Chapter 1046

Microsoft MSN team never dreamed that, in this case, Muye technology not only took advantage of the hot iron and quickly directed the traffic of Paradise town to YY, but also made a major update to YY!

YY officially announced 24 hours in advance that it would release the version of yy2002-v3.0 in the early morning of the next day. Before that, the version number of YY was yy2002-v2.3, which jumped from v2.3 to V3.0 instead of V2.4. The insiders can see at a glance that this is to upgrade the new version directly, rather than the general small-scale update.

There is basically a common way to name the software version in the industry. If the version number contains the word beat, it means that the software version is a public test version, but not a formal version;

if the version number contains the letter V, it is the abbreviation of the word version, which represents the version number of the software sorted in the company.

After the letter V, there are generally two numbers and a punctuation mark. If it is 2.0, it proves that this software is the original version of the second version. If the next new version only updates the original version in a small range, but the overall framework does not change much, then mark it with 2.1, which proves that this is the first revision of the second version. 2.2 means that this is the second version Second revision of.

The previous yy2002 was updated to v2.3. This is because after the last major update, the technical department has made three revisions and fine adjustments to the product, some for improving the experience, some for changing the bug, in short, there is no big change.

Once the product changes significantly, the version number will directly move forward across a number, which means that the software needs to be upgraded across generations, directly entering a new era.

Therefore, after v2.3, there will be no V2.4, which will be labeled directly with v3.0.

Because of the industry's default industry rules, when a well-known Internet company upgrades its products across generations, the industry peers will pay special attention to it, the most obvious is Apple's IOS.

Every IOS cross generation upgrade is the focus of the whole network. Even apple will not release it rashly, but will put it on the developers' conference of apple.

The upgrade of IOS 9 to IOS 10 is a major event for the whole industry, but if IOS 10.1 is upgraded to IOS 10.2, it will not have such a significant impact on the industry.

Therefore, when Muye technology announced that it was about to launch yy2002-v3.0, the whole Internet industry was attracted by Muye technology.

Not only Microsoft, in the eyes of the whole industry, Makino technology is a little crazy.

Such frequent major upgrading of products, from many aspects, has made the industry taboo.

First, before the era of mobile Internet, all Internet enterprises focusing on product development follow one principle: the larger the product, and the more users the product, the lower the major update frequency.

The so-called product size refers to the engineering quantity of the product and the overall cost required for development. An external hook with a size of less than 1MB naturally belongs to a small product, while an operating system naturally belongs to a large product.

For small products, continuous improvement and update are their magic weapon to win, but for large products, it's not hard to grind a sword for several years. Just like Microsoft's u operating system, it will be updated and upgraded once in a few years, and the rest of the time will be spent in trying all ways to maintain the stability and security of existing products.

It's the same with products with many users. If there are too many users, they will affect the whole body. Major updates must be cautious. First, enough time should be set aside for users to familiarize themselves with the previous generation of products. Second, users should ensure that they can start the new generation of products quickly. Otherwise, a hasty update may cause millions or even tens of millions of users to lose, or tens of millions of users The collapse of friendliness.

Second, for practitioners at this stage, they believe that: major updates often mean new breakthroughs in product functions, and product functions themselves are a huge dependence on the success of a product. In addition to the small and medium-sized companies that are crazy to catch up with, large companies with sufficient status and weight in the industry must guarantee technical reserves, as long as they are in a leading position There is no direct threat. At this time, what we should do is to innovate and accumulate technology. On the premise of leading all the way, we still keep stepping on the accelerator. In the Internet industry, we will not necessarily widen the gap, but will be narrowed by other companies because of too much exposure.

However, both of them are bullshit to Li Mu.

The reason why I was able to dominate the Internet market in 2002 is that I used the Internet thinking in 2016.

The product update speed must be fast enough, even if it is in the absolute leading position. No matter whether or not the competitors catch up and how they catch up, what they need to do is to use continuous updates to keep the user viscosity rising. When the user viscosity rises to a certain extent, the competitors are no fear no matter how strong they are.

Zhang Xiaolong's wechat 1.0 test version was released in January 2011. By October 1 of the same year, wechat released version 3.0. Each version represents a major breakthrough.The test version of wechat 1.0 can only send text messages and picture messages;

four months later, wechat 2.0 supporting "voice message" will be released;

two more months later, wechat 2.5 supporting "view nearby people" will be online;

nearly two months later, wechat 3.0 supporting "shake and shake" will be launched;

ten months later, relying on Tengxun and owning Wechat, with huge traffic and resources, not only doesn't enjoy easy success, but also releases tricks like crazy. Its basic purpose is to quickly cultivate user viscosity and make every wechat user loyal.

Now, Li Mu's goal is the same.

……

The new update notice of YY did not cause much disturbance in China.

Because in the domestic market, no matter peers or users, YY has been regarded as the most powerful product in China, and also the only product on the altar. How to update the God level product? For practitioners and users, how to play the Supreme God is the Supreme God. In addition to admiration or admiration, everyone is quietly looking forward to the monologue of the Supreme God.

But in the overseas market, the practitioners of the Western Internet industry, as well as the elite groups, have paid great attention to the update of YY.

The Internet industry in western developed countries doesn't feel that YY is above the altar. At most, YY is recognized as a first-line Internet enterprise. However, once the first-line enterprise begins to show signs of becoming a God, it is like the "golden age of crossing the calamity" in the novel of cultivating immortals. The whole industry will pay close attention to it.

Microsoft pays attention to YY because they just made a plan to update MSN as soon as possible, but the software hasn't been packaged yet, and Li Mu's YY is about to launch a new version of major update, which makes the MSN team desperate.

At first, YY has posed a great threat to them, and it is possible to launch a devastating attack on MSN at any time. However, just before the enemy's large forces gathered and thought that the opponent would immediately launch a fierce attack, the opponent did not advance as expected, but continued to gather more troops. This battle made people more desperate in despair.

In addition to Microsoft, other companies are also paying close attention to YY's every move. Everyone can see that "Paradise town" has done a good job in storing energy for YY, and YY is now striving for perfection at the critical moment, which means that YY has entered the final stage before the gorgeous turn.

If this turn is perfect, then YY may become the largest Internet product in the Internet market in the United States and even the world. So, whether YY becomes a god depends on the next action.

Western Internet related media have been speculating about what kind of new experience Muye technology will bring to you in the new version of YY.

Li Mu's big fan and editor in chief of Silicon Valley magazine Ben.Clarkson On his blog, he expressed strong expectation for yy3.0. He said: "every major update of YY has made me refresh the craftsmanship spirit of Muye technology in product creation. This time, Muye technology did not take advantage of" small town of paradise "as the whole Silicon Valley guessed The explosion quickly diverted from Paradise town to YY, which also means that Li Mu's own understanding of the Internet has surpassed that of the whole Silicon Valley, because only the most intelligent people, as well as the most stupid people, can make decisions that the whole Silicon Valley can't understand. Li Mu obviously can't be the latter! "

Ben.Clarkson Many American netizens are dissatisfied with the praise of YY, Muye technology and even Li Mu. They are Ben.Clarkson He was personally attacked with a message on his blog.

Someone said: "Li Mu just made an instant messaging software? How come I've never seen you talk so much about Bill Gates? "

Ben.Clarkson Response not to be outdone: "Bill Gates is great, but I don't think he really understands products. An excellent product manager should not only impress your heart with the product design, but also let the product design go to your heart, even beyond your fantasy about the product itself. On this point, only YY in the world can give me such a feeling, Bill Gates, not even the whole Microsoft can give me this feeling! Not a half! Look at MSN. It's different from YY in the whole Galaxy! "

Some people said: "no matter how powerful YY is, it's just an Internet product developed by Huaxia company. Without the DNA of the American market, it will not last for a long time in the minds of the United States."

Ben.Clarkson Reply to him: "don't forget that ICQ is not an American product, but a product developed by Israel!"

Others said: "no matter how powerful YY is, it's just an auxiliary tool. What's the big deal? It will never reach MSN height! "

Ben.Clarkson To this netizen, only returned a sentence: "frog at the bottom of the well!"! But soon you will jump out of the bottom of the well. Even if you don't, Muye technology will use the surging groundwater to push you out of the bottom of the well! "