Chapter 1701

Just two hours later, Coca Cola fully agreed to Li Mu's request for cooperation.

Within one year from the date of signing the contract, ensure that 60% of the products of each production line are printed with the image of panda bear.

In this way, as long as Coca Cola can cover the area, panda bears can cover it.

Li Mu immediately signed an online contract with Coca Cola and issued panda bear's first copyright license online.

So, on the third day of getting the authorization, Coca Cola with panda bear shape was launched globally.

Everything is efficient, so is Coca Cola.

At this time, whoever can get the panda bear first and print it on his own products will win.

Moreover, for Coca Cola, it's very easy to change the packaging. Makino technology gives the materials and doesn't allow modification. Coca Cola puts a set of existing product packaging templates to Makino technology for review. Makino technology thinks it's OK, so it's OK.

Then the new version of packaging can be replaced immediately through the fully automated production line, and the products produced again will be replaced with new packaging.

In fact, Coca Cola wanted to change the shape of panda bear a little, at least let him wear a Coca Cola dress, or wear a red Coca Cola belt obliquely, but Li Mu refused.

Li Mu's original words are that it's easy to discuss all these things. When we Chinese do business, we are both happy and happy. As a result, you have to talk with me about 50% too much shit. Since you don't give me happy things, I don't give you happy things. Once you come back, it's two times. Next time you want to return ink, I'll turn over my face directly with you.

Coca Cola has no choice but to understand that in fact, it is the vulnerable group in front of Muye technology.

After the launch of "Panda Bear" Coca Cola, the global sales volume of Coca Cola rose by 50% month on month. The cartoon image of panda bear is too special. Wherever it is, it can ensure that Coca Cola can be seen in the same kind of competitive products at a glance. For FMCG, whoever gets the attention of consumers first will win half of the competition.

Coca Cola's surging sales around the world make its executives laugh at meetings.

This directly stimulated the desire of other enterprises for the image of panda bear. Li Mu asked his colleagues in the business department of Muye science and technology to select the most influential enterprises in the industry first when selecting cooperative enterprises. Of course, Chinese enterprises are preferred.

At one time, a variety of applications came in succession. It is said that tens of thousands of application mails were received in one day.

There is no cartoon image in the world that can have such a powerful influence.

When the streets of Japan are flooded with panda bear cola, the Japanese people envy and envy that Li Mu has used a bad and cheap panda cartoon image to overshadow countless classic cartoon images in Japan for decades.

In fact, this is no exaggeration.

If Coca Cola prints Picchu's image, it will not stimulate sales by more than a percentage point.

If you print a girl warrior, the sales volume will surely decline, because although the girl warrior is liked by girls, it has no attraction to men, and even affects men's choice because she is too feminine.

Cherry balls? Don't make any noise. This cartoon image of Japanese primary school girls is not suitable for the old and the young.

Hello Kitty's combat power in this area is weaker and unlimited, and the discount may not make Coca Cola global distribution.

Conan is about to increase the population of Japanese painting negatively, but how much added value can he bring in a year? Even Kumamoto bears a fraction.

In the final analysis, the reason why the whole Japanese cartoon image is not enough is that those cartoon images don't have a hot temperament at all.

Now people can't understand the word "magic", but Li Mu can't understand it any more.

Kumamoto that black and ugly, why can fire all over the world, is because of the devil.

It's just like the reason why the four facial kings of Asia have been enduring for more than ten years.

Magic is like a mysterious metaphysical energy field. As long as something is connected with magic, it will lead to the super transformation of stone into gold.

Kwai tiktok, jitter and so many red nets, it can be said that every one is very magic;

network has so many funny videos, songs, such as horse dance, even the first lady of the United States, all the corners of the globe are fired;

, for example, I have an apple, I have a pen, poke, apple pen, that brother is a psycho, but at that stage It's still a mess of fire.

And Kumamoto, it can be said that is the one with the highest magic index among all magic netreds.

Especially to Kumamoto County, Japan, the overwhelming shape of Kumamoto, that is the existence of brainwashing.

Li Mu suddenly had an idea at this time. Right, why not learn from XiongBen county? Just throw a sum of money to cover the image of panda bear all over Sichuan.Therefore, Li Mu hurriedly worried about his colleagues in the business department and raised several questions.

First, how many airlines apply for panda bear image in total;

Second, how many airports apply for panda bear image in total;

Third, how many enterprises apply for panda bear image in total and what they do respectively;

colleagues from the business department quickly retrieved the airlines from the application form.

At present, the domestic airlines applying for panda bear image are: Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Cathay Pacific of Hong Kong and EVA of Taiwan;

the foreign airlines applying for panda bear image are: American Airlines, American Delta, United Airlines of America, Lufthansa of Germany, British airlines, Air France, All Nippon Airways, Japan Airlines, Korean Airlines Singapore Airlines

Mr. Li's eyes are dumbfounded. Basically, well-known airlines at home and abroad, in addition to those oil tycoons in the Middle East, have applied to Makino technology.

Well, I don't want money either. It's the feeling that everyone is swarming here.

As for the airport, there are just as many to die. In guanghuaxia, more than a dozen airports have applied to use panda bear image as internal decoration, publicity and guidance materials.

There are also enterprises in the capital of Sichuan, which have applied for too many applications, not only taxi companies, food companies, manufacturing industry, but also catering industry, hotpot shop, string incense, pot chicken, and even Wolong Panda Breeding Base hope to build a panda house with the image of panda bear.

As a matter of fact, the happiest thing is the people of the capital of Sichuan. When we talk about pandas, the first thing we think about is the capital of Sichuan. Recently, there has been a surge of domestic and foreign tourists in the capital of Sichuan, and even the house price has started to rise rapidly, because of the impact of panda bears.

Li Mu thought for a moment and said, "remember, first of all, several major domestic airlines can be authorized. However, in addition to Sichuan Airlines, several other airlines, we only authorize them to use their images on long-range wide body airliners. Most of these models fly to foreign routes, which can help us better promote overseas."

"As for Sichuan Airlines, they can use it as they like. It's better to have the image of panda bear even with their pillow napkins, blankets and first-class shoes off."

"Among the foreign airlines, these strong ones, we only authorize them to use our image on Boeing 737 and Airbus 320 Series narrow body aircrafts, so that most of them fly around in their own country under our image, especially the two of All Nippon Airways and Japan Airlines, so that they can enjoy their use and let Japanese friends feel the cultural entry The joy of invasion. "

"In terms of airport, first of all, all domestic international airports can be used. It's better to design several special boarding gates with panda bear image. These boarding gates are also better used for flights to Sichuan capital as much as possible. In this way, whether domestic tourists go to Sichuan capital or international tourists transfer to Sichuan capital, they can feel Sichuan capital and bear from here The charm of the cat. "

"Chuandu airport, we allow them to use our Panda Bear image in the airport at will. Of course, the design and use plan should pass our review."

"At the International Airport, we allow them to use the image of panda bear at the gate. Of course, a specific gate is better for flights to China."

"We should not only approve the application of Wolong giant panda breeding base, but also donate money. It is better to add more panda design elements in the base, such as footpath, electric vehicle, guide, brochure and ticket, etc."

"Taxi company, choose the most powerful one, and authorize our Panda Bear image to them to print on the taxi."

"As long as they are regular enterprises with complete qualifications and qualified products, Sichuan's specialty producers are all approved as soon as possible and issued licenses to them."

"Let's forget about the catering industry. If we have a chance, we can vote for a panda bear themed restaurant ourselves."

At this time, the head of the public relations department walked into the conference room and said to Li Mu, "Mr. Li, we have received some news that many domestic enterprises have used our Panda Bear image illegally without authorization."

As he said this, he handed Li Mu a stack of photos, and his nose was almost crooked.

Panda bear's schoolbag, pencil case, notebook and other stationery;

panda bear's stickers, book covers and children's snacks;

panda bear's inferior dolls and clothes

These products, seen from the photos, are very poor, even the printing quality is not up to standard, which is totally to smear the image of bear and cat.

If we let this kind of profiteers use the image of panda bear in a disorderly way and use it so badly, it will soon be flooded with these inferior products in the market.

The domestic copyright protection has not been in place, but panda bear is now a Chinese business card promoted by Li Mu to the world. Even this one dares to be pirated. It's really killing.

Immediately, Li Mu announced: "the public relations department immediately established a rights protection group with the legal department, and immediately communicated with the cultural department and the industrial and commercial department to tell them that the pirated use of panda bear image will have a possible impact on panda bear, Chinese tourism industry and the international image of China. They should cooperate as much as possible to help fight against piracy and assist us in the maintenance Quan, one of these pirates is one. I'll take all of them to court! "