Li Mu carefully pondered the history of Apple development, and thought that the apple is in its weakest moment. Matchless,

the product of iPhone and iPad has not yet appeared. Apple is not forming a ring of lights all over the world. Its powerful ring is brought by iPhone. Once the apple is forced to form a ring, it is equivalent to practicing the nine Yin manual plus the sunflower collection.

If Li Mu can seize the first opportunity of iPhone, take out the first real touch screen smart phone, and destroy the development of IOS, it is equivalent to breaking Apple's credit.

Without the first hand of iPhone and the leading position of the whole smart phone industry, Apple will lose the first chance in many fields. After all, the impact of iPhone on apple is endless. Without iPhone, there will be no iPad, and IOS of Apple will be difficult to promote. Without iPhone to promote IOS system on the mobile end, the sales of products based on OS system will be greatly affected, For example, the sales volume of PC products such as MacBook and IMAC will be cut at least. In this way, the market value of apple in the future will not exceed 300 billion dollars even if it is tired of eggs. If a high-tech industrial company cannot find a pillar product for a long time, it will go up and down rapidly.

Apple is terrible, jobs is awesome, but Li Mu thinks that as long as he plans his own strategy and controls every detail, he can snipe apple just like the original sniper Tengxun and QQ.

Let's call it "breaking the wall plan". Li musu thought about it.

but suddenly he thought of Liu Cixin's "three body". The wall people in it can mobilize all the resources in the world, even more powerful than apple. Then he would like to be the wall breaker of apple!

The plan to break the wall for apple is its own plan to break the wall!

Therefore, Li Mu suddenly felt a strong sense of historical mission. This great strategy of breaking the wall can affect the whole world, so we must plan well and strive for total victory!

When I think of the possibility of standing in front of jobs in the future, I smile and tell him: "Steve Jobs, I am your wall breaker."

Li Mu thought it was wonderful to be reborn.

If there is one day, I believe that Steve jobs will only look at himself in a dazed way. He will not understand what the three words "wall breaker" mean, but it is certain that at that time, he will be a god like existence in front of Steve jobs.

Steve Jobs is a genius, but also paranoid. After careful analysis of the behaving style of the God, Li Mu thinks that his advantages and disadvantages are obvious. The advantages are naturally superior thinking, decisive action and unique vision, but the disadvantages are also obvious. He is overconfident, selfish, cold-blooded, and unscrupulous in order to achieve the goal.

In fact, throughout Jobs's life, glory and disgrace coexist, but glory is too big, so that the disgrace is selectively ignored by many people. Li Mu once learned many small details about him, such as refusing to pay for his own daughter's support all the time and being executed by the court, for example, cheating friends and partners, for example, using some shameless means to stop other enterprises The development and cooperation of the industry, as well as the success of apple in the last stage, are largely due to the deep plagiarism of Xerox GUI. Even many insiders say that jobs's practice is not plagiarism, but house robbery.

In short, this is not a sage, nor a villain, but a man of cattle who does everything to achieve his goal.

Li Mu doesn't adore jobs, but the huge impact that the adoration of iPhone has brought to the whole world. In fact, jobs is not completely right in the field of smart phones. For example, he has been reluctant to provide the iPhone SDK, or software development kit, for the third-party developers. The fundamental reason is that jobs doesn't want to open his products to the third-party developers.

If jobs sticks to this closed concept, then there will be no app store with strong profitability. IOS is likely to be overtaken by fully open Android because of its poor openness to third parties;

for example, when he was alive, he once despised the large screen mobile phone, believing that people would not need such a clumsy large screen mobile phone, and the iPhone 4 is the best fit In fact, the development track of smart phones is the process of increasing the size of mobile phones and screen share, and constantly looking for gold size.

Then the popular Samsung note also proved that jobs's view is paranoid, and it is a kind of paranoid view that can't represent the public at all and can only represent himself. After Jobs's death, the iPhone and other brands of smart phones didn't follow Jobs's paranoid recognition. All mobile phone manufacturers, including apple, have upgraded the screen to more than 4 inches If jobs is still alive and sticks to the 3.5-inch screen, I'm afraid that the iPhone myth will not last forever;

so, no one is perfect, and no defect is not man but God. Because jobs is not God in Li Mu's eyes, Li Mu has the faith to defeat him.Li Mu seems to have found the next stage of his life. He is excited. Before the plane takes off, Li Mu calls Elon Musk. He doesn't know much about Apple, but Elon Musk must know more.

It was the middle of the night in the United States. After Elon Musk was woken up by the phone, he wanted to scold the street for the first time. But when he saw that it was Li Mu who called, he immediately turned into a gentle sheep. He answered the phone and asked, "President Li, what's the order for calling me so late?"

When Li Mu heard his tired voice, he realized that it was early morning in the United States, so he said with embarrassment, "I'm sorry, Elon, I'm in China, and I forgot about the time difference."

"It doesn't matter." Elon Musk said with a smile, "you're my boss. I'll be at your service for 7x24 hours."

Li Mu said with a smile, "you are not working for me. When will I become your boss?"

Elon Musk said with a smile: "PayPal is not that I am working for you. If I have the opportunity in the future, I naturally hope to cooperate with you in more fields."

Then Elon Musk thought of something and said, "Oh, yes, after we met last time, I went to see the car driven by notebook battery. It seems interesting. The lithium battery cell of notebook battery looks small, but the combined energy is really powerful, and the unit volume of electricity storage is also ideal. I think this thing is still good It's really possible to invest some money and try it. If it can be mass produced, it should be a more promising industry. "

Li Mu said, "you can get in touch with them. If they accept the holding investment, I can invest. Then I will share some of your shares."

“OK。” "I'll take the time to go back and have a closer look and talk to them about their financing intentions," Elon Musk said

"Good." Li Mu said, "I'm calling you about something else. Do you know an American company called apple?"

"I understand." "I really like their products, a company with geek thinking," said Elon Musk

Li Mu asked, "what is the current situation of this company?"

Elon Musk thought, said: "this enterprise is not bad before, PC products are also very gold content, but in the past few years have gone through some detours, but also encountered a bubble burst, so frustrated a bit serious, but recently is starting, 01 years they launched a music player, called iPod, and then launched a software called iTunes, this software is very intentional. Think, it helps record companies in the United States and around the world sell digital music. It's just matched with their iPod hardware. It's very impressive. "

Li Mu frowns. The relationship between iPod and iTunes is like the relationship between his logistics company and logistics management system. The combination of the two is extremely close and can produce strong chemical reaction. In addition, the European and American markets have always had a strong sense of copyright. This habit of paying for digital music online has been cultivated for a long time, so it gives the iPod and iTunes an excellent development soil The OD itself is a very good product. The more it sells, the more iTunes users will be. At the same time, the more music sales on iTunes will be. Apple can sell hardware to make money, improve the installed software volume, and constantly improve the digital music sales on the software market. This is a perfect closed-loop combination.

It seems that before the launch of the iPhone, the combination of iPod and iTunes was a major force of apple, accounting for at least half of Apple's revenue.

So, Li Mu hurriedly asked, "how much is Apple's market value now?"

Elon Musk hesitated for a moment and said, "five or six billion dollars, no more."

"So low?!" The market value of US $56 billion surprised Li Mu. Apple exceeded US $600 billion in 2016. If it was only US $500 billion or US $6 billion in 2003, its market value will soar at least 100 times in the next decade!

"Wait a minute, I'll check," said Elon Musk

As he said, Elon Musk turned on the computer, looked up the closed NASDAQ information, and said to Li Mu, "the stock code AAPL, the stock price closed yesterday was $7.2, with a market value of $5.355 billion."

Li Mu didn't say a word in his mind. Today's market value of apple is only 5.3 billion dollars? In the last round of financing, the valuation of Muye technology has reached US $33 billion. After the success of financing, the valuation has been raised to the level of more than US $40 billion. If the IPO is worth US $10 billion, it is not a problem to buy ten apples.

"Is Apple's shareholders complicated?" Li asked

"It's too complicated for me to go." "Even Microsoft has shares in apple, but they have been selling these shares one after another in recent years. Would you like to join apple, boss?" Elon Musk said

Li Mu smiled and said, "I have this idea, but I still don't want to understand it.""Boss, Apple's main business is in the hardware market, which is quite different from Muye technology, and its hardware market has always been very small, so the iPod sales are better. If you want to buy shares or buy apple, I don't think the strategic significance is very big. Now at least half of its profits depend on iPod and iTunes, which are very easy for you, boss Instead. "

Li Mu suddenly thought of his mango me, that is, the super cost-effective MP3 used to smash through the domestic MP3 price. The overall design style of that machine is similar to the iPod Nano in the next few years, which is better than the current iPod. The key is that it is cheaper than it!

If you take mango me, or another high-end version of mango me, and go to the United States to face the iPod, and continue to smash the price through, Apple's iPod business will suffer a huge blow;

if you develop a small software similar to iTunes on the basis of YY, or simply embed an iTunes like function on YY, and then Go to talk with record companies all over the world about cooperation and help them sell digital albums. I'm afraid no record company will refuse with YY's current user volume and influence. ITunes is no better than today's YY. If YY does this business now, it will be able to find iTunes everywhere.

At that time, we will develop a ytunes, and then we will dump a wave of products in the European and American markets with mango me. Apple's overall profits will be hit hard. If the main products of profits are sniped, it means that the main labor force of a family is suddenly interrupted by their legs. Not only he will be affected, but also other members of the family will be greatly affected!

If we use a "big family" to describe apple today, the traditional PC business and supporting MACN OS system are just like the depressed father and mother of the family.

Father always thinks that he is very talented and capable, but he is not recognized by the outside world, so his income is relatively small. If he is the only one to support his family, it is indeed a little stretched out. Although mother has been trying her best to help father, but the role it can play is really weak, and it can not bring about essential changes.

At this time, the eldest son of the family, iPod, finally graduated from university and started a business together with his eldest daughter, iTunes. Unexpectedly, the two of them started their business smoothly. With their ability, they immediately brought rich income to the family. After the income was received at home, it not only subsidized their parents, but also helped their parents cultivate their younger brothers and sisters 。

With enough income in the family, the iPhone, a minor son of the family, has been sent to the best school. In the next few years, when he returns from his studies, he will become the real pillar of the family. His sister, iPad, has also followed his footsteps and made great achievements.

Gradually, the eldest son who supports the family's income gradually declines with the development of the times. However, due to the great success of the youngest son and the youngest daughter, the eldest son has completed his phased tasks and then retired. While the youngest son and the youngest daughter have greatly promoted the family's development, they have helped their parents gradually realize their life value, and Help the eldest daughter iTunes develop steadily.

Later, the eldest daughter had her next generation, and her next generation was fully cultivated by her youngest son and daughter. The youngest generation of the family is app store.

Looking at the development route of this "family", if the first eldest son and eldest daughter failed to start a business, the blow to the family would probably make the family close to collapse.

Breaking up this family is Li Mu's biggest dream at this moment!