Chapter 1641

When eager to raise the price to 23 million US dollars, Mars is going to kill the red eye.

This terrible price has made Mars feel a deep hostility. They are very clear about their determination to win at this time. The more this happens, the more they can't give this chance to desire. They want to defend their status as big brother in the Jianghu. In any case, they can't be challenged by others.

So, almost at the moment when Mars was eager to give a new offer, he immediately raised the price up another level.

When Mars offered $25 million, all the people who followed the auction were completely confused.

According to the senior management of Mars, if the company can survive the fierce competition and become the top in the industry, it will not rely on blind impulse.

The desired industrial structure is far stronger than Mars. Mars has dozens of product lines, covering a variety of pets, children and adults. Dog food only covers a few of their dozens of product lines. Between different product lines, it is like a bunker after bunker, forming a powerful cross fire network.

The strength of the industry's cross fire network is that it is no longer a single individual, but a solid defense line. If one of these fire points has a problem, other fire points can also help him achieve fire output, help him resist the enemy, and give him precious time to reorganize the flag and drum.

That is to say, Mars can take out the profits of the whole dog food business for one year and fight with the desire. Other product lines of Mars can ensure that even if the dog food business doesn't make any money, the group can still live comfortably.

However, he is eager to have no such good life. He does not have his own whole defense line. He only has the fire point of pet food. If this fire point is killed, the rear is in danger.

Therefore, Mars thinks that the desire for a single firepower point will not take 25 million dollars to gamble. After all, no one is sure. After the 25 million dollars are smashed in, whether they can earn it back or not is not sure. If they can't earn it back, how much will they lose; what's more, if they can earn it back, how long will they earn it back.

A one-time investment of US $25 million is quite different from two or three years. If you can earn it two years later, if the intermediate capital chain breaks, the enterprise can't wait for two years at all. If the time is longer, the risk factor will be greater.

In Mars' eyes, if the desire is still a rational opponent with a price of 25 million, they should consider quitting.

If desire follows blindly after this node, it can be considered that desire enters into an irrational state.

If an opponent really goes into a state of irrationality, then he is not terrible.

However, in the eyes of the aspiring senior management, the $25 million is terrible, but compared with the opportunities behind it, the amount is worth it, and more is also worth it.

So, eager to think that they should give up when Mars, once again without hesitation to take a new price.

Twenty six million dollars.

Ma's senior management saw the new amount suddenly appeared in the background of the auction, and even his jaw was about to fall.

"Is desire mad?" This is the only idea in the mind of Mars senior management at this time.

The head of Mars said: "don't you want to know what you're doing? Twenty six million dollars. Is there so much cash on their books? "

The person in charge of the whole pet business market said: "I'm eager for last year's net profit, which is less than $10 million. Their channel cost is particularly high, and they are still investing a huge amount of money to develop new channels. I'm not sure if they can still put $26 million on their books. Even if they can, this money is their full strength."

Ma's leader hesitated for a moment, nodded slightly, and said: "so, we can be sure that if they are eager to take out these 26 million dollars, they will not be able to continue to expand in traditional channels, which means that they put all their hopes on Li Mu's dog."

"That's it." The head of the market said: "Li Mu's influence is really great, but the premium is too high. If we get it at this price, most of the money is actually used in the level of defense investment. If we want to get it at this price, we should drag ourselves.

At this time, the backstage has begun to remind: 26 million for the first time.

The person in charge of Mars holds his chin and stares at the number without blinking his eyes. He repeatedly speculates that if he gets the target with 26 million yuan, will they lose or earn? How much will you lose if you lose half and earn half?

At this time, the prompt reappears: 26 million, the second time,

the head of Mars thinks that 26 million dollars of promotion cost, on any single channel, may be the opposite of the extreme. Therefore, he thinks that 26 million dollars will be lost. In this case, the desire to take them away will accelerate their death, which is beneficial to him.At this time, the third prompt appears.

"President, there's a final offer," said the head of marketing

Ma's chief waved his hand and said: "no bid, I hope that since I can't think about it, I'll digest the evil result slowly. I think they will regret it."

Just then, the backstage of the auction gave a hint: congratulations on the desire to obtain all the rights and interests of this auction at a price of 26 million US dollars!

Another senior official said with a smile: "I see that when the eager people calm down and think about it, they will regret this rash decision. At that time, they are likely to give up the payment. At that time, Makino technology is expected to start the auction again."

"Ha ha!" "If we are eager to give up payment, we will be banned from participating in the next round of bidding. At that time, we will not have a decent competitor, and we will be able to win this bid for an estimated $8 million," said the head of Mars with a smile

"I'm eager to bear an additional $1 million in liquidated damages for this. It's really tragic. I didn't get anything and threw a million in vain."

"Hahaha! It is estimated that the desire has been regretted again now. "

"It's estimated that we can wait for the next round of bidding safely. If we are eager to repent, we are the biggest winner. If we are eager not to repent, we are still the biggest winner when they are dragged to death by these 26 million!"

As the entire Mars high-level are expected to yearn for their own step on a ray, so they seem particularly happy.

At this moment, yearning for the top is a different picture.

When the system prompts them to bid successfully, all of them dare not breathe. Although they think the deal is worth it, it is such a huge amount after all. When the real auction is successful, they begin to worry and fear.

At this time, the person in charge of the marketing department of Muye technology made a direct international call to the phone left when he was eager to participate in the auction. After reporting to his home, he immediately asked: "is your company sure about the result of the auction? If you are sure, please make payment within 24 hours, otherwise we will unilaterally close the transaction. "

The aspiring president will say, "we are sure, and we will make payment to your company through PayPal immediately!"

Then, eager for the president to immediately order the company's finance to make money to Makino technology, deduct one million bidding deposits that have been paid, and the remaining 25 million dollars, all of which are entered into Makino technology's account through PayPal.

After all this, the eager president felt that the whole person had been hollowed out.

Twenty six million dollars, for him, is really a gamble about life and death, but he believes in his own judgment, he believes that the resources provided by Li Mu are worth more, and he also believes that Li Mu will not let himself down.

……

On the other hand, Li Mu was not surprised to learn that the final auction was concluded with us $26 million.

But when he heard that it wasn't Mars who took all the resources with us $26 million, but his desire, he was somewhat unexpected.

In Li Mu's view, Mars, as a giant in the industry, should not give up this good opportunity in any case. However, Mars just gave up, which shows that Mars' senior management should be more conservative than those who are eager for it.

Li Mu has always been more appreciative of enterprising entrepreneurs. Although he longed for the enterprise to be just a small company in his eyes, he was able to frighten down Mars, the giant of the industry, which showed their courage and courage to do things.

So Li muliche said to Li Ziwei, "Ziwei, please contact the company and ask them to publish the desired name immediately, and release the news release in an all-round way. In the manuscript, except for the desire for the company to mention the full name, all other companies participating in the bidding are replaced by a certain enterprise and XXX."

Li Ziwei nodded and said, "good Mr. Li, I'll communicate with the company."

"Tell them to spare no effort to promote and yearn for this brand. I want all enterprises around the world to know that I will never pit my own partners. No matter how expensive my resources are, I will ensure that my partners have a value-added experience."

Li Ziwei made a phone call, all the relevant staff immediately moved, and the people in the news department immediately began to release a press release to the outside world to announce the results of this appalling auction.

And the editor in charge of running Li Gouzi's Micro blog also got the desired publicity materials in the first time, and published a tweet with Li Gouzi's Micro blog: "thank you for your desire, I finally have the dog food in the next year, I believe your taste and quality will not let me lose hope."

This Weibo also deliberately @ the desired official Weibo.

There are already netizens from all over the world on Weibo who are paying close attention to the auction, which has completely exploded