Chapter 1689

In order to ensure that every link can achieve the lowest cost, Li Mu asked the tourism companies of China and the United States to give themselves a lowest quotation on the market, and forced to sign a price guarantee agreement, promising that they would not supply the tourism resources in their hands to other third-party companies at a price lower than or equal to the price of pastoral science and technology.

That is to say, the agreed price of resources of Muye technology must be the lowest.

At first, several American tourism companies had doubts about the "overlord clause". Li Mu took the time to gather them for a meeting.

At the meeting, Li Mu consulted these enterprises about their current doubts and found that their biggest worry was that the number of customers Taobao went to was not large enough.

In their view, there is a shortage of customers and market potential. If they still promise the lowest price, and if larger customers have opinions on it, it will be very difficult to deal with it.

"Mr. Li, we are willing to offer Makino science and technology a low enough service price, but you let us guarantee that Makino science and technology can offer the lowest price, and other families can not be lower than or equal to this price, which is a bit harsh for us," the head of California's largest tourism service company told Li Mu

Li Mu asked him, "what do you think is harsh? Let's negotiate."

The other side said: "we have fully studied the market situation and Prospect of Chinese first tier cities' tourism to the United States. Although we are also looking forward to the huge income growth of Chinese tourists, according to our analysis, the growth space of Chinese first tier cities' tourism to the United States in a short period of time is not particularly large. If we give you the lowest exclusive price at this time, It will do a lot of harm to our other customers. "

Li Mu said with a smile, "at this stage, whether Americans come to China for tourism or Chinese go to the United States for tourism, they are relatively few, but because of this, the future development space is very huge."

Li Mu, for example, said, "look, this time we are in the name of strengthening the tourism interaction between California and the first tier cities in China, namely, Yanjing, Shanghai, Yangcheng and Shenzhen. But do you know that besides the U.S. Embassy in China in Yanjing, Shanghai and Yangcheng have the U.S. Consulate general, one covering east China and the other covering Yangcheng South China is the most economically developed area in China. It can be said that the richest cities and the highest per capita income cities in China are all covered by them. So, do you really think there are only four cities and California businesses behind this? "

After the meal, Li Mu said: "we are all tourists. We are very clear about the basic elements of transnational routes, especially the long journey from China to the United States. The routes are all hub to hub. Now I have the lowest ticket price and the lowest wine shop price on the market. Now I am asking you for the lowest price of other tourism resources on the market If you cooperate with me, then the cost price of the tourism products I make will be far lower than the normal level. Plus, I don't want to make money at all. As long as I add the operating cost to the cost, I don't need to take a cent more profit. In this way, the price I give is the only super low price on the market. "

"If I provide a seven-day tour from Los Angeles to Yanjing, the comprehensive price is hundreds of dollars cheaper than other channels, I believe that people in other states around California will not hesitate to choose to fly from Los Angeles, Phoenix, Arizona to Los Angeles, just over an hour, tens of dollars."

"If I can give you a price that is $1000 cheaper than other channels, let alone the states around you, I believe that even New Yorkers on the east coast will be willing to buy my services, and then spend a few hours in Los Angeles for a round trip. I heard that the price of air tickets from the east coast to the west coast is less than $100 all the year round."

The tourism companies at the meeting were silent one by one. What Li Mu said really attracted them.

We've heard a lot about the situation in China. At present, there are not many hub airports in China. Most of the hub airports that fly international routes are Yanjing, Shanghai stock market and Yangcheng. As far as we can say, most of the Chinese who want to go to the United States have to go to one of these three airports from where they are, and then take international flights U.S.A.

In this way, it means that Li Mu's big plan covers not only the citizens of four first tier cities, but also the whole country, or at least half of the country's citizens.

It is likely that half of the Chinese people in the future will consider where to buy the free travel package from Taobao or where to join the group directly when they are considering traveling to the United States, and then start from these three first tier cities, which will greatly increase the number of potential customers.

On the other hand, there are many hub airports in the United States, and they are scattered. For example, New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle and so on are all top ranked airports. Theoretically, from any of these hubs, there are direct flights to Yanjing or Shanghai.

However, the frequency of Americans who can't fly is comparable to that of Chinese who travel by train. They can fly here and there without moving. They have more experience and experience. Moreover, American tourists are backpackers. They travel a lot in poverty. They are very careful. How to use the transfer plane to get cheaper travel? Americans are better than Chinese.It is also to Yanjing that most Americans set out from any of the above us hub airports. When he realized that a special plane could save hundreds or even thousands of dollars at a time, he could hardly resist this attraction.

In theory, if Li Mu can reduce the overall cost of Los Angeles to Yanjing sufficiently, ordinary tourists in the United States may consider buying the Los Angeles to Yanjing package provided by Li Mu. In this way, he covers more than one state in California.

These tourism companies always thought that Li Mu had a good relationship with Schwarzenegger, so they helped Schwarzenegger to make some achievements and boost the tourism revenue of California. But unexpectedly, Li Mu wanted to make use of the price advantage to turn California into a core hub of American tourism to China.

In this way, the matter will be even more complicated.

For these enterprises, it feels like they are suddenly enlightened. In addition, Li Mu has unparalleled resources. After a little consideration, they agreed without hesitation.

So Li Mu went to the next city and got the cheapest tourism resources in California.

These tourism companies cover a wide range of resources, including tour guides, translators, cars, restaurants, tickets, amusement projects, and even shopping. The overall cost of this part is reduced, which can make Taobao have a larger operation space.

At the end of the summit forum, Li Mu has incorporated all the participating enterprises into the cooperation scope of Taobao, and at the same time obtained the lowest price in the whole industry.

The biggest attraction of Taobao to Chinese and American tourism related enterprises is that it helps both sides find a new market for resource realization.

Before this, American tourism companies had a large number of local tourism resources, but their main cash objects were from the United States, Europe, Australia, Japan and South Korea, with a population of 1.3 billion in China. The number of tourists to the United States every year was negligible. Now, where does Taobao go to start exporting more Chinese tourists to the United States, so they have another cash group.

If this chain is reversed, it will also be used by Huaxia tourism company.

Whether in the United States or China, the utilization of tourism resources is far from saturation, which means that both markets need more consumers.

However, for Li Mu, compared with letting Chinese tourists go out, he would like to let overseas tourists come in, and at the same time, he would like them to release the great rivers and mountains of China, so that more overseas tourists can know about them.

In order to promote the rapid landing of outbound tourism projects as soon as possible, Li Mu invited CCTV documentary team to organize and produce documentaries of all famous scenic spots in China, ready to put them on twitter for publicity. CCTV also felt that this was a good opportunity for overseas people to understand China in depth, and promised without hesitation, even without Li Mu bearing a penny of production cost.

Later, Li Mu held a meeting with the executives of Muye technology and Taobao to sort out the outbound travel service process.

First, at the same time, we need to find headhunters to help us quickly find a group of professional talents in the tourism industry, establish a complete tourism team, and take full charge of the first, middle and last three stages of the whole service.

In the pre-sale stage, including tourism scheme formulation, customer docking, and visa application, especially visa issues, we should not only help users to prepare necessary materials, help users to fill in necessary forms, but also organize users to visit embassies and consulates for face-to-face signing to strive for the maximum signing rate;

in the sale stage, including customer organization, collection, development, follow-up and translation, And coordinate the tourism resources between enterprises of both sides.

After sales stage, including customer return visit, satisfaction survey, complaint handling and feedback;

Second, the whole business cooperation process, in a word, is where Muye technology sets up and Taobao plays. All costs are connected with Muye technology and supply enterprises, and then Taobao integrates sales and settles with Muye technology. Based on this principle, travel The different schemes of travel group and self driving tour are completely decided by Taobao. They make the scheme and then calculate the price.

Li Mu's aim is to make no money in the early stage, just level it, subsidize users with the lowest price and quickly develop the market. If the user feedback is not very positive, he can also give some money to subsidize users, such as the cost price of a travel program is 8000 RMB, where can Taobao go each subsidize 1000 RMB, first smash hundreds of millions of RMB, smash the outbound tourism, In the future, I don't worry about no money;

Third, once the plan is formulated, I will immediately go online in Taobao where to sell, and YY and twitter will immediately follow up the promotion to get on track as soon as possible!