Chapter 826

Whether adopting the 2.0 model or the 3.0 model, Li Mu's goal is to first invest in opening about 50 companies nationwide, work out the model, and then take the ready-made model to tell stories to the capital side.

As long as there is a story to tell, the capital side will be willing to invest. As long as the capital money comes in, the follow-up large-scale development will not be a problem. Li Mu can dilute most of the equity to the capital. He does not seek to make money by Internet cafes, nor by purchasing commercial real estate to make money. The money can be earned by the capital. He only wants to use Internet cafes to promote the development of the Internet And the development of Internet users, promote the development of Shenzhou and the development of Internet bar desktop system.

After basically figuring out Li Mu's idea, Zhao Kang was a little worried. He was not like Li Mu. He had such a good brain. If he was really responsible for such a large investment project, he was worried that he could not cope with it.

Li Mu didn't worry about it. He thought that the first thing he needed to do this was a trustworthy person, not a strong one.

People with strong ability can ask Zhao Kang to recruit to make up for his lack of personal ability, but this project must be controlled and supervised by him.

In Li Mu's opinion, the project itself has nothing to do with the Internet. It is an offline heavy asset project, involving a large number of offline purchases and real estate transactions. If there is no reliable person to control it, Li Mu will surely feel uneasy.

With regard to the investment and equity of the chain Internet bar project, Li Mu's idea is that Zhao Kang will register the company, first invest 50 million start-up funds, which will be jointly invested by himself and Zhao Kang. The investment ratio is 9:1, and the share proportion is 8.5:1.5. Li Mu will give 5% extra shares to Zhao kangzuo as the equity incentive.

Zhao Kang has no opinion about this. As early as he came to Yanjing to study with Li Mu, he made up his mind to follow him wholeheartedly. For him, his thinking mode only questions himself, but never Li Mu.

After the two men set these details, Li Mu began to sort out the time nodes.

The current development momentum of Internet cafes is good, and the national policy is gradually relaxed. After the "computer into the city" policy is pushed, it is expected that Internet cafes will usher in a new spring. This is the background of the industry. With its own positive energy Internet people, the state of Internet cafes has changed greatly from the government to the public.

However, as soon as school starts in September, it is less than three months before the first case of SARS appears. It is six months before SARS is introduced to Yanjing. Six months later, SARS panic will sweep across the country. By then, Internet cafes will enter a short winter.

Li Mu reckons that in the early days, when there is no capital, the speed of Internet bar promotion should be relatively slow. However, if Zhao Kang is allowed to speed up, he should be able to open dozens of early Internet bars before the end of the year. At that time, the mode of his own chain Internet bar project is also very clear.

At that time, as long as you find the capital side, the capital side will be interested. As long as you speed up, before 2003, and at the latest before February 2003, you will get the financing, not only will not be impacted by SARS, but you can use a large amount of capital in the vacuum stage of SARS to speed up the establishment of shops. After SARS, a large number of new shops will be built.

If you can't get money before the outbreak of SARS and want to finance Internet cafes after the outbreak of SARS, I'm afraid that the capital side will lose confidence. In that case, the whole plan will be stranded for at least several months. However, as long as the pace of promotion is not too slow, this financing can be obtained before the outbreak of SARS. As long as you get money, it doesn't matter if the capital side loses confidence at the stage of SARS, Anyway, if all the money is given, there is no possibility of returning it.

According to the basic plan, Li Mu introduced Zhao Kang to Shenzhou military navy in Yanjing. After the military navy participated in the discussion of the economic and Trade Commission, Zhao Kang followed him to Shenzhen. The purpose was to let Zhao Kang establish a certain relationship foundation with the military navy first, and at the same time to understand the general situation of Shenzhou. Once the plan of the chain Internet bar started to land, Shenzhou would be closely needed In cooperation, this is a win-win situation of chain Internet cafes, Shenzhou computers and taobao.com. Zhao Kang, as a promoter, naturally does not need to talk about the relationship with his side, but with the military navy, it must be close enough.

……

On Saturday, Kong Lingyu and Lin Qingya divided their forces into two parts for Li Mu's online game plan.

Kong Lingyu's talents in Muye science and technology interview game, including Xu Bo from Yangcheng; Lin Qingya invited the core members of the planning and development team of Xishanju studio of Jinshan company to have a private meal, trying to catch up with the backbone of Xishanju in Jinshan according to Li Mu's requirements.

Xu Bo arrived in Yanjing on Friday night. The HR of Muye technology reserved a four-star hotel near the company for him. Because Xu Bo wanted to take this opportunity to have a good tour in Yanjing, his return time was set on Sunday. After the HR of Muye technology booked his air ticket on Sunday, he deliberately paid for the hotel room until Sunday, which was considerate and generous Xu Bo is deeply aware of the power of a big company.

Xu Bo's interview was arranged at 10 a.m. on Saturday. He hardly slept in an excited night. What's rare is that he can still maintain a very excited state of mind after getting up in the morning.Kong Lingyu attached great importance to Xu Bo's personality, because Li Mu saw this person in so many resumes and chose him. Although there was no strong point in Xu Bo's resume, Kong Lingyu still dared not neglect him.

Xu Bo didn't expect to interview himself with the general manager of the whole Muye technology. He thought that it would be nice to meet the boss of the game business department of Muye technology in the second round exam, but he didn't expect to know that the interviewer was Kong Lingyu, the No. 2 person.

Kong Lingyu didn't despise Xu Bo at all. When Xu Bo handed his resume to Kong Lingyu, Kong Lingyu read his resume carefully again out of politeness.

Xu Bo is nervous at this time. His resume is not brilliant enough. In front of such a powerful person as general manager of Muye technology, he is afraid that his resume will be despised by the other party.

For this reason, Xu Bo carefully watched Kong Lingyu's expression to see if he was disappointed or disdained, even if it was just a casual frown.

Kong Lingyu looked at his resume with a calm expression. After reading it, he asked Xu Bo the first question: "how do you comment on Netease's" talk about traveling to the West online "

Xu Bo combed his mind for a moment and said seriously: "there is more creativity but not enough depth in" talk to the West online "

Kong Lingyu asked him, "what do you mean by the depth?"

Xu said: "I don't mean the depth of the meaning of the game, but the depth of the thinking of the whole game in the development process. I personally feel that whether it's 1 or 2, the whole" Dahua journey to the West online "is lack of in-depth thinking. Whether it's the structure, the setting or the characters and the pictures can only be regarded as a makeshift, but also because all aspects are barely passing the examination The line is relatively balanced as a whole, so the operation data is pretty good. "

Kong Lingyu nodded and asked, "how would you proceed if you were asked to make a revision of" Dahua journey to the West online "

Xu Bo said: "in my opinion, a lot of basic plates of" talking about the journey to the West online "have been finalized. It is basically impossible to make drastic changes. If it is really a change, it can only be made on the basis of the original, separate the individual parts, improve and modify them little by little, and change the soup without changing the medicine. The best way is to develop a new alternative game while "talkative journey to the West online" is not dead. "

Kong Lingyu asked, "if you are allowed to develop this alternative game, how do you tend to position it?"

Xu Bo said: "I actually thought about this problem. Many problems in" talk about traveling to the West online "are innate and can't be solved at all, but it has a certain user base and brand base. After all, journey to the west is a famous work that no one in China knows, and it's also the one with the widest imagination space and the most abundant game elements in the four famous works, so I personally prefer to redevelop a game on the basis of journey to the West and talk about journey to the West online. This game must correct all the inherent shortcomings of talk about journey to the West online when building the structure, and then add more advanced, more reasonable and more suitable game settings for the players, as a substitute of talk about journey to the West online. "

Kong Lingyu didn't understand the game. He listened to Xu Bo and nodded slightly.

In Xu Bo's words, he said two very important advanced thinking, one is to use the potential marketing, the other is the concept of popular IP.

The so-called opportunity marketing is actually a free ride. There is a certain foundation for "Dahua westward online". If we abandon "Dahua westward online" to develop "the heroes of the Eagles" or "the eight parts of Tianlong", it is equivalent to starting from scratch, which is far less cost-effective than developing new games on the basis of "Dahua westward online"; the so-called popular IP concepts are those It is a well-known intellectual property right that can be used to develop in many fields. The products derived from this intellectual property right naturally have enough fan base. It is much easier to promote or transform. The carrier of popular IP can be a book, a game, a movie or even a song.

Although it was a concept that became popular after more than ten years, this thinking mode has been generated for a long time. The reason why Netease developed "talkative westward online" is that it also uses the concepts of "journey to the west" and "talkative westward" movies to do marketing. In the next few years, Jin Yong's novels are basically all developed into online games, This is also a kind of IP thinking.

Xu Bo also realized the wide influence of "journey to the west" in more than one billion people in China. In addition to the long history of CCTV's "journey to the west" TV series, journey to the West has become the largest super IP in China. There is no such IP. It's just right to play games with this IP.

Best of all, if you want to develop a game with Mr. Jin Yong's novel, you need to ask for Mr. Jin's consent and pay for it. But journey to the west is not only the biggest IP in China, but also completely free. Anyone can use it.

The reason why Zhou Xingchi and other filmmakers kept shooting movies about the journey to the West in the hottest age of IP is that Xu bonang realized the significance of the big IP of journey to the West in this age, and his vision was really extraordinary!……

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