Chapter 1410

About IPO, Li Mu has his own rhythm.

At this stage, the number of users, product influence, and revenue capacity of the whole Makino technology are growing steadily. No matter how the company evaluates it, it has nothing to do with the lack of money. At this stage, it does not need a lot of capital to support Makino technology's full rush in the market. In other words, in the industry that Makino technology is involved in, the whole world Within the scope, there is no opponent who can really play.

The so-called real ability to fight is not to command a small army to fight two guerrilla wars at random, but the two sides are really on the same horizontal line, each way of large army platoon, and then fight a big battle of life and death, or the winner is king.

Therefore, Li Mu should push back the pace of IPO, at least until yytunes takes all non Apple users out of iTunes, mango me replaces iPod in an all-round way, intercepts Apple's cash flow, and then makes their whole company fall into the mire of loss and loss.

If the iPod fails, if iTunes sinks into the sea, all Apple's product lines will be in a state of anaemia. No matter how much potential their products have in the future, they must die if they can't survive in the present.

In fact, when Apple went online in yytunes and was highly praised by users, it immediately felt a direct threat from Makino technology.

First of all, the stock price is affected. In the last two trading days of this week, Apple's share price dropped from $8.68 to $7.36, and the decline in the two trading days reached 15%. This is a great blow to apple, as well as the capital and shareholders behind apple.

The valuation of $7.36 is close to Apple's share price one month ago. In recent months, Apple's share price has increased significantly, from $7.3 to $8.68, or 20%, because of the favorable business growth of iTunes Store. However, after one month's efforts, it has fallen back to its original shape in two days.

What's more, no one knows what kind of news will be brought by Makino technology and yytunes this weekend. If the news continues to be bad for iTunes, Apple's share price will fall sharply next Monday.

At the end of this week, the team sent by Makino technology to Germany has begun to interview Sennheiser and BYD.

The global headphone market, in fact, is not a large market. In total, it's only a few billion dollars market, and a large part of it is not a professional headphone manufacturer. This is because many users are not trained to buy headphones alone. Moreover, the music player products they buy all have major manufacturers The original accessories, such as Sony Walkman, sell a lot, but most Walkman users use Sony headphones when they buy walkman. In this case, few users will buy another headset.

After being occupied by most of the market, the remaining small part of the free market competition is extremely fierce. It's totally out of a state of more wolves and less meat. So whether it's Sennheiser or bya power, although it's famous in the headphone enthusiast circle, the actual company size can only be regarded as a medium-sized enterprise, even a small and medium-sized enterprise in the international market Industry, so in the face of giant enterprises such as Muye technology, they all look forward to the possible cooperation.

At the headquarters of Sennheiser in Hanover, Germany, the team of Muye technology met with the senior management of Sennheiser, first explained the cooperation intention and detailed requirements of Muye technology to the senior management team of Sennheiser, and then told them that if they can accept the cooperation conditions of Muye technology, then Li Mu, chairman of Muye technology, would pass the Video conference to communicate with them directly.

As soon as he heard that Li Mu was directly involved in the event, Sennheiser's senior management paid more attention to the negotiation. Although Muye technology has not yet put forward conditions, they have made a decision to accept it anyway and hold Muye technology's thigh tightly.

The team leader of Muye technology proposed five cooperation intentions to the senior management of Sennheiser:

first, the two sides should develop a joint headset, and the market price range corresponding to the overall quality of the headset should be about 60-70 US dollars;

Second, Muye Technology has no strength and technology accumulation in acoustic hardware research, so the joint development The research and development of earphones will be completed by Sennheiser independently, and Makino technology will only give certain opinions;

Third, the appearance design will be completed by Sennheiser and Makino technology in cooperation;

Fourth, although it is a joint product of cooperative development, the product is not cooperative sale, but is bundled sale by Makino technology with mango-me2, so the cooperation mode of Makino technology and Sennheiser In the way of pricing purchase, we hope that Sennheiser can reduce the delivery price to the maximum extent. On the basis of quality assurance, the delivery price should be controlled at about 15-20 US dollars;

fifthly, Muye technology attaches great importance to mango-me2. At that time, not only YY and YY network will spare no effort to promote, but yytunes will also cooperate with it in depth. Therefore, the sales volume of mango-me2 and Exposure is absolutely guaranteed. If Sennheiser agrees to the first four items, Muye technology will definitely give Sennheiser a huge return in terms of overall shipment and brand awareness.After hearing this, Mueller, CEO of Sennheiser, said on the spot without any hesitation: "Sirs, Sennheiser is very willing to carry out in-depth cooperation with Muye technology and fully accept your cooperation requirements. Moreover, I believe that with Sennheiser's strength, it is definitely the best partner of Muye technology, and there is no one."

In Mueller's mind, the cooperation intention of Muye technology is just a pie in the sky for Sennheiser. Besides, the brand popularity of Muye technology will greatly enhance the brand value of Sennheiser, let alone the sales volume of mango-me2.

Although the direct profit space of Sennheiser may be squeezed out in this cooperation, on the whole, it is absolutely beneficial without harm.

At this time, the team leader of Muye technology said with a smile, "Mr. Mueller, we naturally trust in Sennheiser's strength, but some details need to be further communicated."

Mueller nodded and said, "no matter what the problem is, please just say it. We will try our best to solve it to promote our cooperation."

"Next, let's have a direct talk with you through video conference by Mr. Li Mu, our chairman and CEO."

"It's a great honor to have a video conference with Mr. Li Mu," Mueller said in a hurry

After the notebook is connected to the projector and sound in the conference room, the team leader of Muye technology connects with Li Mu's work YY. After the video is connected, he says to Li Mu, who is sitting in the Muye technology office: "President Li, Mr. Mueller, CEO of Sennheiser, has preliminarily accepted our cooperation intention. For the following specific details, do you want to contact Mr. Mueller in person Communication? "

Li Mu nodded, "I'll talk to him about the follow-up."

The team leader of Muye technology turned the computer to Muller and other leaders of Sennheiser, so that Li Mu could see them through the camera in his notebook.

When Mueller saw Li Mu on the screen, he immediately said hello to him in English: "Hello, Mr. Li Mu, I have admired you for a long time. It's a great honor to have a video call with you!"

Li Mu smiled and said in English: "Hello, Mr. Mueller, nice to meet you."

Mueller said nervously, "Mr. Li Mu, we have heard from your staff about the cooperation intention of Muye technology. I would like to say that Sennheiser is very looking forward to cooperating with you and Muye technology, and also very much hopes to implement this cooperation as soon as possible. I hope Sennheiser can provide help for the global sale of mango-me2!"

Li Mu said with a smile, "I have some more detailed questions about this cooperation that I want to make clear with Mr. Mueller."

"Please tell me," Mueller said in a hurry

Li Mudao: "in this way, our products are expected to be launched in the next one to two months, so if we cooperate, our time is still very urgent. First, we need both sides to start the design as soon as possible, complete the plan, and then enter the production stage. At the same time, we need Sennheiser to communicate with Muye technology in the next month Pay at least one million customized headphones and continue to deliver three million to Makino technology within the next month. "

Muller thought for a moment and said: "this is mainly about the design and production. In terms of design, we can start the appearance design as soon as possible. In this respect, we have very rich experience, and there are many reserved design schemes, which can be reviewed and selected by you and Muye technology. If it goes well, I believe it can be implemented in a week;

in addition to the appearance design, there is also the industrial design of the earphones themselves. I think we can take out the earphones with the best sales volume and the most recognized market at the price of $60-70, and still use the industrial configuration scheme of the earphones, so that the sound quality is the most guaranteed. Moreover, we can also cooperate with Makino technology in the external publicity, Tell consumers directly that this co branded headset, which is the best-selling headset at $60, uses exactly the same hardware. In this way, on the one hand, it saves design time, on the other hand, it guarantees the sound quality of the headset, and on the other hand, it can enhance the recognition of consumers. "

Hearing this, Li Mu nodded at once and said, "Mr. Mueller, this solution is very good. If we decide to cooperate, Muye technology will issue similar announcements to the outside world. If we both make announcements to confirm, the credibility will be higher."

"If you agree with this plan, Mr. Li Mu, it would be great," he said excitedly

Li Mu asked him again, "in terms of design, this plan can be adopted. What about production?"

Mueller hurriedly said: "there is no problem in production. Like many other enterprises, Sennheiser's earphone products are independently researched and developed, and then handed over to Japan's Fengda foundry. However, we only hand over the low-end products to Fengda foundry. The high-end products and flagship products are produced in Germany. The earphones of $60-70 you said are already in the middle and high-end category, So it will be directly produced in Germany;

there is a certain redundancy in the production capacity of the German production line. As you just said, with the production speed of one million in the first month and three million in the next month, we can fully guarantee that if we decide to cooperate, we will start the design work while at the same time improving the production speed of our original medium and high-end products, first in the joint headphone design stage In this way, when the co branded headphones start production, we can have enough capacity support! If you have the need to temporarily improve production capacity, Sennheiser can suspend the production of its products, put all production capacity into it, and give priority to the demand of Muye technology! "