Chapter 1407

When Makino technology announced that it was about to launch its latest product, yytunes, the whole apple company was on the brink.

They haven't seen any shadow of yytunes so far, but the rumors about yytunes in the North American market have been well known in the music industry.

Apple knows that Muye technology has obtained almost all music copyright licenses from many record companies around the world, and has signed an online sales sharing agreement with them. With Apple's public relations ability, it is not difficult to get a copy of the agreement.

So, through the information that Apple has learned, it can be concluded that yytunes is a product that completely matches iTunes. At least yytunes, like iTunes, is also a software that locates online music stores.

ITunes is not easy today. In the past two years, iTunes was just a music playing program owned by apple, and then became the management software of iPod. This year, jobs just started to give iTunes a new concept, add iTunes Store, and make it an online music store.

At first, this online sales mode of digital music was not favored by people, but with his unique vision, jobs saw the huge potential of the music digital market, so iTunes Store developed online, creating a new era in the music field.

Jobs was very pleased that after iTunes Store went online, it has achieved very good performance at the user level. When users began to use the digital music player, their tastes for music forms were also changing. Digital music became the favorite of users, while the traditional way of carrying music became a chicken rib and a burden in the eyes of most users.

From jobs's perspective, he first determined that digital music terminal is an irresistible trend in the global music field. Based on this, he believed that purchasing digital music would become the mainstream consumption mode of music consumers in the future. Therefore, as long as iTunes Store is a good online music store, it will have great potential in the future!

This year is the first year for iTunes Store to go online, but jobs estimated that by the end of the year, Apple will be able to earn at least $100 million in revenue through iTunes Store. With the increase of iPod sales and the continuous promotion of iTunes online music store mode, this number will increase exponentially in the future, probably to billions of dollars a year in a few years The profit margin is huge.

Now, in the eyes of jobs, iTunes Store is a very important part of apple at present, which can't be ignored. This is mainly because many of Apple's businesses haven't completely emerged from the previous mismanagement at this stage. Apple computer has been in the mire of loss for several years, and now it's just starting to improve. In a short time, it wants to earn stable cash flow for apple It's impossible. Even apple has to prepare some more rations for it, so as not to repeat its mistakes.

As the founder of online music, jobs thought that iTunes Store could have at least two to three years of pioneer bonus, but unexpectedly, the business just got on the right track, and this exclusive industry of Apple attracted the enemy that he didn't want to meet, Makino technology.

as long as Makino technology just expanded its business to the United States, Jobs was not interested in Makino science and technology and Li Mu himself. With his character and his years of experience, he had long time ignored the Internet industry that left the hardware and soil, and felt that those were all grass roots. Out.

So jobs didn't leave hardware as the focus of his work until his death.

But he didn't expect that Li Mu, a young man, could make the most of an instant messaging software, so that it has now become the Internet product with the most users in the world. This conclusion is not what Li Mu said, nor what jobs said, but what an American research company gave after systematic investigation and demonstration.

The number of users of YY at this stage exceeds all software except windows operating system.

According to the research company, in a strict sense, the number of valuable users of YY has actually surpassed that of windows.

The so-called valuable users are the users who first need to bring actual value to the products. Every active user of YY will bring value to it. The paid users directly bring the revenue of value-added business to YY, while the free users also provide the advertising revenue and other forms of conversion revenue to YY.

Windows, by contrast, has far fewer valuable users than it actually has.

Although at present, windows dominates the civil computers. In most countries and regions, commercial computers are all windows, but there are a large number of users in the third world, including China. Most of the windows they use are pirated;

in addition, even in the United States, the development of home PC has not reached the level of Internet The ratio of people and PC is 1:1. Many netizens do not have their own home PC terminals, which means that a copy of windows, whether genuine or pirated, serves more than one netizen, which also greatly reduces the number of valuable users of windows at this stage.If windows can't compete with YY at this level, there will be no other enterprises and products in the market.

Such a big Mac like product, which does not rely on any hardware, has swept the world and made countless users admire it. This achievement made jobs begin to be awed by Li Mu and Muye technology. Now, what he didn't expect is that just after the birth of awe, the existence that he feared became his own opponent.

In the day before ytunes was about to go online, jobs was worried about receiving all kinds of disturbing news.

The head of the marketing department told jobs the first bad news that Makino technology now has twice as many music rights as iTunes Store.

Jobs was stunned.

Some record companies are not ready to invest in digital wave when iTunes Store goes online, so they haven't cooperated with apple all the time, but unexpectedly, now they have authorized the copyright to Makino technology, which is a very big blow to iTunes Store. The lack of content volume will not only make iTunes Store show disadvantages in front of yytunes, but also Let iTunes Store's users lose by following the content.

Then, the head of the R & D department told jobs the second bad news. One of his classmates had joined Muye technology in that year. Although he was not responsible for the project of yytunes, he knew that yytunes was the one with the highest priority and the highest degree of confidentiality in the current product tasks of Muye technology. Employees of other departments didn't get some news until the stage of preparation for launching Xi, it can be seen that Muye technology attaches great importance to yytunes, and this is not a bad news. The real bad news is that yytunes was ordered by YY business department to integrate yytunes and export all resources to yytunes unconditionally!

Mr. Jobs's biggest fear is that Makino technology is playing high on yytunes. At present, the main users of iTunes Store are apple computer and iPod users, while the users of YY are almost all Internet users. If YY fully supports yytunes, it will not say whether it will impact the existing users of iTunes Store. The most important thing is that it will not cover the iTunes Store Most users are ransacked.

When jobs's back was cold, the head of iPod business reported to him a piece of advice he had just learned: the second generation player of Makino technology has been developed, although it can't get a prototype, but according to the data collected in Asia, it can be sure that Makino technology's second generation player is also completely compatible with Apple's iPod, and the overall level of the product should not be Lose to iPod.

After receiving the news, jobs was completely furious. If Makino technology did yytunes alone, he would think that they wanted to compete with apple for the future market. But if Makino technology combined yytunes with the player, it would want apple's life!

He slammed the document in front of the person in charge of the iPod business and said angrily, "a monster like enterprise has developed an absolute competitive product which is almost the same as your product, but you are still in the dark. You didn't know the news until today! This is a serious breach of duty! Absurd, ridiculous, unreasonable dereliction of duty! I think you have made a major mistake in this position. I will apply to the board of directors and reconsider your job division! "

"Steve, Muye technology has its own hardware laboratory, and has acquired its own production line. They have also listed the research and development of this product as a highly confidential project. Before they officially launched the product, we had very little news. We only know that Muye technology has a cheap MP3 player for a long time No one realized that it would compete with the iPod. After all, the Chinese market does not have the potential to comprehensively promote high-end players. "

"You don't have to defend yourself!" "To put you in charge of the iPod business is to keep an eye on all competitors and potential competitors around the world while ensuring the rapid development of the iPod," Jobs said angrily. "You didn't notice the targeted action of Makino technology, which is your negligence!"

The person in charge of the iPod business was also a little angry. He stared at jobs and asked him, "Steve, if it's my fault to get the new player from Muye technology first, then who is responsible for the failure to get the yytunes from Muye technology first?"

Jobs was speechless for a while.

The rest of the room looked at each other.

ITunes Store is a project that jobs personally pushed. By right, it's him who should be responsible for it.

At this time, the head of the marketing department saw the atmosphere was embarrassed and hurried out of the arena and said: "let's not be so fierce. I think we ignored these two moves of Makino technology. Although the result is cruel, it may not be that our team is wrong."Everyone looked at him and jobs asked, "what do you mean by that?"

The other explained: "first of all, Apple has never listed Makino technology as a sensitive competitor that needs to be focused. We pay close attention to Microsoft, IBM, Sony, many computer hardware manufacturers and player manufacturers, and try our best to get all their action information, but we have never determined to pay attention to Makino technology internally Every move, so it's not someone's fault, but we ignore the ambition behind Makino technology, a company that started with instant messaging. "

As he said, he added: "secondly, Makino technology is far away in China and highly confidential to these two projects. It's even harder for us to get relevant information. Makino technology has poached so many R & D talents from Silicon Valley, many of which are senior R & D personnel of Google, Cisco and oracle. But it's said that the whole R & D team is responsible for the development of yytunes Chinese, all foreign employees stand aside, none of them are useful! "

When jobs heard this, he said angrily, "Li Mu is a damn nationalist!"