Chapter 83： Countdown to push the army

Thinking of this, Chen Ping also sighed softly, feeling quite helpless.

After thinking about it for a long time, Chen Ping decided to hide his hatred for the uncle's family and hide it from his parents.

Making this decision was not good for Chen Ping, but for the sake of his parents, Chen Ping still made this decision. At least he should not let his parents feel sad because of their own perceptions. As for the uncle’s family, we should avoid contact in the future. That's it.

Anyway, in this lifetime, Chen Ping would never let the tragic things that happened to him in his previous life happen again, nor would he look at the uncle's family with cold eyes.

After a long sigh, the door of Chen Ping’s office was knocked lightly, and then Xu Weihua walked in, said hello to Chen Ping, sat in front of Chen Ping Ping, and said in a serious and soft voice: "Mr. Chen, The preparations for the push army are almost ready now, and we will start to prepare the basic structure soon. Within half a month, representatives of our push army will be spread across cities across the country, but this is also the case. A lot of expenditure, I came here to confirm to President Chen, do you really want to form this army of ground pushers?"

Chen Ping smiled slightly, nodded slowly without hesitation, and then said softly: "That's natural, and I also know your concerns. There are hundreds of cities across the country, and each city needs 2 to 3 locals. The backbone of the army, in total, will be as many as thousands of people. On average, each person will have a salary of about 3,000 yuan, which is already 300,000 yuan a month!"

"As for recruiting additional staff, higher expenditures are needed. About 10,000 to 20,000 are required for each city. On average, in hundreds of cities across the country, every time a large-scale publicity is carried out, the investment required will reach several More than one million, this is by no means a small number!"

"But don’t forget, this is a national propaganda. If you use other traditional propaganda methods, the cost is estimated to be more than this. What's more, the propaganda strength of the army is not capable of those traditional propaganda methods. Comparable. With this ground pushing army, our propaganda in all aspects will save a lot of costs in the future. Don’t even forget, as long as we have this ground pushing army in hand, we will even You can also receive some advertising and promotion cooperation. As long as the army can make a trip this time, we may not need to invest a lot of money when we promote in the future, but it is very likely to make a lot of money!"

Hearing Chen Ping's words, Xu Weihua was also completely relieved, then nodded slowly, and said softly: "Okay, then listen to Mr. Chen, but Mr. Chen, when he pushed the army in the early preparations, it was still Need a large amount of funds, especially for the first advertising of the game "Plants vs. Zombies", which can be implemented in about half a month and promoted to the whole country. At that time, the required funds are not A small number."

Chen Ping nodded, and after groaning for a while, he asked softly: "Have you ever calculated how much money is needed?"

Xu Weihua hesitated for a moment. After a while, he said softly: "If you just promote the game "Plants vs. Zombies", it will need about 5 million yuan, but Mr. Chen, I have a suggestion. I don't know if it is feasible. ?"

Chen Ping nodded and smiled and said, "Mr. Xu, you don’t have to be so restrained. If you have any suggestions, just say it straight. You are the general manager of Coslight Technology, not my assistant. You have some things. The power to make decisions really has constructive opinions, and you can tell me directly, as long as it is useful, I will naturally follow good things!"

Xu Weihua nodded lightly, and after a moment of indulging, he said softly: "The game "Plants vs. Zombies" is a computer game after all. Our ground push army covers all provinces and cities across the country, and even some Small cities such as county-level cities, but in those county-level cities, the promotion effort can be less. For our early stage of development, if we fully promote the company, the effect can be better, but In fact, the difference is not too big. I think we can reduce the intensity of some publicity and focus on those big cities. As for small cities within the county level, we can reduce some input costs, only in the densely populated areas. A wave of propaganda in the place is enough..."

Chen Ping also pondered slightly when he heard Xu Weihua's words.

He is very clear that reducing the national promotion of the game "Plants vs. Zombies" will also have a certain impact on the development of "Plants vs. Zombies", but the impact is not too great in fact.

Chen Ping’s goal is to make the "Plants vs. Zombies" download on the game's starry sky website exceed 10 million in a short period of time. Don't look at only 10 million, but this is almost the current domestic The pinnacle of stand-alone games.

You must know that most young people in China now play games and basically go to Internet cafes. Computers have not yet spread to thousands of households, and not all families can afford computers.

A single-player game can have tens of millions of users, which is already the pinnacle of a single-player game.

Perhaps in a few years or even more than a decade, a game may still reach hundreds of millions of users, but now, this goal is too difficult to achieve.

Of course, tens of millions of users are still very possible for the game "Plants vs. Zombies".

In this regard, Chen Ping has always had 100% confidence. After all, this game has passed the rigorous test of the market for many years and will never let Chen Ping down.

The level of publicity is actually not the ultimate level that "Plants vs. Zombies" can reach, but the time.

According to Chen Ping’s prediction, the ground push forces were fully mobilized and carried out nationwide propaganda, coupled with the continuous propaganda on the game star website. The combination of the two, whether in reality or on the Internet, There will be an overwhelming propaganda offensive for a period of time. By that time, the download volume of "Plants vs. Zombies" will reach a peak in a very short time.

Chen Ping originally expected that this time would be about a week after the ground push forces began to exert their strength.

But if some propaganda power is reduced, this time may be extended to about ten days. Although the difference is only three days before and after, it will have a significant impact on Chen Ping's plan.

After all, the funds in Chen Ping's hands are used in a planned way. Once the turnover is abnormal, it is very likely that the capital chain under Chen Ping's name will break, but the impact is not small.

Therefore, Chen Ping is also considering it carefully, but after considering it for a while, Chen Ping suddenly laughed softly and asked: "According to your expectations, how long will it take to reduce the intensity of some publicity? And how much investment is needed? ?"

Xu Weihua also brightened his eyes, and then hurriedly said softly: "In fact, the impact is not too big. If it is fully promoted, it will take about a week to push the game "Plants vs. Zombies" to its peak. The investment required It is about 5 million. If we reduce the intensity of some publicity, this time will be extended to 10 to 12 days, and the required investment will be reduced. It should be about 3 million. After all, in those small counties, we still need Some promotion, but the promotion is less powerful!"

Hearing Xu Weihua's words, Chen Ping also thought for a while, then slowly nodded, and said: "Well, in that case, just do it according to your ideas. The formation of the ground push army will also speed up. I can’t give you half a month, at most within a week, I will see the ground push army taking shape! In other words, in 20 days, you only have 20 days, and the ground push army’s propaganda needs to be reported. One paragraph!"

Hearing Chen Ping's words, Xu Weihua's face also became completely serious, and after a moment of indulgence, he nodded heavily.

Chen Ping's requirements are not unrelenting, and the half-month required by Xu Weihua is directly compressed to seven days. This is also a big challenge for Xu Weihua.

However, he just joined the general manager of Coslight Technology Co., this is the first test Chen Ping gave Xu Weihua, Xu Weihua does not want to lose face.

Whether I can continue to work in Coslight Technology, and whether I can occupy a vital position in Coslight Technology, depends on this time.

It is precisely because of this that Xu Weihua did not refuse Chen Ping's request.

In fact, even if it’s full promotion, Chen Ping is very likely to come up with enough funds now Don’t look at the time required for this funding to be relatively short, but as long as Chen Ping can make a deal with Wan The Hua Group signed a contract and received the 8.5 million advertising fee, which is naturally not a problem.

However, Chen Ping never fights unprepared battles. Without the money he has obtained, he will naturally not count it. The funds given to Xu Weihua will probably still be taken out of the income from the third group purchase.

If it is still not enough, Chen Ping is also ready to sell an advertising space at a low price.

However, this is the next step, and Chen Ping does not want to do it as a last resort.

So everything can only look at tomorrow's negotiations.

After dismissing Xu Weihua, Xue Mingtao walked into Chen Ping’s office. Seeing these two people coming in one after another, Chen Ping also gave a wry smile, and quickly let Xue Mingtao sit in front of him. Helplessly laughed softly: "Mr. Xue, you two have discussed this together. Will you come together to create problems for me?"

Xue Mingtao was stunned for a moment, and then laughed twice, hurriedly changed the topic, and said in a deep voice: "Mr. Chen, I have made a simple plan for the idea of ​​the game you put forward before. Please take a look. ."

Chen Ping was stunned for a moment. You know, the planning of an online game is not so easy to make. Xue Mingtao is able to come up with the planning of this game so quickly, presumably he is almost at work these days. , Only then can we come up with this plan at such a fast speed.

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