Chapter 664

Super girl is of far-reaching significance to the Chinese entertainment circle in the 21st century. This talent show once created unprecedented attention and ratings in China. It can be said that it created a new realm of talent show, and even formed a kind of enduring cultural phenomenon. Many female singers who came out of this talent show also spent a long time in China The entertainment industry has maintained a strong upward momentum with great influence.

Li Mu's business center is not in the entertainment circle, but he knows how strong the future entertainment circle will push the domestic entertainment industry and the Internet industry. In the era before Li Mu's rebirth, the richest man in the country had the largest cinema in the world. BTA's three companies all invested their own video websites and film and television companies, Baidu has iqiyi, Tencent There are Tencent video and Tencent movie industry. Ali acquired Youku Tudou and Youku Tudou's unified movie industry, and then established his own Ali movie industry. President Ma even invited Gao, a famous young man of literature and art in China, to set up Ali music, and directly created an unknown Ali planet on the basis of daily listening, which has been playing for more than ten years History and lots of loyal Music software.

In addition, there are many big movie companies in bloom, and various film and television entertainment production companies are springing up. Almost every star who is a bit more powerful has set up his own studio, which is his own film and television company. Video websites have nurtured a large group of online dramas, online movies, and even some well-known online dramas have become big IP, shaking his body As soon as it becomes a blockbuster blockbuster, there are so many talent shows and reality shows that people can't catch a glimpse of it. The advertising bids for any program are in the unit of 100 million yuan. The good voice of China, I'm a singer, running buddies, where Dad went, and so on are all the attractions of the entertainment circle.

In a word, the entertainment industry in the future contains enormous potential and influence. Li Mu can't wait for him to miss it. He must make all the arrangements in advance.

Next, Muye image needs to make its own big movie and make a talent show together with Hunan Satellite TV. When it has multiple talent shows and reality show big IPS, the national satellite TV stations have to turn around and the national business owners have to send money to their own pockets. At the same time, Li Mu also needs to operate his own theater line and online ticket system. If he has the most When the film industry is booming, the whole film and television industry has to look at its own face. Whoever pretends to be forced will not arrange films for him. He can live in the most critical one and strangle each other.

The leaders of southern Hunan TV do not know Li Mu's long-term plan in the entertainment circle, nor do they think that Muye image will have a strong plan in TV program production. They just think that behind Muye image, there is Muye technology support, money, influence and influence. For such partners, they must find a way to attract them.

In fact, at this moment, Xu Song doesn't hold much hope for Li Mu's plan, because he instinctively believes that Xiangnan satellite TV is the most professional one in the country. All the people who do TV programs in China don't have their specialties. What good ideas can Li Mu's first film and television company come up with? At this time, there is only one idea in his mind. Even if Li Mu brings a lousy talent show program, as long as it doesn't violate laws and regulations, he will cooperate with him for nothing else, just for the influence of Makino technology online.

When he looked at Li Mu's plan, Xu Song still sniffed: "it's not professional, super girl? This name seems to be self defeating! It's called super girl. You can see from the name. It's only for female singing talent shows. Don't male singers do it? It's not easy to set up a talent show. As a result, you are only a woman. What's not your own martial arts

At the moment, the other two production directors also have the same view with him. At present, the concept of verticality has not been clarified in the tertiary industry. Whether it's the Internet or the entertainment media, everyone wants to be big and complete, but no one wants to be small and refined, so it's hard for them to accept and recognize Li Mu's talent show, which is only for women.

However, although the three people couldn't accept it in their hearts, they just exchanged a look at each other. No one said anything, but they kept looking back.

Before Xu Song came, he had said that the two production directors came here to support the scene and give Li Mu a sense of solemnity. They don't need to worry about the specific plan. After Xu Song read it, no matter how bad Li Mu's plan was, he would go to talk with Li Mu about the conditions. If the conditions were agreed, he would do it. If not, he would not.

In the future, Li Mu begins to explain why she wants to be a "super girl" in the plan. He thinks that the traditional singing talent shows are big and comprehensive, so the singing talent shows made by each station are almost the same, and the audience has been numb for a long time, so what is needed now is a new playing method that makes people bright. Now, the majority of young people with star dreams are women In the past, the number of female contestants in talent shows is generally larger than that of male contestants, which means that the female group has already occupied the majority of talent shows, and "super girl" only works as a female, which just caters to the majority of potential users. Because of its focus on women, its attraction to female contestants will greatly exceed that of other talent shows Order.In addition, there are not only many girls who want to be stars, but also the majority of women in the star chasing family. Therefore, focusing on female talent shows will certainly attract more female audiences. More importantly, the attraction of female contestants to male audiences will be very large, so this positioning can be skillful at both ends of the audience level.

Next, Li Mu's introduction to the competition system. The competition system of the whole competition is tedious, but it is also very innovative. From the primary competition of each region to the top 100 competition, round by round elimination competition, PK competition, resurrection competition and final competition area final, and then to the final stage of the finals, we can see the various regulations People are dazzled, but the logic is strict, and people can grasp the clue throughout the whole process, not to be confused in the complicated competition system.

In addition to the competition system, Li Mu has also formulated the promotion strategies of landing promotion, TV media and online media, in which Muye Technology Association provides full support, and whether it is YY, YY network or post bar, will play a very important role in it, pushing the influence of this talent show to the extreme in turn.

At this little point, Xu Song and the other three began to have a subtle chemical reaction on their expressions. The more they looked, the more they put in, the bigger their eyes, and the more they were surprised to see their expressions. At last, they all said in their hearts, "it's really fun!"

It's true that Li Mu's competition system, which integrates the essence of super girls for many years, is unbelievable to the TV people in 2002. They have been wandering among the top of Chinese TV circle for many years, but now they find that the thought mode and creativity in their mind are smashed by the current scheme.

Think about the talent shows of Hunan Satellite TV and other TV stations before. Compared with the super girl program brought by Li Mu, it's just a kid! I thought I would be cornered by the multiplication table. As a result, people directly took out a set of calculus, which made everyone look stupid.

At the beginning, Xu Song despised Li Mu's plan, but now, he immediately put away the previous contempt, and in his heart, he repeatedly discussed the feasibility of the program, as well as the attraction of its tedious links to the audience.

More than ten minutes later, Xu Song judged from his professional perspective that if he carried out the plan in full accordance with Li Mu's plan, super girl would be a success and a success!

Thinking of this, he asked Li Mu excitedly: "Mr. Li, although the executive plan of super girl is written on it, some details of our cooperation are not written on it. For example, what proportion of our investment, what proportion of our share, and the ownership of copyright and other related issues."

Li Mu smiled and said, "it will be meaningful for us to talk about this plan after you approve it. What's your opinion on this plan?"

Xu Song said without hesitation, "I personally think this scheme is highly feasible." Then he asked the two directors: "director Liu and director Zhu, what do you mean?"

These two people also have similar views with Xu Song, nodding their heads and expressing their opinions. They both think that this scheme has great potential and great chance of success.

So Xu Song said to Li Mu, "Mr. Li, we have no idea about the plan. Let's talk about how to cooperate."

Li Mu nodded and said, "the specific way of cooperation, my idea is that, first of all, let's talk in three dimensions."

"First, in terms of obligations, we are all obliged to spare no effort to promote this program. Muye image is responsible for the Internet, and Xiangnan satellite TV is responsible for the TV media. The rest of the paper media and the landing promotion are jointly undertaken by both of us. The proportion of the commitment is 5:5. That is to say, we also share 5:5 of the funds needed for the whole program production 。”

"Second, at the level of power, we have all invested human and material resources in this program, and basically both sides have invested in the program according to the ratio of 5:5. In contrast, I think the proportion of sharing should also be 5:5, so that it can be more fair."

"Third, in terms of copyright, every detail of the scheme is from beginning to end by Makino image. Makino image should have 100% copyright of super girl!"

(to be continued. )