Chapter 813

Even though Sina's journey in the next ten years is nothing but Weibo and blog, Li Mu always believes that sina, as a portal site, has the strongest ability to control content and hot spots.

Among them, Chen Tong, as the most senior content operator of sina, has made great contributions.

No matter blog or microblog, it is a very simple product as a whole. A small team can develop it completely in a short time, so the threshold of blog and microblog is also very low. However, it is very difficult for these two products to be really made, because its entry threshold is very low, but the development threshold is very high.

Blog or micro blog are just display tools. It can be said that one is cinema screen and the other is TV screen. The real test is the content presented to users through different screens.

In Li Mu's view, the success of sina Weibo has three contributions: one is that Twitter provides this new mode, the other is the foundation of sina Weibo's success for many years, the accumulation of a large number of celebrity blogs, and the other is Chen Tong's extremely professional operation ability for content.

In fact, the success of Sina blog depends on Chen Tong's ability to operate and control the content.

Therefore, in Li Mu's eyes, the success of sina Weibo has something to do with Chen Tong.

Just because he believed in Chen Tong's sensitivity to the content, Li Mucai deliberately threw out the specific case of the post bar just now, in order to point out him in advance and see what kind of ideas he can generate in 2002.

In the example Li Mugang just gave, he has revealed several key points:

first, as long as it is high-quality original content, it must have the potential to be widely disseminated;

Second, users have demonstrated their needs for various original high-quality content with practical actions, many original content can not be given by the portal site;

Third, users have The manufacturer of high-quality content has a follow-up mentality, that is to say, not only the content of stars will be concerned;

all these points are thrown out, in fact, the demand for new carriers is clear enough, which is an open personal column.

So, after disclosing the relevant information, Li Mu deliberately asked Chen Tong, "elder martial brother Chen, in your opinion, what methods should we use to carry, encourage and guide the quality content created spontaneously by netizens?"

Chen Tong thought about it for a long time, and some bottomless people said to Li Mu, "I'd like to think of a product mode to carry this content, but it may not be practical."

Li Mu then said, "let's just chat. Just say it."

Chen Tongdao: "there is a kind of blog that is very popular in recent two years in foreign countries. The original name is web log, which means network log. In fact, it is a personal column that belongs to individuals and is open to the whole network. Users can write various contents in the blog. Other people can directly access his blog, and then pay attention to the contents published by him."

When Li Mu heard this, he said pleasantly, "it turns out that elder martial brother Chen has also studied blogs."

Chen Tong said: "I have studied it. Some people have tried it before in China, but it seems that the users are not buying too much money. Later, no one will do it again, so I am afraid that this mode will not be accepted in China."

Li Mu laughed and said, "why do users not agree with the local conditions?"

Chen Tong frowned. He didn't know much about the product, so he couldn't explain why the domestic users didn't have a cold for blog.

After thinking for a long time, Chen Tong can only shrug awkwardly: "I think it may have something to do with our netizens' habits. I can't say specifically."

In fact, the domestic blog has been tepid and unpopular. Sina launched the blog function in June 2005. Compared with the product idea that sprouted in 1998, Sina entered only after six or seven years, which is enough to prove that they are not optimistic about blog for a long time.

The reason why blogs are popular in China is that a netizen named Mu Zimei published his diary in a forum. This kind of large-scale documentary vernacular writing has attracted the attention of numerous netizens. At this time, the Internet practitioners in China realized that the network needs a person who can carry such a popular person as Mu Zimei and her diary Hot content platform.

At that time, it was suddenly discovered that some blogs existed a few years ago, which are most suitable for carrying the "twilight purple beauty" type focus figures and her personal original content.

Later, blogs mushroomed on the Internet in China. It was at that time that blogs got their native Chinese transliteration Name: blog.

Even if the translation of the name is several years late, it can be seen that at that time, the domestic blog did not hold the hope after a superficial taste.

In the face of Chen Tong's uncertainty, Li Mu said with a smile, "elder martial brother Chen, I'll analyze from the perspective of products why a few people who try to develop blogs in China fail, and why they give you and others a false impression that they can't do blogs in China."Chen Tong sat up straight. "Mr. Li, please tell me."

Li Mu said with a smile, "what do you think is the first thing a product needs?"

Chen Tong thought about it and said, "planning? Positioning? "

Li Mu shakes his head: "none of them. The first thing a product needs is soil."

Chen Tong was surprised: "what product managers are doing is not to study product functions, product positioning and product experience?"

"That's the general product manager," Li Mu said with a smile

Li Mu said, "let me explain to you why I said that the first thing the product needs is soil."

Chen Tong nodded, "you're all ears."

Li Mu asked him, "if I tell you that I have a product idea, to build an online movie watching website, to upload a large number of digital movies to my own website, so that users can watch them online, do you think there is any problem with this idea?"

Chen Tong said: "no problem, video is the most urgent way for Internet users to present content, but if you want to make it a little bigger, you may not be able to solve the problem of speed and bandwidth, right? Short news videos within one minute are so difficult to achieve, let alone movies that are often 90 minutes or longer. "

When Sina wanted to do online video news, the biggest problem was the streaming media transmission, which they failed to achieve. However, with its own streaming media solution, powerful server and bandwidth configuration, Li Mu successfully launched video news, but also because of bandwidth limitations, it must be controlled as short video, and the number of such short video is not large, Otherwise, once a large number of users watch at the same time, YY network can not carry.

Li Mu looked at Chen Tong and said with a smile, "it seems that elder martial brother Chen is also deeply touched."

"Yes, I feel deeply..." Chen Tong smiles awkwardly and nods.

Li Mu said: "you see, I know that video is a good starting point, but our domestic network bandwidth rate is not enough to support the development of such products for the time being, so this is the lack of soil. In the case of insufficient soil, the best products, no matter how good their functions and positioning, will eventually die in the soil that does not meet the requirements."

After hearing this, Chen Tong suddenly grasped a key point in his mind.

He finally figured out Li Mu's idea. In fact, Li Mu didn't really want to ask himself what solution he had. In fact, he had already worked out the solution himself, and his solution was blog!

If you think about it carefully, I'm afraid that the reason why the previous domestic entrepreneurs failed in trying to blog is that, as Li Mu said, this good product does not have the soil that meets the requirements in China. If you plant it rashly, it's like planting crops in the saline alkali land. It's strange that you can succeed.

However, the previous blog had no soil. Now does it have soil?

Chen Tong looked at Li Mu and asked him seriously, "Mr. Li, do you think there is the basic soil for blog development in China now?"

Li Mu also nodded his head seriously: "just entered the best window period of the horse blog."

Li Mu doesn't know nothing about the Internet, just copy it. If he didn't lay a good foundation in advance, he would die miserably if he played blog in 2002. Because this product doesn't have the soil that meets the requirements in the domestic market, no soil means there is no content to carry it, which is the same as no electricity In this case, make the electric lamp first.

However, the current year of 2002 is no longer the year of the previous life. In the year of 2002, the Chinese Internet is still in the era of a few people creating content and most people digesting content. These groups digesting content have not yet had the impulse to create content.

However, after nearly a year's operation, Li Mu's post bar has greatly aroused the interest of the whole network in content manufacturing, so that in the environment of a large number of users manufacturing a large amount of content, some users have begun to make high-quality content with their hearts.

It's very easy to get started with the post bar, and any keyword or even any symbol that conforms to the regulations can be used to create a post bar, which has a great degree of freedom. There are more than one million different post bars in one year of going online, and tens of millions of netizens are immersed in it. After this year's edification, everyone has entered the stage of making content for the whole people, which is BL The development of og laid a solid soil foundation.

Li Mu said to Chen Tong, "the number of registered users of the post bar is more than 100 million; the number of daily users is only next to YY, which is also in the tens of millions level; the total number of the post bar is more than 1 million and growing at the rate of thousands every day; the post bar will generate tens of millions of new posts and replies every day, which is now very close to 100 million level Combining these data, do you think it's appropriate to blog now? "

Chen Tong has been working as a portal for a long time. He believes in the media: a small number of professionals produce professional content to a large number of people, but when Li Mu tells him the data of the post bar, his thinking mode immediately changes dramatically.

Chen Tong's face showed an incredible look and excited expression. He said to Li Mu with great conviction, "it's right! It's perfect! "

Li Mu looked at him, smiled quietly and said, "elder martial brother Chen, go back and prepare your plan. Blog will be yours in the future!"……

The third one, too excited! It's so exciting! It's the strength of all of us that brings us back to the third place by a small margin! No songs but gratitude! Thank you! Thank you!