Chapter 1256

Talking about the cost performance of the service industry, Li Mu was most impressed by Haidilao.

When it comes to taste, Haidilao is not necessarily the top five in domestic hotpot stores;

when it comes to price, Haidilao's per capita consumption level is more than average in domestic hotpot catering industry;

but Haidilao has a super powerful ability, which is to start a fire.

Why does Haidilao have the super ability that all catering enterprises dream of? In the final analysis, it is a great cost-effective article.

He knew that his price was not superior and his taste was not so superior, so he improved his cost performance to the extreme by improving quality control and service.

The reason why the chain food of Chinese food is difficult to do is that once the chain store is opened, it is difficult to do a good job in quality control. Most of Chinese food depends on chefs, one chef has one taste, two stores have the same menu and the same ingredients, but the difference of chefs will lead to the great difference in taste. If a chain enterprise cannot keep the same taste, it is better to start Step has already lost.

The quality control of Haidilao at this point can be described as the best. First, all the hot pot bottoms are made in a unified way. That is to say, the hot pot bottoms used in Haidilao stores all over the country, as well as the seasoning ingredients, are all produced in batches according to strict industrial rules. At this point, the taste gap is almost narrowed to imperceptible.

As for the ingredients, Haidilao is also a unified purchase. All the ingredients in Haidilao hotpot store in South China and North China are supplied by the head office. After strict quality control, there will never be a difference in the taste of mutton or cabbage in several stores.

To do these things well, the quality control of Haidilao has been formed to ensure that hotpot stores all over the country can provide the same products;

in addition, the service of Haidilao hotpot is good, which can be said to be a model of the national catering industry.

Haidilao's waiter's patience with customers is extremely rare in the domestic catering industry, and he is very good at calculating the general ledger rather than the small one. The so-called general ledger is that Haidilao pursues the big level data such as customer unit price, turnover rate and overall profit rate, so he will not deduct the details, so he can provide free drinks to the waiting guests , snacks and fruits, which can provide free dishes for customers, all for the final big data service.

But many small accounts catering industry is not the same. Such enterprises or restaurants are in pursuit of saving everything. The thought of providing free snacks, drinks and fruits for each customer may increase the cost of each customer by two or three yuan, and the meat pain will almost die, and then they will chop it with a wave of their hands; the thought of too much air conditioning in summer will increase With the increase of electricity cost, I waved a lot, but I couldn't turn on the air conditioner at less than 38 ℃; a pair of good disposable chopsticks costs fifty cents, and the cheapest one only needs five cents, so I waved a lot more, and I used the cheapest one; a piece of stewed beef with potatoes costs 38 yuan, and I used three yuan worth of beef in it, thinking about the pain of meat, I cut two

So many catering enterprises and restaurants, in the process of calculating small accounts, constantly count themselves dead. The service is getting worse and worse, the taste is getting worse and worse, the weight is getting less and less, and the price is getting higher and higher. It's a ghost that customers can go back and forth. In addition to the tourist attractions dare to say that old customers are not rare, if other catering enterprises can't retain old customers, the result will be death.

To some extent, the same is true for the express industry.

What Li Mu wants to pursue is to calculate the general ledger like Haidilao, so that consumers can feel the cost-effectiveness, not only to reduce the price blindly, but also to pursue the service demand of express delivery as they pursue the service of Haidilao.

Therefore, Li Mu said to elder martial brother Liu, "developing low-end products and further reducing the market terminal price are just one of the points. In addition, you need to land together, elder martial brother."

Elder martial brother Liu said in a hurry, "just say it, I will remember."

Li Mu said: "another point is that we must further improve our service quality and the service experience of consumers. For example, we need to carry out systematic vocational training for our first-line express delivery personnel, so that they can provide door-to-door service no matter whether they receive express delivery or deliver express delivery. Moreover, we must provide users with the best service, courteous, thoughtful Thoughtfulness and humanization are the professional qualities that our front-end personnel need to possess. "

"In addition, we also need to enhance the user experience through technical means. For example, we can develop an online order function, so that users with delivery needs can place an order directly on the website, and the courier can collect it at the door, and then optimize the logistics information that we show to users to further enhance their use of our logistics management system to query express delivery Experience. "

Elder martial brother Liu doesn't know much about Internet technology and products. Hearing from Li Mu that he wants to optimize the system, he is a little confused and laughs at himself: "to be honest, I haven't had enough time to contact the Internet, and I don't know enough about what really touches the technical level. In my current view, our system has been strong and abnormal in the industry, so let me have a look at it I can't think of any optimization methods. "Said, elder martial brother Liu looked at Li Mu and said, "since you said that, I think you must have a specific idea?"

"I have an idea, but there are many aspects involved in this idea as a whole, so I'm not sure whether there are conditions for landing at present," said Li Mu

"Master Lei said in a hurry," Mr. Li, I'd like to call Xudong and ask him to come here now. Anyway, we are close. We will come here in ten minutes

Li Mu thinks that Fang Xudong is in charge of the overall research and development of software and hardware at present. It is necessary to find him and have a good chat. Just as he has a clear mind, he should quickly convey it to him so that he can find a way to land as soon as possible.

So Li Mu said to Lei, "call Xudong and let him come here. By the way, let him bring me a person who knows hardware!"

……

Fifteen minutes later, Fang Xudong came in a hurry. With him, there were two men that Li Mu had never seen. They were all about 30 years old. They were all wearing thick nearsighted glasses, full of the smell of science and engineering men.

When the three of them came in, Fang Xudong hurriedly greeted Li Mu and said with a smile, "Mr. Li, I haven't seen you for a while. I've been waiting for you to instill some more advanced ideas into me."

Li Mu said with a smile, "I've been busy recently. Besides, your business is very well organized as a whole. In the future, it's better to bring forward your own advanced ideas."

Fang Xudong nodded and introduced the two people around him: "Mr. Li, I'd like to introduce them to you. These two are senior engineers in our hardware laboratory."

After that, Fang Xudong pointed to the tall and thin man on his right hand side and said, "this is Luo Xin, who came out of IBM three months ago. Now he is a senior expert in business server on our side."

Luo Xin listened to Fang Xudong's introduction and hurried forward to Li Mu, saying, "Hello, Mr. Li, I was inspired by your speech at Harvard and decided to return to China for development. After joining Muye technology, I learned about your overseas talent return plan. I admire your vision and am honored to be a member of this plan!"

Li Mu shook hands with him and said, "I hope we can give you a better chance than your chance abroad."

Luo Xin nodded seriously and said: "it's much better than being abroad. My parents were very opposed to my returning home at first, because I was born in the United States. When my parents were young, they tried to immigrate to the United States. They felt that they spent their whole life in the United States and raised the next generation in the United States. Unexpectedly, their next generation gave up the U.S. ring they tried to strive for They chose to go back to where they first came from, but when they got to know about Muye technology and your talent return plan, they all supported me very much to come back to develop. "

Li Mu said happily, "this is the result I want to see most. Thank you for your trust. I believe that the future of Muye technology will not let you down."

At this time, Fang Xudong introduced another slightly fatter engineer, saying: "Mr. Li, this is Mr. Hu Bo, a senior communication expert from waveguide, who once refused Nokia's high salary and has been hoping to make a world-class Chinese product."

Hearing this, Li Mu took the initiative to reach out to Hu Bo and said happily, "what I want most today is to meet new demands with communication experts. I didn't expect such talents!"

Hearing that Li Mu had new needs to meet, Fang Xudong and the other two hurried into the state, one by one took out pens and small books, and waited for Li Mu to speak.

Li Mu invited everyone to move to the small conference room next to the office. After everyone sat down, Li Mu said, "I want to further improve the functionality of our logistics management system. These new ideas will not only adjust our system, but also involve some hardware problems."

Host Fang Xu: "Mr. Li, please tell us in detail. Let's make a judgment and estimate first."

"Good." Li Mu nodded and said: "first of all, I hope to develop a set of hardware equipment with three functions of GPS, GPRS and RF technology. This equipment will be matched with all our packaged express packages and even containers in the future. We need to number these equipment and record their information on the server. The equipment will transmit its GP to the server through GPRS data in real time S location information, our server should track and update these information in time, so that we can monitor the real-time location of each package, express package and container, and update it to the logistics progress information of all small packages in the package, that is, we want users to see where its express delivery is in real time. "

"Secondly, I hope to develop a set of mobile hand-held hardware with three functions of GPS, GPRS and scan gun, which is equipped to our front-end courier. Before delivering packages, they scan all packages with this set of equipment once, and the location of his mobile terminal will be updated to the server in real time through this set of equipment, so that our users can see their express delivery At the beginning of delivery, the courier takes the delivery to where and how far away from their home. If the courier signs in and scans again, the system background will automatically receive this information, and then timely change the express status to signed in on the system. "