Chapter 396： Higher than Skyrim's advertising fees

Originally, when the program was in the primary election, the instructor had no way to see the players, so the possibility of cheating was largely avoided.

But in the follow-up links, there is no such fair expression. However, Chen Ping's plan for China Voice's program also emphasizes fairness to a great extent.

In the primary selection stage, almost all the power to choose the players is in the hands of the judges, and the judges have no way to see the players, so the possibility of cheating in the primary is directly eliminated.

After the primary election, the entire program is almost always based on online voting.

Although the judges and the audience also have a certain number of votes, compared with the number of online votes, the number of votes these people hold is only a small part, and there is no way to affect the overall situation.

In this way, the fairness of the entire program from beginning to end can be 100% manifested.

On the other hand, other links of the program also left almost complete video information.

Whenever anyone raises objections to the fairness of this program, this complete video material will become Chen Ping’s sharpest counterattack.

It is precisely for this reason that Chen Ping finally chose China Good Voice.

Speaking of it, the recording speed of China Voice’s program is unprecedented. Even in foreign entertainment circles, similar music talent shows have never appeared.

With such a rapid recording process as Tianyu Entertainment, it only took less than a month from start to end. The Voice of China has officially launched. Many people in the entertainment circle are still waiting for the good show, even many people. They have commented on this upcoming music talent show on unofficial occasions and pointed out that the production process of this show is too short, and it is likely to be a shoddy show.

However, after China Good Voice officially started broadcasting, the effect of the show slapped the critics in the face.

The production accuracy of Huaxia Good Voice is no worse than other variety shows, and even because of the investment of Tianyu Entertainment, regardless of the cost, the production of this show has been increased to a level, although it is not completely superior to other shows. Above variety shows, but in terms of production accuracy, this show is definitely the top variety show in China.

It is precisely because of this that the variety show of China Good Voice has almost no major shortcomings in all aspects, and people simply can't fault it.

is precisely because of this, after the first broadcast of China Good Voice, it has been increasing its popularity almost at a crazy speed.

In just a few days, the popularity of China Good Voice has ranked first in almost all variety shows in China. It is for this reason that the price tag of Tianyu Entertainment is also a step by step in the process of advertising investment. Of going higher.

Within a few days, Song Xuehua has already contacted more than a dozen companies. For other variety shows, the more commercials that can be attracted, the better, and one more advertisement means more income.

And those large advertisers need to choose from among the many variety shows, but for China Good Voice, this situation is completely reversed.

At present, it is no longer the advertisers who choose variety shows, but the variety show of China Voice to choose advertisers.

After all, China Good Voice cannot include all these dozens of advertisements in the bag. After all, the advertisements that appear in a variety show exceeds a certain limit, which will greatly reduce the appreciation of this variety show, and even give a lot of Of viewers bring disgust.

Tianyu Entertainment Company has always paid attention to the quality of the program, and naturally it will not be too relaxed in this regard.

Since November 30, many advertisers have begun to contact Tianyu Entertainment Company, and Song Xuehua has also begun to be exhausted, constantly contacting major advertising companies.

She has received Chen Ping's order to take down three advertisers at least within a week and provide Chen Ping with at least 150 million yuan.

This is not a small number. Except for the title company, other advertisers can pay no more than 30 million advertising costs. In fact, in the current domestic, the concept of advertising through variety shows has gradually It started, but the level of domestic advertising expenses is far from reaching as high as ten years later.

You know, in Chen Ping's memory, more than ten years later, if a variety show of China can become popular across the country, then the real income of this variety show is likely to reach as much as 1 billion. .

This is an extremely scary figure, which also means that the revenue from advertising fees alone is likely to exceed 500 million, or even as high as 800 million.

In the entertainment industry, the top variety shows can achieve results, and it is very likely that they will far exceed this number.

However, now, after all, it is only in 2004. Even the largest domestic advertisers who want to advertise in variety shows generally need to pay about 10 million advertising fees, even if it is paid by some companies with deep pockets. Basically, the advertising costs will not exceed 20 million.

This is already the top level in the country.

Of course, such advertising costs do not include the title dealer.

The advertising fee for a title advertisement of a variety show that can be popular all over the country, the current domestic average level is about 50 million.

Of course, for some variety shows that are continuously broadcast without interruption in the middle, it is very possible to buy a year's naming fee of more than 100 million, such as variety shows like Happy Camp.

The annual cost of title advertising is likely to be as high as 100 million.

However, the variety show of China Good Voice is completely different from the long-broadcast variety show like Happy Camp.

The Voice of China’s variety show only has 15 episodes. If you want to name such a variety show, the advertising fee that needs to be paid under normal circumstances should be only 50 million.

This was an extremely terrifying number in 2004, but Chen Ping was far from satisfied.

When he left Jiangnan TV station, he had already made a series of plans for Tianyu Entertainment Company. In the next few days, there was a variety show about China Good Voice produced by Tianyu Entertainment Company on the Internet. Among the discussions, a large part of it was initiated by Tianyu Entertainment.

Even in terms of the Internet, Tianyu Entertainment Company has also increased its publicity, and the hype of this variety show has become more and more popular.

As China Voice’s variety show has become more and more popular, advertising costs have also risen all the way, and it has even vaguely begun to break through the highest average advertising cost in China.

On November 3, Chen Ping finally received a call from Song Xuehua.

Following Song Xuehua’s report on the phone, a faint smile gradually appeared on Chen Ping’s face.

I have to say that Song Xuehua, as the general manager of Tianyu Entertainment Company, was also a capable person who Chen Ping tried to dig out at the beginning, and his ability is beyond doubt.

In just a few days, Song Xuehua has already signed 7 advertisers. Of course, these 7 advertisers have different advertising proportions in the program.

Among them, there is only one title advertiser, and there are two more that account for a relatively large proportion of advertising during the entire program. As for the last four, they have little impact on the entire program. They are also in the advertising process of the program. It only appears a few times.

However, the advertising expenses paid by these seven advertisers to Tianyu Entertainment Company reached an extremely terrifying figure.

For a total of 15 episodes of programs, the advertising expenses paid by the title advertiser to Tianyu Entertainment Company have reached 150 million, which is three times the domestic average.

Even in the whole year of 2004, there was no advertising cost that could be higher than the cost of such title advertising.

Each of the two big advertisers paid Tianyu Entertainment Inc. 30 million in advertising costs, while the other four had only a few million each.

If you count it this way, Tianyu Entertainment Company has directly brought more than 200 million yuan in revenue just this time.

A fraction of them was directly left by Chen Ping in Tianyu Entertainment Company, while the other two hundred million were taken out by Chen Ping directly in the name of the board of directors of Pingyu Group and injected into Tianyu Entertainment Company. In the investment department.

As a result, the amount of circulating funds that the Investment Department can control has reached 250 million.

More than a dozen employees in the investment department have been stunned for a long time. None of them expected that, less than a month after joining Pingyu Group, the amount of funds in their hands has reached 250 million. .

Such a terrifying amount of funds makes their hearts uneasy.

However, they also know that, regardless of the fact that there is no real person in charge of the investment department, no one at the top of the group holds the position of manager in the investment department. The real investment manager Lin Yuwei has never been to the investment department once. In fact, the entire investment department is directly under the control of Chen Ping.

Without Chen Ping’s order, they would not be able to use the 250 million yuan of funds but they are not clear. The investment department has just been established and the internal teams need to be integrated, and this investment Among the dozens of people in the department, most of them are stock market traders.

Such a department even seems a bit deformed, but at this time, Chen Ping injected as much as 250 million yuan into the investment department, even this figure has far exceeded the current flow controlled by Pingyu Group. The amount of funds, one can imagine, Chen Ping must have a plan in his heart that will shock everyone.

It's just that, as new employees of Pingyu Group, they don't even know what Chen Ping wants to do.

What they don’t know is that when the 250 million yuan of funds was injected into the investment department of the Pingyu Group, more than a dozen high-level officials in the Pingyu Group became very interested in it.

However, no one came to ask Chen Ping’s purpose, and no one even raised the slightest objection, because they all knew very well that Chen Ping made such a big move on the investment department. There is only one real reason, that is, Chen Ping needs to use the power of the investment department to bring a lot of working capital to Pingyu Group.

In other words, Chen Ping has already planned for the issue of funds in his mind. He may have seen a unique opportunity to start with the stock market, with the investment department’s power and the 250 million funds. , In a very short period of time to earn a large amount of working capital for Pingyu Group for the next period of development of Pingyu Group.