Chapter 1713

"Kung Fu Panda"

Li Mu was shocked by Spielberg's words.

He thought it would take at least two or three years for Kung Fu Panda to appear, but he didn't expect that DreamWorks had started the art design related work of Kung Fu Panda since last year, which means that the whole project of Kung Fu Panda is not only on paper, it is likely that the whole project has been finalized.

Li Mu hurriedly asked him, "Steven, can you tell me the story of Kung Fu Panda?"

"Kung Fu Panda" is an animated movie with Chinese culture as its background. The protagonist of the story is the unique national treasure panda of China. In our movie, the protagonist is a panda who is very obsessed with Kung Fu. He accidentally gets involved in a dispute in the Wulin and finally becomes a martial arts expert

Li Mu asked him with a smile, "has the character image been designed?"

"Not yet." "We are mainly doing the scene design of the film now, because we need to have full Chinese elements, so our art team is looking for suitable landscape materials everywhere in China, and will start the character design when they come back," Spielberg said

Li Mu said, "I don't think you need to worry about it. I'll give you the image of panda bear and let panda bear play your Kung Fu Panda. What do you think?"

"Panda bear?" Spielberg exclaimed, "God! Why didn't I think of it! "

As he said, his voice was full of joy, saying: "if we use panda bear, it will be of great benefit to both of us. It can not only directly use the fan base of panda bear, but also create enough background stories for bear and cat bear."

Li Mu admired Spielberg's vision. He saw the pain points of both sides.

For DreamWorks, to create a new story, the story itself has no foundation, and there won't be any fan base. The only one that can gather fans is DreamWorks's own fame. However, if you give the story a setting with a strong fan base, then the story naturally has a strong fan base.

Panda bear has hundreds of millions of fans all over the world. If it can make this movie with its image, as long as the news is released, there will be countless people waiting to see it in the cinema.

Just when Spielberg wanted to promise right away, he suddenly realized a very serious problem.

Copyright.

If DreamWorks independently develops Kung Fu Panda according to the original plan, there is no doubt that all the copyrights of the whole movie belong to DreamWorks itself, especially the main character panda itself, which can be developed in-depth on a large scale. However, if it cooperates with Li Mu, the most important copyright of Kung Fu Panda is Li Mu's, which can't be ignored The copyright of the key figures is not in their own hands, right? Then their future derivative value will be castrated.

Thinking of this, Spielberg asked Li Mu in a hurry, "Mr. Li, if we cooperate, what should we do with the copyright issue?"

Li Mu said, "first of all, I authorize the image copyright of panda bear to you free of charge. At the same time, I won't take any money from your box office income. I can also grant you the license of three big films at one time, which are all free. However, the copyright of this movie belongs to you, and other characters in this movie belong to you, but the copyright of panda bear belongs to me."

Spielberg hesitated for a moment.

As a successful Jewish businessman, he is very sensitive to the distribution of rights and interests. Although Li Mu grants the copyright free of charge, does not share it from the box office, or even authorizes three films at one time, he still feels uneasy in his heart, because he knows that if he loses the copyright of the core protagonist, the copyright of other characters will lose the value of development.

For example, if I want to cooperate with universal studios to build a venue for Kung Fu Panda, but I don't have the copyright of panda bear, the protagonist of Kung Fu Panda, how can this venue work? Even if we do it, the guests will be depressed, right?

Thinking of this, Spielberg couldn't help saying: "Mr. Li, if we don't have the copyright of the protagonist, the loss to us would be too great..."

Li Mu asked, "your loss? Steven, you can't just think about what you've lost and what you've got. The panda bear image is authorized to you. How much extra income can you make at the box office? If you develop Kung Fu Panda by yourself, can the global box office achieve 400 million or 500 million dollars? "

"It's not certain," Spielberg said awkwardly, "that the $450 million global box office has been a great success."

Li Mu asked, "if you have the image of a panda bear, is the global box office worth US $450 million still a problem?"

"Here..." Spielberg thought for a moment.

Li Mu then added: "if you could have made three films and got a billion dollars at the box office, then I believe that if you changed to panda bear as the leading role, the box office of your three films would have been at least 1.5 billion dollars. I didn't say that I would share the money with you."As he said, Li Mu's tone was more serious. "Steven, sometimes it's not suitable to be a 100% businessman. Just like our previous cooperation, I cooperated with you and regarded you as a friend. So you want to cooperate with me in the film and video ticketing system. I promised you freely at that time. Did I complain to you that you would share my profits?"

Spielberg's voice immediately became nervous. He quickly explained, "Mr. Li, you misunderstood me. I didn't mean that. I also regarded you as a friend. Just now, my brain didn't turn around. I'm really sorry."

With that, Spielberg hurriedly added: "then follow the way you just said, you have authorized us the copyright of panda bear, and we will take it as the protagonist of Kung Fu Panda."

"Steven, I've changed my mind a bit. Let's do it like this. Other conditions remain the same. I'd like to vote 30% for this movie."

For a project that is uncertain whether it can make money, some people think it's a good thing to vote, but for a project that can make 100% money, some people think it's embarrassing. It's like they just want to eat a cake and cut 30% off by themselves.

But Spielberg cannot refuse.

He had realized in his heart that Li Mu was a little annoyed at his haggard.

He did regret that he should not show his essence as a businessman to Li Mu without thinking.

Now, Li Mu seems to have no small opinion on himself.

Spielberg didn't expect that he was still influenced by the mood of a young man when he was a big age, but there was no way. The essence of businessmen pursuing profits made him yearn for more benefits even if he had a billionaire family. Li Mu, on behalf of more and greater benefits, could not lose this most rare resource line.

So, although his heart is dripping blood, he promised to come down without hesitation and said: "Mr. Li, just follow what you said, I have no opinion."

"Well." Li Mu was a little satisfied. He coughed and said to Spielberg, "there is an old saying in China that people respect me one foot and I respect people one foot. The relationship between feet and feet is ten times that of the former."

Spielberg immediately said, "I understand what you mean. Please rest assured that I will remember this sentence in the future."

Li Mu said, thinking that no matter how old Hollywood artists are, they can't escape the essence of businessmen. In front of such pure businessmen, "Dad" has nothing to do with age, only with the amount of money.

Then, Li Mu said, "well, tomorrow you will send someone to China, bring the book, and tell me the plot setting and world view background of the story face to face. By the way, you will also bring the subscription contract. If there is no problem, you will sign the contract."

In fact, Li Mu knows the story background and plot setting of Kung Fu Panda, but the reason why he asked Spielberg to send a person from the United States to introduce himself face to face is to put on a big man's airs.

Li Mu even thought that he was a little too "approachable" to Spielberg before. He really thought that he was the same class. When talking about such a small matter, he even weighed with himself. He had to put on the shelf and let him know that he and he were not a class at all.

If he wants to make money with himself or set up his own resource line, no matter how old or how big an artist is, he has to put away the edges and corners and abacus for himself. Otherwise, he will stop all future cooperation immediately and support his competitors to make him miserable.

Spielberg was also quick to earn money. When he heard that Li Mu wanted to send someone by himself, he immediately said, "Mr. Li, or I will go tomorrow!"

Li Mu asked hypocritically, "aren't you busy with the later stage of flying tigers? Do you have time to come? If you don't have time, you can send someone here. You don't have to go there in person. "

At this time, Spielberg, who dared not take advantage of the slope, immediately said very firmly: "you can rest assured that I have time, and I don't need to keep my own eyes on later issues."

Speaking of this, Spielberg added: "I'll catch up as soon as possible tomorrow and try to meet you in Yanjing in 24 hours."

"Good."

For this reason, Li Mu will not be polite to him any more. Even if he said lightly, "if it's working time in Yanjing, go to Muye technology to find me."

Under normal circumstances, Li Mu will surely arrange a team of Muye technology to meet him at the airport, but now that he has made himself unhappy, he has no treatment. Let's find a way to come here!