Chapter 914

At eight o'clock sharp, the new year's Party of the National People's Congress officially began.

More than 20000 teachers, students and staff poured into the main stadium. Many people outside the school and students from other schools entered the people's Congress in advance, which included several girls in Zhao Ziqiu's dormitory, as well as Zhao Kang, his classmates and girlfriend.

Hundreds of reporters gathered in the isolated media area in front of the stage. Long guns and short guns had already been set up and were ready.

Li Mu is now the focus of the national news pursuit, and the object of the people's eager discussion and deep pride. Today is his first public speech, so the media naturally attaches great importance to it.

Even the school leaders didn't foresee that there would be such a big battle in the new year's party today. Seeing hundreds of media reporters under the stage, the school leaders couldn't help but feel some legs soft. Although they are of high rank, they have never experienced such a big media battle.

It was originally an internal activity of the school, but because Li Mu has become the focus of the whole country today, the internal activities of the school are also concerned by the whole country. Countless people are waiting to see Li Mu's first public speech today, which will shock the students of the National People's Congress and the young people of the country.

The young people who have access to the Internet are basically constantly refreshing the YY network, waiting for the first time to launch the relevant reports of Li Mu's speech, or even the whole video.

At present, the only one that can support online video viewing is YY network, which is mainly due to the unique streaming media transmission technology. Even so, there are strict requirements for the total amount and duration of video. If there are too many videos and too many visitors, it is still difficult to carry them.

In front of the daily average traffic of hundreds of thousands or even higher, other portal websites want to easily support online video viewing. It's a dream. For the normal access of the website, even if they have the ability to launch online video function, they are absolutely not willing to play with fire.

for those who are not very convenient to access the Internet, they are basically waiting for tonight's evening news. Li Mu's speech is officially started at eight twenty, and how it can be finished before nine. If awesome TV stations, it is possible that ten evening news will be broadcast.

When Li Mu was preparing to appear backstage, when the school leaders were reading speeches in front of more than 20000 teachers and students and hundreds of media reporters with some trembling voices, letao's advertisements were quietly launched on several southern TV stations.

Because of the cost, letao's TV ads did not invite stars to help, but chose three unknown advertising actors.

The three advertising actors are a man, a woman, two middle-aged and old people, and a young girl in her twenties with beautiful youth.

The theme of the advertisement is also very simple. It's exaggerating the style of stage play. The elderly parents are ready to go shopping. The young and fashionable daughter stops them and tells them that online shopping is popular now. It's not necessary to go out, it's delivered to home, and the price is more cost-effective.

The elderly parents were too pompous to believe it. At this time, the daughter said: "shopping on letao.com, 929 sales promotion, the whole show is eight fold! Take it easy and deliver it home! "

Boss Ma doesn't know about advertising himself, but he also knows that although there is nothing brilliant about such an advertisement, he still makes the advertisement, because he knows that his demand is not an excellent advertising plan, but the pursuit of a kind of brainwashing publicity effect, just like the brain platinum in the fire.

Since it is to brainwash, the simpler and more direct the core is, the better. So in a word, he is quite satisfied with the advertising idea.

What's more, in the view of boss Ma, letao is still the only e-commerce website that can advertise on TV, so as long as the core of convenience, convenience, quality and low price is passed to users, it can basically meet its own requirements.

Mr. Ma's budget is not enough. This time, the promotion scope of letao mainly covers East China and South China. As Mr. Ma is very clear, the economic development level of these areas is much better than that of the north, northwest and southwest. Therefore, letao has priority to start here. The promotion resources contacted before are all provincial and municipal TV stations in East China and South China.

However, boss Ma didn't expect that Li muzao had let Lin Qingya, with strong media relations and capital strength, reach cooperation with all provincial TV stations and prefecture level city TV stations in China. With the appearance of Muye technology, each TV station has shown a high degree of cooperation, which can basically meet the requirements of Muye technology for broadcasting at any time, so which time period of advertising is required It can be plugged in.

Because Li Mu had already told Lin Qingya in advance, when Li Mu was ready to appear in the National People's Congress, Lin Qingya saw that letao's advertisements were successively launched on TV stations in more than ten provinces and cities in the south, and immediately communicated with these media, requesting that the advertisement with the code number of Muye science and technology No. 010 should be broadcasted immediately.

As early as Li Mu and Lei jiaozhu decided to snipe the horse boss in the TV advertisement, Li Mu had already made a more detailed sniping plan: the promotion time of Taobao must be consistent with that of letao, and it must carry out a comprehensive confrontation on the same day, so as not to give it any opportunity to compete differently! Once there is a direct confrontation between the two sides, what Taobao has to do is to kill letao and not give the newborn any chance to make a big difference.

With this goal in mind, when Li Mu found a large number of stars to shoot Taobao TV ads, he prepared in advance.Because Li Mu doesn't know when letao will go online, only in late September, so he asked the stars to record a dozen different promotion time nodes in the ads, from September 20 to October 5!

When the director of the advertising film designs the lens, he deliberately separates the online time segment. For these stars, after all the other lenses pass, he only needs to record the lines at different times, which is almost the effort to move his mouth.

Every star recorded from September 20 to October 5. During post production, the advertising video was synthesized into 16 different documents. The activity time announced in each document was different, and then the advertising films were numbered. September 20 was code 001, 21 was 002, and so on. When it went online on September 29, the advertising films The code is 010.

These commercials have been given to all cooperative media in advance. It can be said that Li Mu's side has already made preparations for 100000 points, and is waiting for boss Ma to start!

In addition, the website has 16 sets of promotional materials, including banners, banners and various small elements. Li Mu said that when an activity is held, the website will be able to promote materials on that day immediately.

The purpose of Li Mu's doing this is: no matter what day your promotion decides, I can respond immediately and go online with you on the same day!

Now, letao's advertisement has been launched. After it appeared in the advertisement on September 29, Lin Qingya immediately called all cooperative media with her subordinates. The content was very simple: Code 010, hurry up!

Mr. Ma just finished watching the advertisement of letao on his office TV with the core team.

After watching the advertisement, boss Ma walked back and forth in the office and said solemnly to everyone: "this is just our first round of promotion. You must pay close attention to the website data in the next two hours, including how many visits have been added in two hours, how many registered users have been added, and where the IP address of each visit and registered user comes from.

If we can make statistics of these data, we will basically have a rough idea of what effect we can achieve in the next few rounds of promotion. Moreover, we can also make statistics of which provinces and cities have the highest advertising conversion rate. In the next step, we can make some adjustments to the budget and increase investment in regions with high conversion rate. "

Cai Chongxin said: "Mr. Ma, I suggest that we do more carefully. In the next eight days, we will have a round of promotion at 10:00 a.m., 1:00 p.m., 5:00 p.m., 8:00 p.m. and 10:00 p.m. every day. We should record and analyze the data trend after each round of promotion in detail, not only depending on the regional transformation, but also on which period of transformation is the highest 。”

Boss Ma nodded and said: "data analysis must be done as carefully as possible, through multiple dimensions to analyze data and grasp the deeper information behind each data."

Everyone nodded, and Cai Chongxin even began to list some key data requirements in Notepad, preparing for the most detailed analysis of the data collected in the next two hours.

At this time, no one has been asked about the television suddenly appeared an advertisement!

The protagonist of the advertisement is Zhou Jielun, the most popular singer in the second half of this year. When he came up, he first made a handsome expression in front of the camera, and then said with his own iconic Taiwanese accent: "Hello, everyone, I'm Zhou Jielun. Online shopping is taobao.com - happy taobao.com, all in taobao.com! On September 29, Taobao launched its autumn sales promotion. All major daily necessities, clothing, shoes and hats, firewood, rice, oil and salt, and even books, audio and video were all on sale. You can enjoy up to 199 minus 198! Don't go to Taobao as soon as possible! "

With this sentence, everyone's attention in the conference room is immediately attracted to the past!

Everyone's eyes are fixed on the TV, watching the slightly green but very personalized Jay Chou. Everyone's expression is completely jaw dropping!

At the moment, Zhou Jie on the TV rotated a lens, holding his new album "octave space" CD and tape, and said: "Oh yes! My latest album "octave space" has been launched on taobao.com, the only authorized genuine album on taobao.com! On the promotion day of September 29, in addition to the album discount, 10000 albums signed by myself were delivered at random. You must start ahead of time! "

In the next shot, Jay Chou stood in front of the camera and said: "happy Taobao, Taobao! Online shopping, I - only - select, Taobao - Treasure - net

After Jay Chou's own lens was displayed, a large number of famous brand logos appeared on the screen immediately. The magnetic voice over said: "on September 29, Taobao launched a big promotion. All the activity brands were self operated by the enterprise, with 100% authentic products and unprecedented low prices. Everything was on taobao.com!"

At the end of the day, it's a gradually in and out Taobao logo. The whole advertisement is over.

The boss Ma, who was pacing back and forth in the office, stood in place like a lightning stroke. Then, he felt dizzy for a while, his legs were soft and his body was slanted, and he fell to the ground in a daze……

PS: three o'clock tonight, three o'clock later! Ask for monthly ticket support!!!!!!