial strength.

And it is precisely because of this large-scale live broadcast that everyone in the entertainment circle truly realizes the powerful financial power of Tianyu Entertainment.

This kind of financial strength is unmatched by many entertainment companies. Even the top old-fashioned entertainment companies in the entertainment industry are at best just as close as Tianyu Entertainment.

With such a strong financial strength, it can be regarded as the killer of Tianyu Entertainment.

It is this time that after the broadcast of large-scale live broadcasts, Tianyu Entertainment's position in the entertainment industry has also begun to rise.

Prior to this, the entertainment resources in the hands of Tianyu Entertainment Company were not too much. The most significant is the film and television industry.

Although the previous Tianyu Entertainment Company already had plans to develop in the film and television industry, Tianyu Entertainment Company only received a few good scripts.

If you want to develop in the film and television industry, you can do more than just a few good scripts.

As an entertainment company, if you want to enter the film and television industry, scripts are only one aspect of it. A good director, a good crew, and even a good actor all require comprehensive consideration.

To put it simply, if a director of the top level in China wants to make a movie, the first thing he needs is the choice of investors.

If it is some small directors, as long as Tianyu Entertainment is willing to spend money, it will naturally be easy to win the favor of these directors.

But if it is the top directors, there are countless people who want to invest in them. At that time, it is the director who chooses the investor instead of the investor who chooses the director.

There is a major difference between the two.

If Tianyu Entertainment does not show its strong financial strength, then these top directors will naturally not notice Tianyu Entertainment, let alone cooperate with Tianyu Entertainment.

Even if Tianyu Entertainment takes the initiative to come to the door, even if it will not be closed, it may not be able to obtain better results.

But now, after Tianyu Entertainment has shown its strong financial strength, it is equivalent to opening a door for Tianyu Entertainment's next development plan.

There are already some scripts in the hands of Tianyu Entertainment. But other aspects are still lacking. If you want to enter the film and television industry as an investor, you need to make further contacts.