Chapter 930

Yang William's words, let horse boss be hit by lightning in an instant.

He didn't expect that Amazon, which has been agitating for additional investment, would refuse his plan.

At first, Yang William, who represents Amazon, has been trying to encourage boss Ma to invest more and spend more money. Yang William even quarreled with boss Ma for many times. The relationship between the two was once very stiff because of spending money. Later, it was also because the advertising promotion was completely crushed by Li mu. Yang William realized that his judgment was wrong, so the relationship between the two was eased.

Now, Amazon, which has always wanted to fight high, even counseled.

"William, what did you say about your headquarters?" asked the eager horse boss

Yang Williams shook his head helplessly and said: "the headquarters has always entrusted a third-party evaluation company to evaluate the strength of letao and Taobao. This authoritative evaluation agency has given several sets of data, one is the comprehensive development index, letao is 7.6 points, and Taobao is..."

When Yang William said this, he hesitated for a moment. Boss Ma frowned and urged, "how much is Taobao? Ten, right? In that case, Taobao will get 10 points at most! "

"This..." "Jack, this comprehensive development index is not capped. The score they give Taobao is 473.5..." he said

“473.5？” Boss Ma's eyes were round and roared: "what data is given by the bullshit organization! According to this data, isn't Taobao 60 or 70 times more than letao? "

weakness lends wings to rumours. Yang Weilian, with a nod, says, "to be honest, this assessment organization is very professional, and their data is not groundless. First of all, our Lok Tao is basically running out of water, and Taobao's daily water flow has already been over 100 million. Taobao alone is more than us times, and Taobao's user scale, Alipay's user scale and YY users are also the most important. Scale is an important reference for their evaluation. If it's not for the support of Softbank and Amazon behind letao, letao can't even get 3 points... "

Boss Ma's expression is almost ready to eat people: "what do you say?! 3 points?! What an international joke! "

"The reason why we have such a low score is not only that we are slow to start at present, but also that this organization has evaluated our recent promotion conversion rate, which is a key factor to reduce the score. Our registered user conversion cost is as high as nearly 100 yuan, more than 10 dollars, which is unprecedented in the history of Internet development up to now." ……”

The horse boss's face turned blue at once.

When it comes to promotion, his teeth are itchy.

In recent days, Li Mu has never slackened or even intensified in accordance with the promotion rhythm of letao.

Now, the domestic people have been brainwashed by Taobao's advertisements. Whether netizens or not, whether they know what online shopping is or not, they are paying close attention to Taobao. They regard Taobao as the biggest gossip topic in their lives. Now, the three words of Taobao have become a hot topic on the streets, tables and sofas.

As for Taobao, there are a lot of discussions. For example,

What are you going to buy for this promotion?

How many stars did Taobao invite?

This kind of promotion rhythm with new stars appearing every day, when will it last?

Who will be the new star tomorrow?

Taobao's promotion is so fierce that it's the only company that can find so many singers to speak for at one go. It's a huge shock and surprise to the public. There are more than ten front-line singers. Because of the different gender, age and style, everyone can cover a fan group of one age. So many stars and fan groups overlap each other It will cover the whole audience.

On the other hand, letao

Not only to the death of the street, but also more fierce

In Yang's words, letao's current promotion efficiency is appalling, and this data has a huge negative impact on the comprehensive development index in front of the evaluation institutions.

Because the development index of letao is so many times lower than that of Taobao, Amazon refused to continue to invest. They didn't expect that the prospect of letao composed of Alibaba bar + Softbank + dangdangdang.com + Amazon would be so worrying. When they saw these data, Amazon headquarters was almost desperate to give up on letao. Now, they have only one support for them Support is to wait for letao's promotion activities to go online. Take a look at letao's final performance. If it is finally sentenced to death by the market, Amazon will resolutely give up letao.

Boss Ma is in complete despair.

No money, want to continue to fight with Li Mu, the possibility is zero, letao is so dead by Li Mu, the only chance left is to burn money for a future, but if the capital does not agree, there is no way for him.

Boss Ma can't sit back in his seat, repeatedly saying, "this is the only chance for letao, this is the only chance for letao, and if you miss it, there will be no more..."

Yang Williams sighed helplessly and said to boss Ma, "Jack, actually I suggest you consider Mr. Sun Zhengyi's suggestion that we can't play Li Mu in B2C. He has so strong financial support, so many enterprises follow him, and there is a strong own logistics system support in the future..."Boss Ma knows sun Zhengyi's suggestion when he listens to Yang William, which shows that Softbank and Amazon have already passed through the ditch and reached a consensus. Originally, he was the fool. He naively thought that if Softbank disagreed, he could find a way to persuade Amazon, and then let Softbank change his mind. Now, it seems that he is just a whim!

Thinking of this, boss Ma suddenly got angry and slapped the table angrily and said: "you don't want to put gold on Taobao's face. As far as logistics is concerned, Taobao logistics hasn't started yet! I have three large-scale logistics companies! "

At this time, boss Ma, facing the biggest setback since he started his own business, his thinking mode has become paranoid, he has lost his normal thinking and judgment, and his anger and unwillingness are full of his heart.

"Jack, the information we received through the third-party evaluation agency is: Taobao logistics has prepared logistics and storage bases in more than ten cities across the country, among which the six most important bases have already obtained the land specially approved by the local government and started construction; moreover, German Berman machinery has received six sets of medium and large-scale automatic sorting equipment from China In terms of the current development of Huaxia logistics enterprises, only Taobao logistics has the ability and courage to carry out six sets of automatic sorting equipment at one go. "

"Six automatic sorting units ordered in one go?" "Is this news reliable?" Ma asked William in shock

"Sure." "Jack, you must not doubt the authenticity of the information of these third-party assessment institutions. They have extremely perfect access to information, and they just eat this meal," said Yang

Boss Ma was so stupid. He had heard that Taobao logistics purchased hundreds of vehicles at one go. At that time, he was surprised by Li Mu's big hand. Unexpectedly, Li Mu dared to order six sets of automatic sorting equipment at this time. It was just like throwing money!

Boss Ma is also a farsighted Internet person if his mind is not influenced by his emotions. When he bought the logistics company, he thought that only by greatly improving the transportation capacity and efficiency of the logistics company can he ensure invincibility. So at that time, he learned about the cost of automatic sorting equipment, and the price of several thousand in case sets, immediately deterred him, even I don't even have the idea of buying a set to do the pilot.

What I didn't expect was that Li Mu actually sold six sets, worth at least two to three billion yuan. Moreover, his Taobao logistics has not really started at present, and it belongs to the advanced investment.

If the horse boss was angry and unwilling just now, the horse boss now has completely become dispirited.

Because he realized that logistics is only the supporting resources of e-commerce, and Li Mu can make such a large cost investment in supporting resources. It's needless to say that for Taobao, if he starts the price war blindly, Li Mu may be able to put out hundreds of millions of funds immediately to fight against him. The billions of deposited loans in Taobao's hands are not for fun.

So, no matter how you look at it, you are not the opponent of Li Mu at all, and letao is not the opponent of Taobao

At this time, the two towers of self-esteem and self-confidence in the deep heart of boss ma have begun to collapse.

He began to think about sun Zhengyi's proposal involuntarily, and was gradually led by sun Zhengyi's proposal, so that he felt that his ambition was really too big. He really wanted to make an improved version of eBay, to make an eBay that really conforms to the habits and needs of Chinese Internet users, which is a very standard C2C model planning. However, on taobao.com Line, with the direction of their own.

At that time, I saw Li Mu go online to Taobao. At the same time, I used mango me, which is very cost-effective, to promote the trading volume of Taobao. At that time, I was very pleased with the development speed of Li Mu. I was also worried that Li Mu's development was too fast and blocked his own road. So I almost subconsciously wanted to trip Li Mu, so I bought three companies in succession Express company is to hold back the development speed of Li Mu.

With the express company in hand, I was shocked by the sales volume of 2.683 billion on the day of Taobao brand day, so I also wanted to play in the mode of Li Muwan. I happened to have three logistics companies in my hand, which was perfect.

Because of this series of reasons, at the beginning of the real development of letao, it has deviated from its original idea and been dragged into a long winter of development by Li Mu.

After all his thoughts were sorted out by boss Ma, he fell into a kind of extreme pain in his heart. He has clearly realized that he has completely lost to Li Mu in the strategy of 929 promotion. If he continues to be confused at this time, I'm afraid there is only one way to die

Now, the only chance for letao to survive is to give up the positive competition with Li Mu and focus on incubating C2C projects in accordance with sun Zhengyi and Amazon.

However, the 929 promotion has been launched for several days, and it's impossible to stop it now. Boss Ma can only persuade himself to support the promotion competition while preparing for it. Once the promotion fails, he will try his best to find a new way out for C2C!