Chapter 1413

Li Mu's one seemingly arrogant big truth completely let jobs lose the spirit and courage to continue to scold.

Shopping malls are like battlefields. Sometimes they fight for strategy, sometimes for tactics, sometimes for technology, sometimes for luck, but sometimes for bloody consumption.

The only purpose of a war of attrition is to consume the opponent until he can't move or directly consume the opponent.

Under the premise of war of attrition, tactics and strategies have no great use, so we just fight and fight hard, just like the battle of Stalingrad in the Second World War. After the battle, both sides must continue to put in forces until the other side is exhausted, or they are exhausted by themselves.

In this war mode, apple is obviously not the opponent of Makino technology. Li Mu can lose tens of millions of dollars on mango-me2, but let alone on the iPod business. Even if Apple earns 10 million dollars less, it will be hard for him. As soon as the consumption war starts, Apple has already counseled.

He hung up Li Mu's phone dispiritedly, and jobs had no sleep in the early morning.

He can't imagine how Apple's stock price will collapse after daybreak. After all, yytunes can only bring impact on iTunes's online music store business for the time being. This business is still in the incubation period for apple, and the impact is not too great;

however, iPod business is the mainstay of Apple's current revenue, and almost all departments rely on it Now, Muye technology officially announced the price of mango-me2, and the mx858 mango, which has the highest cost performance ratio, lost all competitiveness in front of consumers.

When the apple juggernaut was not set up, there was almost no aura buff on the iPod. As soon as Makino technology was on the edge, the iPod would see blood.

Therefore, Apple's stock price is bound to encounter an avalanche today, which is a foregone conclusion in the eyes of jobs.

How to explain to the board of directors and investors after the stock price crash has become Jobs's biggest concern right now.

……

At 9:29 Eastern time, the trading window of the US stock exchange is about to open.

In the past two hours, in the pre market analysis of all financial programs, we have emphasized the mango-me2 released by Makino technology over the weekend and its fantastic pricing, and reminded investors that today's apple stock is extremely pessimistic.

The whole market is failing apple. No financial media is optimistic that apple can survive the crisis. Even some media say that even if Apple hopes for the U.S. government, it is difficult to get rid of this bad influence. After all, mango-me2 has shaken the potential users of iPod instantly, and it will not be officially listed in a short time, even if it is apple like It's impossible to tell Makino.

If you want to sue for the help of the U.S. government, you have to wait until mango-me2 is listed in the U.S. or it is ready to be listed. Otherwise, if you sue a Chinese enterprise in the U.S. for the product released in China, the U.S. government can't help you.

This is the worst place.

If mango-me2 will be officially listed in the U.S. in a month's time, Apple's stock price doesn't know how it will fall. Unless it can find a breakthrough in other business lines, it's a fool's dream to recover the stock price by simply fighting with Muye technology.

In the two hours of pre market time, Apple has been repeatedly beaten by major media, which has a great impact on the psychology of retail investors.

At this moment, all investors and the media are paying close attention to the fluctuation of Apple's stock price in the NASDAQ trading market, because just the past weekend, apple suffered a major blow from China Muye technology, which will have a huge impact on Apple's current iPod sales, and will greatly affect Apple's future performance, So investors treat him.

At 9:30, the selling price of Apple's stock fell from $7.36 to $6.33, an astonishing 14% drop!

As soon as the stock price came out, it made the whole market scream. The opening fell by 14%. Apple has never seen such a terrible one-day decline since it went public in the last century!

However, in the U.S. stock market, this is not a real crash, because in the U.

Even jobs didn't expect the sharp drop of the stock price. He knew that the stock price would be greatly impacted, but he didn't expect that the impact would be so great!

There is only one reason why the market and investors are more pessimistic about the future of apple!

And this is just the beginning.

The stock price of $6.33 is still sliding like a roller coaster. At 6.3, 6.25 and 6.2, the stock price can't stop the downward trend at all.In order to enhance investor confidence and stabilize the stock price, Apple has issued an urgent announcement, which said that Apple will launch the research and development of the new generation of iPod, and will cooperate with the iPod headset OEM and Japan's Fonda group to jointly develop earphones with better sound quality, so as to enhance the performance of the new generation of iPod in terms of sound quality, and will advance on the basis of the price of iPod 3 Line reduction;

at the same time, Apple also announced that it will reduce the price of ipod3 worldwide by 10% compared with the previous price. Users who purchase ipod3 within 15 days can take the purchase voucher and get 10% of the difference return from the sales shop.

That's all jobs can do right now.

The price of iPod 3 has been reduced by 10%, and the profit space has been cut down by nearly half. But even so, the price of iPod 3 after price reduction is still not competitive in front of mango-me2, but at least the gap has been narrowed.

Originally, jobs didn't want to return the price difference to the users who had purchased the iPod 3. In his consistent attitude towards the users, he didn't care to cater to the user's preferences, but sought to lead the user's needs. On the whole, he was not considering for the users, but trying to subdue the users. At this time, he asked him to do such things as the price difference return. In his opinion, it was a kind of Deviation in principle.

However, the board of directors is determined to return the price difference, because they are still skeptical about whether the 10% price reduction of iPod 3 can reverse the decline, and they are very clear that if Apple announces the price reduction and does not subsidize the old users, it will properly hurt the old users. At that time, the new users will not be recovered, the old users will be lost, and the future of iPod 3 will be in jeopardy Danger.

After the announcement, the downward trend of the stock price was finally stabilized, and at this time, Apple's stock price had fallen below the 6.2 yuan mark, and the latest price remained at the $6.19 level.

At $6.19, it's down nearly 16% from $7.36 at the end of last week

For apple, because of Muye technology, their share price fell from $8.68 to $6.19 in three trading days, almost 30%, which is a life-threatening injury!

However, the urgent announcement did not have a long-term effect on the stop loss of stock price.

By three o'clock in the afternoon, an hour before the closing, Apple's share price had managed to rise back to the $6.2 mark, maintaining at $6.22. But then, a survey company in the United States released the latest survey data, and they released a questionnaire on the Internet, and they had received the feedback of 20000 American netizens.

In this result, the number of users who have already purchased iPod products accounts for 3%; the number of users who originally planned to buy iPod accounts for 4%, while the number of users who gave up buying iPod accounts for 97% because of the appearance of mango-me2, that is to say, 800 of 20000 people had planned to buy iPod originally, but because of the release of mango-me2, 776 of the 800 people gave up buying iPod. From this perspective It can be seen from the results that the impact of mango-me2 on iPod is not huge, but devastating.

And that's not all.

After Apple's announcement, they released a new questionnaire, which ended with 12000 results.

Among them, 3.7% of the users originally planned to buy iPods, which is close to the previous 4%, but 90% of the users still gave up buying iPods after Apple announced a 10% price cut for the iPod 3.

This also proves that the 10% price reduction space announced by Apple has little impact on consumers, and most of them still choose to give up.

In addition, the professional investigation company also sent reporters and investigators to interview passers-by randomly on the streets of New York City, and all of them were 18-35-year-old young people. In this field survey, more than 90% of the users who were originally interested in buying iPods still chose to give up buying even after Apple announced a 10% price cut.

The reporter interviewed the passers-by who gave up their purchase and asked them the reasons for giving up. The results were as follows:

the answer with the highest degree of overlap is: even if the price of iPod is reduced by 10%, there is no price performance ratio compared with mango-me2, because even so, its price is much higher than that of mango-me2 with the same capacity, even compared with mango-me2 with mx858-mango headset It's still a lot higher. You need to know that the mx858 mango has a very high price performance ratio. To buy this version, you can save about $40 more in actual expenditure.

In addition, there are many highly overlapping answers, for example:

many people think that mango-me2 design is better than iPod, more fashionable and cooler than iPod;

many people think that yytunes is much better than iTunes, especially yytunes integrates music social interaction function, so that users all over the world can extend one based on the music they like Music community, so you are more looking forward to the combination experience of yytunes and mango-me2 than the old experience of iTunes + iPodAs soon as the news came out, Apple's share price fell again, and the little confidence investors just found was destroyed by the news.

If the stock price falls again, it will lose $6.2 in the blink of an eye, and then break through $6.1 again. The whole market is shocked. I don't know whether Apple can keep the $6 before the closing. If it fails, it will be another performance of thousands of miles

Apple's shareholders, as well as securities companies, are trying to recover the stock price. They are the holders of a large number of Apple shares. No one wants to make a mess of their own losses. They try to save the stock price, which may be able to attract those retail investors who are looking forward to ultra-low prices to receive offers, and then get more funds.

However, no one thought that at the critical time when Apple's share price fluctuated between $6.02 and $6.03, Microsoft, whose share price fell sharply today and its own stock rose sharply, suddenly released a shocking announcement!