Chapter 725

In the office, Kong Lingyu, Ding Zhenglin and Lin Qingya take turns to report the work progress.

Kong Lingyu has been focusing on the Multilingualization of happy farm and the development of YY mailbox recently, especially happy farm. Li Mu regards it as the vanguard of YY globalization. Whether this game can attract the love of overseas users is particularly important for Li Mu.

"At present, the versions of English, Spanish, Japanese and German have been developed, and the versions of French, Italian, Arabic and other languages are still in the process of development and translation, which should be completed within one week."

Li Mu nodded and said, "English, Spanish, Japanese and German should be able to cover a considerable part of the population, and most of the countries that use them are developed countries, and the proportion of Internet users is also high. I think we can start the promotion work in the first stage. The first promotion country in the first stage is the United States."

Kong Lingyu said: "boss, business and investment colleagues have registered the shell company wholly owned by Muye technology in many countries. Are we going to start with single push game or promote together with YY?"

Li Mu said without hesitation: "single push game, YY is a social software. The cost of social software users to change their products is too high, so the conversion rate of blind promotion can't be raised, and it's not suitable for overseas promotion for the time being. In addition, users in Europe and America will definitely have some resistance to software from developing countries, especially social software. They want to It's very difficult for them to give up MSN and ICQ. It's even more difficult for them to give up these two software and use a software from China. So we can't give them too much psychological burden at the beginning. First, we use pure games to attract their attention. "

All three were puzzled. Kong Lingyu asked, "will the hearts of users in the U.S. market conflict with Chinese native software?"

"There must be, because for the Internet market in the United States, they are the exporting countries of software and hardware, industry standards and solutions, that is to say, almost all the standards and rules related to computers, the Internet and the Internet are set by them, and most of the Internet products and business models are developed and exported by them Around the world, if there is a developing country's software that wants to be exported to them in turn, it is very difficult to promote in most cases. "

With that, Li Mu thought of his technology, Fang Xudong, and asked Lin Qingya, "is Xudong in Muye technology today?"

"Yes." "The R & D teams of several major projects work here," Lin said

Li Mu hurriedly said, "bring Xudong. No one here knows the Internet market better than him."

Fang Xudong was soon found. When Li Mu repeated Kong Lingyu's question to him, he replied firmly: "the exclusivity of the Internet market in the United States is too strong, not only in China, but also in a few other countries."

"At present, the Internet products and models of China and other countries in the world are basically completely from the United States. In terms of software products, the United States exports windows, OS, Linux and other computer operating systems to the world, and at the same time outputs the fundamental core product of" Internet "

Li Mu agrees with Xu Dong.

It's not about his admiration for the United States. The key is that the United States is indeed the founder of the Internet industry, as well as the founder of industry standards and business models.

Instant messaging, social communication, e-commerce, search engine, and even all kinds of functional software are almost born in the United States, then gradually exported to the world, and finally optimized locally by local Internet companies on the basis of the original. In this context, there is no Chinese software production now, or even in the next decade Products can really affect American users, the only impact is a large number of Chinese Internet companies listed on NASDAQ.

The development of wechat in the future is so fierce, but if we look at it from a global perspective, when it expands overseas, there are already very strong competitors in the overseas market. The overseas market in the same field has always been divided into two parts. WhatsApp and Facebook messenger are the two hegemons in two days. Wechat is so powerful and ecologically complete, and in the third world Not to mention the developed countries.

So Li Mu dare not launch YY directly at present, because once YY is blindly pushed to the market of developed countries under the condition of insufficient preparation, as long as YY is cold at the beginning, it will be more difficult to do it later. Even if YY's products are much more powerful than MSN and ICQ, it is useless. When the first round is cold and the second round is not ready, the local competitive products It will be improved for you. Once the local players of the other side catch up in function, it is even more impossible for YY to turn the set.

What's more, the nature of instant messaging software is sensitive. An instant messaging software from China, for users in the U.S. market, instinctively feels that it's not as reliable as using native software to directly push YY, and the conversion rate is bound to be low.Kong Lingyu asked Li Mu, "boss, do you mean to save users with Kaixin farm first, and then migrate users to YY, just like when we were competing with QQ?"

Li Mu said: "is it right? The overseas market is more complex. Our controllable range is lower than that of domestic market. It is not enough to simply raise users with happy farm. I think it is necessary to keep a low profile and work in secret to target the business and elites in the overseas market first, so as to develop some functions that can be just needed by them."

Kong Lingyu subconsciously asked, "are you talking about tools like Foxmail?"

Kong Lingyu mentioned that Foxmail had brightened Li Mu's eyes, slapped the table and took off his mouth. "That's right! Positioning is like Foxmail, but it is definitely not a separate tool software, but to integrate it into our future version of YY. "

Foxmail can be said to be the only tool software in China that has a large number of users all over the world. There are several essential factors for the success of this software.

First of all, the product is really good, and the software is light as a whole. For users who need to send and receive e-mail, such a software can bring them great convenience in sending and receiving e-mail, which can save a lot of energy for publicity and promotion by the word of mouth;

Second, the product is very targeted, most of the ordinary users are not the object of its service, it is from At the beginning, the vertical Internet practitioners and business people who often use the Internet to work, but such a highly vertical product positioning can cultivate highly loyal users. Ordinary users will not log in to the mailbox or send an email once in a few months, but the vertical users may send and receive several or even dozens of emails every day, the viscosity of the latter is beyond imagination;

finally, Foxmail has a good name. For such a software, its English version is put into the overseas application market and download website. Users will not regard it as a software from China at all, which can reduce users' defensive psychology to the maximum extent and improve the conversion rate.

Compared with Foxmail, wechat's English name is wechat. Because it's also a product made by Zhang Xiaolong, the name of wechat's English version is also in line with Zhang Xiaolong's formula. But unlike Foxmail, wechat's user base is too broad to find a real high vertical user in the overseas market. The only vertical overseas user group, I'm afraid, is those who often communicate with Chinese people There are connected users. They just need to be wechat users, but they just position wechat as a vertical tool of "special chat with Chinese people", and they will not really use it as their own main social traffic information software, which is very embarrassing.

Li muyin went to wechat and talked with several people about his opinions on Foxmail. Kong Lingyu and Fang Xudong, two real Internet technicians, both recognized Li Mu's analysis. Although Lin Qingya and Ding Zhenglin didn't quite understand each other, they were confused and felt that Li Mu had some truth.

Later, Li Mu said his real strategic deployment.

"Kaixin farm should first warm up and really launch YY, starting with business people and medium and deep Internet users. In other words, we should integrate some functions that can meet the needs of these special groups of users in our products, first bite down these users, and then combine our farms, games and other ecological products Shallow Internet users also dig in. "

Fang Xudong subconsciously asked, "Mr. Li, what product functions have you prepared for business people and medium and deep Internet users?"

Li Mu said: "there are several, the first is the group audio and video call function. In the future, business people and group users will have a strong demand for this function. Have you basically developed your solution?"

Fang Xudong nodded: "basically, it's almost the same. Our solution can reduce the bandwidth occupation by 3-40% while ensuring the quality of audio and video calls does not decline. At the same time, the stability will be greatly improved on the existing basis. The problem of dealing with group audio and video communication is not big. This set of technology should be the best solution in the same industry."

"OK, the second is the file transfer function. First, our file transfer protocol should be fast, stable and support breakpoint renewal. If the FlashGet acquisition is completed, we can build it into an embedded functional component to better support the upload, download and breakpoint renewal in file transfer."

Ding Zhenglin said in a hurry: "I've communicated with you in the waiting for Yantang. I'll report the details later. The success of the acquisition is more than 90%

Li Mu said with satisfaction, "that's the best, but FlashGet can only solve half of this demand. For the file transfer function, I have another demand - offline transfer."

"Offline transfer?"

(to be continued. )